Political Campaigning In The Us

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Political Campaigning in the U.S.

Author : David A. Jones
Publisher : Rowman & Littlefield
ISBN 13 : 1538115204
Total Pages : 256 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Political Campaigning in the U.S. by : David A. Jones

Download or read book Political Campaigning in the U.S. written by David A. Jones and published by Rowman & Littlefield. This book was released on 2020-02-17 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Campaigning in the U.S.: Managing the Chaos provides students with the latest insights into modern election campaign practices. It is premised on the idea that all Americans should understand how campaigns operate—how they collect information about voters, how they attempt to change what voters think about the candidates, and how they encourage voters to act in certain ways. An electoral campaign is a chaotic, short-term operation that must adapt to a complicated political landscape as well as deep-seeded psychological forces outside of its control. The ads they air, the media they manage, the data they gather, the doors on which they knock, the phone calls they make, the posts they share – all of these efforts can make small but measurable differences. Jones introduces students to the strategies and tools that campaigns employ in their attempt to win elections. It also uses academic research to assess which efforts are most promising for managing the chaos that is a modern campaign operation.

Campaigns and Elections American Style

Author : Candice J. Nelson
Publisher : Taylor & Francis
ISBN 13 : 1000937763
Total Pages : 303 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Campaigns and Elections American Style by : Candice J. Nelson

Download or read book Campaigns and Elections American Style written by Candice J. Nelson and published by Taylor & Francis. This book was released on 2023-09-29 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: With new and revised chapters throughout, the sixth edition of Campaigns and Elections American Style allows academics and campaign professionals the chance to explain how the COVID-19 pandemic, 2020 general election, and 2022 midterm election upended the campaign process and changed the landscape of political campaigns forever. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, and male and female campaign perspectives, this volume scrutinizes national and local-level campaigns. Students, citizens, candidates, and campaign managers learn not only how to win elections but also why it is imperative to do so in a safe and ethical way. Perfect for a variety of courses in American government, this book is especially valuable to schools of campaign management and campaign professionals working at every level from the local to the global. Highlights of the Sixth Edition Covers the 2020 and 2022 elections with an eye to 2024. Examines changes to the campaign process as a result of COVID-19 and puts them in context with campaign traditions over time. Includes a new organization that moves campaign finance up front to emphasize the centrality of fundraising to successful campaigns. Offers more data to inform campaign planning and management, especially related to key topics such as the change in news media coverage, the growth and use of social media, the use of "big data" in campaigns, and changes in field and voting rules and policies.

Campaigning in America Today: The Role of Campaigns in U.S. Presidential Elections

Author : Ilka Kreimendahl
Publisher : GRIN Verlag
ISBN 13 : 3638214273
Total Pages : 27 pages
Book Rating : 4.6/5 (382 download)

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Book Synopsis Campaigning in America Today: The Role of Campaigns in U.S. Presidential Elections by : Ilka Kreimendahl

Download or read book Campaigning in America Today: The Role of Campaigns in U.S. Presidential Elections written by Ilka Kreimendahl and published by GRIN Verlag. This book was released on 2003-08-29 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2000 in the subject American Studies - Culture and Applied Geography, grade: 1 (A), University of Kassel (Anglistics), course: The Making of the President 2000, language: English, abstract: There is no aspect of contemporary American politics more criticized than the modern political campaign: it provides too little information for the voter, the amount of money spent is too high, there is no thoughtful discussion of issues, and campaign organizers will reach to the very edge of acceptable practices to find some way of appealing to the voters. These are some of the elements that are responsible for the growing disgust for election campaigns and the decline in political interest. However the question is if campaigns really do have consequences for the election outcome or if their effect is rather limited. This paper will focus on the development of political campaigns, their strategy and planning, as well as on issues and the presentation of the candidate. The composition will further have a look on the campaign and election in 1992, on the actual effects the campaign has on the voter and consequently on the election outcome. In the last two decades scholars perceived a change from old to new politics, including a significant modification in the nature of campaigns. In the last years the traditional partyoriented personal campaign has been largely replaced by the so-called candidate-centered, media-oriented campaign. The basic elements of campaigns changed dramatically because of increased nonvoting, the growth in the power of interest groups, and the power of the media. In national elections the expansion of the mass media campaign has led to a decline in the importance of party affiliation, while at the same time the party organizations themselves became more powerful.

Groundbreakers

Author : Elizabeth McKenna
Publisher : Oxford University Press
ISBN 13 : 0199394598
Total Pages : 269 pages
Book Rating : 4.1/5 (993 download)

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Book Synopsis Groundbreakers by : Elizabeth McKenna

Download or read book Groundbreakers written by Elizabeth McKenna and published by Oxford University Press. This book was released on 2014 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much has been written about the historic nature of the Obama campaign. The multi-year, multi-billion dollar operation elected the nation's first black president, raised and spent more money than any other election effort in history, and built the most sophisticated voter targeting technology ever before used on a national campaign. What is missing from most accounts of the campaign is an understanding of how Obama for America recruited, motivated, developed, and managed its formidable army of 2.2 million volunteers. Unlike previous field campaigns that drew their power from staff, consultants, and paid canvassers, the Obama campaign's capacity came from unpaid local citizens who took responsibility for organizing their own neighborhoods months--and even years--in advance of election day. In so doing, Groundbreakers argues, the campaign engaged citizens in the work of practicing democracy. How did they organize so many volunteers to produce so much valuable work for the campaign? This book describes how. Elizabeth McKenna and Hahrie Han argue that the legacy of Obama for America extends beyond big data and micro-targeting; it also reinvigorated and expanded traditional models of field campaigning. Groundbreakers makes the case that the Obama campaign altered traditional ground games by adopting the principles and practices of community organizing. Drawing on in-depth interviews with OFA field staff and volunteers, this book also argues that a key achievement of the OFA's field organizing was its transformative effect on those who were a part of it. Obama the candidate might have inspired volunteers to join the campaign, but it was the fulfilling relationships that volunteers had with other people--and their deep belief that their work mattered for the work of democracy--that kept them active. Groundbreakers documents how the Obama campaign has inspired a new way of running field campaigns, with lessons for national and international political and civic movements.

The Modern Political Campaign

Author : Richard K. Scher
Publisher : M.E. Sharpe
ISBN 13 : 9780765637819
Total Pages : 232 pages
Book Rating : 4.6/5 (378 download)

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Book Synopsis The Modern Political Campaign by : Richard K. Scher

Download or read book The Modern Political Campaign written by Richard K. Scher and published by M.E. Sharpe. This book was released on 1997 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political campaigns in the United States have been . favorite targets of critics since our nation's origin. "Too long," "too expensive," "too negative," "too personal," "unbecoming to our democracy" -- these criticisms were made in the nineteenth century just as they are made today; but are they compelling?This short book takes a fresh look at the American style of campaign politics, past and present, warts and all, to argue that campaigns reflect both our popular culture and the place of politics in our national life. In the end, the purpose of campaigns is to draw voters' attention to a candidate or issue, even though politics is not of immediate interest to many or most citizens. That is what campaigns do and always have done in America -- and there is little reason to think that a more cerebral approach to politics would be more effective.Reflective, analytical, and firmly committed to democratic values, this book challenges citizens to trade cynicism for realism -- to take a clear-eyed look at our politics and ourselves, and appreciate both for what they are.

Federal Election Campaign Laws

Author : United States
Publisher :
ISBN 13 :
Total Pages : 160 pages
Book Rating : 4.:/5 (891 download)

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Book Synopsis Federal Election Campaign Laws by : United States

Download or read book Federal Election Campaign Laws written by United States and published by . This book was released on 1997 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Political Advertising in the United States

Author : Erika Franklin Fowler
Publisher : Routledge
ISBN 13 : 0429977905
Total Pages : 241 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Political Advertising in the United States by : Erika Franklin Fowler

Download or read book Political Advertising in the United States written by Erika Franklin Fowler and published by Routledge. This book was released on 2018-05-04 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how 'big data' has allowed for more sophisticated targeting, and how the Internet and social media has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising.

The Timeline of Presidential Elections

Author : Robert S. Erikson
Publisher : University of Chicago Press
ISBN 13 : 0226922162
Total Pages : 221 pages
Book Rating : 4.2/5 (269 download)

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Book Synopsis The Timeline of Presidential Elections by : Robert S. Erikson

Download or read book The Timeline of Presidential Elections written by Robert S. Erikson and published by University of Chicago Press. This book was released on 2012-08-24 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: In presidential elections, do voters cast their ballots for the candidates whose platform and positions best match their own? Or is the race for president of the United States come down largely to who runs the most effective campaign? It’s a question those who study elections have been considering for years with no clear resolution. In The Timeline of Presidential Elections, Robert S. Erikson and Christopher Wlezien reveal for the first time how both factors come into play. Erikson and Wlezien have amassed data from close to two thousand national polls covering every presidential election from 1952 to 2008, allowing them to see how outcomes take shape over the course of an election year. Polls from the beginning of the year, they show, have virtually no predictive power. By mid-April, when the candidates have been identified and matched in pollsters’ trial heats, preferences have come into focus—and predicted the winner in eleven of the fifteen elections. But a similar process of forming favorites takes place in the last six months, during which voters’ intentions change only gradually, with particular events—including presidential debates—rarely resulting in dramatic change. Ultimately, Erikson and Wlezien show that it is through campaigns that voters are made aware of—or not made aware of—fundamental factors like candidates’ policy positions that determine which ticket will get their votes. In other words, fundamentals matter, but only because of campaigns. Timely and compelling, this book will force us to rethink our assumptions about presidential elections.

Public Funding of Presidential Elections

Author : United States. Federal Election Commission
Publisher :
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Public Funding of Presidential Elections by : United States. Federal Election Commission

Download or read book Public Funding of Presidential Elections written by United States. Federal Election Commission and published by . This book was released on 1994 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Super PACs

Author : Louise I. Gerdes
Publisher : Greenhaven Publishing LLC
ISBN 13 : 0737768649
Total Pages : 113 pages
Book Rating : 4.7/5 (377 download)

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Book Synopsis Super PACs by : Louise I. Gerdes

Download or read book Super PACs written by Louise I. Gerdes and published by Greenhaven Publishing LLC. This book was released on 2014-05-20 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: The passage of Citizens United by the Supreme Court in 2010 sparked a renewed debate about campaign spending by large political action committees, or Super PACs. Its ruling said that it is okay for corporations and labor unions to spend as much as they want in advertising and other methods to convince people to vote for or against a candidate. This book provides a wide range of opinions on the issue. Includes primary and secondary sources from a variety of perspectives; eyewitnesses, scientific journals, government officials, and many others.

Internet Election Campaigns in the United States, Japan, South Korea, and Taiwan

Author : Shoko Kiyohara
Publisher : Springer
ISBN 13 : 3319636820
Total Pages : 223 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Internet Election Campaigns in the United States, Japan, South Korea, and Taiwan by : Shoko Kiyohara

Download or read book Internet Election Campaigns in the United States, Japan, South Korea, and Taiwan written by Shoko Kiyohara and published by Springer. This book was released on 2017-10-17 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates how institutional differences, such as the roles of political parties and the regulation of electoral systems, affect the development of Internet election campaigns in the U.S., Japan, Korea, and Taiwan. It examines whether or not the “Americanization of elections” is evident in East Asian democracies. While Japan is a parliamentary system, the U.S. and Korea are presidential systems and Taiwan is a semi-presidential system that has a president along with a parliamentary system. Furthermore, the role of the presidency in the U.S., Korea, and Taiwan is quite different. Taking these variations in political systems into consideration, the authors discuss how the electoral systems are regulated in relation to issues such as paid advertisements and campaign periods. They argue that stronger regulation of election systems and shorter election periods in Japan characterize Japanese uniqueness compared with the U.S., Korea, and Taiwan in terms of Internet election campaigns.

Guide to Political Campaigns in America

Author : Paul S. Herrnson
Publisher : CQ Press
ISBN 13 : 9781568028767
Total Pages : 475 pages
Book Rating : 4.0/5 (287 download)

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Book Synopsis Guide to Political Campaigns in America by : Paul S. Herrnson

Download or read book Guide to Political Campaigns in America written by Paul S. Herrnson and published by CQ Press. This book was released on 2005-08-20 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: Campaigns are a critical part of the political process in the United States, but until now, reference sources on campaigns have only covered selected parts of the process or have been written for political insiders. The Guide to Political Campaigns in America is the first resource to examine and explain every aspect of campaigns in a manner that satisfies the needs of many different audiences. This unique and comprehensive volume explores history, issues, processes and people, and types of campaigns. Editor Paul Herrnson, a well-respected government and politics scholar who has worked on many campaigns himself, brings to the work a dynamic combination of high-level scholarship and hands-on experience that sets this guide apart from all other campaign resources. Readers will find information on every aspect of political campaigning in America, including: The evolution of political campaigns; The political and regulatory environment of campaigning, including suffrage and ballot access; The importance of the voters and what influences the vote; The key players in the campaign organization, including the candidate and various managers; Other players who interact with the campaign, including the media and political parties; Key strategies and tactics, such as polling and campaign financing; Specific types of campaigns, including the well known, such as the presidency, House, Senate, governorship, and key state and local races; as well campaigns for the judiciary and for initiatives and referenda; Campaign and election reform. The expansive coverage and distinctive approach of this resource will appeal to a wide variety of library patrons, including students, professors, teachers of AP high school courses, and professionals in the media and campaigning fields.

Modern Political Campaigns

Author : Michael D. Cohen
Publisher : Rowman & Littlefield Publishers
ISBN 13 : 9781538153802
Total Pages : 212 pages
Book Rating : 4.1/5 (538 download)

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Book Synopsis Modern Political Campaigns by : Michael D. Cohen

Download or read book Modern Political Campaigns written by Michael D. Cohen and published by Rowman & Littlefield Publishers. This book was released on 2021 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Michael D. Cohen, a 20+ year veteran of working on, teaching, and writing about political campaigns, takes readers through how campaigns are organized, the state-of-the-art tools of the trade, and how some of the most interesting people in politics got their big break

Political Campaigning, Elections and the Internet

Author : Darren Lilleker
Publisher : Routledge
ISBN 13 : 1136815309
Total Pages : 217 pages
Book Rating : 4.1/5 (368 download)

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Book Synopsis Political Campaigning, Elections and the Internet by : Darren Lilleker

Download or read book Political Campaigning, Elections and the Internet written by Darren Lilleker and published by Routledge. This book was released on 2013-03 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers an in-depth, comparative analysis of how interactive Web 2.0 online tools, including weblogs, social networking sites and file-sharing sites, are utilised by candidates and parties during three recent election campaigns in France, Belgium, the US and the UK.

Campaigning Online

Author : Bruce Bimber
Publisher : Oxford University Press
ISBN 13 : 9780198034575
Total Pages : 240 pages
Book Rating : 4.0/5 (345 download)

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Book Synopsis Campaigning Online by : Bruce Bimber

Download or read book Campaigning Online written by Bruce Bimber and published by Oxford University Press. This book was released on 2003-09-11 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: After a self-assured John F. Kennedy bested a visibly shaky Richard Nixon in their famous 1960 debates, political television, it was said, would henceforth determine elections. Today, many claim the Internet will be the latest medium to revolutionize electoral politics. Candidates invest heavily in web and email campaigns to reach prospective voters, as well as to communicate with journalists, potential donors, and political activists. Do these efforts influence voters, expand democracy, increase the coverage of political issues, or mobilize a shrinking and apathetic electorate? Campaigning Online answers these questions by looking at how candidates present themselves online and how voters respond to their efforts-including whether voters learn from candidates' websites and whether voters' views are affected by what they see. Although the Internet will not lead to a revolution in democracy, it will, Bimber and Davis argue, have consequences: reinforcing messages, mobilizing activists, and strengthening partisans' views. Reporting on a wealth of new data drawn from national and state-wide surveys, laboratory experiments, interviews with campaign staff, and analysis of web sites themselves, Campaigning Online draws the most complete picture of the role of campaign websites in American elections to date.

Presidential Campaigning in the Internet Age

Author : Jennifer Stromer-Galley
Publisher : Oxford Studies in Digital Poli
ISBN 13 : 0190694041
Total Pages : 305 pages
Book Rating : 4.1/5 (96 download)

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Book Synopsis Presidential Campaigning in the Internet Age by : Jennifer Stromer-Galley

Download or read book Presidential Campaigning in the Internet Age written by Jennifer Stromer-Galley and published by Oxford Studies in Digital Poli. This book was released on 2019 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the plugged-in presidential campaign has arguably reached maturity, Presidential Campaigning in the Internet Age challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyzing campaign strategies, structures, and tactics from the past six presidential election cycles, Stromer-Galley reveals how, for all their vaunted inclusivity and tantalizing promise of increased two-way communication between candidates and the individuals who support them, DCTs have done little to change the fundamental dynamics of campaigns. The expansion of new technologies has presented candidates with greater opportunities to micro-target potential voters, cheaper and easier ways to raise money, and faster and more innovative ways to respond to opponents. The need for communication control and management, however, has made campaigns slow and loathe to experiment with truly interactive internet communication technologies. Citizen involvement in the campaign historically has been and, as this book shows, continues to be a means to an end: winning the election for the candidate. For all the proliferation of apps to download, polls to click, videos to watch, and messages to forward, the decidedly undemocratic view of controlled interactivity is how most campaigns continue to operate. In the fully revised second edition, Presidential Campaigning in the Internet Age examines election cycles from 1996, when the World Wide Web was first used for presidential campaigning, through 2016 when campaigns had the full power of advertising on social media sites. As the book charts changes in internet communication technologies, it shows how, even as campaigns have moved from a mass mediated to a networked paradigm, the possibilities these shifts in interactivity seem to promise for citizen input and empowerment remain farther than a click away.

Campaigns And Elections American Style

Author : James A. Thurber
Publisher : Westview Press
ISBN 13 :
Total Pages : 288 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Campaigns And Elections American Style by : James A. Thurber

Download or read book Campaigns And Elections American Style written by James A. Thurber and published by Westview Press. This book was released on 1995-03-14 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first time, leading political scientists and experienced campaign professionals (many instrumental in the 1992 and 1994 elections) have come together to consider the nuts-and-bolts of American campaigns and elections in conjunction with academic theories and research. Sometimes the two views correspond quite closely—as when academic Paul Herrnson's research on volunteerism reinforces grassroots campaign specialist Will Robinson's experience with field operations at the local level. Other times, theory flies in the face of practice, as William Hamilton (campaign pollster) and Raymond Wolfinger (survey research specialist) reveal in essays on the use of campaign surveys. Sam Popkin embodies the essence of the book; he is a key academic who also played an important role in advising the Clinton campaign.The essays in this volume provide a real education in practical campaign politics. Academics and campaign professionals describe the innovation and reality of election campaigns as they have evolved over time to culminate in the 1992 phenomena of town meetings, bus tours, MTV, talk radio, infomercials, and focus groups. Especially relevant to the 1994 midterm elections, we see how campaign themes and strategy are set, how they are communicated, how advanced campaign tactics are used, why mobilizing volunteers is essential, why early campaign money is worth more, how to get the media to cover a campaign without paying for it, and how to use focus groups, survey research, and media to win elections. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, male and female campaign perspectives, this volume scrutinizes national- and local-level campaigns through 1994 with the 1996 elections in mind. Students, citizens, candidates, and campaign managers will learn not only how to win elections, but why it has become imperative to do so in an ethical way.Perfect for a variety of courses in American government, Campaigns and Elections American Style is borne out of the marriage of campaign professionals and academics teaching in American University's nationally televised Campaign Management Institute. This book is essential reading for political junkies of any stripe and serious students of campaigns and elections. All will be impressed by the clear portrait this volume paints of the professionalization and dramatic transformation of American election campaigns over the last 30 years.