Presales a Complete Guide - 2019 Edition

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Author :
Publisher : 5starcooks
ISBN 13 : 9780655536352
Total Pages : 316 pages
Book Rating : 4.5/5 (363 download)

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Book Synopsis Presales a Complete Guide - 2019 Edition by : Gerardus Blokdyk

Download or read book Presales a Complete Guide - 2019 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2019-03-18 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: What motivation drivers and elements can you implement in your partner program? Is the marketing automation system being used to its full potential? How are you doing as compared to other teams in the same industry? How can you help your partners to do better Proof of Concepts? What are the documents that your organization wants signed? This one-of-a-kind Presales self-assessment will make you the reliable Presales domain standout by revealing just what you need to know to be fluent and ready for any Presales challenge. How do I reduce the effort in the Presales work to be done to get problems solved? How can I ensure that plans of action include every Presales task and that every Presales outcome is in place? How will I save time investigating strategic and tactical options and ensuring Presales costs are low? How can I deliver tailored Presales advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Presales essentials are covered, from every angle: the Presales self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Presales outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Presales practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Presales are maximized with professional results. Your purchase includes access details to the Presales self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Presales Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Presales A Complete Guide - 2020 Edition

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Author :
Publisher : 5starcooks
ISBN 13 : 9781867320616
Total Pages : 318 pages
Book Rating : 4.3/5 (26 download)

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Book Synopsis Presales A Complete Guide - 2020 Edition by : Gerardus Blokdyk

Download or read book Presales A Complete Guide - 2020 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2020-01-28 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can professional environments in organizations promote employee development? What are the critical success factors of presales process? What time will you start selling tickets? How can a software development team be supported so as to Deliver results reliably and in outstanding Quality? How many employees or employee groups will need to view the audit trails reports? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Presales investments work better. This Presales All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Presales Self-Assessment. Featuring 2212 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Presales improvements can be made. In using the questions you will be better able to: - diagnose Presales projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Presales and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Presales Scorecard, you will develop a clear picture of which Presales areas need attention. Your purchase includes access details to the Presales self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Presales Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Presales Complete Self-Assessment Guide

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Author :
Publisher : 5starcooks
ISBN 13 : 9781489147578
Total Pages : pages
Book Rating : 4.1/5 (475 download)

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Book Synopsis Presales Complete Self-Assessment Guide by : Gerardus Blokdyk

Download or read book Presales Complete Self-Assessment Guide written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2018-01-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Is a fully trained team formed, supported, and committed to work on the Presales improvements? Is Presales linked to key business goals and objectives? Is a Presales Team Work effort in place? What are the disruptive Presales technologies that enable our organization to radically change our business processes? What are the compelling business reasons for embarking on Presales? This extraordinary Presales self-assessment will make you the trusted Presales domain authority by revealing just what you need to know to be fluent and ready for any Presales challenge. How do I reduce the effort in the Presales work to be done to get problems solved? How can I ensure that plans of action include every Presales task and that every Presales outcome is in place? How will I save time investigating strategic and tactical options and ensuring Presales opportunity costs are low? How can I deliver tailored Presales advise instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Presales essentials are covered, from every angle: the Presales self-assessment shows succinctly and clearly that what needs to be clarified to organize the business/project activities and processes so that Presales outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Presales practitioners. Their mastery, combined with the uncommon elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Presales are maximized with professional results. Your purchase includes access details to the Presales self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.

Presales Complete Self-assessment Guide

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781548134297
Total Pages : 112 pages
Book Rating : 4.1/5 (342 download)

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Book Synopsis Presales Complete Self-assessment Guide by : Gerardus Blokdyk

Download or read book Presales Complete Self-assessment Guide written by Gerardus Blokdyk and published by Createspace Independent Publishing Platform. This book was released on 2017-06-16 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are there any constraints known that bear on the ability to perform Presales work? How is the team addressing them? Can Management personnel recognize the monetary benefit of Presales? What are the top 3 things at the forefront of our Presales agendas for the next 3 years? Is there a recommended audit plan for routine surveillance inspections of Presales's gains? Is Presales dependent on the successful delivery of a current project? Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role... In EVERY company, organization and department. Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' For more than twenty years, The Art of Service's Self-Assessments empower people who can do just that - whether their title is marketer, entrepreneur, manager, salesperson, consultant, business process manager, executive assistant, IT Manager, CxO etc... - they are the people who rule the future. They are people who watch the process as it happens, and ask the right questions to make the process work better. This book is for managers, advisors, consultants, specialists, professionals and anyone interested in Presales assessment. Featuring 608 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Presales improvements can be made. In using the questions you will be better able to: - diagnose Presales projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Presales and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Presales Scorecard, you will develop a clear picture of which Presales areas need attention. Included with your purchase of the book is the Presales Self-Assessment downloadable resource, containing all 608 questions and Self-Assessment areas of this book. This helps with ease of (re-)use and enables you to import the questions in your preferred Management or Survey Tool. Access instructions can be found in the book. You are free to use the Self-Assessment contents in your presentations and materials for customers without asking us - we are here to help. The Art of Service has helped hundreds of clients to improve execution and meet the needs of customers better by applying business process redesign. Typically, our work generates cost savings of 20 percent to 30 percent of the addressable cost base, but its real advantages are reduced cycle times and increased quality and customer satisfaction. How Can we help you? To discuss how our team can help your business achieve true results, please visit http://store.theartofservice.com/contact-us/

The Living Soil Handbook

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Author :
Publisher : Chelsea Green Publishing
ISBN 13 : 1645020274
Total Pages : 305 pages
Book Rating : 4.6/5 (45 download)

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Book Synopsis The Living Soil Handbook by : Jesse Frost

Download or read book The Living Soil Handbook written by Jesse Frost and published by Chelsea Green Publishing. This book was released on 2021-07-20 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Principles and farm-tested practices for no-till market gardening--for healthier, more productive soil! From the host of the popular The No-Till Market Garden Podcast—heard around the world with nearly one million downloads! Discovering how to meet the soil’s needs is the key task for every market gardener. In this comprehensive guide, Farmer Jesse Frost shares all he has learned through experience and experimentation with no-till practices on his home farm in Kentucky and from interviews and visits with highly successful market gardeners in his role as host of The No-Till Market Garden Podcast. The Living Soil Handbook is centered around the three basic principles of no-till market gardening: Disturb the soil as little as possible Keep it covered as much as possible Keep it planted as much as possible. Farmer Jesse then guides readers in applying those principles to their own garden environment, with their own materials, to meet their own goals. Beginning with an exploration of the importance of photosynthesis to living soil, Jesse provides in-depth information on: Turning over beds Using compost and mulch Path management Incorporating biology, maintaining fertility Cover cropping Diversifying plantings through intercropping Production methods for seven major crops Throughout, the book emphasizes practical information on all the best tools and practices for growers who want to build their livelihood around maximizing the health of their soil. Farmer Jesse reminds growers that “as possible” is the mantra for protecting the living soil: disturb the soil as little as you possibly can in your context. He does not believe that growers should anguish over what does and does not qualify as “no-till.” If you are using a tool to promote soil life and biology, that’s the goal. Jesse’s goal with The Living Soil Handbook is to provide a comprehensive set of options, materials, and field-tested practices to inspire growers to design a soil-nurturing no-till system in their unique garden or farm ecosystem. "[A] practical, informative debut. . . .Gardeners interested in sustainable agriculture will find this a great place to start."—Publishers Weekly "Frost offers a comprehensive, science-based, sympathetic, wholly practical guide to soil building, that most critical factor in vegetable gardening for market growers and home gardeners alike. A gift to any vegetable plot that will keep on giving."—Booklist (starred review)

Practical Presales

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Publisher :
ISBN 13 : 9781704277608
Total Pages : 115 pages
Book Rating : 4.2/5 (776 download)

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Book Synopsis Practical Presales by : Josh Howell

Download or read book Practical Presales written by Josh Howell and published by . This book was released on 2019-11-15 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excelling in presales is very different than being a technical expert. A poor presales resource may have been on the job for thirty years, but still believes it's all about their technical expertise, and may not know how to read a room, or partner with sales. An expert presales resource understands that having the best product doesn't necessarily mean it'll be selected because of the other forces at play. They grasp that their job is primarily about reading their audience and communicating effectively. They know how to influence the terms of the competition.Many new presales hires receive an education about the product they'll be selling, but very few receive any sort of formal education about what the role entails, how to work with sales, improve their communication skills, or where to get started. This book is intended for both a new presales resource who needs to learn the job, or someone who's been in the field for a while and wants to improve their success rate. These are the things I wish someone had told me on day one.

The Six Habits of Highly Effective Sales Engineers

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Publisher :
ISBN 13 : 9780578521909
Total Pages : 198 pages
Book Rating : 4.5/5 (219 download)

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Book Synopsis The Six Habits of Highly Effective Sales Engineers by : Chris White

Download or read book The Six Habits of Highly Effective Sales Engineers written by Chris White and published by . This book was released on 2019-06-15 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: TECHNICAL SALES ENGINEERS / TECHNICAL PRESALES SUPPORT: In today's digital economy, software is eating the world, and the companies with the best sales demonstrations are winning the game. Is a convincing demonstration the only thing that's standing between you and your next customer? Are you ready to make your next demo the best demo of the year? Do you feel that you can do better but don't know how? NEVER AGAIN LOSE A DEAL YOU SHOULD HAVE WON! Walk into ever demo feeling confident and prepared Include the one critical moment that must be in every demo Hit that home run and know how to set it up Master the art of answering difficult questions Leverage the power of saying NO with ease A BOOK WRITTEN SPECIFICALLY FOR YOU! Avoid late nights and long sales cycles Accelerate pipeline velocity and close more deals Learn and apply the best practices in the business Know exactly what to say and do before, during and after a demo Achieve the technical win alarming, predictable consistency This book addresses the root causes of the most common mistakes made by sales engineers. Add it to your cart NOW to permanently improve your software demos and sales results.

Mastering Technical Sales

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Publisher : Artech House
ISBN 13 : 1596933402
Total Pages : 360 pages
Book Rating : 4.5/5 (969 download)

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Book Synopsis Mastering Technical Sales by : John Care

Download or read book Mastering Technical Sales written by John Care and published by Artech House. This book was released on 2008 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: This indispensable sales tool shows you the ropes of lead qualification, the RFP process, and needs analysis and discovery, and explains how your technical know-how can add invaluable leverage to sales efforts at every step. You learn how to plan and present the perfect pitch, demonstrate products effectively, build customer relationship skills, handle objections and competitors, negotiate prices and contracts, close the sale, and so much more.

Demonstrating to Win!

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Publisher : Demonstrating to Win!
ISBN 13 : 9780615477091
Total Pages : 344 pages
Book Rating : 4.4/5 (77 download)

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Book Synopsis Demonstrating to Win! by : Robert Riefstahl

Download or read book Demonstrating to Win! written by Robert Riefstahl and published by Demonstrating to Win!. This book was released on 2011-07 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The demonstration or presentation of complex products like technology or medical devices is like leading a person over a treacherous ravine. Throughout a demo or presentation, your prospect wants to run back to the relative safety of their existing world. This book will help you comfortably lead your prospect to your solution and make you the best demonstrator and presenter in your field! Tactics that you will find useful include: *Identifying and avoiding Demo Crimes *Winning demo techniques like "Tell-Show-Tell" *Building a value case for your solution *Managing your audience and reading their personalities *Creating winning themes *Performing differentiating Web demos and presentations *Conducting high value Discoveries *Managing your room environment *Winning teamwork techniques We are an idea company that has built a deep set of actionable techniques and strategies derived from years of working with the most innovative and successful companies in the world. Our clients include Microsoft, SAP, Oracle, IBM, Getinge and many others. We adapted the ideas in this book based upon training thousands of highly paid, highly experienced professional demonstrators and presenters in every region of the world thus making it globally applicable and effective. We understand that the very best ideas are judged by their impact, and our clients validate the impact of our concepts through increased sales effectiveness every day. Don't miss out on this opportunity to truly differentiate your products and services.

How to Make Real Money Selling Books

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Publisher :
ISBN 13 : 9780757002137
Total Pages : 0 pages
Book Rating : 4.0/5 (21 download)

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Book Synopsis How to Make Real Money Selling Books by : Brian Jud

Download or read book How to Make Real Money Selling Books written by Brian Jud and published by . This book was released on 2008-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The worldwide book market generates almost $90 billion annually, and more than half of those sales are made in non-bookstore outlets such as discount stores, airport shops, gift stores, supermarkets, and warehouse clubs. How to Make Real Money Selling Books provides a proven strategy for selling books to these enterprises. You will learn about developing a product strategy, conducting test marketing, contacting prospective buyers, promoting your product, selling to niche markets, and much, much more.

PreSale Without Fail

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Publisher :
ISBN 13 : 9781610660716
Total Pages : 90 pages
Book Rating : 4.6/5 (67 download)

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Book Synopsis PreSale Without Fail by : Kevin Oakley

Download or read book PreSale Without Fail written by Kevin Oakley and published by . This book was released on 2018-08-22 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the secret to launching new communities and phases with maximum results! Stop leaving your new community grand openings to chance. Updated and revised with over 25 percent more pages of results-driven strategy. In this fantastic resource, you'll learn: How to manufacture urgency and momentum--regardless of product, price point, or location A detailed overview of the PreSale Without Fail process Proven ways to explode your sales on day one and beyond A breakdown of each important step from beginning to end Common mistakes in new community launches and how to avoid them Specific marketing plans customizable to your community

Wine Sales and Distribution

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Publisher : Rowman & Littlefield
ISBN 13 : 1538185164
Total Pages : 315 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Wine Sales and Distribution by : Paul Wagner

Download or read book Wine Sales and Distribution written by Paul Wagner and published by Rowman & Littlefield. This book was released on 2024-04-02 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: This expanded second edition includes new technologies and market changes post-COVID, this comprehensive book covers every element of consultative wine sales, from understanding the market and the customer to providing excellent customer service. It covers the principles, strategies, and practices employed by top-notch wine professionals.

Great Demo!

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Publisher :
ISBN 13 : 9780595345595
Total Pages : 0 pages
Book Rating : 4.3/5 (455 download)

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Book Synopsis Great Demo! by : Peter E. Cohan

Download or read book Great Demo! written by Peter E. Cohan and published by . This book was released on 2005-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever seen a bad software demo ? Peter Cohan helps organizations put the Wow! into their demos to make them crisp, compelling and successful - to get the job done. He has had roles in four corners: technical, product and field marketing (he was banished to Basel, Switzerland for two years for bad behavior); sales and sales management; senior management (he built a business unit up from an empty spreadsheet into a $30M per year operation); and, in this last role, he has been that most important of all possible entities, a customer Peter Cohan leverages twenty-five years of experience in selling and marketing business software and as a customer. The Great Demo! method comes directly from extensive firsthand experiences in developing and delivering software demonstrations, and in coaching others to achieve surprisingly high success rates with their sales and marketing demos. For more information on demonstration methods, guidelines and tips, explore the author's website at www.SecondDerivative.com or contact the author directly at [email protected].

The SOSTAC Guide to Your Perfect Digital Marketing Plan

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Author :
Publisher :
ISBN 13 : 9780956106858
Total Pages : 306 pages
Book Rating : 4.1/5 (68 download)

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Book Synopsis The SOSTAC Guide to Your Perfect Digital Marketing Plan by : PR Smith

Download or read book The SOSTAC Guide to Your Perfect Digital Marketing Plan written by PR Smith and published by . This book was released on 2018-02-06 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2019 Edition (V5) of PR Smith's popular SOSTAC (r) planning system shows how to write the perfect plan and can be learned in 3 minutes. The SOSTAC Guide to your Perfect Digital Marketing Plan, can be skimmed in 30 minutes and digested in detail in 3 hours. The new edition integrates digital developments such as AI, Big Data, IoT, Marketing Automation with brief mentions of VR and AR. So it's bang up to date. The SOSTAC(r) planning system was voted in the Top 3 Marketing Models worldwide by voters in the Chartered Institute Of Marketing's Centenary Poll. SOSTAC(r) has since been adopted by Linkedin, KPMG, Greenpeace and many more bluechips and start-ups. The entire book is written in easily digestible chunks so readers can dip in and out. Who can use this book? The book is aimed at anyone involved in digital marketing, or marketing, or just interested in digital marketing. Readers can see how it all fits together. More advanced marketers use it as a 'dip in & out' (e.g. the digital marketing strategy chapter), while less experienced marketers benefit from all six chapters and the many links to cutting-edge websites, digital tools and videos. The 6 Chapters: Situation Analysis (where are we now?)Objectives (where are we going?)Strategy (how do we get there?Tactics (details of strategy incl. marketing mix)Action (checklists, guides, systems & internal marketing)Control (how do we know if we are going to get there?)Who is the author?PR Smith is the co-author of the hugely influential 'Digital Marketing Excellence' (with Dave Chaffey) and several other marketing books including the best -selling Marketing Communications text going into its 7th ed this year. This new SOSTAC(r) Guide has achieved more than 3,000 pre-sales. The book is now also available from Amazon, iBooks, other networks or www.PRSmith.org/sostac . There is a free Kindle app which allows readers to enjoy this eBook on any mobile, iPad or laptop in addition to a kindle. What Experts Say About This Book "Although most businesses are now doing digital marketing, nearly half don't have a plan - that's shocking! SOSTAC(r) gives you an awesomely simple framework to put that right." Dave Chaffey, CEO Smart Insights"A really good easy-to-follow guide" Ged Carroll, Digital Director VP Europe, RacePoint Global'This is essential reading and an invaluable reference guide for any marketer who needs to create impressive, persuasive and effective digital marketing plans.' IDM SOSTAC(r) Certified Planners online portal is now open for those that want to become SOSTAC(r) Certified Planners. Visit https: //www.SOSTAC.org to register, download manuals drawn from these books and take the online, open-book, multiple choice case study assessment. Upon reaching 60% + the applicant receives a SOSTAC(r) Certified Planner certificate. See http: //www.PRSmith.org/SOSTAC for more or just go directly to https: //www.SOSTAC.org

Sale Is My Passion

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781977597038
Total Pages : 132 pages
Book Rating : 4.5/5 (97 download)

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Book Synopsis Sale Is My Passion by : Amaro Araujo

Download or read book Sale Is My Passion written by Amaro Araujo and published by Createspace Independent Publishing Platform. This book was released on 2018-02 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an A to Z guide to the sales process and will provide you with a solid foundation to help you become an expert sales executive and master the art of closing deals. Sales isn't a "buy the book" process, but this book will provide you with the insights, knowledge, skills, attitudes, and behaviors that will make all the difference in your life in sales. It's divided into three parts: the science, the deal-making process, and the practicality. At the end of each topic, there's a short summary or bullet points. It's a kind of "quick reference kit" that you can consult at any time for a practical application or implementation.

Conversations That Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate your Solutions, and Close More Deals

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 9780071752589
Total Pages : 272 pages
Book Rating : 4.7/5 (525 download)

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Book Synopsis Conversations That Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate your Solutions, and Close More Deals by : Erik Peterson

Download or read book Conversations That Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate your Solutions, and Close More Deals written by Erik Peterson and published by McGraw Hill Professional. This book was released on 2011-04-15 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Win more deals with the perfect sales story! “Power Messaging is a foundational element in our global marketing campaigns and sales training programs. We believe the concepts are core to engaging in customer conversations that are focused on their outcomes and what they want to achieve.” —Karen Quintos, CMO and SVP, Dell Inc. “The concepts outlined in this book are critical skills to building a world-class presales organization.” —Ken Hamel, Senior Vice President, Global Solutions and Presales, SAP “Our new messaging, using the approaches presented in this book, is great and is being widely used by our sales team. We’ve never had a year end sales meeting with content that was met with such widespread acceptance and enthusiasm.” —Jerry D. Cline, Senior Vice President, Retail Sales and Marketing, AmerisourceBergen Drug Company “The best salespeople sit across the table and make change easy for their customer by creating a succinct story and vision for what to change, how to change it, and how it will impact customer results. An enterprise focus on sales messaging, using the concepts in this book, is the hidden secret to driving incremental sales productivity and overwhelming customer success!” —Ken Powell, Vice President, Worldwide Sales Enablement, ADP “The Power Messaging techniques in this book are the foundation of how our marketing team creates our sales messages, as well as the process our field sales teams use for delivering that message in a unique and compelling way. At Kronos our results are a reflection of the power of the tool.” —Aron Ain, CEO, Kronos About the Book: In today’s highly competitive world of complex sales, commoditization of your brand is one of the greatest dangers. You must differentiate yourself from the competition—or you will lose out. And the way to do that is through customer engagement. Rather than sell your own corporate story and brand message, you need to tell customers their story—the one in which they are the heroes and they achieve success. Erik Peterson and Tim Riesterer have been developing and honing their Power Messaging sales technique for more than 20 years, and now they reveal all their secrets in Conversations That Win the Complex Sale. Presenting a catalog of facts or playing 20 questions with prospective customers is the surest way to lose the sale. Peterson and Riesterer provide the tools you need to recraft your message into a compelling story that wins more deals. With Conversations That Win the Complex Sale, you’ll learn how to: Differentiate yourself from the competition by finding your “Value Wedge” Avoid parity in your value propositions by creating “Power Positions” Create a message that can literally double the number of deals you close Spike customer attention and create “Wow” in your conversations Prove all your claims without resorting to lists of boring facts and statistics Your competitors are out there telling their own corporate story—a story customers don’t want to hear. Now is the time to seize the moment. This book is the one and only source you need to reframe your sales story and turn the tables on the competition by fully engaging their would-be customers. Conversations That Win the Complex Sale helps you create and deliver messages that customers care about, giving your brand the clear edge in today’s crowded markets.

Professional Sitecore 8 Development

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Author :
Publisher : Apress
ISBN 13 : 148422292X
Total Pages : 440 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Professional Sitecore 8 Development by : Phil Wicklund

Download or read book Professional Sitecore 8 Development written by Phil Wicklund and published by Apress. This book was released on 2016-11-18 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Structure templates and content within Sitecore, work with integrated tools, and leverage its extensive automation capabilities. Sitecore was recently recognized as one of the most reputable and reliable, enterprise-class web content management solutions (WCMS) available in the marketplace. Thousands of companies are using Sitecore to manage their digital experiences online. Because Sitecore is such a large, complex platform, developers often have a hard time coming up to speed, even after completing a Sitecore training course for developers. However, leveraging the design patterns and other practices laid out in this book will make that transition much easier. Professional Sitecore 8 Development provides a soup-to-nuts approach for a Sitecore rookie to come up to speed quickly, as well as provide more advanced techniques for seasoned veterans that they may not be exposed to otherwise. Key coverage areas include: Getting started with Sitecore development Front-end development techniques Incorporating design patterns into your Sitecore solutions Unit testing Sitecore applications Programming Sitecore’s marketing capabilities Sitecore automation with PowerShell Advanced development techniques What you’ll learn Develop solutions on the Sitecore platform Come up to speed on Sitecore without going through a training class Build front-end (HTML, CSS, Angular, etc.) solutions as well as back-end (C#) solutions on Sitecore Incorporate design patterns into your Sitecore solutions Make use of advanced Sitecore development techniques Who This Book Is For The book is a developer’s companion, both front end and back end developers. The target audience is both developers who have zero Sitecore experience, as well as seasoned veterans looking for advanced best practices. A secondary audience would be Sitecore administrators who would benefit from discussions around performance tuning and security.