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Download or read book #Share written by Natalie T. Wood and published by Business Expert Press. This book was released on 2022-12-07 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power. Each day, millions of consumers venture online to search and exchange product information, seek out, and share opinions. Electronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a variety of industries. A significant portion of eWOM occurs on social media platforms. Social word of mouth (sWOM)—a subset of eWOM—has incredible reach with the potential to influence over 4.6 billion active social media consumers. The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power. Our goal in writing this book is to bring together industry best practices and academic research to help you construct social media content that speaks with your brand voice, stimulates engagement, inspires consumers to #share, and complies with industry and federal guidelines.
Download or read book Twitter written by Dhiraj Murthy and published by John Wiley & Sons. This book was released on 2018-03-02 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twitter is a household name, discussed for its role in national elections, natural disasters, and political movements, as well as for what some malign as narcissistic “chatter.” The first edition of Murthy’s balanced and incisive book pioneered the study of this medium as a serious platform worthy of scholarly attention. Much has changed since Twitter’s infancy, although it is more relevant than ever to our social, political, and economic lives. This timely second edition shows how Twitter has evolved and how it is used today. Murthy introduces some of the historical context that gave birth to the platform, while providing up-to-date examples such as the #blacklivesmatter movement, and Donald Trump’s use of Twitter in the US election. The chapters on journalism and social movements have been thoroughly updated, and completely new to this edition is a chapter on celebrities and brands. Seeking to answer challenging questions around the popular medium, the second edition of Twitter is essential reading for students and scholars of digital media.
Download or read book Disarmed written by Mark W. Smith and published by Bombardier Books. This book was released on 2023-04-24 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anti-gun zealots in the United States insist that the Second Amendment’s right to keep and bear arms is a “relic.” Try telling that to the people of Ukraine. Ukraine never protected its citizens’ right to keep and bear arms. But as Russia was about to invade, Ukraine did a critical about-face. Ukraine’s government encouraged civilians to carry firearms to defend themselves and their country. It handed out 25,000 fully automatic weapons, while Ukrainians rushed to buy AR-15 rifles that American gun-controllers insist “no one needs.” Did the arming of Ukraine’s civilians make a difference? You bet. Armed citizens have played a crucial role in holding off the massive Russian army. This powerful book highlights how they did it and what they did wrong. Constitutional scholar and host of The Four Boxes Diner YouTube Channel, Mark W. Smith reveals why the lessons learned in Ukraine matter to Americans, and why we must tirelessly resist all efforts to disarm us. Unless we heed Ukraine’s cautionary example, we too may pay a steep price.
Book Synopsis 42 Rules of Product Marketing by : Phil Burton
Download or read book 42 Rules of Product Marketing written by Phil Burton and published by Happy About. This book was released on 2012 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation A collection of product marketing wisdom and insights from 42 experts from around the world exposes readers to the experience and knowledge of a group of the world's leading product marketing experts with a range of perspectives in both consumer and business markets.
Book Synopsis Handbook of Research on Technoself: Identity in a Technological Society by : Luppicini, Rocci
Download or read book Handbook of Research on Technoself: Identity in a Technological Society written by Luppicini, Rocci and published by IGI Global. This book was released on 2012-10-31 with total page 874 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides insights to better enhance the understanding of technology's widespread intertwinement with human identity within an advancing technological society"--Provided by publisher.
Book Synopsis The Weed Whisperer by : G. B. Trudeau
Download or read book The Weed Whisperer written by G. B. Trudeau and published by Andrews Mcmeel+ORM. This book was released on 2015-11-10 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: “I don’t read Doonesbury. He glorifies drugs.” —Former White House Press Secretary Marlin Fitzwater Welcome to the age of pivots. Two centuries after the Founding Fathers signed off on happiness, Zonker Harris and nephew Zipper pull up stakes and head west in hot pursuit. The dream? Setting up a major grow facility outside Boulder, Colorado, and becoming bajillionaire producers of “artisanal” marijuana. For Zonk, it’s the crowning reset of a career that’s ranged from babysitting to waiting tables. For Walden-grad Zip, it’s a way to confront $600,000 in student loans. Elsewhere in Free Agent America, newlyweds Alex and Toggle are struggling. Twins Eli and Danny show up during their mother’s MIT graduation, but a bad economy dries up lab grants, compelling the newly minted PhD to seek employment as a barista. Meanwhile, eternally blocked writer Jeff Redfern struggles to keep the Red Rascal legend-in-his-own-mind franchise alive, while aging music icon Jimmy T. endures by adapting to his industry’s new normal: “I can make music on my schedule and release it directly to the fans.” He’s living in his car. G.B. Trudeau’s Doonesbury is now in its fifth decade, and has chronicled American life through eight presidents, four generational cohorts, and innumerable paradigm shifts. His political sitcom Alpha House, starring John Goodman, is available on DVD and by streaming from Amazon Prime. For the record, Trudeau always inhaled back in the day. As President Obama once explained, “That was the point.”
Book Synopsis Exploring Education Policy Through Newspapers and Social Media by : Aspa Baroutsis
Download or read book Exploring Education Policy Through Newspapers and Social Media written by Aspa Baroutsis and published by Taylor & Francis. This book was released on 2023-06-07 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring Education Policy Through Newspapers and Social Media offers an original, theorised, and empirically based account of contemporary (re)presentations, (re)articulations, and (re)imaginings of education policy through news and new media. In its thorough exploration of the uses and effects of newspapers and Twitter in education policy, the book provides a detailed, research-based account of media influences, and opens up multiple future research agendas in media sociology and policy sociology in education. The authors place an important, analytical focus on mediatisation and social mediatisation or deep mediatisation, and how both have effects and affects in education policy and politics. Their analyses situate these, sociologically, within changing societies, changing media, and changing education policy. The book also explores the effects of datafication and digitalisation of the social in all forms of media and their manifestations in morphing imbrications between the global, the national, and the local in education policies. This book will be of great interest to researchers, scholars, and higher degree research students in the domains of media sociology and policy sociology of education. It also will be of interest to policymakers and politicians in education, teacher unions, and education activists, journalists, and those concerned about the impacts of the decline in legacy media and the surveillance and commercialisation possibilities of new media.
Book Synopsis Short Plays with Great Roles for Women by : Suzette Coon
Download or read book Short Plays with Great Roles for Women written by Suzette Coon and published by Routledge. This book was released on 2019-11-05 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Short Plays with Great Roles for Women is an antidote to the traditional underrepresentation of women on stage, by offering twenty-two short plays that put women right at the centre of the action. The push for more women’s roles has gathered force over the last few years, and this collection is part of that movement, with rich, intelligent roles for women of all ages and backgrounds. This anthology offers a vital slice of life, addressing relevant and diverse topics such as: a young, Islamic woman coming out to her religious mother; black women’s navigation of the natural hair movement; bullying in a small-town American school; social media addiction; and the trials and tribulations of family life. Plays from award-winning playwrights are supported by original production details and playwrights’ afterwords, forming a broad and comprehensive collection of complete texts that offer full character journeys. Appealing to aspiring performers, playwrights, directors and students, Short Plays with Great Roles for Women is an essential resource for actor training, assessments, showcases, show-reels, short films and theatre performances.
Book Synopsis Diverse Methods in Customer Relationship Marketing and Management by : Lee, In
Download or read book Diverse Methods in Customer Relationship Marketing and Management written by Lee, In and published by IGI Global. This book was released on 2018-05-25 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Diverse Methods in Customer Relationship Marketing and Management is a critical scholarly resource that examines how marketing has shifted to a relationship-oriented model. Due to this, there is an increased need for customer relationship marketing and management to emerge as an invaluable approach to strengthening companies and the customer experience. Featuring coverage on a wide range of topics such as relational marketing technology acceptance model, and consumer buying behavior, this book is a vital resource for marketing professionals, managers, retailers, advertising executives, academicians, and researchers seeking current research on the challenges and opportunities in customer relationship marketing and management.
Book Synopsis Transforming Parish Communications by : Scot Landry
Download or read book Transforming Parish Communications written by Scot Landry and published by Our Sunday Visitor. This book was released on 2014-08-15 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Are we still a Church capable of warming hearts? A Church capable of leading people back to Jerusalem? Of bringing them home?" - Pope Francis, Meeting with the Bishops of Brazil, 28 July 2013. Pope Francis, like his predecessors Benedict XVI and John Paul II, is calling for Catholics to embrace the new evangelization. But there has been ongoing confusion about who is responsible, what it really means and what it looks like in practical application. How can we respond to the Holy Father's call, creating evangelization opportunities that help bring people back to the Church? By transforming Catholics into digital missionaries - ready and able to take the joy and warmth of the Gospel online via social media to infrequent, inactive, or ex-Catholics around the corner or across the globe. Consider this: 1. Nearly every "lost" Catholic in the U.S. is most likely connected with at least one engaged Catholic - or is one "retweet" or "like" away from them 2. On the whole, Catholics have not been taught to see social media as a way to live out their faith 3. Motivating parishes to put a priority on evangelization has been a challenge 4. Catholics are more likely to be comfortable as digital missionaries than to participate in other forms of evangelization 5. Parishes can offer "digital missionary training" to parishioners - who would welcome it! In Transforming Parish Communications: Growing the Church Through New Media, you'll discover: How to embrace the Church's vision of evangelization in new media How entire parishes can become hubs of digital evangelization - and how to overcome obstacles Specific strategies for implementation How to create a consistent digital identity online Best practices for parish websites The nuts and bolts of Facebook, Twitter, email, blogging and more Consider this book your entry into an important - and urgent - call to each of us as Catholics. To bring the warmth of the Gospel to the "lost" and bring them back to the Church. Visit the companion site for more ParishGuideToNewMedia.com
Book Synopsis Business Writing Today by : Natalie Canavor
Download or read book Business Writing Today written by Natalie Canavor and published by SAGE Publications. This book was released on 2022-10-21 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Writing Today: A Practical Guide, Fourth Edition prepares students for success in the business world by giving them the tools they need to write powerfully, no matter the situation. In this highly practical text, author Natalie Canavor shares step-by-step guidance and tips for writing more clearly and strategically. Readers will learn what to say and how to say it in any medium from tweets and emails to proposals and formal reports. Every technique comes with concrete examples and practice opportunities, helping students transfer their writing skills to the workplace.
Download or read book Twitter Marketing written by Steve Weber and published by Stephen Weber. This book was released on 2009 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get a free Twitter account to attract new customers, new work, or a new job. -- Use Twitter to connect with customers, co-workers, family, or friends. -- Discover which of your friends, customers or competitors is on Twitter and how to connect with them -- or spy on them! -- Save time with free Twitter software and tools. -- Use Twitter on your PC, Mac, cellphone or iPhone, e-mail or instant-message, or any combination. -- Save time by filtering out drivel and unimportant Tweets. -- Integrate your Twitter use with Facebook, your blog, Web site, or MySpace account. -- Protect your reputation and prevent customer-service issues and publicity nightmares. -- Find new markets and boost your sales. Extend your brand and generate buzz with no hassles, no cost. -- Learn why Twitter works better than advertising. -- Drive traffic to your Web site, use Twitter as a virtual customer help desk. -- Build a following of loyal customers and followers. -- Avoid Twitter mistakes and gaffes. (Cover)
Download or read book Read This First written by Ron Ploof and published by iUniverse. This book was released on 2009 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is your Company's Online Reputation? If you want proof that business communication has changed forever, just type your company's name into a search engine like Google or Yahoo and behold its online reputation. The results are frequently jarring because instead of finding brand messages carefully crafted by those on your payroll, most executives find a mishmash of content created by those who aren't--new influencers who are using New Media technologies to share their thoughts about your products and services. If you want to learn how to monitor and manage your online reputation, if you'd like to know how to properly influence these new influencers, if you'd like to hire employees who are well equipped to work in our new online world, you need to Read This First. You will learn: *Why you can no longer control your brand and why you shouldn't try. *Low cost, low risk, step-by-step methods to bring New Media into your organization. *How to use free, web-based tools to increase employee productivity while enhancing your company's online reputation. *How New Media is the most measurable medium in the history of corporate communications. *Case studies of real companies, big and small, using Social Media.
Book Synopsis Hatsu*Haru, Vol. 9 by : Shizuki Fujisawa
Download or read book Hatsu*Haru, Vol. 9 written by Shizuki Fujisawa and published by Yen Press LLC. This book was released on 2020-01-21 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relationship woes are plaguing Aoba High...! After confessing his love to Shimura, Taka must now suffer the waiting game: Will she accept his feelings, or was their “relationship” just another headline for her paper? Also trapped by fear, Kagura begins to worry that she has placed her heart in the hands of the wrong boy. Amidst all this, Kai struggles to read Riko, wishing he could be as affectionate with her as he was with other girls. Will these couples work things out themselves, or will divine intervention be required?
Book Synopsis Follow Me! Creating a Personal Brand with Twitter by : Sarah-Jayne Gratton
Download or read book Follow Me! Creating a Personal Brand with Twitter written by Sarah-Jayne Gratton and published by John Wiley & Sons. This book was released on 2012-07-02 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make the most of Twitter as a tool for creating a personal brand Twitter boasts more than 100 million active users with 50 million of them actively tweeting every day, making Twitter an indisputably powerful marketing platform. With this insightful book, author and Twitter guru Sarah-Jayne Gratton offers real-world examples and proven techniques for capturing a Twitter audience and using that audience to spread the word about you to build a personal brand. Details ways in which you can use Twitter to build a personal brand Shows you how to maximize Twitter?s potential as a powerful marketing tool for your own benefit Encourages you to take advantage of Twitter?s vast audience Follow Me! Creating a Personal Brand with Twitter escorts you through using Twitter to create and execute a surefire personal marketing campaign that spans the globe.
Book Synopsis Two Week Novel - How to Write Your Book in 14 Days by : C Lowry
Download or read book Two Week Novel - How to Write Your Book in 14 Days written by C Lowry and published by Grand Ozarks Media. This book was released on 2024-08-16 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: I'm going to let you in on a secret. They lied to you. Somehow, way back in school maybe, the "authority" figures made you hate writing. It was they presented it, just like the ruined reading by shoving boring books in your hand and forcing you to writ ea book report about it. They bored you out of liking to read, and they scared you out of wanting to write. But everybody's got a story, and if you've ever thought about writing a novel, this book is for you. And while it's simple, its not easy. Not until you start. This roadmap will show you step by step how to get started, how to keep going and how to finish the novel you've always wanted to write. And then it's even going to show you some simple easy marketing techniques you can use to help get your book in front of the people who want to read it. Grab your copy and get started today.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1668462885 Total Pages :2012 pages Book Rating :4.6/5 (684 download)
Book Synopsis Research Anthology on Social Media Advertising and Building Consumer Relationships by : Management Association, Information Resources
Download or read book Research Anthology on Social Media Advertising and Building Consumer Relationships written by Management Association, Information Resources and published by IGI Global. This book was released on 2022-05-13 with total page 2012 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.
