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Author : Anthony F. Lucas
Publisher :
ISBN 13 : 9780981739908
Total Pages : 243 pages
Book Rating : 4.7/5 (399 download)
Download or read book Principles of Casino Marketing written by Anthony F. Lucas and published by . This book was released on 2008-01-01 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nick Gullo
Publisher :
ISBN 13 : 9780942828474
Total Pages : 155 pages
Book Rating : 4.8/5 (284 download)
Download or read book Casino marketing written by Nick Gullo and published by . This book was released on 2002 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kathryn Hashimoto
Publisher :
ISBN 13 : 9780131996144
Total Pages : 0 pages
Book Rating : 4.9/5 (961 download)
Download or read book Casino Marketing written by Kathryn Hashimoto and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The content in Casino Marketing has been pulled from the author's personal knowledge learned from 30 years researching, teaching and writing in the field as well as prominent gambling practitioners, and industry trade journals. This book on casino marketing is an attempt to link the gaming industry to the business environment and its theoretical underpinnings. Different from its competitors, this book uses and discusses different marketing theories to teach fundamental knowledge in the area before applying the information to the industry. Therefore, the readers accomplish two goals at one sitting. They learn about fundamental marketing practices as well as casino industry applications. Starting with a traditional overview of the industry, the book quickly moves onto strategic planning by combining the input of nine different managers from many different levels of responsibility in a variety of casinos. No other book on the market so thoroughly explores the uncontrollable environments that dictate how our product, price, place, and promotions should change in casino marketing.
Author : John Romero
Publisher : John Romero Direct Marketing
ISBN 13 : 9780964241404
Total Pages : 268 pages
Book Rating : 4.2/5 (414 download)
Download or read book Casino Marketing written by John Romero and published by John Romero Direct Marketing. This book was released on 1985 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Romero
Publisher :
ISBN 13 : 9780964241411
Total Pages : 270 pages
Book Rating : 4.2/5 (414 download)
Download or read book Secrets of Casino Marketing written by John Romero and published by . This book was released on 1998 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Carissa Kuakini
Publisher :
ISBN 13 :
Total Pages : 34 pages
Book Rating : 4.5/5 (477 download)
Download or read book Secrets Of Casino Marketing written by Carissa Kuakini and published by . This book was released on 2021-08 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone loves freebies and casinos know the fact all too well. They come with reward schemes and offers that you cannot ignore, from time and time, and engage potential customers with these efforts. We live in a world that is fiercely competitive, and the only way to survive the competition is to beat your opponents with a winning margin that looks challenging to bridge. In this book, you will discover a compilation of the author's columns from "Indian Gaming" magazine, and contains marketing ideas and strategies for casinos looking to increase the effectiveness and profitability of their entertainment offerings. And so much more! Scroll up and click the "Buy now with 1-Click" button to get your copy now!
Author : Gertude Walbrecht
Publisher :
ISBN 13 :
Total Pages : 34 pages
Book Rating : 4.5/5 (477 download)
Download or read book Casino Marketing Guidebook written by Gertude Walbrecht and published by . This book was released on 2021-08 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone loves freebies and casinos know the fact all too well. They come with reward schemes and offers that you cannot ignore, from time and time, and engage potential customers with these efforts. We live in a world that is fiercely competitive, and the only way to survive the competition is to beat your opponents with a winning margin that looks challenging to bridge. In this book, you will discover a compilation of the author's columns from "Indian Gaming" magazine, and contains marketing ideas and strategies for casinos looking to increase the effectiveness and profitability of their entertainment offerings. And so much more! Scroll up and click the "Buy now with 1-Click" button to get your copy now!
Author : Jim Kilby
Publisher : Wiley
ISBN 13 : 0470073640
Total Pages : 416 pages
Book Rating : 4.4/5 (7 download)
Download or read book Casino Operations Management written by Jim Kilby and published by Wiley. This book was released on 2006-06-12 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complete guidance to the ins and outs of gaming operations Management personnel need a thorough understanding of the business side of the casino industry to ensure profits???and to avoid losses. It's a sure bet that Casino Operations Management, Second Edition will help current and future gaming management professionals better serve any casino. Written by experts with over 65 years of combined experience in the field, this Second Edition offers all the critical skills and know-how to equip gaming and casino operators with the knowledge needed for the management office, cage operations, and table game and slot operations. This updated edition features detailed coverage of: Current high-roller marketing tactics and their effect on profitability The effect of popular money management systems on casino profits The initial development process of an Indian casino Studies designed to identify the patronage motives of gamblers, including those of riverboat customers Slot club design: player rating issues, point accumulation schemes, and more Principles of casino floor design: managing table game and slot location Studies designed to measure the profit contribution of popular slot promotions Casino Operations Management, Second Edition uses simplified mathematics and statistics throughout, and provides readers with a thorough understanding of all aspects of the casino industry business. It is a must-have reference for students and casinos that develop managers internally.
Author : Barrie Gunter
Publisher : Emerald Group Publishing
ISBN 13 : 1787699234
Total Pages : 208 pages
Book Rating : 4.7/5 (876 download)
Download or read book Gambling Advertising written by Barrie Gunter and published by Emerald Group Publishing. This book was released on 2019-04-15 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book critically examines research evidence from around the world concerning the nature and effects of gambling advertising. It draws upon political and regulatory debates about this type of advertising, which provides regulators with evidence to control factors that encourage problem gambling.
Author : United States Institute of Marketing
Publisher :
ISBN 13 :
Total Pages : 314 pages
Book Rating : 4.:/5 (41 download)
Download or read book Casino Marketing for the Twenty-first Century written by United States Institute of Marketing and published by . This book was released on 1998 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael McNamee
Publisher :
ISBN 13 : 9780972100809
Total Pages : 260 pages
Book Rating : 4.1/5 (8 download)
Download or read book Understanding Casino Marketing written by Michael McNamee and published by . This book was released on 2002-08-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: A look at casino marketing and strategies used in casinos to build customer relationships by refocusing on customers and database. It is a "how to" for casino novices and a refresher for the experienced marketer.
Author : Dennis Conrad
Publisher :
ISBN 13 : 9780615233895
Total Pages : 0 pages
Book Rating : 4.2/5 (338 download)
Download or read book Conrad on Casino Marketing written by Dennis Conrad and published by . This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 292 pages
Book Rating : 4.:/5 (369 download)
Download or read book Outstanding Casino Marketing Techniques written by and published by . This book was released on 1996 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : jackie parker
Publisher :
ISBN 13 : 9781091979635
Total Pages : 149 pages
Book Rating : 4.9/5 (796 download)
Download or read book Casino Host Goals written by jackie parker and published by . This book was released on 2019-04-03 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Read this book and you will have a road-map for success as you create or improve your Player Development program, in the context of your Casino Marketing strategy. It belongs on the shelf of any Executive in Casino Management who wants to drive revenue from a strategic approach to PD. For your Player Development team to drive revenue, you have to set the targets and provide all of the tools and techniques that will ensure success. This book is written from experience, and you will benefit from the hits and misses of your peers!TABLE OF CONTENTSIntroductionHow to take a Strategic Approach to PDWhat are the steps?Setting Your First GoalSMART goalsHow to Keep MomentumSetting Financial RewardsThe Importance of PaceActive GoalsInactive GoalsRetention GoalsContact GoalsNew Player GoalsAcquisition GoalsInvestment GoalsMiscellaneous GoalsFinal ThoughtsA List of Sample GoalsGlossaryThe practical steps in this book came from 10 years of working with Player Development professionals across the USA. Including those who use PowerHost, a host contact management system that drives Host Goals. Visit www.harvesttrends.com to learn more, connect to the author at https://www.linkedin.com/in/jackieparker/
Author : Jim Kilby
Publisher :
ISBN 13 :
Total Pages : 382 pages
Book Rating : 4.0/5 ( download)
Download or read book Casino Operations Management written by Jim Kilby and published by . This book was released on 1998-02-11 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: This the first up-to-date book on gaming managementthe fastest growing industry in the U.S. Covers all areas of casino operations, including the regulatory control environments, the games, marketing, organization, cage operations, accounting, and surveillance
Author : Masood Zangeneh
Publisher : Springer Science & Business Media
ISBN 13 : 0387721738
Total Pages : 355 pages
Book Rating : 4.3/5 (877 download)
Download or read book In the Pursuit of Winning written by Masood Zangeneh and published by Springer Science & Business Media. This book was released on 2007-11-25 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: As gambling become ever more ubiquitous, more people are risking their finances, family lives, and health in their desire to be the winner that takes it all. This book brings together an international panel of experts to present a wide variety of perspectives on problem gambling, and test popular addiction and disease models in the field. Early chapters examine the psychology of gambling, before moving on to the pastime’s associated irrational ideas. The seven chapters in the second half are devoted to evidence-based interventions from a variety of clinical orientations. Case examples, Q&A sections, and a glossary add extra readability to the coverage.
Author : Collin Boudreaux
Publisher :
ISBN 13 :
Total Pages : 34 pages
Book Rating : 4.5/5 (477 download)
Download or read book Keys To Succeeding Casino Entertainment written by Collin Boudreaux and published by . This book was released on 2021-08 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone loves freebies and casinos know the fact all too well. They come with reward schemes and offers that you cannot ignore, from time and time, and engage potential customers with these efforts. We live in a world that is fiercely competitive, and the only way to survive the competition is to beat your opponents with a winning margin that looks challenging to bridge. In this book, you will discover a compilation of the author's columns from "Indian Gaming" magazine, and contains marketing ideas and strategies for casinos looking to increase the effectiveness and profitability of their entertainment offerings. And so much more! Scroll up and click the "Buy now with 1-Click" button to get your copy now!
