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Author :
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ISBN 13 :
Total Pages : 1026 pages
Book Rating : 4.3/5 (91 download)
Download or read book Press and Advertisers Year Book written by and published by . This book was released on 2000 with total page 1026 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher :
ISBN 13 :
Total Pages : 734 pages
Book Rating : 4.3/5 (91 download)
Download or read book INFA Press and Advertisers Year Book written by and published by . This book was released on 1976 with total page 734 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joseph Turow
Publisher : University of Chicago Press
ISBN 13 : 0226817512
Total Pages : 260 pages
Book Rating : 4.2/5 (268 download)
Download or read book Breaking Up America written by Joseph Turow and published by University of Chicago Press. This book was released on 2007-12-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles. "An important book for anyone wanting insight into the advertising and media worlds of today. In plain English, Joe Turow explains not only why our television set is on, but what we are watching. The frightening part is that we are being watched as we do it."—Larry King "Provocative, sweeping and well made . . . Turow draws an efficient portrait of a marketing complex determined to replace the 'society-making media' that had dominated for most of this century with 'segment-making media' that could zero in on the demographic and psychodemographic corners of our 260-million-person consumer marketplace."—Randall Rothenberg, Atlantic Monthly
Author :
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ISBN 13 :
Total Pages : 772 pages
Book Rating : 4.:/5 (34 download)
Download or read book Press and Advertisers Year Book written by and published by . This book was released on 1980 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael G. Parkinson
Publisher : Routledge
ISBN 13 : 1136774637
Total Pages : 525 pages
Book Rating : 4.1/5 (367 download)
Download or read book Law for Advertising, Broadcasting, Journalism, and Public Relations written by Michael G. Parkinson and published by Routledge. This book was released on 2013-03-07 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: This exceptional new text offers an up-to-date and integrated approach to communication law. Written by two practicing attorneys with extensive experience teaching the communication law course, Law for Advertising, Broadcasting, Journalism, and Public Relations covers the areas of communication law essential and most relevant for readers throughout the communication curriculum. Its integrated approach will serve students and practitioners in advertising and public relations as well as those in journalism and electronic media. Providing background to help readers understand legal concepts, this comprehensive communication law text includes an introduction to the legal system; covers legal procedures, structures, and jurisdictions; discusses the First Amendment and electronic media regulations; and considers issues of access. Additional material includes: *intellectual property law; *employment and agency law, with explanations of how these laws create obligations for mass communication professionals and their employees; *commercial communication laws; and *special laws and regulations that impact reporters, public relations practitioners, and advertisers who deal with stock sales. Special features of this text include: *Magic Words and Phrases--defining legal terms; *Cases--illustrating key points in each chapter; *Practice Notes--highlighting points of particular interest to professional media practices; *Instructions on finding and briefing cases, with a sample brief; and *Examples of legal documents and jury instructions. This text is intended as an introduction to communication law for students and practitioners in mass communication, journalism, advertising, broadcasting, telecommunications, and public relations.
Author :
Publisher :
ISBN 13 :
Total Pages : 466 pages
Book Rating : 4.:/5 (89 download)
Download or read book The Advertising Yearbook written by and published by . This book was released on 1923 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Issue for 1921/22 contains a digest of papers and addresses presented before the 17th annual convention of the Associated advertising clubs of the world.
Author : Associated Advertising Clubs of the World
Publisher :
ISBN 13 :
Total Pages : 318 pages
Book Rating : 4.X/5 (3 download)
Download or read book The Advertising Yearbook written by Associated Advertising Clubs of the World and published by . This book was released on 1922 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Issue for 1921/22 contains a digest of papers and addresses presented before the 17th annual convention of the Associated advertising clubs of the world.
Author :
Publisher :
ISBN 13 :
Total Pages : 900 pages
Book Rating : 4.:/5 (318 download)
Download or read book The Dartnell Advertiser's Guide and Advertising Year Book written by and published by . This book was released on 1927 with total page 900 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 1072 pages
Book Rating : 4.3/5 ( download)
Download or read book International Year Book Number written by and published by . This book was released on 1923 with total page 1072 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
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ISBN 13 :
Total Pages : 468 pages
Book Rating : 4.A/5 ( download)
Download or read book Willing's Press Guide and Advertisers' Directory and Handbook written by and published by . This book was released on 1904 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pamela Walker Laird
Publisher : JHU Press
ISBN 13 : 1421434180
Total Pages : 584 pages
Book Rating : 4.4/5 (214 download)
Download or read book Advertising Progress written by Pamela Walker Laird and published by JHU Press. This book was released on 2020-01-15 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selected by Choice Magazine as an Outstanding Academic Title Originally published in 1998. Drawing on both documentary and pictorial evidence, Pamela Walker Laird explores the modernization of American advertising to 1920. She links its rise and transformation to changes that affected American society and business alike, including the rise of professional specialization and the communications revolution that new technologies made possible. Laird finds a fundamental shift in the kinds of people who created advertisements and their relationships to the firms that advertised. Advertising evolved from the work of informing customers (telling people what manufacturers had to sell) to creating consumers (persuading people that they needed to buy). Through this story, Laird shows how and why—in the intense competitions for both markets and cultural authority—the creators of advertisements laid claim to "progress" and used it to legitimate their places in American business and culture.
Author : British Museum. Department of Printed Books
Publisher :
ISBN 13 :
Total Pages : 1354 pages
Book Rating : 4.0/5 ( download)
Download or read book General Catalogue of Printed Books written by British Museum. Department of Printed Books and published by . This book was released on 1969 with total page 1354 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joey Anuff
Publisher : Hardwired
ISBN 13 :
Total Pages : 172 pages
Book Rating : 4.3/5 (91 download)
Download or read book Suck written by Joey Anuff and published by Hardwired. This book was released on 1997 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collection of articles by various authors.
Author : Mr. D.S. Mehta
Publisher : Allied Publishers
ISBN 13 : 8170233534
Total Pages : 424 pages
Book Rating : 4.1/5 (72 download)
Download or read book Mass Communication and Journalism in India written by Mr. D.S. Mehta and published by Allied Publishers. This book was released on 1979-09-06 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: In addition to making a comprehensive survey of journalism, other mass media, and public relations in India, Mehta discusses such issues as freedom of the press, press laws, and developments in the international regulation of the media. His book is also a bibliography and a sourcebook of information on advertising codes; accreditation rules for media representatives and other information on Indian media and journalism.
Author : United States. Bureau of International Business Operations
Publisher :
ISBN 13 :
Total Pages : 38 pages
Book Rating : 4.:/5 (31 download)
Download or read book Advertising Media written by United States. Bureau of International Business Operations and published by . This book was released on 1962 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Krishan Kumar
Publisher : Vikas Publishing House
ISBN 13 : 9780706986426
Total Pages : 460 pages
Book Rating : 4.9/5 (864 download)
Download or read book Reference Service written by Krishan Kumar and published by Vikas Publishing House. This book was released on 2009-11-01 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fifth edition has been thoroughly revised and updated keeping in view the new developments and appearance of new significant reference sources. Some new readings have also been added to bring further readings. This work not only describes the various aspects of reference service such as functions, methods, principles theories, practices, problems, but also provides an overview of available significant reference books, dictionaries, encyclopedias, yearbooks, bibliographies, union catalogues, almanacs, directories, etc.
Author : William Leiss
Publisher : Psychology Press
ISBN 13 : 9780415903547
Total Pages : 442 pages
Book Rating : 4.9/5 (35 download)
Download or read book Social Communication in Advertising written by William Leiss and published by Psychology Press. This book was released on 1990 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry; popular culture; and the mass media which manages the constellation of images that unifies all three.
