Precision Marketing

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Precision Marketing

Author : Jeff Zabin
Publisher : John Wiley & Sons
ISBN 13 : 9780471467618
Total Pages : 280 pages
Book Rating : 4.4/5 (676 download)

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Book Synopsis Precision Marketing by : Jeff Zabin

Download or read book Precision Marketing written by Jeff Zabin and published by John Wiley & Sons. This book was released on 2004-02-06 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, the pressure to demonstrate Marketing ROI has never been greater, and many companies are taking a more scientific approach to marketing, and treating it as a true business discipline. This means applying more rigor to capturing, analyzing and manipulating customer data, and delivering narrowly-defined messages designed to resonate with customers’ specific wants and needs. This process is called precision marketing. Based on extensive research and their own experience working with some of the world’s largest and most progressive marketing organizations, Jeff Zabin and co-author Gresh Brebach show how precision marketing can yield enormous business value. Writing in an engaging style that touches on everything from Renaissance thinking to Minority Report, they provide a definitive roadmap for combining precision marketing with mass marketing to cut costs, grow revenues, and create an overall competitive advantage.

Precision Marketing

Author : Sandra Zoratti
Publisher : Kogan Page Publishers
ISBN 13 : 0749465360
Total Pages : 224 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Precision Marketing by : Sandra Zoratti

Download or read book Precision Marketing written by Sandra Zoratti and published by Kogan Page Publishers. This book was released on 2012-05-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketers around the globe are recognizing that increasing customization and precision is critical to their commercial success. Rather than devoting marketing budgets to mass campaigns, precision marketers are mining customer data for predispositions and propensities to spend, in order to target buyers in more sophisticated ways, where all communications are targeted and relevant to each individual recipient. Precision Marketing will help you to develop the perspectives, capabilities and skills necessary to deliver these more powerful marketing results. Drawing on case studies from companies such as Fiat, Amazon, Tesco and ING, Precision Marketing shows how today's leading performers are beginning to recognize, identify and capitalize on many of the concepts of precision marketing, to set themselves apart and reach a whole new level of growth.

Precision Marketing

Author : Jeff Zabin
Publisher : John Wiley & Sons
ISBN 13 : 0471648221
Total Pages : 274 pages
Book Rating : 4.4/5 (716 download)

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Book Synopsis Precision Marketing by : Jeff Zabin

Download or read book Precision Marketing written by Jeff Zabin and published by John Wiley & Sons. This book was released on 2004-03-04 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, the pressure to demonstrate Marketing ROI has never been greater, and many companies are taking a more scientific approach to marketing, and treating it as a true business discipline. This means applying more rigor to capturing, analyzing and manipulating customer data, and delivering narrowly-defined messages designed to resonate with customers’ specific wants and needs. This process is called precision marketing. Based on extensive research and their own experience working with some of the world’s largest and most progressive marketing organizations, Jeff Zabin and co-author Gresh Brebach show how precision marketing can yield enormous business value. Writing in an engaging style that touches on everything from Renaissance thinking to Minority Report, they provide a definitive roadmap for combining precision marketing with mass marketing to cut costs, grow revenues, and create an overall competitive advantage.

Content is Cash

Author : Wendy Montes de Oca
Publisher : Que Publishing
ISBN 13 : 0789741083
Total Pages : 240 pages
Book Rating : 4.7/5 (897 download)

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Book Synopsis Content is Cash by : Wendy Montes de Oca

Download or read book Content is Cash written by Wendy Montes de Oca and published by Que Publishing. This book was released on 2011 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Wendy's book is an impressively thorough account of the marketing options open to Internet businesses today. I have it within reach of my desk and I intend to make good use of it." -Michael Masterson, Publisher, Agora, Inc., Early to Rise You've already got great content -- now, monetize it! Dozens of top publishers, marketers, business owners, and entrepreneurs are already using Wendy Montes de Oca's SONAR Content Distribution ModelTM to earn amazing ROI from content they already have. You can, too--even if you've never done Internet marketing before! Content Is Cash shows you how to systematically integrate and synchronize today's best web marketing techniques to drive more traffic, buzz, leads, and sales for your business. It's not theory. It's a proven, cost-effective and real-world strategy allowing anyone with content to turn traffic into profits...and the results are quantifiable! Inside you'll find powerful, easy, and virtually no cost ways to maximize content syndication, online PR, social networking and bookmarking, article directories, and guerrilla marketing inforums and message boards...to achieve breakthrough results on even the smallest budget! You'll Learn How To: * Discover and leverage useful, valuable, actionable content you didn't know you had * Drive more value from content by repurposing, repackaging, refreshing, re-bundling, and republishing * Create more visibility, traffic, and awareness for your website and brand * Link content more tightly with prospecting and sales initiatives * Syndicate and aggregate content to extend its reach * Make your content easier to find on the Web--simply and inexpensively * Adapt your strongest content into high-performing online press releases * Encourage viral marketing, pass-along readership and word-of-mouth buzz * Measure your performance against the 3 O's: outputs, outcomes, and objectives * Apply SONAR techniques and increase search engine presence, organic visits, lead generation, and sales efforts * Use SONAR with other tactics such as affiliate marketing, joint ventures, online advertising, ad swaps, guest editorials and more

Precision Marketing

Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (264 download)

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Book Synopsis Precision Marketing by :

Download or read book Precision Marketing written by and published by . This book was released on 1988 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Team Sports Marketing

Author : Kirk Wakeland
Publisher : Routledge
ISBN 13 : 1135137455
Total Pages : 284 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis Team Sports Marketing by : Kirk Wakeland

Download or read book Team Sports Marketing written by Kirk Wakeland and published by Routledge. This book was released on 2007-02-07 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports marketing and are only of interest to those involved in sports. In Team Sports Marketing, author Kirk Wakefield dispels this argument by demonstrating that effective sports marketing epitomizes the science and art of marketing across any context. At the core of sports marketing is the creation and enhancement of fan identification, where consumers are not just loyal customers, but have become brand fanatics. Team Sports Marketing shows that while many aspects of sports marketing are thought to be unique to the field, other product and service sectors would do well to learn from teams in the NFL, NBA, MLB, and NHL that have transformed customers into fans. Moving beyond principles of marketing, Team Sports Marketing is packed with examples of best practices and covering subjects as diverse as sponsorships, season ticket sales, venue management and all topics in between. Team Sports Marketing is a must read text for students and managers in professional and collegiate sports. Support materials for professors and students are available at www.teamsportsmarketing.com.

ICIDC 2022

Author : Zuriati Ahmad Zukarnain
Publisher : European Alliance for Innovation
ISBN 13 : 1631903691
Total Pages : 2599 pages
Book Rating : 4.6/5 (319 download)

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Book Synopsis ICIDC 2022 by : Zuriati Ahmad Zukarnain

Download or read book ICIDC 2022 written by Zuriati Ahmad Zukarnain and published by European Alliance for Innovation. This book was released on 2022-10-13 with total page 2599 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2022 International Conference on Information Economy, Data Modeling and Cloud Computing (ICIDC 2022) was successfully held in Qingdao, China from June 17 to 19, 2022. Under the impact of COVID-19, ICIDC 2022 was held adopting a combination of online and offline conference. During this conference, we were greatly honored to have Prof Datuk Dr Hj Kasim Hj Md Mansur from Universiti Malaysia Sabah, Malaysia to serve as our Conference Chairman. And there were 260 individuals attending the conference. The conference agenda was composed of keynote speeches, oral presentations, and online Q&A discussion. The proceedings of ICIDC 2022 cover various topics, including Big Data Finance, E-Commerce and Digital Business, Modeling Method, 3D Modeling, Internet of Things, Cloud Computing Platform, etc. All the papers have been checked through rigorous review and processes to meet the requirements of publication. Data modeling allows us to obtain the dynamic change trend of various indicator data, so how to use big data information to model and study the development trend of economic operation plan is of great significance. And that is exactly the purpose of this conference, focusing on the application of big data in the economic field as well as conducting more profound research in combination with cloud computing.

Product Marketing for Technology Companies

Author : Mark Butje
Publisher : Routledge
ISBN 13 : 1136371753
Total Pages : 194 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Product Marketing for Technology Companies by : Mark Butje

Download or read book Product Marketing for Technology Companies written by Mark Butje and published by Routledge. This book was released on 2012-06-25 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as: * selecting target markets * creating a positioning statement * writing a financial paragraph * motivating others thereby demonstrating how to act as a bridge between sales, development and finance. Successfully marketing products for technology companies requires the application of precision marketing techniques, and in this book the author teaches how to focus on the whole product and create real solutions that match the market needs.

How to Market Your Way to a Million Dollar Professional Service Practice

Author : Bob Serling
Publisher : Lulu.com
ISBN 13 : 1411675827
Total Pages : 252 pages
Book Rating : 4.4/5 (116 download)

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Book Synopsis How to Market Your Way to a Million Dollar Professional Service Practice by : Bob Serling

Download or read book How to Market Your Way to a Million Dollar Professional Service Practice written by Bob Serling and published by Lulu.com. This book was released on 2006-05 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a collection of four works by Bob Serling on how to build your Professional Service oriented business into a million dollar powerhouse. Practical advice and sample marketing information are provided. In addition, purchasing this book entitles to reader to download four pre-recorded QA sessions with the author

Precision Market Timing

Author : Lee Gettess
Publisher :
ISBN 13 : 9780984791644
Total Pages : 98 pages
Book Rating : 4.7/5 (916 download)

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Book Synopsis Precision Market Timing by : Lee Gettess

Download or read book Precision Market Timing written by Lee Gettess and published by . This book was released on 2018-02-23 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Precision Manufacturing

Author : David A. Dornfeld
Publisher : Springer Science & Business Media
ISBN 13 : 0387682082
Total Pages : 785 pages
Book Rating : 4.3/5 (876 download)

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Book Synopsis Precision Manufacturing by : David A. Dornfeld

Download or read book Precision Manufacturing written by David A. Dornfeld and published by Springer Science & Business Media. This book was released on 2007-11-22 with total page 785 pages. Available in PDF, EPUB and Kindle. Book excerpt: Precision Manufacturing provides an introduction to precision engineering for manufacturing. With an emphasis on design and performance of precision machinery for manufacturing – machine tool elements and structure, sources of error, precision machining processes and process models sensors for process monitoring and control, metrology, actuators, and machine design. This book will be of interest to design engineers, quality engineers and manufacturing engineers, academics and those who may or may not have previous experience with precision manufacturing, but want to learn more.

Application of Intelligent Systems in Multi-modal Information Analytics

Author : Vijayan Sugumaran
Publisher : Springer Nature
ISBN 13 : 3031052374
Total Pages : 1075 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Application of Intelligent Systems in Multi-modal Information Analytics by : Vijayan Sugumaran

Download or read book Application of Intelligent Systems in Multi-modal Information Analytics written by Vijayan Sugumaran and published by Springer Nature. This book was released on 2022-05-07 with total page 1075 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides comprehensive coverage of the latest advances and trends in information technology, science, and engineering. Specifically, it addresses a number of broad themes, including multimodal informatics, data mining, agent-based and multi-agent systems for health and education informatics, which inspire the development of intelligent information technologies. The contributions cover a wide range of topics such as AI applications and innovations in health and education informatics; data and knowledge management; multimodal application management; and web/social media mining for multimodal informatics. Outlining promising future research directions, the book is a valuable resource for students, researchers, and professionals and a useful reference guide for newcomers to the field. This book is a compilation of the papers presented in the 4th International Conference on Multi-modal Information Analytics, held online, on April 23, 2022.

BDEDM 2023

Author : Misra Anuranjan
Publisher : European Alliance for Innovation
ISBN 13 : 1631904027
Total Pages : 1138 pages
Book Rating : 4.6/5 (319 download)

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Book Synopsis BDEDM 2023 by : Misra Anuranjan

Download or read book BDEDM 2023 written by Misra Anuranjan and published by European Alliance for Innovation. This book was released on 2023-06-13 with total page 1138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proceedings of the 2nd International Conference on Big Data Economy and Digital Management (BDEDM 2023) supported by University Malaysia Sabah, Malaysia, held on 6th–8th January 2023 in Changsha, China (virtual conference). The immediate purpose of this Conference was to bring together experienced as well as young scientists who are interested in working actively on various aspects of Big Data Economy and Digital Management. The keynote speeches addressed major theoretical issues, current and forthcoming observational data as well as upcoming ideas in both theoretical and observational sectors. Keeping in mind the “academic exchange first” approach, the lectures were arranged in such a way that the young researchers had ample scope to interact with the stalwarts who are internationally leading experts in their respective fields of research. The major topics covered in the Conference are: Big Data in Enterprise Performance Management, Enterprise Management Modernization, Intelligent Management System, Performance Evaluation and Modeling Applications, Enterprise Technology Innovation, etc.

Intelligence Computation and Applications

Author : Kangshun Li
Publisher : Springer Nature
ISBN 13 : 9819743966
Total Pages : 501 pages
Book Rating : 4.8/5 (197 download)

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Book Synopsis Intelligence Computation and Applications by : Kangshun Li

Download or read book Intelligence Computation and Applications written by Kangshun Li and published by Springer Nature. This book was released on with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advances in Intelligent, Interactive Systems and Applications

Author : Fatos Xhafa
Publisher : Springer
ISBN 13 : 3030028046
Total Pages : 1180 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Advances in Intelligent, Interactive Systems and Applications by : Fatos Xhafa

Download or read book Advances in Intelligent, Interactive Systems and Applications written by Fatos Xhafa and published by Springer. This book was released on 2019-01-16 with total page 1180 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the proceedings of the International Conference on Intelligent, Interactive Systems and Applications (IISA2018), held in Hong Kong, China on June 29–30, 2018. It consists of contributions from diverse areas of intelligent interactive systems (IIS), such as: autonomous systems; pattern recognition and vision systems; e-enabled systems; mobile computing and intelligent networking; Internet & cloud computing; intelligent systems and applications. The book covers the latest ideas and innovations from both the industrial and academic worlds, and shares the best practices in the fields of computer science, communication engineering and latest applications of IOT and its use in industry. It also discusses key research outputs, providing readers with a wealth of new ideas and food for thought.

Proceedings of the 2022 5th International Conference on Humanities Education and Social Sciences (ICHESS 2022)

Author : Augustin Holl
Publisher : Springer Nature
ISBN 13 : 2494069890
Total Pages : 3270 pages
Book Rating : 4.4/5 (94 download)

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Book Synopsis Proceedings of the 2022 5th International Conference on Humanities Education and Social Sciences (ICHESS 2022) by : Augustin Holl

Download or read book Proceedings of the 2022 5th International Conference on Humanities Education and Social Sciences (ICHESS 2022) written by Augustin Holl and published by Springer Nature. This book was released on 2023-01-13 with total page 3270 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. ICHESS started in 2018, the last four sessions of ICHESS have all been successfully published. ICHESS is to bring together innovative academics and industrial experts in the field of Humanities Education and Social Sciences to a common forum. And we achieved the primary goal which is to promote research and developmental activities in Humanities Education and Social Sciences, and another goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working all around the world. 2022 5th International Conference on Humanities Education and Social Sciences (ICHESS 2022) was held on October 14-16, 2022 in Chongqing, China. ICHESS 2022 is to bring together innovative academics and industrial experts in the field of Humanities Education and Social Sciences to a common forum. The primary goal of the conference is to promote research and developmental activities in Humanities Education and Social Sciences and another goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working all around the world. The conference will be held every year to make it an ideal platform for people to share views and experiences in Humanities Education and Social Sciences and related areas.

Modern Industrial IoT, Big Data and Supply Chain

Author : Victor Chang
Publisher : Springer Nature
ISBN 13 : 9813361417
Total Pages : 445 pages
Book Rating : 4.8/5 (133 download)

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Book Synopsis Modern Industrial IoT, Big Data and Supply Chain by : Victor Chang

Download or read book Modern Industrial IoT, Big Data and Supply Chain written by Victor Chang and published by Springer Nature. This book was released on 2021-03-31 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a collection of selected papers presented at the First International Conference on Industrial IoT, Big Data and Supply Chain (IIoTBDSC), held as an online conference due to COVID-19 (initially to be held in Macao, Special Administration Region (SAR) of China), during September 15–17, 2020. It includes novel and innovative work from experts, practitioners, scientists and decision-makers from academia and industry. It brings multi-disciplines together on IIoT, data science, cloud computing, software engineering approaches to design, development, testing and quality of products and services.