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Author : Melvin Thomas Copeland
Publisher :
ISBN 13 :
Total Pages : 844 pages
Book Rating : 4.:/5 (31 download)
Download or read book Problems in Marketing written by Melvin Thomas Copeland and published by . This book was released on 1927 with total page 844 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alan D. Fletcher
Publisher :
ISBN 13 :
Total Pages : 242 pages
Book Rating : 4.3/5 (9 download)
Download or read book Problems and Practices in Advertising Research written by Alan D. Fletcher and published by . This book was released on 1982 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Melvin Thomas Copeland
Publisher :
ISBN 13 :
Total Pages : 803 pages
Book Rating : 4.:/5 (271 download)
Download or read book Problems in Marketing written by Melvin Thomas Copeland and published by . This book was released on 1925 with total page 803 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Luiz Moutinho
Publisher : SAGE
ISBN 13 : 1849202621
Total Pages : 337 pages
Book Rating : 4.8/5 (492 download)
Download or read book Problems in Marketing written by Luiz Moutinho and published by SAGE. This book was released on 2007-12-12 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.
Author : Kara Chan
Publisher : City University of HK Press
ISBN 13 : 9629372835
Total Pages : 240 pages
Book Rating : 4.6/5 (293 download)
Download or read book Social Issue of Advertising written by Kara Chan and published by City University of HK Press. This book was released on 2016-12-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is something which we are exposed to from a young age and which can affect us in many different ways. Centered around the question “Does advertising improve society?” this volume explores the impact and issues of advertising and questions its social responsibility, with a focus on Hong Kong society. The collection of essays offers a broad view of the interaction between society and advertising, from an introduction to semiotic studies, exploring the use of gender stereotypes to the employment of brand placement as a new form of product promotion. Written by professors of advertising with experience from both within the industry and from international research, this is a senior level textbook designed to augment any studies in advertising, marketing, public relations or media studies.
Author : Printers' Ink
Publisher : Wildside Press LLC
ISBN 13 : 1434473376
Total Pages : 322 pages
Book Rating : 4.4/5 (344 download)
Download or read book Case Histories of Successful Advertising written by Printers' Ink and published by Wildside Press LLC. This book was released on 2008-05-30 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examples of successful advertising tests and campaigns. Includes such topics as: Markets, Advertising, Moving from Regional to National, New Product Introduction, Industrial Advertising, and more.
Author : Booz, Allen & Hamilton
Publisher :
ISBN 13 :
Total Pages : 154 pages
Book Rating : 4.:/5 (319 download)
Download or read book Management & Advertising Problems in the Advertiser-agency Relationship written by Booz, Allen & Hamilton and published by . This book was released on 1965 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David Aaker
Publisher : Morgan James Publishing
ISBN 13 : 1614488320
Total Pages : 219 pages
Book Rating : 4.6/5 (144 download)
Download or read book Aaker on Branding written by David Aaker and published by Morgan James Publishing. This book was released on 2014-07-15 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. "Aaker on Branding" is a source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that represents not only what you should know but also what action options should be on the table. When followed, these principles will lead to strong, enduring brands that both support business strategies going forward and create coherent and effective brand families. Those now interested in and involved with branding are faced with information overload, not only from the Aaker books but from others as well. It is hard to know what to read and which elements to adapt. There are a lot of good ideas out there but also some that are inferior, need updating, or are subject to being misinterpreted and misapplied. And there are some ideas that, while plausible, are simply wrong if not dangerous especially if taken literally. "Aaker on Branding"offers a sense of topic priorities and a roadmap to David Aaker's books, thinking, and contributions. As it structures the larger literature of the brand field, it also advances the theory of branding and the practice of brand management and, by extension, the practice of business management.
Author : Neil Hopper Borden
Publisher :
ISBN 13 :
Total Pages : 677 pages
Book Rating : 4.:/5 (27 download)
Download or read book Problems in Advertising written by Neil Hopper Borden and published by . This book was released on 1927 with total page 677 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Charles J. Dirksen
Publisher : McGraw-Hill/Irwin
ISBN 13 :
Total Pages : 688 pages
Book Rating : 4.3/5 (97 download)
Download or read book Advertising Principles and Problems written by Charles J. Dirksen and published by McGraw-Hill/Irwin. This book was released on 1973 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas M. Garrett
Publisher :
ISBN 13 :
Total Pages : 238 pages
Book Rating : 4.F/5 ( download)
Download or read book An Introduction to Some Ethical Problems of Modern American Advertising written by Thomas M. Garrett and published by . This book was released on 1961 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sukki Yoon
Publisher : Routledge
ISBN 13 : 1315392526
Total Pages : 227 pages
Book Rating : 4.3/5 (153 download)
Download or read book Social and Environmental Issues in Advertising written by Sukki Yoon and published by Routledge. This book was released on 2018-10-11 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the past few decades, attention has turned to the need to apply commercial marketing concepts, knowledge, and techniques to promote goods, services, and actions that enhance consumer well-being and social welfare through socially and environmentally responsible advertising, for example, recycling promotions. Critics argue, however, that for-profit advertisers who endorse social responsibility are inherently serving commercial purposes and diluting the value of socially responsible advertising. Scholars in many fields—advertising, marketing, communications, and psychology—explore ways to encourage consumers, companies, and policymakers to adopt socially responsible behaviours, and to provide theoretical and practical insights regarding effective applications of pro-social and pro-environmental marketing messages. This book comprises ten chapters that contribute to advertising theory, research, and practice by providing an overview of current and diverse research that compares, contrasts, and reconciles conflicting views regarding social and environmental advertising; uncovering individual differences in perception of advertising messages and their consequences for social and environmental behaviours; reconciling societal and business interests; identifying a message factor that determines eco-friendly behaviours; and identifying source factors that enhance and weaken advertising effectiveness. This book was originally published as a special issue of the International Journal of Advertising.
Author : John Higson Cover
Publisher :
ISBN 13 :
Total Pages : 350 pages
Book Rating : 4.3/5 (91 download)
Download or read book Advertising; Its Problems and Methods written by John Higson Cover and published by . This book was released on 1926 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (143 download)
Download or read book Problems in Advertising written by and published by . This book was released on 1931 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 212 pages
Book Rating : 4.F/5 ( download)
Download or read book Legal and Business Problems of the Advertising Industry written by and published by . This book was released on 1973 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Erika Franklin Fowler
Publisher : Routledge
ISBN 13 : 0429977905
Total Pages : 241 pages
Book Rating : 4.4/5 (299 download)
Download or read book Political Advertising in the United States written by Erika Franklin Fowler and published by Routledge. This book was released on 2018-05-04 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how 'big data' has allowed for more sophisticated targeting, and how the Internet and social media has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising.
Author : Tom Reichert
Publisher : Routledge
ISBN 13 : 9781887229357
Total Pages : 0 pages
Book Rating : 4.2/5 (293 download)
Download or read book Issues in American Advertising written by Tom Reichert and published by Routledge. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sex in Advertising, Product Placement, Political Advertising and Viral Videosz. All these contemporary issues and more are included in this book which digs into the big issues influencing today's advertising
