Author : Janet Rubio
Publisher : John Wiley & Sons
ISBN 13 : 0471213047
Total Pages : 288 pages
Book Rating : 4.4/5 (712 download)
Book Synopsis Planting Flowers, Pulling Weeds by : Janet Rubio
Download or read book Planting Flowers, Pulling Weeds written by Janet Rubio and published by John Wiley & Sons. This book was released on 2002-10-15 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces a powerful, ten-step approach to forging strong, life-long relationships with any company's most valuable customers Two former Dell executives turned Fortune 500 consultants reveal the incredibly successfully, ten-step program they instituted at the world's number-one PC manufacturer for finding profitable customers, building and maintaining lasting relationships with them, and allocating resources based on their bottom-line value: the Direct Impact Growth System. Rubio and Laughlin use fascinating and instructive case studies based on their experiences at Dell, Xerox, Citibank, Mercedes Benz, Braun, and other top international firms to demonstrate the system in action and its phenomenal results. Janet Rubio (Austin, TX) led Dell's direct marketing and catalog programs and oversaw its 20 million dollar promotional budget. In 1998 she founded Direct Impact, a top national marketing agency specializing in helping companies accelerate and control growth. Patrick Laughlin (Austin, TX) left IBM, where he was the company's top-ranking salesman, to join Dell as a marketing manager. At Dell, he developed a range of sales programs and customer evaluation tools.