Communication Planning

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Publisher : SAGE Publications
ISBN 13 : 1506314082
Total Pages : 276 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Communication Planning by : Sherry Devereaux Ferguson

Download or read book Communication Planning written by Sherry Devereaux Ferguson and published by SAGE Publications. This book was released on 1999-08-03 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The nature of the communicator′s job has shifted dramatically in the last decade. While communicators still prepare speeches, press releases, and articles for corporate magazines, they are now being asked to perform managerial duties, including planning, consulting with stakeholders, and advising CEOs and vice presidents. With these additional responsibilities as a focus, Communication Planning takes a comprehensive approach to examining the role of integrated planning in modern organizations. Author Sherry Ferguson divides the book into four parts: 1) establishing strategic planning cultures, 2) writing different types of communication plans, 3) theoretical foundations of communication planning, and 4) strategic approach to planning for issues management. This book breaks new ground in the study of organizational communication and public relations and contains essential information for consultants, practitioners, and students.

Planning Communication

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Author :
Publisher : Christ Centered Ministries
ISBN 13 :
Total Pages : 50 pages
Book Rating : 4./5 ( download)

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Book Synopsis Planning Communication by : Trennis E. Killian

Download or read book Planning Communication written by Trennis E. Killian and published by Christ Centered Ministries. This book was released on 2010-12-13 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Using Communication Theory

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Publisher : SAGE
ISBN 13 : 9780803984318
Total Pages : 260 pages
Book Rating : 4.9/5 (843 download)

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Book Synopsis Using Communication Theory by : Swen Windahl

Download or read book Using Communication Theory written by Swen Windahl and published by SAGE. This book was released on 1992-01-09 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This broad-ranging textbook provides a clear and comprehensive introduction to using communication theory in real-life communication activities. Planned communication, both interpersonal and through the mass media, is a standard facet of modern life. It is as evident in public health campaigns on smoking, drugs or AIDS as in commercial advertising and public relations. This textbook outlines how such communication can be informed by an understanding of the theories of communication that have evolved over the last thirty years. How are ideas diffused through the mass media and other channels of communication? How does the audience read a message? What is known about the impact of different ways of handling a communication ca

Communication Planning

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Author :
Publisher : SAGE
ISBN 13 : 9780761913146
Total Pages : 280 pages
Book Rating : 4.9/5 (131 download)

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Book Synopsis Communication Planning by : Sherry Devereaux Ferguson

Download or read book Communication Planning written by Sherry Devereaux Ferguson and published by SAGE. This book was released on 1999-08-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: "With these additional responsibilities as a focus, Communication Planning takes a comprehensive approach to examining the role of integrated planning in modern organizations."--BOOK JACKET. "This book contains essential information for consultants, practitioners, and students."--BOOK JACKET.

Space Race

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Publisher : John Wiley & Sons
ISBN 13 : 0470094524
Total Pages : 322 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Space Race by : Jim Taylor

Download or read book Space Race written by Jim Taylor and published by John Wiley & Sons. This book was released on 2005-12-13 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Five years ago the world of agency communications turned upside down. Ogilvy introduced 360 degree thinking, Unilever formulated their ABC process, TBWA developed their Disruptive philosophy, and total communications planning was born. Now, total communications planning is being increasingly demanded by clients. The question is no longer where does the future lie, but how does an agency get there as quickly as possible? This book sets out to define the structure of tomorrow's agencies by interviewing the leading lights of the industry today. Jim Taylor, himself an experienced practitioner of Total Communications Planning, identifies common issues and themes to offer a set of likely scenarios for The Agencies of the Future.

Family Planning Communication in India

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Author :
Publisher : Taylor & Francis
ISBN 13 : 100093828X
Total Pages : 204 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Family Planning Communication in India by : Shashwati Goswami

Download or read book Family Planning Communication in India written by Shashwati Goswami and published by Taylor & Francis. This book was released on 2023-09-08 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first systematic study on the historiography of the family planning communication process in India. It traces the history of the development of a highly technical health communication process. It discusses how the discourse on India’s population problem was at the heart of the development dialogue which was being promoted by the British colonial administration. The book examines the role of the censuses and the Five-Year plans in the development of the discussion on the population ‘explosion’ in India. Also, it critically discusses the role of the Ford Foundation’s leadership in institutionalising the communication process in India. The book essentially argues that population control communication enabled the ideas of a homogenised nation, an ‘ideal’ Indian woman and an ‘ideal’ Indian family. This, in turn, led to the obliteration of cultural, ethnic, geographical and economic specificities of India as a country. The volume will be of great interest to scholars and researchers of public policy, media and communication studies, Indian politics, modern Indian history and South Asian Studies.

Strategic Communication

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Publisher :
ISBN 13 : 9780190303761
Total Pages : 320 pages
Book Rating : 4.3/5 (37 download)

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Book Synopsis Strategic Communication by : James Mahoney

Download or read book Strategic Communication written by James Mahoney and published by . This book was released on 2016-09-15 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Communication (Second Edition) deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing and implementing a communication strategy. This book links strategic communication campaign planningto business activities around short, medium and long-term needs and to how organisations deal with issues. The framework followed in Strategic Communication can be used for strategic planning in a range of specialisations including corporate communication; community relations; financial and investor relations; government relations and lobbying; internal communication; marketing communication and publicrelations. Readers will build their own strategic communication plan when working through the book, as each chapter covers how to plan a specific element of a communication strategy, exploring key principles and relevant theories. The second edition has been thoroughly updated to include contemporary cases and examples, additional theoretical and campaign planning material and is complemented by a range of features to support and reinforce learning.

Communication Policy and Planning Principles

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Author :
Publisher : Allied Publishers
ISBN 13 : 9788170231837
Total Pages : 116 pages
Book Rating : 4.2/5 (318 download)

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Book Synopsis Communication Policy and Planning Principles by : Kanwar B. Mathur

Download or read book Communication Policy and Planning Principles written by Kanwar B. Mathur and published by Allied Publishers. This book was released on 1993 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Dying in America

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Publisher : National Academies Press
ISBN 13 : 0309303133
Total Pages : 470 pages
Book Rating : 4.3/5 (93 download)

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Book Synopsis Dying in America by : Institute of Medicine

Download or read book Dying in America written by Institute of Medicine and published by National Academies Press. This book was released on 2015-03-19 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: For patients and their loved ones, no care decisions are more profound than those made near the end of life. Unfortunately, the experience of dying in the United States is often characterized by fragmented care, inadequate treatment of distressing symptoms, frequent transitions among care settings, and enormous care responsibilities for families. According to this report, the current health care system of rendering more intensive services than are necessary and desired by patients, and the lack of coordination among programs increases risks to patients and creates avoidable burdens on them and their families. Dying in America is a study of the current state of health care for persons of all ages who are nearing the end of life. Death is not a strictly medical event. Ideally, health care for those nearing the end of life harmonizes with social, psychological, and spiritual support. All people with advanced illnesses who may be approaching the end of life are entitled to access to high-quality, compassionate, evidence-based care, consistent with their wishes. Dying in America evaluates strategies to integrate care into a person- and family-centered, team-based framework, and makes recommendations to create a system that coordinates care and supports and respects the choices of patients and their families. The findings and recommendations of this report will address the needs of patients and their families and assist policy makers, clinicians and their educational and credentialing bodies, leaders of health care delivery and financing organizations, researchers, public and private funders, religious and community leaders, advocates of better care, journalists, and the public to provide the best care possible for people nearing the end of life.

Ongoing Crisis Communication

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Publisher : SAGE Publications
ISBN 13 : 1544331967
Total Pages : 359 pages
Book Rating : 4.5/5 (443 download)

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Book Synopsis Ongoing Crisis Communication by : W. Timothy Coombs

Download or read book Ongoing Crisis Communication written by W. Timothy Coombs and published by SAGE Publications. This book was released on 2018-12-18 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. Drawing on firsthand experience in crisis management, author W. Timothy Coombs introduces a three-staged approach to crisis management—pre-crisis, crisis, and post-crisis. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. The Fifth Edition includes new coverage of social media, social networking sites, and terrorist threats and includes expanded discussions of internal crisis communication and intuition in decision making. Visit the author′s blog at https://coombscrisiscommunication.wordpress.com.

Communication Planning

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Author :
Publisher : SAGE
ISBN 13 : 0761913149
Total Pages : 276 pages
Book Rating : 4.7/5 (619 download)

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Book Synopsis Communication Planning by : Sherry Devereaux Ferguson

Download or read book Communication Planning written by Sherry Devereaux Ferguson and published by SAGE. This book was released on 1999-08-03 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: "With these additional responsibilities as a focus, Communication Planning takes a comprehensive approach to examining the role of integrated planning in modern organizations."--BOOK JACKET. "This book contains essential information for consultants, practitioners, and students."--BOOK JACKET.

Crisis Communication Planning and Strategies for Nonprofit Leaders

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Publisher : Taylor & Francis
ISBN 13 : 1000826961
Total Pages : 113 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Crisis Communication Planning and Strategies for Nonprofit Leaders by : Brittany “Brie” Haupt

Download or read book Crisis Communication Planning and Strategies for Nonprofit Leaders written by Brittany “Brie” Haupt and published by Taylor & Francis. This book was released on 2022-11-30 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crisis Communication Planning and Strategies for Nonprofit Leaders examines the unique position of nonprofit organizations in an intersection of providing public services and also being a part of Emergency and crisis management practices. This text discusses the evolution of crisis communication planning, the unique position of nonprofit organizations and the crises they face, along with provision of conceptual and theoretical frameworks to generate effective crisis communication plans for nonprofit organizations to utilize within diverse crises. Through the use of innovative real-life case studies investigating the impact of crisis communication plans, this book provides the foundational knowledge of crisis communication planning, theoretically supported strategies, crisis typology and planning resources. Each chapter focuses on critical strategic planning concepts and includes a summary of key points, discussion questions and additional resources for each concept. With this text, nonprofit organizations will be able to strategically plan for organization-specific and emergency management related crises, develop effective crisis communication plans, garner internal and external support and generate assessment strategies to maintain the relevancy of these plans within their future endeavors. Crisis Communication Planning and Strategies for Nonprofit Leaders offers a new and insightful approach to crisis communication planning to assist nonprofit organizations that are called upon to fulfill a variety of community needs, such as sheltering, food distribution, relief funding, family reunification services, volunteer mobilization and much more. It is an essential resource for nonprofit organizations.

Approaches to Communication Planning

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Author :
Publisher :
ISBN 13 :
Total Pages : 330 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Approaches to Communication Planning by : John Middleton

Download or read book Approaches to Communication Planning written by John Middleton and published by . This book was released on 1980 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Event Planning

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Publisher :
ISBN 13 : 9781792408885
Total Pages : 383 pages
Book Rating : 4.4/5 (88 download)

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Book Synopsis Event Planning by : Leeanne Mcmanus

Download or read book Event Planning written by Leeanne Mcmanus and published by . This book was released on 2020-01-14 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers a unique approach that connects concepts in communication to practical even planning ideas. With a solid basis in communication theory, along with two new chapters that cover best practices in hospitality and even tourism, this text will enable students to manage each aspect of the planning cycle--Cover.

Planning, Implementing, and Evaluating Targeted Communication Programs

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Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313368244
Total Pages : 302 pages
Book Rating : 4.3/5 (133 download)

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Book Synopsis Planning, Implementing, and Evaluating Targeted Communication Programs by : William D. Crano

Download or read book Planning, Implementing, and Evaluating Targeted Communication Programs written by William D. Crano and published by Bloomsbury Publishing USA. This book was released on 1987-06-23 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is well documented, well written, well researched and is up-to-date. It is non-sexist. It is more than a `manual for business communicators.' It is more than a book of `how to's.' And it is more than a book of do's and don'ts. The authors and contributors skillfully draw upon a broad range of social sciences literature and their personal communication experience, both of which make this book invaluable in our understanding of the relationship between communication theory and practice. Beyond that, they offer clear guidelines for effective public communication. Public Relations Review This book discusses the strategy of targeted communication and explains the steps necessary to plan and implement an effective information program. Selnow and Crano both place their recommendations in a communication theory and research perspective and show them to have practical application in real-world programs. They deal not only with the how to's, but with the why's as well.

Communication Planning Revisited

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Author :
Publisher :
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Communication Planning Revisited by : Alan Hancock

Download or read book Communication Planning Revisited written by Alan Hancock and published by . This book was released on 1992 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication Planning Revisited

Guidebook for Risk Perception and Communication in Water Resources Planning

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Author :
Publisher :
ISBN 13 :
Total Pages : 188 pages
Book Rating : 4.:/5 (359 download)

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Book Synopsis Guidebook for Risk Perception and Communication in Water Resources Planning by :

Download or read book Guidebook for Risk Perception and Communication in Water Resources Planning written by and published by . This book was released on 1993 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: