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Author : Jerry Corrie Olson
Publisher :
ISBN 13 :
Total Pages : 84 pages
Book Rating : 4.0/5 ( download)
Download or read book Price as an Informational Cue written by Jerry Corrie Olson and published by . This book was released on 1976 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tung-Zong Chang
Publisher :
ISBN 13 :
Total Pages : 143 pages
Book Rating : 4.:/5 (211 download)
Download or read book Intrinsic Information Load and Cue Importance as Mediators of the Price-perceived Quality Relationship written by Tung-Zong Chang and published by . This book was released on 1988 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sue Ann Kern
Publisher :
ISBN 13 :
Total Pages : 266 pages
Book Rating : 4.3/5 (129 download)
Download or read book Consumers' Perception of Quality and Estimation of Retail Price Given the Information Cues of Country of Origin, Store Image and the Buy American Campaign written by Sue Ann Kern and published by . This book was released on 1986 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lena Himbert
Publisher : Springer
ISBN 13 : 3658134763
Total Pages : 317 pages
Book Rating : 4.6/5 (581 download)
Download or read book Unit Pricing written by Lena Himbert and published by Springer. This book was released on 2016-05-11 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a series of experiments, Lena Himbert highlights the influence of the unit price’s unit of measure on the consumer’s price-level perception and quality perception. Furthermore, this thesis shows that the unit price availability and prominence influences the consumer’s store price image. When shopping for pre-packaged products, consumers are offered a variety of product and price information at the point of purchase. The unit price represents price information given to the consumer for which the factor package size is removed and thereby lowers the information load for consumers in the shopping situation. However, retailers have considerable leeway concerning the unit price format. Aspects that can be varied are for example the unit of measure (e.g., price per kg vs price per 100 g) or font size. There is little to no previous research that gives advice to retailers how they should indicate the unit price on the price label.
Author : Jerry Chipman Olson
Publisher :
ISBN 13 :
Total Pages : 58 pages
Book Rating : 4.0/5 ( download)
Download or read book Cue Properties of Price written by Jerry Chipman Olson and published by . This book was released on 1974 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Recent Reports written by and published by . This book was released on 1990 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Norman H. Anderson
Publisher : Psychology Press
ISBN 13 : 1317783190
Total Pages : 331 pages
Book Rating : 4.3/5 (177 download)
Download or read book Contributions To Information Integration Theory written by Norman H. Anderson and published by Psychology Press. This book was released on 2014-01-02 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: The theory of information integration provides a unified, general approach to the three disciplines of cognitive, social, and developmental psychology. Each of these volumes illustrates how the concepts and methods of this experimentally-grounded theory may be productively applied to core problems in one of these three disciplines.
Author : Nicolas Papadopoulos
Publisher : Routledge
ISBN 13 : 1317953193
Total Pages : 504 pages
Book Rating : 4.3/5 (179 download)
Download or read book Product-Country Images written by Nicolas Papadopoulos and published by Routledge. This book was released on 2014-05-01 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. Thousands of companies use country identifiers as part of their international marketing strategy, and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets become more international, the more prominently the origin of products will figure in sellers' and buyers' decisions. The time is ripe for practitioners and academicians to delve into the insights offered in this seminal volume so as to better prepare for meeting the competitive challenges of the global marketplace. Product-Country Images is a wide-ranging and state-of-the-art book offering specific information and case studies to further understanding of the various aspects of this complex topic.
Author : Naresh Malhotra
Publisher : Routledge
ISBN 13 : 1351550969
Total Pages : 216 pages
Book Rating : 4.3/5 (515 download)
Download or read book Review of Marketing Research written by Naresh Malhotra and published by Routledge. This book was released on 2017-09-25 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company.
Author : Jerry Olson
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (118 download)
Download or read book Price as an Information Cue written by Jerry Olson and published by . This book was released on 1976 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Niaz Ahmed
Publisher : Universal-Publishers
ISBN 13 : 1581120842
Total Pages : 119 pages
Book Rating : 4.5/5 (811 download)
Download or read book Cross-Cultural Content Analysis of Advertising from the United States and India written by Niaz Ahmed and published by Universal-Publishers. This book was released on 2000 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cross-cultural content analysis (which merged traditional content analysis method with semiotic concepts) compared advertising in the United States (a highly individualistic and low-context culture) and India (a highly collectivist and high-context culture). The study examined the characteristics, differences and similarities in advertising strategies and expressions. A stratified random sample of advertisements for consumer products was selected from nationally circulated news magazines and business magazines of each country between January 1993 and December 1994 (Time and Business Week from the United States; India Today and Business India from India). This study found that there were significant differences in the way the two cultures produced advertising messages and that differential cultural values were reflected in their advertising expressions. The findings revealed that the U.S. advertisements utilized direct rhetorical styles, individualistic visual stances, sexual portrayals of women and comparative approaches more often than their Indian counterparts. The Indian ads utilized indirect rhetorical styles, collective visual stances and stereotypical portrayals of women more frequently than did the U.S. ads. The evidence of specific cross-cultural differences suggests that perhaps the proponents of "standardization of international advertising" have promoted an oversimplification. This cross-cultural study suggests that caution should be exercised when considering standardization in advertising and other forms of promotional communication between divergent cultures. Click here to preview the first 25 pages in Acrobat PDF format.
Author : A. Gustafsson
Publisher : Springer Science & Business Media
ISBN 13 : 3662063956
Total Pages : 436 pages
Book Rating : 4.6/5 (62 download)
Download or read book Conjoint Measurement written by A. Gustafsson and published by Springer Science & Business Media. This book was released on 2013-04-17 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimisation (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results.
Author : Eddie M. Clark
Publisher : Psychology Press
ISBN 13 : 1317783379
Total Pages : 346 pages
Book Rating : 4.3/5 (177 download)
Download or read book Attention, Attitude, and Affect in Response To Advertising written by Eddie M. Clark and published by Psychology Press. This book was released on 2019-10-25 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and development in such diverse specialties as learning and behavioral decision theory, psychometrics, perception, and social and mathematical psychology. Psychology, in turn, has contributed a wide assortment of tools, theories, and techniques to the practice of advertising. These contributions have found their place in virtually all areas of advertising practice -- stimulating creativity, evaluating the creative product, and informing the scheduling of media. Purposely eclectic, this volume presents new issues in consumer psychology and advertising such as the relationship between gender differences, cortical organization and advertising; new approaches to old issues such as attention as an epiphenomenon, and meta-analysis of comparative advertising research; and new applications of consumer psychology to other fields such as examining health behavior as consumer behavior, affect and political advertising, and the relationship between advertising and eating disorders. This volume is the result of the Sixth Annual Advertising and Consumer Behavior Conference, which was designed to bring together researchers and practitioners from both psychology and advertising. Chapter contributions are made by professionals in advertising and marketing, professors in psychology and marketing departments, and psychologists who consult for advertising and marketing organizations. Thus, the chapters represent a microcosm of the type of interaction that has characterized the interface of psychology and advertising for more than a hundred years.
Author : Jacob Jacoby
Publisher :
ISBN 13 :
Total Pages : 58 pages
Book Rating : 4.0/5 ( download)
Download or read book Consumer Response to Price written by Jacob Jacoby and published by . This book was released on 1976 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hans G. Vogelsong
Publisher :
ISBN 13 :
Total Pages : 300 pages
Book Rating : 4.:/5 (319 download)
Download or read book Proceedings of the 1997 Northeastern Recreation Research Symposium written by Hans G. Vogelsong and published by . This book was released on 1988 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jerry C. Olson
Publisher :
ISBN 13 :
Total Pages : 70 pages
Book Rating : 4.:/5 (17 download)
Download or read book Price as an Informational Cue written by Jerry C. Olson and published by . This book was released on 1976 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Vithala R. Rao
Publisher : Edward Elgar Publishing
ISBN 13 : 1848447442
Total Pages : 617 pages
Book Rating : 4.8/5 (484 download)
Download or read book Handbook of Pricing Research in Marketing written by Vithala R. Rao and published by Edward Elgar Publishing. This book was released on 2009 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The environment in which pricing decisions and transactions are implemented has changed dramatically, mainly due to the advent of the Internet and the practices of advance selling and yield management. Over the years, marketing scholars have incorporated developments in game theory and microeconomics, behavioral decision theory, psychological and social dimensions and newer market mechanisms of auctions in their contributions to pricing research. These chapters, specifically written for this Handbook, cover these various developments and concepts as applied to tackling pricing problems. Academics and doctoral students in marketing and applied economics, as well as pricing-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.
