Political Polling

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Political Polling in the Digital Age

Author : Kirby Goidel
Publisher : LSU Press
ISBN 13 : 0807137847
Total Pages : 157 pages
Book Rating : 4.8/5 (71 download)

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Book Synopsis Political Polling in the Digital Age by : Kirby Goidel

Download or read book Political Polling in the Digital Age written by Kirby Goidel and published by LSU Press. This book was released on 2011-05-02 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2008 presidential election provided a "perfect storm" for pollsters. A significant portion of the population had exchanged their landlines for cellphones, which made them harder to survey. Additionally, a potential Bradley effect -- in which white voters misrepresent their intentions of voting for or against a black candidate -- skewed predictions, and aggressive voter registration and mobilization campaigns by Barack Obama combined to challenge conventional understandings about how to measure and report public preferences. In the wake of these significant changes, Political Polling in the Digital Age, edited by Kirby Goidel, offers timely and insightful interpretations of the impact these trends will have on polling. In this groundbreaking collection, contributors place recent developments in public-opinion polling into a broader historical context, examine how to construct accurate meanings from public-opinion surveys, and analyze the future of public-opinion polling. Notable contributors include Mark Blumenthal, editor and publisher of Pollster.com; Anna Greenberg, a leading Democratic pollster; and Scott Keeter, director of survey research for the Pew Research Center. In an era of increasingly personalized and interactive communications, accurate political polling is more difficult and also more important. Political Polling in the Digital Age presents fresh perspectives and relevant tactics that demystify the variable world of opinion taking.

Political Polling

Author : Jeffrey M. Stonecash
Publisher : Rowman & Littlefield Publishers
ISBN 13 : 1461722357
Total Pages : 189 pages
Book Rating : 4.4/5 (617 download)

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Book Synopsis Political Polling by : Jeffrey M. Stonecash

Download or read book Political Polling written by Jeffrey M. Stonecash and published by Rowman & Littlefield Publishers. This book was released on 2008-07-25 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information is crucial for candidates in political campaigns. This book, written by someone who has polled for 23 years, first focuses on the process of acquiring information during a campaign through polling. The book describes how to write questions, draw samples of voters, and conduct calling. The second major concern of the book is how to analyze results, and then interpret and present results in a way that will contribute to forming a strategy for a campaign. The book deals with the issues of biased questions and results, and why it is of no value to candidates to engage in such practices.

Polling UnPacked

Author : Mark Pack
Publisher : Reaktion Books
ISBN 13 : 1789145686
Total Pages : 353 pages
Book Rating : 4.7/5 (891 download)

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Book Synopsis Polling UnPacked by : Mark Pack

Download or read book Polling UnPacked written by Mark Pack and published by Reaktion Books. This book was released on 2022-05-13 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a political-polling expert, an eye-opening—and hilarious—look at the origins of polls and how they have been used and abused ever since. Opinion polls dominate media coverage of politics, especially elections. But how do the polls work? How do we tell the good from the bad? And in light of recent polling disasters, can we trust them at all? Polling UnPacked gives us the full story, from the first rudimentary polls in the nineteenth century, through attempts by politicians to ban polling in the twentieth century, to the very latest techniques and controversies from the last few years. Equal parts enlightening and hilarious, the book requires no prior knowledge of polling or statistics to understand. But even hardened pollsters will find much to enjoy, from how polling has been used to help plan military invasions to why an exhausted interviewer was accidentally instrumental in inventing exit polls. Written by a former political pollster and the creator of Britain’s foremost polling-intention database, Polling UnPacked reveals which opinion polls to trust, which to ignore, and which, frankly, to laugh at. It will change the way we see political coverage forever.

Numbered Voices

Author : Susan Herbst
Publisher : University of Chicago Press
ISBN 13 : 9780226327433
Total Pages : 244 pages
Book Rating : 4.3/5 (274 download)

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Book Synopsis Numbered Voices by : Susan Herbst

Download or read book Numbered Voices written by Susan Herbst and published by University of Chicago Press. This book was released on 1995-08-15 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quantifying the American mood through opinion polls appears to be an unbiased means for finding out what people want. But in Numbered Voices, Susan Herbst demonstrates that the way public opinion is measured affects the use that voters, legislators, and journalists make of it. Exploring the history of public opinion in the United States from the mid-nineteenth century to the present day, Herbst shows how numbers served both instrumental and symbolic functions, not only conveying neutral information but creating a basis authority. Addressing how the quantification of public opinion has affected contemporary politics and the democratic process, Herbst asks difficult but fundamental questions about the workings of American politics. "An original and thought-provoking analysis of why we have polls, what they accomplish, and how they affect the current political scene. Herbst's scholarship is impeccable, her writing is clear and crisp, and her findings are original. . . . Every reader will benefit by carefully weighing the issues she raises and the conclusions she draws."—Doris A. Graber, Political Science Quarterly "An intelligent, theoretically rich, and historically broad account of public opinion over several millennia. . . . The historical accounts are interesting and her interpretations are thought-provoking."—Paul Brace, Journal of American History

Polling and the Public

Author : Herb Asher
Publisher : CQ Press
ISBN 13 : 1483324079
Total Pages : 367 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis Polling and the Public by : Herb Asher

Download or read book Polling and the Public written by Herb Asher and published by CQ Press. This book was released on 2016-07-13 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Polling and the Public helps readers become savvy consumers of public opinion polls, offering solid grounding on how the media cover them, their use in campaigns and elections, and their interpretation. This trusted, brief guide by Herb Asher also provides a non-technical explanation of the methodology of polling so that students become informed participants in political discourse. Fully updated with new data and scholarship, the Ninth Edition examines recent elections and the use and misuse of polls in campaigns, and delivers new coverage of web-based and smartphone polling.

Lost in a Gallup

Author : W. Joseph Campbell
Publisher : Univ of California Press
ISBN 13 : 0520397827
Total Pages : 366 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis Lost in a Gallup by : W. Joseph Campbell

Download or read book Lost in a Gallup written by W. Joseph Campbell and published by Univ of California Press. This book was released on 2024-02-20 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: This update of a lively, first-of-its-kind study of polling misfires and fiascoes in U.S. presidential campaigns takes up pollsters’ failure over the decades to offer accurate assessments of the most important of American elections. Lost in a Gallup tells the story of polling flops and failures in presidential elections since 1936. Polls do go bad, as outcomes in 2020, 2016, 2012, 2004, and 2000 all remind us. This updated edition includes a new chapter and conclusion that address the 2020 polling surprise and considers whether polls will get it right in 2024. As author W. Joseph Campbell discusses, polling misfires in presidential elections are not all alike. Pollsters have anticipated tight elections when landslides have occurred. They have pointed to the wrong winner in closer elections. Misleading state polls have thrown off expected national outcomes. Polling failure also can lead to media error. Journalists covering presidential races invariably take their lead from polls. When polls go bad, media narratives can be off-target as well. Lost in a Gallup encourages readers to treat election polls with healthy skepticism, recognizing that they could be wrong.

Political Polling

Author : Jeffrey M. Stonecash
Publisher : Rowman & Littlefield
ISBN 13 : 9780742561328
Total Pages : 192 pages
Book Rating : 4.5/5 (613 download)

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Book Synopsis Political Polling by : Jeffrey M. Stonecash

Download or read book Political Polling written by Jeffrey M. Stonecash and published by Rowman & Littlefield. This book was released on 2008 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professor Stonecash combines his twenty years of polling experience with academic theory to show how and why polling is done and how information can be used to help win elections.

Opinion Polls and the Media

Author : C. Holtz-Bacha
Publisher : Springer
ISBN 13 : 0230374956
Total Pages : 368 pages
Book Rating : 4.2/5 (33 download)

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Book Synopsis Opinion Polls and the Media by : C. Holtz-Bacha

Download or read book Opinion Polls and the Media written by C. Holtz-Bacha and published by Springer. This book was released on 2012-04-05 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Opinion Polls and the Media provides the most comprehensive analysis to date on the relationship between the media, opinion polls, and public opinion. Looking at the extent to which the media, through their use of opinion polls, both reflect and shape public opinion, it brings together a team of leading scholars and analyzes theoretical and methodological approaches to the media and their use of opinion polls. The contributors explore how the media use opinion polls in a range of countries across the world, and analyze the effects and uses of opinion polls by the public as well as political actors.

Polling Matters

Author : Frank Newport
Publisher : Grand Central Publishing
ISBN 13 : 0759511764
Total Pages : 209 pages
Book Rating : 4.7/5 (595 download)

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Book Synopsis Polling Matters by : Frank Newport

Download or read book Polling Matters written by Frank Newport and published by Grand Central Publishing. This book was released on 2004-07-30 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: From The Gallup Organization-the most respected source on the subject-comes a fascinating look at the importance of measuring public opinion in modern society. For years, public-opinion polls have been a valuable tool for gauging the positions of American citizens on a wide variety of topics. Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. Now in POLLING MATTERS: Why Leaders Must Listen to the Wisdom of the People, The Gallup Organization reveals: What polls really are and how they are conducted Why the information polls provide is so vitally important to modern society today How this valuable information can be used more effectively and more...

Public Opinion

Author : Barbara A. Bardes
Publisher : Rowman & Littlefield
ISBN 13 : 1442215011
Total Pages : 393 pages
Book Rating : 4.4/5 (422 download)

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Book Synopsis Public Opinion by : Barbara A. Bardes

Download or read book Public Opinion written by Barbara A. Bardes and published by Rowman & Littlefield. This book was released on 2012 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new edition of this popular textbook provides a comprehensive, accessible introduction to public opinion in the United States and describes how public opinion data are collected, how they are used, and the role they play in the U.S. political system. Bardes and Oldendick introduce students to the history of polling and explain the factors a good consumer of polls should know in order to evaluate public opinion data. Public Opinion: Measuring the American Mind is the only text to devote significant space to the history.

Strength in Numbers: How Polls Work and Why We Need Them

Author : G. Elliott Morris
Publisher : W. W. Norton & Company
ISBN 13 : 039386698X
Total Pages : 178 pages
Book Rating : 4.3/5 (938 download)

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Book Synopsis Strength in Numbers: How Polls Work and Why We Need Them by : G. Elliott Morris

Download or read book Strength in Numbers: How Polls Work and Why We Need Them written by G. Elliott Morris and published by W. W. Norton & Company. This book was released on 2022-07-12 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: An insightful exploration of political polling and a bold defense of its crucial role in a modern democracy. Public opinion polling is the ultimate democratic process; it gives every person an equal voice in letting elected leaders know what they need and want. But in the eyes of the public, polls today are tarnished. Recent election forecasts have routinely missed the mark and media coverage of polls has focused solely on their ability to predict winners and losers. Polls deserve better. In Strength in Numbers, data journalist G. Elliott Morris argues that the larger purpose of political polls is to improve democracy, not just predict elections. Whether used by interest groups, the press, or politicians, polling serves as a pipeline from the governed to the government, giving citizens influence they would otherwise lack. No one who believes in democracy can afford to give up on polls; they should commit, instead, to understanding them better. In a vibrant history of polling, Morris takes readers from the first semblance of data-gathering in the ancient world through to the development of modern-day scientific polling. He explains how the internet and “big data” have solved many challenges in polling—and created others. He covers the rise of polling aggregation and methods of election forecasting, reveals how data can be distorted and misrepresented, and demystifies the real uncertainty of polling. Candidly acknowledging where polls have gone wrong in the past, Morris charts a path for the industry’s future where it can truly work for the people. Persuasively argued and deeply researched, Strength in Numbers is an essential guide to understanding and embracing one of the most important and overlooked democratic institutions in the United States.

Poll Power

Author : Evan Faulkenbury
Publisher : UNC Press Books
ISBN 13 : 1469651327
Total Pages : 215 pages
Book Rating : 4.4/5 (696 download)

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Book Synopsis Poll Power by : Evan Faulkenbury

Download or read book Poll Power written by Evan Faulkenbury and published by UNC Press Books. This book was released on 2019-04-10 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: The civil rights movement required money. In the early 1960s, after years of grassroots organizing, civil rights activists convinced nonprofit foundations to donate in support of voter education and registration efforts. One result was the Voter Education Project (VEP), which, starting in 1962, showed far-reaching results almost immediately and organized the groundwork that eventually led to the Voting Rights Act of 1965. In African American communities across the South, the VEP catalyzed existing campaigns; it paid for fuel, booked rallies, bought food for volunteers, and paid people to canvass neighborhoods. Despite this progress, powerful conservatives in Congress weaponized the federal tax code to undercut the important work of the VEP. Though local power had long existed in the hundreds of southern towns and cities that saw organized civil rights action, the VEP was vital to converting that power into political motion. Evan Faulkenbury offers a much-needed explanation of how philanthropic foundations, outside funding, and tax policy shaped the southern black freedom movement.

The Timeline of Presidential Elections

Author : Robert S. Erikson
Publisher : University of Chicago Press
ISBN 13 : 0226922162
Total Pages : 221 pages
Book Rating : 4.2/5 (269 download)

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Book Synopsis The Timeline of Presidential Elections by : Robert S. Erikson

Download or read book The Timeline of Presidential Elections written by Robert S. Erikson and published by University of Chicago Press. This book was released on 2012-08-24 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: In presidential elections, do voters cast their ballots for the candidates whose platform and positions best match their own? Or is the race for president of the United States come down largely to who runs the most effective campaign? It’s a question those who study elections have been considering for years with no clear resolution. In The Timeline of Presidential Elections, Robert S. Erikson and Christopher Wlezien reveal for the first time how both factors come into play. Erikson and Wlezien have amassed data from close to two thousand national polls covering every presidential election from 1952 to 2008, allowing them to see how outcomes take shape over the course of an election year. Polls from the beginning of the year, they show, have virtually no predictive power. By mid-April, when the candidates have been identified and matched in pollsters’ trial heats, preferences have come into focus—and predicted the winner in eleven of the fifteen elections. But a similar process of forming favorites takes place in the last six months, during which voters’ intentions change only gradually, with particular events—including presidential debates—rarely resulting in dramatic change. Ultimately, Erikson and Wlezien show that it is through campaigns that voters are made aware of—or not made aware of—fundamental factors like candidates’ policy positions that determine which ticket will get their votes. In other words, fundamentals matter, but only because of campaigns. Timely and compelling, this book will force us to rethink our assumptions about presidential elections.

The SAGE Handbook of Public Opinion Research

Author : Wolfgang Donsbach
Publisher : SAGE
ISBN 13 : 1446206513
Total Pages : 641 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis The SAGE Handbook of Public Opinion Research by : Wolfgang Donsbach

Download or read book The SAGE Handbook of Public Opinion Research written by Wolfgang Donsbach and published by SAGE. This book was released on 2007-12-18 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′Some of the most experienced and thoughtful research experts in the world have contributed to this comprehensive Handbook, which should have a place on every serious survey researcher′s bookshelf′ - Sir Robert Worcester, Founder of MORI and President of WAPOR ′82-′84. ′This is the book I have been waiting for. It not only reflects the state of the art, but will most likely also shape public opinion on public opinion research′ - Olof Petersson, Professor of political science, SNS, Stockholm, Sweden ′The Handbook of Public Opinion Research is very authoritative, well organized, and sensitive to key issues in opinion research around the world. It will be my first choice as a general reference book for orienting users and training producers of opinion polls in Southeast Asia′ - Mahar K. Mangahas, Ph.D., President of Social Weather Stations, Philippines (www.sws.org.ph) ′This is the most comprehensive book on public opinion research to date′ - Robert Ting-Yiu Chung, Secretary-Treasurer, World Association for Public Opinion Research (WAPOR); Director of Public Opinion Programme, The University of Hong Kong Public opinion theory and research are becoming increasingly significant in modern societies as people′s attitudes and behaviours become ever more volatile and opinion poll data becomes ever more readily available. This major new Handbook is the first to bring together into one volume the whole field of public opinion theory, research methodology, and the political and social embeddedness of polls in modern societies. It comprehensively maps out the state-of-the-art in contemporary scholarship on these topics. With over fifty chapters written by distinguished international researchers, both academic and from the commercial sector, this Handbook is designed to: - give the reader an overview of the most important concepts included in and surrounding the term ′public opinion′ and its application in modern social research - present the basic empirical concepts for assessing public opinion and opinion changes in society - provide an overview of the social, political and legal status of public opinion research, how it is perceived by the public and by journalists, and how it is used by governments - offer a review of the role and use of surveys for selected special fields of application, ranging from their use in legal cases to the use of polls in marketing and campaigns. The Handbook of Public Opinion Research provides an indispensable resource for both practitioners and students alike.

Building a Business of Politics

Author : Adam D. Sheingate
Publisher : Oxford University Press
ISBN 13 : 0190217197
Total Pages : 297 pages
Book Rating : 4.1/5 (92 download)

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Book Synopsis Building a Business of Politics by : Adam D. Sheingate

Download or read book Building a Business of Politics written by Adam D. Sheingate and published by Oxford University Press. This book was released on 2016 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, politics is big business. Most of the 6 billion spent during the 2012 campaign went to highly paid political consultants. In Building a Business of Politics, a lively history of political consulting, Adam Sheingate examines the origins of the industry and its consequences for American democracy.

From Pews to Polling Places

Author : J. Matthew Wilson
Publisher : Georgetown University Press
ISBN 13 : 9781589013261
Total Pages : 348 pages
Book Rating : 4.0/5 (132 download)

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Book Synopsis From Pews to Polling Places by : J. Matthew Wilson

Download or read book From Pews to Polling Places written by J. Matthew Wilson and published by Georgetown University Press. This book was released on 2007-10-22 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does religion promote political mobilization? Are individuals motivated by their faith to focus on issues of social justice, personal morality, or both? What is the relationship between religious conviction and partisanship? Does religious identity reinforce or undermine other political identifications like race, ethnicity, and class? The answers to these questions are hardly monolithic, varying between and within major American religious groups. With an electoral climate increasingly shaped by issues of faith, values, and competing moral visions, it is both fascinating and essential to examine the religious and political currents within America's major religious traditions. J. Matthew Wilson and a group of prominent religion and politics scholars examine these topics and assess one question central to these issues: How does faith shape political action in America's diverse religious communities? From Pews to Polling Places seeks to cover a rich mosaic of religious and ethnic perspectives with considerable breadth by examining evangelical Christians, the religious left, Catholics, Mormons, African Americans, Latinos, Jews, and Muslims. Along with these groups, the book takes a unique look at the role of secular and antifundamentalist positions, adding an even wider outlook to these critical concerns. The contributors demonstrate how different theologies, histories, and social situations drive distinct conceptualizations of the relationship between religious and political life. At the same time, however, the book points to important commonalities across traditions that can inform our discussions on the impact of religion on political life. In emphasizing these similarities, the authors explore the challenges of political mobilization, partisanship, and the intersections of religion and ethnicity.

Political Polling in the Digital Age

Author : Kirby Goidel
Publisher : LSU Press
ISBN 13 : 080713953X
Total Pages : 183 pages
Book Rating : 4.8/5 (71 download)

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Book Synopsis Political Polling in the Digital Age by : Kirby Goidel

Download or read book Political Polling in the Digital Age written by Kirby Goidel and published by LSU Press. This book was released on 2011-05-02 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2008 presidential election provided a "perfect storm" for pollsters. A significant portion of the population had exchanged their landlines for cellphones, which made them harder to survey. Additionally, a potential Bradley effect -- in which white voters misrepresent their intentions of voting for or against a black candidate -- skewed predictions, and aggressive voter registration and mobilization campaigns by Barack Obama combined to challenge conventional understandings about how to measure and report public preferences. In the wake of these significant changes, Political Polling in the Digital Age, edited by Kirby Goidel, offers timely and insightful interpretations of the impact these trends will have on polling. In this groundbreaking collection, contributors place recent developments in public-opinion polling into a broader historical context, examine how to construct accurate meanings from public-opinion surveys, and analyze the future of public-opinion polling. Notable contributors include Mark Blumenthal, editor and publisher of Pollster.com; Anna Greenberg, a leading Democratic pollster; and Scott Keeter, director of survey research for the Pew Research Center. In an era of increasingly personalized and interactive communications, accurate political polling is more difficult and also more important. Political Polling in the Digital Age presents fresh perspectives and relevant tactics that demystify the variable world of opinion taking.