Principles And Theories Of Data Mining With Rapidminer

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Principles and Theories of Data Mining With RapidMiner

Author : Ramjan, Sarawut
Publisher : IGI Global
ISBN 13 : 1668447320
Total Pages : 326 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Principles and Theories of Data Mining With RapidMiner by : Ramjan, Sarawut

Download or read book Principles and Theories of Data Mining With RapidMiner written by Ramjan, Sarawut and published by IGI Global. This book was released on 2023-05-09 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: The demand for skilled data scientists is rapidly increasing as more organizations recognize the value of data-driven decision- making. Data science, data management, and data mining are all critical components for various types of organizations, including large and small corporations, academic institutions, and government entities. For companies, these components serve to extract insights and value from their data, empowering them to make evidence-driven decisions and gain a competitive advantage by discovering patterns and trends and avoiding costly mistakes. Academic institutions utilize these tools to analyze large datasets and gain insights into various scientific fields of study, including genetic data, climate data, financial data, and in the social sciences they are used to analyze survey data, behavioral data, and public opinion data. Governments use data science to analyze data that can inform policy decisions, such as identifying areas with high crime rates, determining which regions need infrastructure development, and predicting disease outbreaks. However, individuals who are not data science experts, but are experts within their own fields, may need to apply their experience to the data they must manage, but still struggle to expand their knowledge of how to use data mining tools such as RapidMiner software. Principles and Theories of Data Mining With RapidMiner is a comprehensive guide for students and individuals interested in experimenting with data mining using RapidMiner software. This book takes a practical approach to learning through the RapidMiner tool, with exercises and case studies that demonstrate how to apply data mining techniques to real-world scenarios. Readers will learn essential concepts related to data mining, such as supervised learning, unsupervised learning, association rule mining, categorical data, continuous data, and data quality. Additionally, readers will learn how to apply data mining techniques to popular algorithms, including k-nearest neighbor (K-NN), decision tree, naïve bayes, artificial neural network (ANN), k-means clustering, and probabilistic methods. By the end of the book, readers will have the skills and confidence to use RapidMiner software effectively and efficiently, making it an ideal resource for anyone, whether a student or a professional, who needs to expand their knowledge of data mining with RapidMiner software.

Predictive Analytics and Data Mining

Author : Vijay Kotu
Publisher : Morgan Kaufmann
ISBN 13 : 0128016507
Total Pages : 447 pages
Book Rating : 4.1/5 (28 download)

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Book Synopsis Predictive Analytics and Data Mining by : Vijay Kotu

Download or read book Predictive Analytics and Data Mining written by Vijay Kotu and published by Morgan Kaufmann. This book was released on 2014-11-27 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: Put Predictive Analytics into ActionLearn the basics of Predictive Analysis and Data Mining through an easy to understand conceptual framework and immediately practice the concepts learned using the open source RapidMiner tool. Whether you are brand new to Data Mining or working on your tenth project, this book will show you how to analyze data, uncover hidden patterns and relationships to aid important decisions and predictions. Data Mining has become an essential tool for any enterprise that collects, stores and processes data as part of its operations. This book is ideal for business users, data analysts, business analysts, business intelligence and data warehousing professionals and for anyone who wants to learn Data Mining.You’ll be able to:1. Gain the necessary knowledge of different data mining techniques, so that you can select the right technique for a given data problem and create a general purpose analytics process.2. Get up and running fast with more than two dozen commonly used powerful algorithms for predictive analytics using practical use cases.3. Implement a simple step-by-step process for predicting an outcome or discovering hidden relationships from the data using RapidMiner, an open source GUI based data mining tool Predictive analytics and Data Mining techniques covered: Exploratory Data Analysis, Visualization, Decision trees, Rule induction, k-Nearest Neighbors, Naïve Bayesian, Artificial Neural Networks, Support Vector machines, Ensemble models, Bagging, Boosting, Random Forests, Linear regression, Logistic regression, Association analysis using Apriori and FP Growth, K-Means clustering, Density based clustering, Self Organizing Maps, Text Mining, Time series forecasting, Anomaly detection and Feature selection. Implementation files can be downloaded from the book companion site at www.LearnPredictiveAnalytics.com Demystifies data mining concepts with easy to understand language Shows how to get up and running fast with 20 commonly used powerful techniques for predictive analysis Explains the process of using open source RapidMiner tools Discusses a simple 5 step process for implementing algorithms that can be used for performing predictive analytics Includes practical use cases and examples

Data Mining and Data Warehousing

Author : Parteek Bhatia
Publisher : Cambridge University Press
ISBN 13 : 110858585X
Total Pages : 514 pages
Book Rating : 4.1/5 (85 download)

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Book Synopsis Data Mining and Data Warehousing by : Parteek Bhatia

Download or read book Data Mining and Data Warehousing written by Parteek Bhatia and published by Cambridge University Press. This book was released on 2019-06-27 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in lucid language, this valuable textbook brings together fundamental concepts of data mining and data warehousing in a single volume. Important topics including information theory, decision tree, Naïve Bayes classifier, distance metrics, partitioning clustering, associate mining, data marts and operational data store are discussed comprehensively. The textbook is written to cater to the needs of undergraduate students of computer science, engineering and information technology for a course on data mining and data warehousing. The text simplifies the understanding of the concepts through exercises and practical examples. Chapters such as classification, associate mining and cluster analysis are discussed in detail with their practical implementation using Weka and R language data mining tools. Advanced topics including big data analytics, relational data models and NoSQL are discussed in detail. Pedagogical features including unsolved problems and multiple-choice questions are interspersed throughout the book for better understanding.

Applications and Principles of Quantum Computing

Author : Khang, Alex
Publisher : IGI Global
ISBN 13 :
Total Pages : 510 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Applications and Principles of Quantum Computing by : Khang, Alex

Download or read book Applications and Principles of Quantum Computing written by Khang, Alex and published by IGI Global. This book was released on 2024-01-31 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world driven by technology and data, classical computing faces limitations in tackling complex challenges like climate modeling and financial risk assessment. These barriers impede our aspirations to revolutionize industries and solve intricate real-world problems. To bridge this gap, we must embrace quantum computing. Edited by Alex Khang PH, Principles and Applications of Quantum Computing is a transformative solution to this challenge. It delves into the interdisciplinary realms of computer science, physics, and mathematics, unveiling the incredible potential of quantum computing, which outperforms supercomputers by 158 million times. This technology, rooted in quantum mechanics, offers solutions to global problems and opens new frontiers in AI, cybersecurity, finance, drug development, and more. By engaging with this book, you become a pioneer in the quantum revolution, contributing to reshaping the limits of what's achievable in our digital age.

Principles and Applications of Quantum Computing Using Essential Math

Author : Daniel, A.
Publisher : IGI Global
ISBN 13 : 1668475375
Total Pages : 251 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Principles and Applications of Quantum Computing Using Essential Math by : Daniel, A.

Download or read book Principles and Applications of Quantum Computing Using Essential Math written by Daniel, A. and published by IGI Global. This book was released on 2023-09-12 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the swiftly evolving realm of technology, the challenge of classical computing's constraints in handling intricate problems has become pronounced. While classical computers excel in many areas, they struggle with complex issues in cryptography, optimization, and molecular simulation. Addressing these escalating challenges requires a disruptive solution to push the boundaries of computation and innovation. Principles and Applications of Quantum Computing Using Essential Math, authored by A. Daniel, M. Arvindhan, Kiranmai Bellam, and N. Krishnaraj. This guide pioneers the transformative potential of quantum computing by seamlessly blending rigorous mathematics with quantum theory. It equips scholars, researchers, and aspiring technologists with insights to grasp and harness quantum computing's capabilities. By delving into quantum gates, algorithms, and error correction techniques, the book demystifies quantum computing, inviting exploration of quantum machine learning, cryptography, and the dynamic interplay between classical and quantum computing. As the quantum landscape expands, this book acts as a vital companion, navigating readers through the converging realms of industry, academia, and innovation. Principles and Applications of Quantum Computing Using Essential Math arrives as a timely answer to the limitations of classical computing, providing scholars with an essential roadmap to navigate the quantum technology landscape. With its clear explanations, practical applications, and forward-looking perspectives, this book serves as an indispensable tool for unraveling quantum computing's mysteries and driving innovation into uncharted domains.

Handbook of Statistical Analysis and Data Mining Applications

Author : Ken Yale
Publisher : Elsevier
ISBN 13 : 0124166458
Total Pages : 824 pages
Book Rating : 4.1/5 (241 download)

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Book Synopsis Handbook of Statistical Analysis and Data Mining Applications by : Ken Yale

Download or read book Handbook of Statistical Analysis and Data Mining Applications written by Ken Yale and published by Elsevier. This book was released on 2017-11-09 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of Statistical Analysis and Data Mining Applications, Second Edition, is a comprehensive professional reference book that guides business analysts, scientists, engineers and researchers, both academic and industrial, through all stages of data analysis, model building and implementation. The handbook helps users discern technical and business problems, understand the strengths and weaknesses of modern data mining algorithms and employ the right statistical methods for practical application. This book is an ideal reference for users who want to address massive and complex datasets with novel statistical approaches and be able to objectively evaluate analyses and solutions. It has clear, intuitive explanations of the principles and tools for solving problems using modern analytic techniques and discusses their application to real problems in ways accessible and beneficial to practitioners across several areas—from science and engineering, to medicine, academia and commerce. - Includes input by practitioners for practitioners - Includes tutorials in numerous fields of study that provide step-by-step instruction on how to use supplied tools to build models - Contains practical advice from successful real-world implementations - Brings together, in a single resource, all the information a beginner needs to understand the tools and issues in data mining to build successful data mining solutions - Features clear, intuitive explanations of novel analytical tools and techniques, and their practical applications

Critical Approaches to Data Engineering Systems and Analysis

Author : Bora, Abhijit
Publisher : IGI Global
ISBN 13 :
Total Pages : 347 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Critical Approaches to Data Engineering Systems and Analysis by : Bora, Abhijit

Download or read book Critical Approaches to Data Engineering Systems and Analysis written by Bora, Abhijit and published by IGI Global. This book was released on 2024-04-05 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current data engineering demands more than theoretical understanding; it necessitates a practical, nuanced approach. Data engineering involves the intricate orchestration of systems and architectural frameworks for collecting, storing, processing, and analyzing vast datasets. The challenge lies in ensuring this data is managed and harnessed effectively, fostering insightful knowledge and steering organizations toward data-driven decision-making. Critical Approaches to Data Engineering Systems and Analysis unveils the latent potential inherent in diverse data analysis and engineering techniques. It combines compelling perspectives, guidelines, and frameworks, applying statistical and mathematical models. As industries and research communities witness increasing demand for web-based systems, software modules, heuristic models, and survey analysis, the book emphasizes the critical methodologies associated with data verification, reliability, fault tolerance, and viability.

RapidMiner

Author : Markus Hofmann
Publisher : CRC Press
ISBN 13 : 1482205505
Total Pages : 518 pages
Book Rating : 4.4/5 (822 download)

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Book Synopsis RapidMiner by : Markus Hofmann

Download or read book RapidMiner written by Markus Hofmann and published by CRC Press. This book was released on 2016-04-19 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: Powerful, Flexible Tools for a Data-Driven WorldAs the data deluge continues in today's world, the need to master data mining, predictive analytics, and business analytics has never been greater. These techniques and tools provide unprecedented insights into data, enabling better decision making and forecasting, and ultimately the solution of incre

Harnessing Green and Circular Skills for Digital Transformation

Author : Ordóñez de Pablos, Patricia
Publisher : IGI Global
ISBN 13 :
Total Pages : 341 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Harnessing Green and Circular Skills for Digital Transformation by : Ordóñez de Pablos, Patricia

Download or read book Harnessing Green and Circular Skills for Digital Transformation written by Ordóñez de Pablos, Patricia and published by IGI Global. This book was released on 2024-06-21 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Education faces a pressing challenge in the digital era: effectively integrating new technologies and sustainable practices. Despite advances, many institutions need help to adapt, hindering their ability to prepare students for a rapidly changing world. This gap is exacerbated by the need for more cohesive strategies and resources, leaving educators and policymakers grappling with disparate approaches. The result is a disjointed landscape that fails to harness the full potential of digital tools and sustainable principles. Harnessing Green and Circular Skills for Digital Transformation presents a comprehensive solution by exploring innovative methodologies and practical tools. This book equips educators, policymakers, and stakeholders with the knowledge to bridge this gap. It offers a roadmap for implementing circular visions in education, fostering green practices, and leveraging digital technologies for sustainable development. The book provides actionable insights and best practices from around the globe through case studies, empirical studies, and comparative analyses.

Intelligent Solutions for Sustainable Power Grids

Author : Ashok Kumar, L.
Publisher : IGI Global
ISBN 13 :
Total Pages : 478 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Intelligent Solutions for Sustainable Power Grids by : Ashok Kumar, L.

Download or read book Intelligent Solutions for Sustainable Power Grids written by Ashok Kumar, L. and published by IGI Global. This book was released on 2024-05-01 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the environment of energy systems, the effective utilization of both conventional and renewable sources poses a major challenge. The integration of microgrid systems, crucial for harnessing energy from distributed sources, demands intricate solutions due to the inherent intermittency of these sources. Academic scholars engaged in power system research find themselves at the forefront of addressing issues such as energy source estimation, coordination in dynamic environments, and the effective utilization of artificial intelligence (AI) techniques. Intelligent Solutions for Sustainable Power Grids focuses on emerging research areas, this book addresses the uncertainty of renewable energy sources, employs state-of-the-art forecasting techniques, and explores the application of AI techniques for enhanced power system operations. From economic aspects to the digitalization of power systems, the book provides a holistic approach. Tailored for undergraduate and postgraduate students as well as seasoned researchers, it offers a roadmap to navigate the intricate landscape of modern power systems. Dive into a wealth of knowledge encompassing smart energy systems, renewable energy integration, stability analysis of microgrids, power quality enhancement, and much more. This book is not just a guide; it is the solution to the pressing challenges in the dynamic field of energy systems.

Emerging Trends in Cloud Computing Analytics, Scalability, and Service Models

Author : Darwish, Dina
Publisher : IGI Global
ISBN 13 :
Total Pages : 494 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Emerging Trends in Cloud Computing Analytics, Scalability, and Service Models by : Darwish, Dina

Download or read book Emerging Trends in Cloud Computing Analytics, Scalability, and Service Models written by Darwish, Dina and published by IGI Global. This book was released on 2024-01-25 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic scholars and industry professionals alike face the formidable challenge of staying informed about emerging trends and innovations in cloud computing. The expansive realm of cloud technology has been the catalyst for several transformative changes across industries, offering unparalleled opportunities for optimization and innovation. However, even seasoned experts may find themselves daunted by the intricate web of new technologies, including green cloud computing, edge computing, cryptography in the cloud, load balancing strategies, and cloud analytics insights. Emerging Trends in Cloud Computing: Analytics, Scalability, and Service Models provides academic scholars and industry professionals with a comprehensive exploration of these critical cloud computing topics and more. This invaluable resource provides clarity and insight, serving as a guiding beacon in the ever-evolving world of cloud technology. Whether you're seeking to understand the intricacies of cloud security solutions, the nuances of scalability in cloud computing, or the various service models in the cloud, this book empowers you to navigate this dynamic field with confidence and expertise.

Practical Text Analytics

Author : Murugan Anandarajan
Publisher : Springer
ISBN 13 : 3319956639
Total Pages : 294 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Practical Text Analytics by : Murugan Anandarajan

Download or read book Practical Text Analytics written by Murugan Anandarajan and published by Springer. This book was released on 2018-10-19 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces text analytics as a valuable method for deriving insights from text data. Unlike other text analytics publications, Practical Text Analytics: Maximizing the Value of Text Data makes technical concepts accessible to those without extensive experience in the field. Using text analytics, organizations can derive insights from content such as emails, documents, and social media. Practical Text Analytics is divided into five parts. The first part introduces text analytics, discusses the relationship with content analysis, and provides a general overview of text mining methodology. In the second part, the authors discuss the practice of text analytics, including data preparation and the overall planning process. The third part covers text analytics techniques such as cluster analysis, topic models, and machine learning. In the fourth part of the book, readers learn about techniques used to communicate insights from text analysis, including data storytelling. The final part of Practical Text Analytics offers examples of the application of software programs for text analytics, enabling readers to mine their own text data to uncover information.

Applied Predictive Analytics

Author : Dean Abbott
Publisher : John Wiley & Sons
ISBN 13 : 1118727967
Total Pages : 471 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Applied Predictive Analytics by : Dean Abbott

Download or read book Applied Predictive Analytics written by Dean Abbott and published by John Wiley & Sons. This book was released on 2014-04-14 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the art and science of predictive analytics — techniques that get results Predictive analytics is what translates big data into meaningful, usable business information. Written by a leading expert in the field, this guide examines the science of the underlying algorithms as well as the principles and best practices that govern the art of predictive analytics. It clearly explains the theory behind predictive analytics, teaches the methods, principles, and techniques for conducting predictive analytics projects, and offers tips and tricks that are essential for successful predictive modeling. Hands-on examples and case studies are included. The ability to successfully apply predictive analytics enables businesses to effectively interpret big data; essential for competition today This guide teaches not only the principles of predictive analytics, but also how to apply them to achieve real, pragmatic solutions Explains methods, principles, and techniques for conducting predictive analytics projects from start to finish Illustrates each technique with hands-on examples and includes as series of in-depth case studies that apply predictive analytics to common business scenarios A companion website provides all the data sets used to generate the examples as well as a free trial version of software Applied Predictive Analytics arms data and business analysts and business managers with the tools they need to interpret and capitalize on big data.

R and Data Mining

Author : Yanchang Zhao
Publisher : Academic Press
ISBN 13 : 012397271X
Total Pages : 251 pages
Book Rating : 4.1/5 (239 download)

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Book Synopsis R and Data Mining by : Yanchang Zhao

Download or read book R and Data Mining written by Yanchang Zhao and published by Academic Press. This book was released on 2012-12-31 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: R and Data Mining introduces researchers, post-graduate students, and analysts to data mining using R, a free software environment for statistical computing and graphics. The book provides practical methods for using R in applications from academia to industry to extract knowledge from vast amounts of data. Readers will find this book a valuable guide to the use of R in tasks such as classification and prediction, clustering, outlier detection, association rules, sequence analysis, text mining, social network analysis, sentiment analysis, and more.Data mining techniques are growing in popularity in a broad range of areas, from banking to insurance, retail, telecom, medicine, research, and government. This book focuses on the modeling phase of the data mining process, also addressing data exploration and model evaluation.With three in-depth case studies, a quick reference guide, bibliography, and links to a wealth of online resources, R and Data Mining is a valuable, practical guide to a powerful method of analysis. - Presents an introduction into using R for data mining applications, covering most popular data mining techniques - Provides code examples and data so that readers can easily learn the techniques - Features case studies in real-world applications to help readers apply the techniques in their work

Sports Data Mining

Author : Robert P. Schumaker
Publisher : Springer Science & Business Media
ISBN 13 : 1441967303
Total Pages : 144 pages
Book Rating : 4.4/5 (419 download)

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Book Synopsis Sports Data Mining by : Robert P. Schumaker

Download or read book Sports Data Mining written by Robert P. Schumaker and published by Springer Science & Business Media. This book was released on 2010-09-10 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data mining is the process of extracting hidden patterns from data, and it’s commonly used in business, bioinformatics, counter-terrorism, and, increasingly, in professional sports. First popularized in Michael Lewis’ best-selling Moneyball: The Art of Winning An Unfair Game, it is has become an intrinsic part of all professional sports the world over, from baseball to cricket to soccer. While an industry has developed based on statistical analysis services for any given sport, or even for betting behavior analysis on these sports, no research-level book has considered the subject in any detail until now. Sports Data Mining brings together in one place the state of the art as it concerns an international array of sports: baseball, football, basketball, soccer, greyhound racing are all covered, and the authors (including Hsinchun Chen, one of the most esteemed and well-known experts in data mining in the world) present the latest research, developments, software available, and applications for each sport. They even examine the hidden patterns in gaming and wagering, along with the most common systems for wager analysis.

Data Mining and Learning Analytics

Author : Samira ElAtia
Publisher : John Wiley & Sons
ISBN 13 : 1118998219
Total Pages : 351 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Data Mining and Learning Analytics by : Samira ElAtia

Download or read book Data Mining and Learning Analytics written by Samira ElAtia and published by John Wiley & Sons. This book was released on 2016-09-20 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addresses the impacts of data mining on education and reviews applications in educational research teaching, and learning This book discusses the insights, challenges, issues, expectations, and practical implementation of data mining (DM) within educational mandates. Initial series of chapters offer a general overview of DM, Learning Analytics (LA), and data collection models in the context of educational research, while also defining and discussing data mining’s four guiding principles— prediction, clustering, rule association, and outlier detection. The next series of chapters showcase the pedagogical applications of Educational Data Mining (EDM) and feature case studies drawn from Business, Humanities, Health Sciences, Linguistics, and Physical Sciences education that serve to highlight the successes and some of the limitations of data mining research applications in educational settings. The remaining chapters focus exclusively on EDM’s emerging role in helping to advance educational research—from identifying at-risk students and closing socioeconomic gaps in achievement to aiding in teacher evaluation and facilitating peer conferencing. This book features contributions from international experts in a variety of fields. Includes case studies where data mining techniques have been effectively applied to advance teaching and learning Addresses applications of data mining in educational research, including: social networking and education; policy and legislation in the classroom; and identification of at-risk students Explores Massive Open Online Courses (MOOCs) to study the effectiveness of online networks in promoting learning and understanding the communication patterns among users and students Features supplementary resources including a primer on foundational aspects of educational mining and learning analytics Data Mining and Learning Analytics: Applications in Educational Research is written for both scientists in EDM and educators interested in using and integrating DM and LA to improve education and advance educational research.

MASTERING DATA MINING: THE ART AND SCIENCE OF CUSTOMER RELATIONSHIP MANAGEMENT

Author : Michael J. A. Berry
Publisher :
ISBN 13 : 9788126518258
Total Pages : 512 pages
Book Rating : 4.5/5 (182 download)

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Book Synopsis MASTERING DATA MINING: THE ART AND SCIENCE OF CUSTOMER RELATIONSHIP MANAGEMENT by : Michael J. A. Berry

Download or read book MASTERING DATA MINING: THE ART AND SCIENCE OF CUSTOMER RELATIONSHIP MANAGEMENT written by Michael J. A. Berry and published by . This book was released on 2008-09-01 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Special Features: · Best-in-class data mining techniques for solving critical problems in all areas of business· Explains how to pick the right data mining techniques for specific problems· Shows how to perform analysis and evaluate results· Features real-world examples from across various industry sectors· Companion Web site with updates on data mining products and service providers About The Book: Companies have invested in building data warehouses to capture vast amounts of customer information. The payoff comes with mining or getting access to the data within this information gold mine to make better business decisions. Readers and reviewers loved Berry and Linoff's first book, Data Mining Techniques, because the authors so clearly illustrate practical techniques with real benefits for improved marketing and sales. Mastering Data Mining takes off from there-assuming readers know the basic techniques covered in the first book, the authors focus on how to best apply these techniques to real business cases. They start with simple applications and work up to the most powerful and sophisticated examples over the course of about 20 cases. (Ralph Kimball used this same approach in his highly successful Data Warehouse Toolkit). As with their first book, Mastering Data Mining is sufficiently technical for database analysts, but is accessible to technically savvy business and marketing managers. It should also appeal to a new breed of database marketing managers.