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Author :
Publisher : Bookboon
ISBN 13 : 8740301443
Total Pages : 51 pages
Book Rating : 4.7/5 (43 download)
Download or read book Pre-Call Planning Pharmaceutical Selling written by and published by Bookboon. This book was released on with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Subba Rao Chaganti
Publisher : PharmaMed Press / BSP Books
ISBN 13 : 938935448X
Total Pages : 728 pages
Book Rating : 4.3/5 (893 download)
Download or read book Digital Pharma Marketing Playbook written by Subba Rao Chaganti and published by PharmaMed Press / BSP Books. This book was released on 2022-10-22 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Pharma Marketing Playbook is a first-of-its-kind-of book. It is the first and only book that presents 101 cases in digital pharma marketing. These cases show how some of the leading pharmaceutical companies across the world have used digital and social media channels. They are also excellent learning opportunities to all pharma marketing and brand managers, and students of pharmaceutical marketing. Digital transformation is sweeping the world around us. Everything these days has become digital. The ever-increasing rate of adoption of wearable devices and the advent of the internet of things are digitizing more and more of our experience. At the same time, healthcare in general, and the pharmaceutical industry, in particular, have been lagging in adapting to a digital strategy. It is not that the pharma is new to multichannel marketing. The pharmaceutical industry traditionally has been following a multichannel marketing strategy, where most of the channels have been static rather than dynamic. The number of channels has increased significantly due to the internet explosion. Pharma is moving to a multi-stakeholder world, a world in which stakeholders beyond the prescriber are gaining importance. These new influencer groups such as patients, nurses, payers, and regulators are increasingly turning to digital channels for their information needs regarding healthcare. Digital, therefore, plays a vital role in reaching these new audiences. If you want to maximize the impact of your marketing communications, can you afford to ignore the channels that your stakeholders are frequently using? Of course, not. Therefore, the question is not, to digitize or not to digitize, but how soon and how effectively? Why a Digital Pharma Marketing Playbook? Because, a playbook is a one-stop-read or single-source resource for all the essential information that you need on a given sport — in our case, Digital Pharma Marketing. If you can make work more fun and enjoyable it is play! Moreover, when work becomes play, there are no goals that you cannot score!Contents: 1. Challenging Times! Changing Rules! 2. Digital Revolution 3. Digital Pharma Marketing 4. Social Media Marketing and Pharma 5. Digital Transformation
Author : Todd Bearden and Larry Martin
Publisher : iUniverse
ISBN 13 : 1440109451
Total Pages : 102 pages
Book Rating : 4.4/5 (41 download)
Download or read book The Pharmaceutical Sales Representative Handbook written by Todd Bearden and Larry Martin and published by iUniverse. This book was released on 2008-12 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most updated, comprehensive, real world, field manual on modern day pharmacuetical sales available today. This handbook was written by reps for reps. It was designed with you in mind, those that are out in the field everyday; selling and driving business for your company. This is not a handbook for getting into the industry or how to interview for your next pharmaceutical sales job, it is a boots on the ground field manual for success in this field, updated to include what the environment is like today and what it will be like in 5 years. As a retired military officer, I wish I had this book when I entered the industry eight years ago. Now you have the opportunity to hit the ground running with this field book, providing detailed information from being a standout in training to driving your sales beyond the competition in your first year in the field.
Author : Dawn Deeter-Schmelz
Publisher : SAGE Publications
ISBN 13 : 1948426196
Total Pages : 320 pages
Book Rating : 4.9/5 (484 download)
Download or read book Professional Selling written by Dawn Deeter-Schmelz and published by SAGE Publications. This book was released on 2020-01-15 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Formerly published by Chicago Business Press, now published by Sage Professional Selling covers key sales concepts and strategies through the approach of highlighting detailed aspects of each step in the sales process, from lead generation to closing. Coauthored by faculty from some of most successful sales programs in higher education, this insightful text also offers unique chapters on digital sales, customer business development strategies, and role-play.
Author : Frank A. Melfa
Publisher :
ISBN 13 : 9780964164093
Total Pages : 150 pages
Book Rating : 4.1/5 (64 download)
Download or read book Pharmaceutical Landing written by Frank A. Melfa and published by . This book was released on 2005-04 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why Not Make More Money In Pharmaceutical Sales??First You Need to Be Ready for the Interview!?Pharmaceutical Landing?s prescription for success is a must read whether you are a recent college graduate or looking to make a career change into pharmaceuticals sales. Most candidates never make it past the first interview. Learn now what managers look for during interviews. This is a straight-talking, hard-hitting guide to landing your first pharmaceutical sales job!?Learn what to bring, say, and show during the interview.?How to answer the toughest interview questions related to pharmaceutical sales.?Gain an advantage by seeing the right healthcare professionals before your interview.Do You Want to Succeed and Make $100,000 in the First Year??Then You Better Learn How to Work Smart!?Getting hired is just half the battle. Keeping your job and excelling in it is the other half. Learn how to gain a competitive edge on the rest of the 90,000 pharmaceutical reps in this country:?OUTSELL your competition by gaining access to no-see doctors and then Own their Offices!?OUTSMART by calling on the right doctors, the right amount of times using an ironclad schedule.?OUTBATTLE by learning how to present, ask questions, overcome objections, and close the sale better than the competition. Frank Melfa is a district manager for one of the largest pharmaceutical companies in the world. His uniquely successful selling and management style has helped transform poor performing territories to money-making territories. Frank is also a former champion bodybuilder and author of Bodybuilding A Realistic Approach.
Author : Pundrik Mishra
Publisher : Global India Publications
ISBN 13 : 9789380228457
Total Pages : 316 pages
Book Rating : 4.2/5 (284 download)
Download or read book SALES MANAGEMENT: Key to Effective Sales written by Pundrik Mishra and published by Global India Publications. This book was released on 2009-12 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales is the most important part in a company's growth and managing the sales is also an uphill task. This book focuses on some of the important aspects of sales management. After the introductory chapter on sales management, this book further traces important topics like importance of sales promotion, global dimension of sales promotion, key promotional concepts, managing sales, current trends in sales, management of direct selling and marketing, personal selling, etc. Proper examples have been given where necessary which will help readers in understandingthe topics. Simple language throughout the book will also help students in understanding the subject easily.
Author : Subba Rao Chaganti
Publisher : BSP Books
ISBN 13 : 8197252017
Total Pages : 1301 pages
Book Rating : 4.1/5 (972 download)
Download or read book A to Z of Pharmaceutical Marketing Worlds Voulme 1 written by Subba Rao Chaganti and published by BSP Books . This book was released on 2024-05-08 with total page 1301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unveiling the Alchemy of Pharma Marketing: Why You Need the A to Z of Pharmaceutical Marketing, the World’s First-and-Only Enclopedia? Pharma marketing thrives in a complex ecosystem, demanding constant navigation through scientific frontiers, regulatory labyrinths, and stakeholder whisperings. In this intricate dance, knowledge is your elixir, and the A to Z of Pharmaceutical Marketing is your alchemist’s handbook. Here’s why it is indispensable for every pharma marketer: 1. Master the Maze: From A to Z, Your Compass is Ready. No more drowning in information overload. This encyclopedia unlocks a treasure trove of 1,464 entries, from “A/B Testing to ZMOT,” each meticulously crafted to illuminate every facet of the pharmaceutical marketing world. 2. Sharpen Your Edge: Demystifying the Nuances of Today’s Pharma Landscape. The industry is in constant flux, and staying ahead of the curve is a constant battle. The A to Z arms you with the latest trends, regulations, and ethical considerations. It’s the power to predict, adapt, and lead the change. 3. Elevate Your Game: From Novice to Maestro, Craft Winning Strategies. Knowledge is power, but application is mastery. The A to Z goes beyond theory, offering practical tips and expert insights to fuel strategic thinking. The A to Z of Pharmaceutical Marketing is more than just a book; it’s a game changer. It’s the ultimate reference and the strategic advisor you need to excel in this dynamic industry. Invest in your knowledge and your future. Remember, in pharma marketing, knowledge is not just power; it’s the potion that turns potential into success.
Author : Patrick Brans
Publisher : Prentice Hall Professional
ISBN 13 : 9780130091161
Total Pages : 424 pages
Book Rating : 4.0/5 (911 download)
Download or read book Mobilize Your Enterprise written by Patrick Brans and published by Prentice Hall Professional. This book was released on 2003 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains mobile technology in clear language Provides business-specific perspective, applications, and analysis Outlines a methodology for reengineering processes around mobility Covers the why, how, who, when, and where of this powerful, emerging technology "...an insightful--and essential--guidebook to the wireless transformation of the enterprise, a 'must-read' for any business or IT manager." --Barry Zellen, Editorial Director and CEO, WirelessReport.net Companies can gain an enormous advantage by mastering mobile technology. A wireless workforce allows information to flow immediately and freely between off-site employees and the home office, leading to what mobile business strategy expert Patrick Brans calls friction-free sales and service. In Mobilize Your Enterprise, Brans explains precisely what you need to know about this emerging technology, where it's heading, and how it can benefit your organization. You'll discover how to profitably apply the technology to your particular situation and how reengineer your processes around mobility, all without delving into unnecessary technical detail. Wireless technology--how, when, and why to deploy it, and anticipating what's next Wireless solutions you can apply to your company Methods to reengineer business processes and claim huge competitive advantages from mobility Portable solutions presented in detail, from computing devices, wireless network technologies and application gateways to enterprise applications and security Real-life applications--you'll learn a great deal about wireless technology without being swamped in needless details Vendor profiles--software, infrastructure, hardware, hosting, and integration Managers, planners, and anyone else looking to improve their business using wireless technology will find Mobilize Your Enterprise an excellent resource. Brans' enthusiasm animates this complex topic--you'll grasp the big picture and understand how to apply the technology to your particular situation.
Author : David Currier
Publisher : iUniverse
ISBN 13 : 1462040748
Total Pages : 172 pages
Book Rating : 4.4/5 (62 download)
Download or read book Be Brief. Be Bright. Be Gone. written by David Currier and published by iUniverse. This book was released on 2005-12-06 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: A great way to jump-start your career in pharmaceutical and biotechnology sales! "Be brief, be bright, be gone" is the philosophy that launched David Currier to a successful career as a pharmaceutical sales representative. Simply stated, this approach encourages aspiring sales professionals to: Be brief-Keep your sales presentations short and to the point. Be bright-Understand your product and its clinical context. Be gone-Respect your customer's time. But that is only one piece of advice an aspiring representative should retain from this book. This book also covers: Pros and cons of a career in pharma/biotech sales How to land a job with a major pharma/biotech company Getting to know your customers (physicians and hospitals) Selling skills, basic etiquette, sales call basics and lots more, including 10 key tips that help ensure long-term career success. This is the book that top pharmaceutical and biotech sales trainers have asked for! "I wish I read this book when I got started. It is easily the best book I have seen on the subject."-Ellen F. Simes, Springfield, MA, Pharma/biotech trainer "Anyone even thinking about a career in the industry should read this book."-Pam Marinko, Wilmington, NC, Pharma/biotech trainer "Wow! Very well done. Some really good information for folks just starting out-and for veterans like me, too."-JoAnne Skypeck, Holyoke, MA, Pharmaceutical sales representative
Author :
Publisher : Vault Inc.
ISBN 13 : 1581314191
Total Pages : 394 pages
Book Rating : 4.5/5 (813 download)
Download or read book The Vault College Career Bible written by and published by Vault Inc.. This book was released on 2006 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this annual guide, Vault provides overviews of career paths and hiring trends for 2006 in major industries for college graduates. Industries covered include accounting, banking, consulting, consumer products and marketing, fashion, media and entertainment, government and politics, high tech, publishing, real estate, retail, and many more.
Author : Stephanie Haiba Collier
Publisher : Author House
ISBN 13 : 1467815942
Total Pages : 64 pages
Book Rating : 4.4/5 (678 download)
Download or read book Pharmaceutical Sales Rep Pocket Survival Guide written by Stephanie Haiba Collier and published by Author House. This book was released on 2006-10-06 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlike any Pharmaceutical Sales book found, this guide walks you through the career of a lifetime in Pharmaceutical Sales. We share our many years of Sales Experience in the industry to give you the fundamentals for success from entry to promotion. This pocket guide encompasses more areas of the profession than most guides on the market today, to include: Interviews Ride Alongs Team playing Administrative Duties And so much more! Written in a straightforward format, you will definitely be ahead of the game after reading this Pharmaceutical Sales pocket survival guide, which teaches you the most effective way to achieve success. If your goal is to obtain a position as a career pharmaceutical Rep or a position in management in the industry, then this guide is a must have.
Author : John J. Campbell
Publisher : Pharmaceutical Press
ISBN 13 :
Total Pages : 272 pages
Book Rating : 4.:/5 ( download)
Download or read book Understanding Pharma written by John J. Campbell and published by Pharmaceutical Press. This book was released on 2005 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tom Ruff
Publisher : Tom Ruff Company
ISBN 13 : 0978607015
Total Pages : 236 pages
Book Rating : 4.9/5 (786 download)
Download or read book How to Break Into Pharmaceutical Sales written by Tom Ruff and published by Tom Ruff Company. This book was released on 2007 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: [This book is an] organized 'formulary' written for those who are considering a specific field - 'drug reps', as they are known in the industry.-Introd.
Author : Subba Rao Chaganti
Publisher : PharmaMed Press / BSP Books
ISBN 13 : 9395039434
Total Pages : 518 pages
Book Rating : 4.3/5 (95 download)
Download or read book Reimagine Pharma Marketing written by Subba Rao Chaganti and published by PharmaMed Press / BSP Books. This book was released on 2023-06-01 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: The empowered patients, new-age technologies such as artificial intelligence (AI), machine learning (ML), big data analytics, real-world data and evidence, blockchain, electronic health records (EHRs), digital therapeutics, cloud computing, and innovative marketing frameworks like design thinking, customer journey mapping, omnichannel, closed-loop marketing, personalization and agile ways of working are transforming the way healthcare is delivered, affecting the pharmaceutical industry. Additionally, big tech companies such as Amazon, Alphabet, Apple, and Microsoft are disrupting by offering non-pharmacological solutions with innovative digital technologies to provide a seamless customer experience in the patient journey. The recent COVID-19 pandemic added rocket fuel to the digital transformation of the pharmaceutical industry, changing the entire model of care and ingraining telemedicine in the healthcare ecosystem. Digital Transformation has become inevitable and imminent. Therefore, pharma must reimagine its entire strategy and embrace digital transformation to succeed in this rapidly changing marketing environment that is becoming increasingly complex. Reimagine Pharma Marketing: Make It Future-Proof introduces all these technology frameworks. Additionally, the book presents one hundred and two case studies showing how some of the leading pharmaceutical companies are applying the new age technologies and marketing frameworks effectively. It can be your single-source guidebook unraveling the future so you can manage it!Contents: 1. Reimagine Everything — Reimagine Every Element of Pharmaceutical Marketing Mix 2. Reimagine the Technology— How Pharma Can Harness the Power of New and Emerging Technologies 3. Reimagine Stakeholder Engagement—Winning with New Rules of Engagement 4. The Future of Pharma—A Look into the Crystal Ball Epilogue You’re Gonna Need a Bigger Boat!
Author :
Publisher :
ISBN 13 :
Total Pages : 1442 pages
Book Rating : 4.:/5 ( download)
Download or read book Pharmaceutical Executive written by and published by . This book was released on 1993 with total page 1442 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Hosken
Publisher : NetworkPharma Ltd
ISBN 13 : 1905676069
Total Pages : 20 pages
Book Rating : 4.9/5 (56 download)
Download or read book Mobile and Wireless Sales Force Strategies written by John Hosken and published by NetworkPharma Ltd. This book was released on 2006 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ben Goldacre
Publisher : Macmillan
ISBN 13 : 0865478066
Total Pages : 479 pages
Book Rating : 4.8/5 (654 download)
Download or read book Bad Pharma written by Ben Goldacre and published by Macmillan. This book was released on 2014-04 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 2012, revised edition published in 2013, by Fourth Estate, Great Britain; Published in the United States in 2012, revised edition also, by Faber and Faber, Inc.
