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Author : Berry
Publisher :
ISBN 13 : 9789971513696
Total Pages : 494 pages
Book Rating : 4.5/5 (136 download)
Download or read book Mastering Data Mining written by Berry and published by . This book was released on 2000 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael J. A. Berry
Publisher :
ISBN 13 :
Total Pages : 494 pages
Book Rating : 4.:/5 (183 download)
Download or read book Mastering Data Mining : the Art and Science of Customer Relationship Management written by Michael J. A. Berry and published by . This book was released on 2000 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael J. A. Berry
Publisher :
ISBN 13 : 9788126518258
Total Pages : 512 pages
Book Rating : 4.5/5 (182 download)
Download or read book MASTERING DATA MINING: THE ART AND SCIENCE OF CUSTOMER RELATIONSHIP MANAGEMENT written by Michael J. A. Berry and published by . This book was released on 2008-09-01 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Special Features: · Best-in-class data mining techniques for solving critical problems in all areas of business· Explains how to pick the right data mining techniques for specific problems· Shows how to perform analysis and evaluate results· Features real-world examples from across various industry sectors· Companion Web site with updates on data mining products and service providers About The Book: Companies have invested in building data warehouses to capture vast amounts of customer information. The payoff comes with mining or getting access to the data within this information gold mine to make better business decisions. Readers and reviewers loved Berry and Linoff's first book, Data Mining Techniques, because the authors so clearly illustrate practical techniques with real benefits for improved marketing and sales. Mastering Data Mining takes off from there-assuming readers know the basic techniques covered in the first book, the authors focus on how to best apply these techniques to real business cases. They start with simple applications and work up to the most powerful and sophisticated examples over the course of about 20 cases. (Ralph Kimball used this same approach in his highly successful Data Warehouse Toolkit). As with their first book, Mastering Data Mining is sufficiently technical for database analysts, but is accessible to technically savvy business and marketing managers. It should also appeal to a new breed of database marketing managers.
Author : Michael J. A. Berry
Publisher : John Wiley & Sons
ISBN 13 : 0471470643
Total Pages : 671 pages
Book Rating : 4.4/5 (714 download)
Download or read book Data Mining Techniques written by Michael J. A. Berry and published by John Wiley & Sons. This book was released on 2004-04-09 with total page 671 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many companies have invested in building large databases and data warehouses capable of storing vast amounts of information. This book offers business, sales and marketing managers a practical guide to accessing such information.
Author : V. Kumar
Publisher : Springer
ISBN 13 : 3662553813
Total Pages : 411 pages
Book Rating : 4.6/5 (625 download)
Download or read book Customer Relationship Management written by V. Kumar and published by Springer. This book was released on 2018-05-15 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain.
Author : Gordon S. Linoff
Publisher : John Wiley & Sons
ISBN 13 : 9781118087459
Total Pages : 888 pages
Book Rating : 4.0/5 (874 download)
Download or read book Data Mining Techniques written by Gordon S. Linoff and published by John Wiley & Sons. This book was released on 2011-03-23 with total page 888 pages. Available in PDF, EPUB and Kindle. Book excerpt: The leading introductory book on data mining, fully updated andrevised! When Berry and Linoff wrote the first edition of Data MiningTechniques in the late 1990s, data mining was just starting tomove out of the lab and into the office and has since grown tobecome an indispensable tool of modern business. This newedition—more than 50% new and revised— is asignificant update from the previous one, and shows you how toharness the newest data mining methods and techniques to solvecommon business problems. The duo of unparalleled authors shareinvaluable advice for improving response rates to direct marketingcampaigns, identifying new customer segments, and estimating creditrisk. In addition, they cover more advanced topics such aspreparing data for analysis and creating the necessaryinfrastructure for data mining at your company. Features significant updates since the previous edition andupdates you on best practices for using data mining methods andtechniques for solving common business problems Covers a new data mining technique in every chapter along withclear, concise explanations on how to apply each techniqueimmediately Touches on core data mining techniques, including decisiontrees, neural networks, collaborative filtering, association rules,link analysis, survival analysis, and more Provides best practices for performing data mining using simpletools such as Excel Data Mining Techniques, Third Edition covers a new datamining technique with each successive chapter and then demonstrateshow you can apply that technique for improved marketing, sales, andcustomer support to get immediate results.
Author : Antonios Chorianopoulos
Publisher : John Wiley & Sons
ISBN 13 : 1119011558
Total Pages : 405 pages
Book Rating : 4.1/5 (19 download)
Download or read book Effective CRM using Predictive Analytics written by Antonios Chorianopoulos and published by John Wiley & Sons. This book was released on 2016-01-19 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts. Part one provides a methodological roadmap, covering both the business and the technical aspects. The data mining process is presented in detail along with specific guidelines for the development of optimized acquisition, cross/ deep/ up selling and retention campaigns, as well as effective customer segmentation schemes. In part two, some of the most useful data mining algorithms are explained in a simple and comprehensive way for business users with no technical expertise. Part three is packed with real world case studies which employ the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner and Data Mining for Excel. Case studies from industries including banking, retail and telecommunications are presented in detail so as to serve as templates for developing similar applications. Key Features: Includes numerous real-world case studies which are presented step by step, demystifying the usage of data mining models and clarifying all the methodological issues. Topics are presented with the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner and Data Mining for Excel. Accompanied by a website featuring material from each case study, including datasets and relevant code. Combining data mining and business knowledge, this practical book provides all the necessary information for designing, setting up, executing and deploying data mining techniques in CRM. Effective CRM using Predictive Analytics will benefit data mining practitioners and consultants, data analysts, statisticians, and CRM officers. The book will also be useful to academics and students interested in applied data mining.
Author : Frederick Newell
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.3/5 (97 download)
Download or read book Wireless Rules written by Frederick Newell and published by McGraw-Hill Companies. This book was released on 2001 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text outline a paradigm for marketing: m-marketing, incorporating mobile, wireless, e-commerce and customer communication. Case studies and action steps show how to improve customer loyalty with individualized messages and how to use B2B opportunities.
Author : Konstantinos K. Tsiptsis
Publisher : John Wiley & Sons
ISBN 13 : 1119965454
Total Pages : 288 pages
Book Rating : 4.1/5 (199 download)
Download or read book Data Mining Techniques in CRM written by Konstantinos K. Tsiptsis and published by John Wiley & Sons. This book was released on 2011-08-24 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.
Author : Manfred Schwaiger
Publisher : Springer Science & Business Media
ISBN 13 : 364255721X
Total Pages : 547 pages
Book Rating : 4.6/5 (425 download)
Download or read book Exploratory Data Analysis in Empirical Research written by Manfred Schwaiger and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents a selection of new methods and approaches in the field of Exploratory Data Analysis. The reader will find numerous ideas and examples for cross disciplinary applications of classification and data analysis methods in fields such as data and web mining, medicine and biological sciences as well as marketing, finance and management sciences.
Author : Hamid R. Nemati
Publisher : IGI Global
ISBN 13 : 1591401356
Total Pages : 371 pages
Book Rating : 4.5/5 (914 download)
Download or read book Organizational Data Mining written by Hamid R. Nemati and published by IGI Global. This book was released on 2004-01-01 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mountains of business data are piling up in organizations every day. These organizations collect data from multiple sources, both internal and external. These sources include legacy systems, customer relationship management and enterprise resource planning applications, online and e-commerce systems, government organizations and business suppliers and partners. A recent study from the University of California at Berkeley found the amount of data organizations collect and store in enterprise databases doubles every year, and slightly more than half of this data will consist of "reference information," which is the kind of information strategic business applications and decision support systems demand (Kestelyn, 2002). Terabyte-sized (1,000 megabytes) databases are commonplace in organizations today, and this enormous growth will make petabyte-sized databases (1,000 terabytes) a reality within the next few years (Whiting, 2002). By 2004 the Gartner Group estimates worldwide data volumes will be 30 times those of 1999, which translates into more data having been produced in the last 30 years than during the previous 5,000 (Wurman, 1989).
Author : Francis Buttle
Publisher : Routledge
ISBN 13 : 1856175227
Total Pages : 495 pages
Book Rating : 4.8/5 (561 download)
Download or read book Customer Relationship Management written by Francis Buttle and published by Routledge. This book was released on 2009 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.
Author : Ali A. Minai
Publisher : Springer Science & Business Media
ISBN 13 : 3540738495
Total Pages : 419 pages
Book Rating : 4.5/5 (47 download)
Download or read book Unifying Themes in Complex Systems IV written by Ali A. Minai and published by Springer Science & Business Media. This book was released on 2008-11-05 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: In June of 2002, over 500 professors, students and researchers met in Boston, Massachusetts for the Fourth International Conference on Complex Systems. The attendees represented a remarkably diverse collection of fields: biology, ecology, physics, engineering, computer science, economics, psychology and sociology, The goal of the conference was to encourage cross-fertilization between the many disciplines represented and to deepen understanding of the properties common to all complex systems. This volume contains 43 papers selected from the more than 200 presented at the conference. Topics include: cellular automata, neurology, evolution, computer science, network dynamics, and urban planning. About NECSI: For over 10 years, The New England Complex Systems Institute (NECSI) has been instrumental in the development of complex systems science and its applications. NECSI conducts research, education, knowledge dissemination, and community development around the world for the promotion of the study of complex systems and its application for the betterment of society. NECSI hosts the International Conference on Complex Systems and publishes the NECSI Book Series in conjunction with Springer Publishers. ALI MINAI is an Affiliate of the New England Complex Systems Institute and an Associate Professor in the Department of Electrical and Computer Engineering and Computer Science at the University of Cincinnati. YANEER BAR-YAM is President and founder of the New England Complex Systems Institute. He is the author of Dynamics of Complex Systems and Making Things Work: Solving Complex Problems in a Complex World.
Author : Vijay Kotu
Publisher : Morgan Kaufmann
ISBN 13 : 0128147628
Total Pages : 568 pages
Book Rating : 4.1/5 (281 download)
Download or read book Data Science written by Vijay Kotu and published by Morgan Kaufmann. This book was released on 2018-11-27 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the basics of Data Science through an easy to understand conceptual framework and immediately practice using RapidMiner platform. Whether you are brand new to data science or working on your tenth project, this book will show you how to analyze data, uncover hidden patterns and relationships to aid important decisions and predictions. Data Science has become an essential tool to extract value from data for any organization that collects, stores and processes data as part of its operations. This book is ideal for business users, data analysts, business analysts, engineers, and analytics professionals and for anyone who works with data. You’ll be able to: Gain the necessary knowledge of different data science techniques to extract value from data. Master the concepts and inner workings of 30 commonly used powerful data science algorithms. Implement step-by-step data science process using using RapidMiner, an open source GUI based data science platform Data Science techniques covered: Exploratory data analysis, Visualization, Decision trees, Rule induction, k-nearest neighbors, Naïve Bayesian classifiers, Artificial neural networks, Deep learning, Support vector machines, Ensemble models, Random forests, Regression, Recommendation engines, Association analysis, K-Means and Density based clustering, Self organizing maps, Text mining, Time series forecasting, Anomaly detection, Feature selection and more... Contains fully updated content on data science, including tactics on how to mine business data for information Presents simple explanations for over twenty powerful data science techniques Enables the practical use of data science algorithms without the need for programming Demonstrates processes with practical use cases Introduces each algorithm or technique and explains the workings of a data science algorithm in plain language Describes the commonly used setup options for the open source tool RapidMiner
Author : Megan Squire
Publisher :
ISBN 13 : 9781785889950
Total Pages : 268 pages
Book Rating : 4.8/5 (899 download)
Download or read book Mastering Data Mining with Python - Find Patterns Hidden in Your Data written by Megan Squire and published by . This book was released on 2016-08-29 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to create more powerful data mining applications with this comprehensive Python guide to advance data analytics techniquesAbout This Book- Dive deeper into data mining with Python - don't be complacent, sharpen your skills!- From the most common elements of data mining to cutting-edge techniques, we've got you covered for any data-related challenge- Become a more fluent and confident Python data-analyst, in full control of its extensive range of librariesWho This Book Is ForThis book is for data scientists who are already familiar with some basic data mining techniques such as SQL and machine learning, and who are comfortable with Python. If you are ready to learn some more advanced techniques in data mining in order to become a data mining expert, this is the book for you!What You Will Learn - Explore techniques for finding frequent itemsets and association rules in large data sets- Learn identification methods for entity matches across many different types of data- Identify the basics of network mining and how to apply it to real-world data sets- Discover methods for detecting the sentiment of text and for locating named entities in text- Observe multiple techniques for automatically extracting summaries and generating topic models for text- See how to use data mining to fix data anomalies and how to use machine learning to identify outliers in a data set In DetailData mining is an integral part of the data science pipeline. It is the foundation of any successful data-driven strategy - without it, you'll never be able to uncover truly transformative insights. Since data is vital to just about every modern organization, it is worth taking the next step to unlock even greater value and more meaningful understanding.If you already know the fundamentals of data mining with Python, you are now ready to experiment with more interesting, advanced data analytics techniques using Python's easy-to-use interface and extensive range of libraries.In this book, you'll go deeper into many often overlooked areas of data mining, including association rule mining, entity matching, network mining, sentiment analysis, named entity recognition, text summarization, topic modeling, and anomaly detection. For each data mining technique, we'll review the state-of-the-art and current best practices before comparing a wide variety of strategies for solving each problem. We will then implement example solutions using real-world data from the domain of software engineering, and we will spend time learning how to understand and interpret the results we get.By the end of this book, you will have solid experience implementing some of the most interesting and relevant data mining techniques available today, and you will have achieved a greater fluency in the important field of Python data analytics.Style and approach This book will teach you the intricacies in applying data mining using real-world scenarios and will act as a very practical solution to your data mining needs.
Author : Sharan Kumar Ravindran
Publisher : Packt Publishing Ltd
ISBN 13 : 1784399671
Total Pages : 248 pages
Book Rating : 4.7/5 (843 download)
Download or read book Mastering Social Media Mining with R written by Sharan Kumar Ravindran and published by Packt Publishing Ltd. This book was released on 2015-09-23 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Extract valuable data from your social media sites and make better business decisions using R About This Book Explore the social media APIs in R to capture data and tame it Employ the machine learning capabilities of R to gain optimal business value A hands-on guide with real-world examples to help you take advantage of the vast opportunities that come with social media data Who This Book Is For If you have basic knowledge of R in terms of its libraries and are aware of different machine learning techniques, this book is for you. Those with experience in data analysis who are interested in mining social media data will find this book useful. What You Will Learn Access APIs of popular social media sites and extract data Perform sentiment analysis and identify trending topics Measure CTR performance for social media campaigns Implement exploratory data analysis and correlation analysis Build a logistic regression model to detect spam messages Construct clusters of pictures using the K-means algorithm and identify popular personalities and destinations Develop recommendation systems using Collaborative Filtering and the Apriori algorithm In Detail With an increase in the number of users on the web, the content generated has increased substantially, bringing in the need to gain insights into the untapped gold mine that is social media data. For computational statistics, R has an advantage over other languages in providing readily-available data extraction and transformation packages, making it easier to carry out your ETL tasks. Along with this, its data visualization packages help users get a better understanding of the underlying data distributions while its range of "standard" statistical packages simplify analysis of the data. This book will teach you how powerful business cases are solved by applying machine learning techniques on social media data. You will learn about important and recent developments in the field of social media, along with a few advanced topics such as Open Authorization (OAuth). Through practical examples, you will access data from R using APIs of various social media sites such as Twitter, Facebook, Instagram, GitHub, Foursquare, LinkedIn, Blogger, and other networks. We will provide you with detailed explanations on the implementation of various use cases using R programming. With this handy guide, you will be ready to embark on your journey as an independent social media analyst. Style and approach This easy-to-follow guide is packed with hands-on, step-by-step examples that will enable you to convert your real-world social media data into useful, practical information.
Author : Gordon S. Linoff
Publisher : John Wiley & Sons
ISBN 13 : 0470952520
Total Pages : 698 pages
Book Rating : 4.4/5 (79 download)
Download or read book Data Analysis Using SQL and Excel written by Gordon S. Linoff and published by John Wiley & Sons. This book was released on 2010-09-16 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt: Useful business analysis requires you to effectively transform data into actionable information. This book helps you use SQL and Excel to extract business information from relational databases and use that data to define business dimensions, store transactions about customers, produce results, and more. Each chapter explains when and why to perform a particular type of business analysis in order to obtain useful results, how to design and perform the analysis using SQL and Excel, and what the results should look like.
