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Author :
Publisher :
ISBN 13 : 9780073049717
Total Pages : pages
Book Rating : 4.0/5 (497 download)
Download or read book Principles of Advertising and IMC written by and published by . This book was released on 2004 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tom Duncan
Publisher : Irwin/McGraw-Hill
ISBN 13 : 9780072537741
Total Pages : 774 pages
Book Rating : 4.5/5 (377 download)
Download or read book Principles of Advertising & IMC written by Tom Duncan and published by Irwin/McGraw-Hill. This book was released on 2005 with total page 774 pages. Available in PDF, EPUB and Kindle. Book excerpt: Principles of Advertising and IMC, 2/e by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process. Duncan's text presents the new ways companies communicate with business-savvy customers. It also shows how and why top management demands accountability of how advertising and promotion dollars are spent. Principles of Advertising and IMC provides students with a basic understanding of all the major marketing communication functions, the major media alternatives, and the processes for integrating these activities in the most effective and efficient way in order to develop long-term, profitable customer relationships that build brands and create brand equity. Based on feedback from reviewers, author Tom Duncan has increased the 2nd Edition coverage of key advertising concepts (like channel marketing, customer service, direct response and personal selling) to ensure a well-rounded approach to the Principles of Advertising course.
Author :
Publisher :
ISBN 13 : 9781784341176
Total Pages : 669 pages
Book Rating : 4.3/5 (411 download)
Download or read book Advertising & IMC written by and published by . This book was released on 2015 with total page 669 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sandra Moriarty
Publisher : Pearson Higher Ed
ISBN 13 : 1292262141
Total Pages : 666 pages
Book Rating : 4.2/5 (922 download)
Download or read book Advertising & IMC: Principles and Practice, Global Edition written by Sandra Moriarty and published by Pearson Higher Ed. This book was released on 2018-10-24 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide students with a practical guide to executing integrated marketing communications. And with a new author joining the team, the 11th Edition features a significant reorganisation and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together — ensuring students are prepared to deal with the latest industry practices in their future careers.
Author :
Publisher :
ISBN 13 : 9780070181779
Total Pages : 782 pages
Book Rating : 4.1/5 (817 download)
Download or read book Principles of Advertising & IMC written by and published by . This book was released on 2008 with total page 782 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sandra Moriarty
Publisher : Prentice Hall
ISBN 13 : 9780132163729
Total Pages : 0 pages
Book Rating : 4.1/5 (637 download)
Download or read book Advertising and IMC: Principles and Practice written by Sandra Moriarty and published by Prentice Hall. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas R. Duncan
Publisher :
ISBN 13 : 9780071115391
Total Pages : 774 pages
Book Rating : 4.1/5 (153 download)
Download or read book Principles of Advertising and Imc with Adsim CD-ROM written by Thomas R. Duncan and published by . This book was released on 2004 with total page 774 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains the principles and practices of advertising and other marketing communication functions. This book presents various ways in which companies communicate with business-savvy customers. It also shows how and why top management demands accountability of how advertising and promotion dollars are spent.
Author : Tom Duncan
Publisher : McGraw-Hill/Irwin
ISBN 13 : 9780072953558
Total Pages : 774 pages
Book Rating : 4.9/5 (535 download)
Download or read book Principles of Advertising & IMC written by Tom Duncan and published by McGraw-Hill/Irwin. This book was released on 2004-02 with total page 774 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sandra Moriarty
Publisher : Pearson Higher Ed
ISBN 13 : 1292019956
Total Pages : 674 pages
Book Rating : 4.2/5 (92 download)
Download or read book eBook Instant Access – for Advertising & IMC: Principles and Practice, Global Edition written by Sandra Moriarty and published by Pearson Higher Ed. This book was released on 2015-04-17 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: For introductory courses in advertising Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Author : Sandra Moriarty
Publisher :
ISBN 13 : 9780134480435
Total Pages : 672 pages
Book Rating : 4.4/5 (84 download)
Download or read book Advertising and IMC written by Sandra Moriarty and published by . This book was released on 2018-01-12 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised edition of Advertising & IMC, [2015]
Author : Tom Duncan
Publisher :
ISBN 13 : 9780071111195
Total Pages : 774 pages
Book Rating : 4.1/5 (111 download)
Download or read book Principles of Advertising and IMC written by Tom Duncan and published by . This book was released on 2004 with total page 774 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains the principles and practices of advertising and other marketing communication functions. This book presents various ways companies communicate with business-savvy customers. It also shows how and why top management demands accountability of how advertising and promotion dollars are spent. It helps students develop customer relationships.
Author : Sandra Moriarty
Publisher : Pearson
ISBN 13 : 9780134481685
Total Pages : 0 pages
Book Rating : 4.4/5 (816 download)
Download or read book Advertising and IMC written by Sandra Moriarty and published by Pearson. This book was released on 2018-01-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Student Value Editions also offer a great value; this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. For Student Value Editions that include MyLab(TM) or Mastering(TM), several versions may exist for each title -- including customized versions for individual schools -- and registrations are not transferable. In addition, you may need a Course ID, provided by your instructor, to register for and use MyLab or Mastering platforms. For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide readers with a practical guide to executing integrated marketing communications. And with a new author joining the team, the 11th Edition features a significant reorganization and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together -- ensuring they're prepared to deal with the latest industry practices in their future careers. Also available with MyLab Marketing MyLab(TM) is the teaching and learning platform that empowers instructors to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Optional: one sentence for discipline-specific benefit can go here. NOTE: You are purchasing a standalone product; MyLab(TM) Marketing does not come packaged with this content. Students, if interested in purchasing this title with MyLab Marketing, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the loose-leaf version of the text and MyLab Marketing, search for: 0134830121 / 9780134830124 Advertising & IMC: Principles and Practice, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package, 11/e Package consists of: 0134450620 / 9780134450629 MyLab Marketing with Pearson eText -- Access Card -- for Advertising & IMC: Principles and Practice 0134481682 / 9780134481685 Advertising& IMC: Principles and Practice, Student Value Edition
Author : Sandra Moriarty
Publisher : Prentice Hall
ISBN 13 : 9780132666985
Total Pages : pages
Book Rating : 4.6/5 (669 download)
Download or read book Advertising & Imc Mymarketinglab Access Card written by Sandra Moriarty and published by Prentice Hall. This book was released on 2011-05-31 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sandra Moriarty
Publisher : Pearson Australia
ISBN 13 : 1486009050
Total Pages : 577 pages
Book Rating : 4.4/5 (86 download)
Download or read book Advertising: Principles and Practice written by Sandra Moriarty and published by Pearson Australia. This book was released on 2014-08-01 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 3rd edition of Advertising: Principles and Practice is the only practical, applied guide to the real world of advertising in Australasia using award-winning examples of how and why great advertising is achieved. It features new coverage of advertising’s role within the integrated marketing communications (IMC). Moriarty explores the ever-changing media landscape and encourages readers to think about the ways in which advertising operates as part of a broader communication strategy. How do you define great advertising? How do you encourage creativity in advertising? How can interactive and digital media add value to advertising? These questions, and many more are comprehensively answered inside this Australian adaptation of the US text, Advertising & IMC: Principles and Practice by Moriarty, Mitchell and Wells.
Author : Thomas R. Duncan
Publisher : Tata McGraw-Hill Education
ISBN 13 : 9780070601598
Total Pages : 0 pages
Book Rating : 4.6/5 (15 download)
Download or read book Principles of Advertising and IMC written by Thomas R. Duncan and published by Tata McGraw-Hill Education. This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sandra Ernst Moriarty
Publisher :
ISBN 13 : 9787300289021
Total Pages : 395 pages
Book Rating : 4.2/5 (89 download)
Download or read book Advertising & IMC written by Sandra Ernst Moriarty and published by . This book was released on 2021 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sandra Moriarty
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781974052219
Total Pages : 368 pages
Book Rating : 4.0/5 (522 download)
Download or read book Advertising & Imc written by Sandra Moriarty and published by Createspace Independent Publishing Platform. This book was released on 2017-08-07 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising & IMC: Principles and Practice By Sandra Moriarty
