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Pocketbook Power How To Reach The Hearts And Minds Of Todays Most Coveted Consumers Women
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Book Synopsis Gender, Design and Marketing by : Gloria Moss
Download or read book Gender, Design and Marketing written by Gloria Moss and published by Gower Publishing, Ltd.. This book was released on 2009 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Table of Contents Foreword; Introduction. Part I Setting the Scene: Customer demographics: identifying the target market; Marketing to men and women. Part II Theoretical Background: Drawings and paintings: production aesthetics and gender; Drawings and paintings: preference aesthetics and gender; Attitudes and language. Part III Applied Background: Graphic, product design and gender: production and preference aesthetics; Web design; Accounting for the differences. Part IV Implications: Implications for graphic, product, web design and marketing; Bibliography; Index.
Book Synopsis Gender and Firearms by : Peter Squires
Download or read book Gender and Firearms written by Peter Squires and published by Taylor & Francis. This book was released on 2024-04-17 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Private gun ownership for self-defense remains a major personal and public issue in the United States, driven by concerns about crime, vulnerability and a range of ‘ideological’ factors, including race and gender. As media attention centres upon the extent to which women are taking up firearms, with the gun lobby and firearms manufacturers celebrating the ‘new armed woman’, and guns being promoted as ‘Rape Prevention Kits’, this book explores the changing gendered aspects of gun ownership. Can ownership of firearms by women be considered, as some have claimed, the embodiment of what might be termed ‘pioneer feminism’, as women resist male violence in a dangerous world, or are different stories told by the prominence of women in firearms control campaigns, or the fact that women remain frequent victims of male gun ownership? Analysing representations of the ‘armed woman’ in firearm and gun lobby marketing and advertising campaigns, together with television and popular music forms, Gender and Firearms: My Body, My Choice, My Gun examines the directions taken in the public debate on weaponisation in the United States, considering the role of women in the politics of gun safety and gun control. The book draws on statistical evidence in order to shed light on trends in gun ownership, whilst engaging with feminist scholarship on the relationship between gender, violence, risk and vulnerabilities, thus opening up critical new debates surrounding identity, performance, gender and risk in contemporary societies. As such the book will be of likely interest to sociologists and scholars of sociology, criminology, and cultural and media studies with interests in gender, embodiment, risk, crime and violence.
Book Synopsis Pocketbook Power: How to Reach the Hearts and Minds of Today's Most Coveted Consumers - Women by : Bernice Kanner
Download or read book Pocketbook Power: How to Reach the Hearts and Minds of Today's Most Coveted Consumers - Women written by Bernice Kanner and published by McGraw Hill Professional. This book was released on 2004-04-22 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: While women make up 52.1 percent of the U.S. population, they control two-thirds of the nation's disposable income. In Pocketbook Power noted marketing expert and bestselling author Bernice Kanner describes how female spending power has radically transformed the face of advertising and marketing over the past several decades. Combining compelling demographic and statistical information with eye-opening and entertaining "tales from the trenches," she explores how the ad world has responded to a female-dominated marketplace. Industry sector by industry sector, Kanner describes successful approaches that have been used to reach women consumers of apparel, financial services, health care, technology, and more. An entertaining and informative look at how today's women-dominated marketplace is shaking up the status quo on Madison Avenue Anatomizes some of the most successful (and unsuccessful) women-oriented campaigns of all times
Book Synopsis Coupon Crazy by : Mary Potter Kenyon
Download or read book Coupon Crazy written by Mary Potter Kenyon and published by Workman Publishing. This book was released on 2013-06-18 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating history of this marketing tactic, and why some shoppers take it to extremes—from a longtime expert couponer. Coupon Crazy examines the phenomenon of avid coupon use and the socio-cultural and socioeconomic factors that construct it. By delving into the history of couponing, refunding, the science of shopping, and the dark underbelly of a coupon world the average American doesn’t even know about, Mary Potter Kenyon manages to both fascinate and educate. Readers will meet today’s “Coupon Queens” (and Kings) and learn about an era when trash really was cash. Not just an observer of this ethnographic research, Mary lived it for over thirty years. “My favorite aspect of the entire book was the candid tone Kenyon takes in sharing her story and others. As someone that both uses coupons and teaches couponing practices, I found the book triggering self-reflection at many points: Do I purchase products just because they are on sale? Do I devalue products I’ve gotten for free? Do I allow coupons to inform my purchases or the other way around? If you are a couponer, it’s quite possible you’ll find yourself reflecting on your own shopping habits as you read this book, too.” —Angela Russell, The Coupon Project
Book Synopsis When It Comes to Guys, What's Normal? by : Bernice Kanner
Download or read book When It Comes to Guys, What's Normal? written by Bernice Kanner and published by Macmillan. This book was released on 2005-06-04 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at how men think and behave, covering such topics as ethics, health, money, sex, and family.
Download or read book Library Journal written by Melvil Dewey and published by . This book was released on 2005 with total page 948 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes, beginning Sept. 15, 1954 (and on the 15th of each month, Sept.-May) a special section: School library journal, ISSN 0000-0035, (called Junior libraries, 1954-May 1961). Also issued separately.
Download or read book Library Journal written by and published by . This book was released on 2005 with total page 1284 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Choice written by and published by . This book was released on 2004 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Joyce in the Belly of the Big Truck; Workbook by : Joyce A. Cascio
Download or read book Joyce in the Belly of the Big Truck; Workbook written by Joyce A. Cascio and published by . This book was released on 2005-05 with total page 1230 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Influence Is Your Superpower by : Zoe Chance
Download or read book Influence Is Your Superpower written by Zoe Chance and published by Random House. This book was released on 2022-02-01 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rediscover the superpower that makes good things happen, from the professor behind Yale School of Management's most popular class “The new rules of persuasion for a better world.”—Charles Duhigg, author of the bestsellers The Power of Habit and Smarter Faster Better You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life. Influence doesn’t work the way you think because you don’t think the way you think. Move past common misconceptions—such as the idea that asking for more will make people dislike you—and understand why your go-to negotiation strategies are probably making you less influential. Discover the one thing that influences behavior more than anything else. Learn to cultivate charisma, negotiate comfortably and creatively, and spot manipulators before it’s too late. Along the way, you’ll meet alligators, skydivers, a mind reader in a gorilla costume, Jennifer Lawrence, Genghis Khan, and the man who saved the world by saying no. Influence Is Your Superpower will teach you how to transform your life, your organization, and perhaps even the course of history. It’s an ethical approach to influence that will make life better for everyone, starting with you.
Download or read book Boomer Consumer written by Matt Thornhill and published by . This book was released on 2007 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: For 40 years, companies and organizations have focused their marketing efforts on young adults 18-49 years old. But today's Boomer Consumer, those 78 million Americans born between 1946-64, are either 50 years old or will be soon. And marketers are confused. They don't know how to treat today's older Boomers, who aren't seniors and never will be, but are no longer young adults. Over the past few years, Matt Thornhill and John Martin of the Boomer Project have extensively researched and studied Boomers. They have uncovered key psychological, sociological, and anthropological aspects of this generation. Their research-inspired consumer insights have appeared in stories about Boomers on NBC, CBS, CNBC, MSNBC, and PBS, as well as BusinessWeek, Time, and US News & World Report, and newspapers like The New York Times, The Washington Post, Chicago Tribune, and the Los Angeles Times. For the first time, the Boomer Project's insights have been packaged into this powerful marketing resource: Boomer Consumer. You'll learn how to connect with and influence this large-and-in-charge generation by using techniques like emotionally compelling messages, the power of story, and life stage instead of age. Plus, you'll come away with ten new rules for marketing to today's Boomer Consumer that can be applied across hundreds of categories. Boomers are far from over the hill as consumers. Companies and organizations that can tap into today's Boomer Consumer will be poised for success for years to come.
Book Synopsis For Brown Girls with Sharp Edges and Tender Hearts by : Prisca Dorcas Mojica Rodríguez
Download or read book For Brown Girls with Sharp Edges and Tender Hearts written by Prisca Dorcas Mojica Rodríguez and published by Seal Press. This book was released on 2022-10-11 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This "electrifying debut" (Los Angeles Times) arms women of color with the tools and knowledge they need to find success on their own terms For generations, Brown girls have had to push against powerful forces of sexism, racism, and classism, often feeling alone in the struggle. By founding Latina Rebels, Prisca Dorcas Mojica Rodríguez has created a community to help women fight together. In For Brown Girls with Sharp Edges and Tender Hearts, she offers wisdom and a liberating path forward for all women of color. She crafts powerful ways to address the challenges Brown girls face, from imposter syndrome to colorism. She empowers women to decolonize their worldview, and defy "universal" white narratives, by telling their own stories. Her book guides women of color toward a sense of pride and sisterhood and offers essential tools to energize a movement. May it spark a fire within you.
Download or read book Stories That Stick written by Kindra Hall and published by HarperCollins Leadership. This book was released on 2019-09-24 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: You’ve heard how story is the latest-and-greatest business tool and that storytelling can do everything, from helping leaders better communicate to motivating sales teams and winning customers away from competitors. But what stories do you need to tell and how do you tell them? Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies. Professional storyteller and nationally-known speaker Kindra Hall reveals the four unique stories you can use to differentiate, captivate, and elevate: the Value Story, to convince customers they need what you provide; the Founder Story, to persuade investors and customers your organization is worth the investment; the Purpose Story, to align and inspire your employees and internal customers; and the Customer Story, to allow those who use your product or service to share their authentic experiences with others. Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business. Stories That Stick offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling. Every person, every organization has at least four stories at their disposal. Will you tell yours?
Download or read book HEARTS AND MINDS written by LUCY. KUENG and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis I Thought It Was Just Me (but it Isn't) by : Brené Brown
Download or read book I Thought It Was Just Me (but it Isn't) written by Brené Brown and published by Avery. This book was released on 2008 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 2007 with the title: I thought it was just me: women reclaiming power and courage in a culture of shame.
Book Synopsis The Persuaders by : Anand Giridharadas
Download or read book The Persuaders written by Anand Giridharadas and published by Vintage. This book was released on 2022-10-18 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • An insider account of activists, politicians, educators, and everyday citizens working to change minds, bridge divisions, and fight for democracy—from disinformation fighters to a leader of Black Lives Matter to Bernie Sanders and Alexandria Ocasio-Cortez and more—by the best-selling author of Winners Take All and award-winning former New York Times columnist “Anand Giridharadas shows the way we get real progressive change in America—by refusing to write others off, building more welcoming movements, and rededicating ourselves to the work of changing minds.” —Robert B. Reich, best-selling author of The System The lifeblood of any free society is persuasion: changing other people’s minds in order to change things. But America is suffering a crisis of faith in persuasion that is putting its democracy and the planet itself at risk. Americans increasingly write one another off instead of seeking to win one another over. Debates are framed in moralistic terms, with enemies battling the righteous. Movements for justice build barriers to entry, instead of on-ramps. Political parties focus on mobilizing the faithful rather than wooing the skeptical. And leaders who seek to forge coalitions are labeled sellouts. In The Persuaders, Anand Giridharadas takes us inside these movements and battles, seeking out the dissenters who continue to champion persuasion in an age of polarization. We meet a leader of Black Lives Matter; a trailblazer in the feminist resistance to Trumpism; white parents at a seminar on raising adopted children of color; Bernie Sanders and Alexandria Ocasio-Cortez; a team of door knockers with an uncanny formula for changing minds on immigration; an ex-cult member turned QAnon deprogrammer; and, hovering menacingly offstage, Russian operatives clandestinely stoking Americans’ fatalism about one another. As the book’s subjects grapple with how to call out threats and injustices while calling in those who don’t agree with them but just might one day, they point a way to healing, and changing, a fracturing country.
Book Synopsis Bachelors and Bunnies by : Carrie Pitzulo
Download or read book Bachelors and Bunnies written by Carrie Pitzulo and published by University of Chicago Press. This book was released on 2011-05 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering a surprising new take on a twentieth-century icon, Bachelors and Bunnies goes beyond the smoking jacket and the centerfold to uncover an unlikely ally for the feminist cause.
