Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

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Publisher : Springer
ISBN 13 : 3319169432
Total Pages : 481 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference by : Naresh K. Malhotra

Download or read book Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference written by Naresh K. Malhotra and published by Springer. This book was released on 2015-05-05 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference

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Author :
Publisher : Springer
ISBN 13 : 331917052X
Total Pages : 562 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference by : Jon M. Hawes

Download or read book Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference written by Jon M. Hawes and published by Springer. This book was released on 2015-05-18 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1987 Academy of Marketing Science (AMS) Annual Conference held in Bal Harbour, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference

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Author :
Publisher : Springer
ISBN 13 : 3319132547
Total Pages : 546 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference by : B. J. Dunlap

Download or read book Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference written by B. J. Dunlap and published by Springer. This book was released on 2015-01-02 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1990 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, industrial marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference

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Author :
Publisher : Springer
ISBN 13 : 3319131478
Total Pages : 332 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference by : Roger Gomes

Download or read book Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference written by Roger Gomes and published by Springer. This book was released on 2015-01-23 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, advertising, branding, international marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference

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Author :
Publisher : Springer
ISBN 13 : 3319170465
Total Pages : 532 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference by : Kenneth D. Bahn

Download or read book Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference written by Kenneth D. Bahn and published by Springer. This book was released on 2015-05-08 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference

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Author :
Publisher : Springer
ISBN 13 : 3319131419
Total Pages : 350 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference by : Elizabeth J. Wilson

Download or read book Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference written by Elizabeth J. Wilson and published by Springer. This book was released on 2015-01-20 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1997 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, global marketing, advertising, branding, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference

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Author :
Publisher : Springer
ISBN 13 : 3319170554
Total Pages : 683 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference by : Jon M. Hawes

Download or read book Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference written by Jon M. Hawes and published by Springer. This book was released on 2015-05-12 with total page 683 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference

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Author :
Publisher : Springer
ISBN 13 : 3319111019
Total Pages : 497 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference by : Naresh K. Malhotra

Download or read book Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference written by Naresh K. Malhotra and published by Springer. This book was released on 2014-11-18 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 1986 Academy of Marketing Science (AMS) Annual Conference held in Anaheim, California.

Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference

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Author :
Publisher : Springer
ISBN 13 : 331911882X
Total Pages : 230 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference by : Harlan E. Spotts

Download or read book Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference written by Harlan E. Spotts and published by Springer. This book was released on 2014-11-10 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2002 Academy of Marketing Science (AMS) Annual Conference held in Sanibel Harbour Resort, Florida.

Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

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Author :
Publisher : Springer
ISBN 13 : 3319131591
Total Pages : 681 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference by : Michael Levy

Download or read book Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference written by Michael Levy and published by Springer. This book was released on 2015-01-29 with total page 681 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference

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Author :
Publisher : Springer
ISBN 13 : 3319131621
Total Pages : 455 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference by : Elizabeth J. Wilson

Download or read book Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference written by Elizabeth J. Wilson and published by Springer. This book was released on 2015-01-21 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1994 Academy of Marketing Science (AMS) Annual Conference held in Nashville, Tennessee. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference

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Author :
Publisher : Springer
ISBN 13 : 3319118854
Total Pages : 489 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference by : Harlan E. Spotts

Download or read book Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference written by Harlan E. Spotts and published by Springer. This book was released on 2014-11-05 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2000 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada.

Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference

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Author :
Publisher : Springer
ISBN 13 : 3319132482
Total Pages : 520 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference by : Victoria L. Crittenden

Download or read book Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference written by Victoria L. Crittenden and published by Springer. This book was released on 2015-03-13 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1992 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference

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Author :
Publisher : Springer
ISBN 13 : 3319130781
Total Pages : 429 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference by : Charles H. Noble

Download or read book Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference written by Charles H. Noble and published by Springer. This book was released on 2015-02-02 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: ​This volume includes the full proceedings from the 1999 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations contained in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, international marketing, advertising, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference

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Author :
Publisher : Springer
ISBN 13 : 331917049X
Total Pages : 377 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference by : Robert L. King

Download or read book Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference written by Robert L. King and published by Springer. This book was released on 2015-04-27 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held in Fort Lauderdale, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, services marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference

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Author :
Publisher : Springer
ISBN 13 : 3319131443
Total Pages : 304 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference by : Elizabeth J. Wilson

Download or read book Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference written by Elizabeth J. Wilson and published by Springer. This book was released on 2015-01-19 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1996 Academy of Marketing Science (AMS) Annual Conference held in Phoenix, Arizona. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, marketing management, international marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference

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Author :
Publisher : Springer
ISBN 13 : 3319130846
Total Pages : 520 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference by : John B. Ford

Download or read book Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference written by John B. Ford and published by Springer. This book was released on 2015-02-05 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial marketing, international marketing, advertising, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.