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Primer Of Public Relations Research Second Edition
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Book Synopsis Primer of Public Relations Research, Second Edition by : Don W. Stacks
Download or read book Primer of Public Relations Research, Second Edition written by Don W. Stacks and published by Guilford Press. This book was released on 2010-07-13 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explains the key role of research in all aspects of contemporary PR practice, from planning a program or campaign to making strategic changes and measuring outcomes. Step-by-step guidelines and tools are provided for using a wide range of qualitative and quantitative methods to accomplish essential research objectives. The book clearly explains technical aspects of data collection and analysis for readers new to measurement and statistics. Every chapter features review questions and a detailed practice problem. A test bank, suggested readings, case studies, and PowerPoint slides are available to instructors using the book in their courses; see the preface for details.
Book Synopsis Primer of Public Relations Research, Third Edition by : Don W. Stacks
Download or read book Primer of Public Relations Research, Third Edition written by Don W. Stacks and published by Guilford Publications. This book was released on 2016-11-23 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provided at the companion website. Instructors requesting a desk copy also receive a supplemental Instructor's Manual with a test bank, suggested readings, and case studies. New to This Edition: *Chapter on standardization, moving beyond the prior edition's focus on best practices. *Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data. *Addresses the strategic use of key performance indicators. *Covers the latest content analysis software. Pedagogical Features: *Each chapter opens with a chapter overview and concludes with review questions. *End-of-chapter practice problems guide readers to implement what they have learned in a PR project. *Appendix provides a dictionary of public relations measurement and research terms. *Supplemental Instructor's Manual and PowerPoint slides.
Book Synopsis Primer of Public Relations Research, Third Edition by : Don W. Stacks
Download or read book Primer of Public Relations Research, Third Edition written by Don W. Stacks and published by Guilford Press. This book was released on 2016-10-10 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provided at the companion website. Instructors requesting a desk copy also receive a supplemental Instructor's Manual with a test bank, suggested readings, and case studies. New to This Edition: *Chapter on standardization, moving beyond the prior edition's focus on best practices. *Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data. *Addresses the strategic use of key performance indicators. *Covers the latest content analysis software. Pedagogical Features: *Each chapter opens with a chapter overview and concludes with review questions. *End-of-chapter practice problems guide readers to implement what they have learned in a PR project. *Appendix provides a dictionary of public relations measurement and research terms. *Supplemental Instructor's Manual and PowerPoint slides.
Book Synopsis A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition by : David Michaelson
Download or read book A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition written by David Michaelson and published by Business Expert Press. This book was released on 2017-01-24 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function, the measurement of social media and the use of standardized measures.
Download or read book This is PR written by Doug Newsom and published by . This book was released on 2004 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advertising and Public Relations Research by : Donald W. Jugenheimer
Download or read book Advertising and Public Relations Research written by Donald W. Jugenheimer and published by Routledge. This book was released on 2015-04-16 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.
Book Synopsis It's Not Just PR by : W. Timothy Coombs
Download or read book It's Not Just PR written by W. Timothy Coombs and published by John Wiley & Sons. This book was released on 2013-07-08 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society’s values, knowledge, and perceptions. Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles Balanced, well organized, and clearly written by two leading scholars
Book Synopsis Public Relations in the Digital Age, 1Ce by : Tom Kelleher
Download or read book Public Relations in the Digital Age, 1Ce written by Tom Kelleher and published by . This book was released on 2020-01-15 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new standard for public relations in CanadaThe most current coverage of social and new media strategiesPublic Relations in the Digital Age presents a clear, engaging, and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts. Examining classical foundations and the modern landscape, this Canadian edition approaches basic PR knowledge in a waythat reflects today's participatory communication environment.
Book Synopsis An Overview of The Public Relations Function, Second Edition by : Shannon A. Bowen
Download or read book An Overview of The Public Relations Function, Second Edition written by Shannon A. Bowen and published by Business Expert Press. This book was released on 2019-03-04 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, research-based strategic public relations management. This book acquaints the manager with the lexicon of the field and provides research on the theory of public relations, its sub-functions, such as research or public affairs, and the ethical guideline CERT formula: Credibility, Ethics, Relationships, Trust. It also examines the role of the chief communications officer (CCO) and leadership, organizational culture, structure, effectiveness, managing stakeholders and publics, using research to create strategy, and the four-step process of public relations management (“RACE”). Finally, the authors discuss the advanced management concepts of issues management, specialization in the sectors of public relations, managing values, deontological ethics, conducting moral analyses, and counseling management. They review what research found in regard to the most excellent ways to manage public relations and relationships: both beginning and ending with ethics.
Book Synopsis Public Relations Writing Worktext by : Joseph M. Zappala
Download or read book Public Relations Writing Worktext written by Joseph M. Zappala and published by Routledge. This book was released on 2010-04-02 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations Worktext is a writing and planning resource for public relations students and practitioners.
Book Synopsis The Handbook of Communication and Corporate Reputation by : Craig E. Carroll
Download or read book The Handbook of Communication and Corporate Reputation written by Craig E. Carroll and published by John Wiley & Sons. This book was released on 2015-04-10 with total page 694 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation
Book Synopsis Public Relations Research Annual by : Larissa A. Grunig
Download or read book Public Relations Research Annual written by Larissa A. Grunig and published by Routledge. This book was released on 2020-07-24 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this second volume is to challenge and extend the field of research in public relations. Taking a proactive approach to creating a stable, yet not stagnant annual, the editors directly solicited chapters on exciting and intriguing subjects. Assuming some prior knowledge, interests, and commitment of their readers, the editors hope that each chapter's report on original research provides enough context for understanding even if the area of inquiry is new to the readers. Public Relations Research Annual, Volume 2, continues to advance within the discipline beyond anecdotes to practical theories and research. Educators, practitioners, and researchers will find this annual's presentations and critiques useful in creating a systematic framework for their own endeavors.
Book Synopsis Public Relations Strategies and Tactics by : Dennis L. Wilcox
Download or read book Public Relations Strategies and Tactics written by Dennis L. Wilcox and published by Pearson Higher Ed. This book was released on 2013-03-18 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.
Book Synopsis Strategic Planning for Public Relations by : Ronald D. Smith
Download or read book Strategic Planning for Public Relations written by Ronald D. Smith and published by Routledge. This book was released on 2007-07-10 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.
Book Synopsis Managing a Public Relations Firm for Growth and Profit by : Alvin C Croft
Download or read book Managing a Public Relations Firm for Growth and Profit written by Alvin C Croft and published by Routledge. This book was released on 2013-09-05 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: The one-of-a-kind how-to book that puts effective agency management strategies at your fingertips The classic text that describes in detail how to successfully manage and market a public relations firm, has been completely updated with three new chapters and is now more than 50% longer. This one-of-a-kind new edition is bursting with creative tips, instructions, philosophies, theories, and guidance, all to help you steer your firm to success. It demonstrates how to market, promote, and sell a firm to attract, win, and hold the right clientele. You will learn how to manage a new or existing firm so that it is productive and profitable and has a long-range future. Information in Managing a Public Relations Firm for Growth and Profit, Second Edition is based on author A. C. Croft’s extensive experience in the field—almost twenty years as a consultant to PR firm principals and more than 25 years as an employee or principal of three medium-sized successful PR agencies. Croft begins each chapter with a brief profile of a seasoned and successful PR firm principal from a mid-sized firm. These professionals tell of their successes and also relate early mistakes that you would do well to avoid. The text includes tables and figures to make data easily understood. The extensively revised Managing a Public Relations Firm for Growth and Profit, Second Edition discusses pertinent topics such as: keys to new business success developing a marketing plan serving clients communication to prospects management strategies for success installing efficient systems and procedures managing staff productivity forecasting income management systems and procedures managing profitability client and agency budgeting recruiting, training, and retaining staff crisis planning planning the future of your firm Covering everything from billing practices and self-promotion to the use of computers and student interns, Managing a Public Relations Firm for Growth and Profit, Second Edition is one guide you are sure to refer to again and again for practical advice. It is must reading for owners of small- and medium-sized PR firms; senior managers of small, medium, and national firms who wish to expand their management knowledge and ability or who are considering starting their own firm; lower-level staff members who want to increase their knowledge of agency management; and university public relations professors who would like to include a primer on PR firm management in their classes.
Book Synopsis Public Relations Research Annual by : James E. Grunig
Download or read book Public Relations Research Annual written by James E. Grunig and published by Routledge. This book was released on 2016-12-14 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first volume of this series features reviews of research programs, original research reports, and social scientific, historical, critical and humanistic methodologies.
Book Synopsis The Ethics Primer for Public Administrators in Government and Nonprofit Organizations, Second Edition by : James H. Svara
Download or read book The Ethics Primer for Public Administrators in Government and Nonprofit Organizations, Second Edition written by James H. Svara and published by Jones & Bartlett Publishers. This book was released on 2014-02-07 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise text is a reader friendly primer to the fundamentals of administrative responsibility and ethics. Your students will come away with a clear understanding of why ethics are important to administrators in governmental and non-profit organizations, and how these administrators can relate their own personal values to the norms of the public sector. Since the publication of the first edition of The Ethics Primer, there has been significant change in the climate of public affairs that impacts the discussion of ethics for those who serve the public in governmental and nonprofit organizations. The new edition reflects those changes in three major areas: • Ethics in an era of increasing tension between political leaders and administrators over the role and size of government. • Ethical choices in making fiscal cuts or imposing new taxes in the face of the greatest economic crisis since the Depression. • Ethical challenges to established practices in public organizations. The Second Edition also offers thoroughly updated data and sources throughout, as well as examples that incorporate new research and new developments in government and politics. The Second Edition of The Ethics Primer for Public Administrators in Government and Nonprofit Organizations: • Introduces readers to the fundamentals of administrative responsibility and provides comprehensive coverage of the important elements of ethics. • Features an accessible and interactive approach to maximize understanding of the subject. • Includes information on the nature of public service and the ethical expectations of public administrators, as well factors that may lead to unethical behavior. • Written from a political perspective, the book addresses questions that are highly salient to persons working in government and nonprofits. • Offers helpful ways to link ethics and management in order to strengthen the ethical climate in a public organization.
