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Author : John Middleton
Publisher :
ISBN 13 :
Total Pages : 330 pages
Book Rating : 4.3/5 (91 download)
Download or read book Approaches to Communication Planning written by John Middleton and published by . This book was released on 1980 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sherry Devereaux Ferguson
Publisher : SAGE Publications
ISBN 13 : 1506314082
Total Pages : 280 pages
Book Rating : 4.5/5 (63 download)
Download or read book Communication Planning written by Sherry Devereaux Ferguson and published by SAGE Publications. This book was released on 1999-08-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The nature of the communicator's job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and articles for corporate magazines, they are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO's and vice presidents. Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations. Sherry Ferguson's comprehensive study includes the theoretical foundations of communication planning and strategic approaches to planning for issues management.
Author : John Middleton
Publisher :
ISBN 13 :
Total Pages : 100 pages
Book Rating : 4.:/5 (11 download)
Download or read book Approaches to Communication Planning written by John Middleton and published by . This book was released on 1980 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sherry Devereaux Ferguson
Publisher : SAGE
ISBN 13 : 0761913149
Total Pages : 276 pages
Book Rating : 4.7/5 (619 download)
Download or read book Communication Planning written by Sherry Devereaux Ferguson and published by SAGE. This book was released on 1999-08-03 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: "With these additional responsibilities as a focus, Communication Planning takes a comprehensive approach to examining the role of integrated planning in modern organizations."--BOOK JACKET. "This book contains essential information for consultants, practitioners, and students."--BOOK JACKET.
Author : Alan Hancock
Publisher :
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.3/5 (91 download)
Download or read book Communication Planning Revisited written by Alan Hancock and published by . This book was released on 1992 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication Planning Revisited
Author : Claudia Parvanta
Publisher : Jones & Bartlett Learning
ISBN 13 : 0763771155
Total Pages : 443 pages
Book Rating : 4.7/5 (637 download)
Download or read book Essentials of Public Health Communication written by Claudia Parvanta and published by Jones & Bartlett Learning. This book was released on 2011 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Behavior, Education, & Promotion
Author : Laxmi Ramasubramanian
Publisher : Springer
ISBN 13 : 3319680412
Total Pages : 157 pages
Book Rating : 4.3/5 (196 download)
Download or read book Essential Methods for Planning Practitioners written by Laxmi Ramasubramanian and published by Springer. This book was released on 2017-11-17 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book assembles and organizes a selected range of methods and techniques that every planning practitioner should know to be successful in the contemporary global urban landscape. The book is unique because it links different aspects of the planning/policy-making enterprise with the appropriate methods and approaches, thus contextualizing the use of specific methods and techniques within a sociopolitical and ethical framework. This volume familiarizes readers with the diverse range of methods, techniques, and skills that must be applied at different scales in dynamic workplace environments where planning policies and programs are developed and implemented. This book is an invaluable resource in helping new entrants to the planning discourse and profession set aside their own disciplinary biases and empowering them to use their expert knowledge to address societal concerns.
Author : Brittany “Brie” Haupt
Publisher : Taylor & Francis
ISBN 13 : 1000826961
Total Pages : 113 pages
Book Rating : 4.0/5 (8 download)
Download or read book Crisis Communication Planning and Strategies for Nonprofit Leaders written by Brittany “Brie” Haupt and published by Taylor & Francis. This book was released on 2022-11-30 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crisis Communication Planning and Strategies for Nonprofit Leaders examines the unique position of nonprofit organizations in an intersection of providing public services and also being a part of Emergency and crisis management practices. This text discusses the evolution of crisis communication planning, the unique position of nonprofit organizations and the crises they face, along with provision of conceptual and theoretical frameworks to generate effective crisis communication plans for nonprofit organizations to utilize within diverse crises. Through the use of innovative real-life case studies investigating the impact of crisis communication plans, this book provides the foundational knowledge of crisis communication planning, theoretically supported strategies, crisis typology and planning resources. Each chapter focuses on critical strategic planning concepts and includes a summary of key points, discussion questions and additional resources for each concept. With this text, nonprofit organizations will be able to strategically plan for organization-specific and emergency management related crises, develop effective crisis communication plans, garner internal and external support and generate assessment strategies to maintain the relevancy of these plans within their future endeavors. Crisis Communication Planning and Strategies for Nonprofit Leaders offers a new and insightful approach to crisis communication planning to assist nonprofit organizations that are called upon to fulfill a variety of community needs, such as sheltering, food distribution, relief funding, family reunification services, volunteer mobilization and much more. It is an essential resource for nonprofit organizations.
Author : Amanda Coleman
Publisher : Kogan Page Publishers
ISBN 13 : 1789662915
Total Pages : 222 pages
Book Rating : 4.7/5 (896 download)
Download or read book Crisis Communication Strategies written by Amanda Coleman and published by Kogan Page Publishers. This book was released on 2020-05-03 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crisis communication is high stakes work. For communications managers and PR professionals, it's likely to be the most stressful time of their working life. Crisis Communication Strategies is a must-have handbook which covers the whole span of the crisis from preparing and laying the groundwork before it occurs, during the incident, and the aftermath, including the move to recovery. It guides readers through each phase, providing details of what to consider, what should be done, and tips and checklists for improved responses. Crisis Communication Strategies equips readers to deal with any kind of crisis - whether caused by internal error, customer action, natural disasters, terrorism or political upheaval. Supported by case studies and examples from responses to events including the 2011 Norway terror attacks, the 2018 British Airways data breach, the 2017 Pepsi advert and the 2005 Hurricane Katrina New Orleans floods, the book explores the role of leadership in a crisis and developing a crisis communication response that has people at the heart of it. Crisis Communication Strategies is the essential guide for PR and communication professionals to protecting your company and building true, long-term resilience.
Author : Betteke vanRuler
Publisher : Peter Lang Incorporated, International Academic Publishers
ISBN 13 : 9781433154836
Total Pages : 174 pages
Book Rating : 4.1/5 (548 download)
Download or read book The Communication Strategy Handbook written by Betteke vanRuler and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 2018 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developing effective strategies can put you on the path to becoming a trusted advisor and a valued employee. The Communication Strategy Framework that is introduced in this handbook has been designed to help professionals make targeted choices toward strategic communication.
Author : Sally J. Patterson
Publisher : John Wiley & Sons
ISBN 13 : 0470442719
Total Pages : 292 pages
Book Rating : 4.4/5 (74 download)
Download or read book Strategic Communications for Nonprofit Organizations written by Sally J. Patterson and published by John Wiley & Sons. This book was released on 2009-02-10 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: How a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. Strategic Communications for Nonprofit Organizations, Second Edition supports nonprofits in using their resources most effectively. The Second Edition includes a dedicated web site, equipping professionals with the worksheets, forms, surveys, and self-assessment tools needed to create a total communications plan. Plus, the book s step-by-step instructions demonstrate nonprofit communications strategies that work. Practical and clear, this in-the-trenches book provides nonprofit CEOs with expert insights to achieve their mission.
Author : Sibylle Biefang
Publisher : DIANE Publishing
ISBN 13 : 0788189913
Total Pages : 83 pages
Book Rating : 4.7/5 (881 download)
Download or read book Strategies for Communication on Food Biotechnology written by Sibylle Biefang and published by DIANE Publishing. This book was released on 2000-07 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Middleton
Publisher :
ISBN 13 :
Total Pages : 496 pages
Book Rating : 4.3/5 (91 download)
Download or read book Methods of Communication Planning written by John Middleton and published by . This book was released on 1985 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: UNESCO pub. Textbook on communication planning methodology - includes definitions of fundamental planning elements, systems analysis, decision making in resource allocation, simulation techniques, input output analysis, cost benefit analysis, budgeting, network analysis, research methods, etc. Graphs, references.
Author : Rita Linjuan Men
Publisher : Business Expert Press
ISBN 13 : 1631576763
Total Pages : 229 pages
Book Rating : 4.6/5 (315 download)
Download or read book Excellence in Internal Communication Management written by Rita Linjuan Men and published by Business Expert Press. This book was released on 2016-12-26 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders. Important topics such as engagement, trust, change communication, new technologies, leadership communication, ethical decision making, transparency and authenticity, and measurement are discussed. The book concludes with predictions of the future of internal communications research, theory development, and practices.
Author : Gini Dietrich
Publisher : Que Publishing
ISBN 13 : 0132939541
Total Pages : 265 pages
Book Rating : 4.1/5 (329 download)
Download or read book Marketing in the Round written by Gini Dietrich and published by Que Publishing. This book was released on 2012-04-24 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter. You’re thinking: Oh, that’s all I need to do? “Just” integrate my whole organization? Are you nuts? No. We’re not. It can be done. This book’s authors have done it. They’ve shown others how to do it. And now they’re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center...right where you belong! Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them. You’ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you’ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You’ll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make. Pull it all together--finally! How to successfully integrate your tactics, tools, messages, and teams Better goals, better results: beyond “SMART” to “SMARTER” Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluate Better listening: stakeholders, customers, and research that works How to make sure you hear what really matters Four powerful ways to market in the round When to go direct, come from above, use the groundswell, or execute flanking maneuvers
Author : Heilesen, Simon
Publisher : IGI Global
ISBN 13 : 1599040719
Total Pages : 322 pages
Book Rating : 4.5/5 (99 download)
Download or read book Designing for Networked Communications: Strategies and Development written by Heilesen, Simon and published by IGI Global. This book was released on 2007-01-31 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designing for Networked Communications: Strategies and Development explains how to plan, use, and understand the products and the dynamic social processes and tasks some of the most vital innovations in the knowledge society depend upon? social as well as technological. Focusing on various forms of design, implementation and integration of computer mediated communication, this book bridges the academic fields of computer science and communication studies. Designing for Networked Communications: Strategies and Development uses an interdisciplinary approach, and presents results from recent and important research in a variety of forms for networked communications. A constructive and critical view of the interplay between the new electronic and the more conventional modes of communication are utilized, while studies of organizational work practices demonstrate that the use of new technologies and media is best understood and integrated into work practices. In this process of merging, both are remodelled and rearranged while being adapted to the practices and activities for which they were designed.
Author : Institute of Medicine
Publisher : National Academies Press
ISBN 13 : 0309303133
Total Pages : 638 pages
Book Rating : 4.3/5 (93 download)
Download or read book Dying in America written by Institute of Medicine and published by National Academies Press. This book was released on 2015-03-19 with total page 638 pages. Available in PDF, EPUB and Kindle. Book excerpt: For patients and their loved ones, no care decisions are more profound than those made near the end of life. Unfortunately, the experience of dying in the United States is often characterized by fragmented care, inadequate treatment of distressing symptoms, frequent transitions among care settings, and enormous care responsibilities for families. According to this report, the current health care system of rendering more intensive services than are necessary and desired by patients, and the lack of coordination among programs increases risks to patients and creates avoidable burdens on them and their families. Dying in America is a study of the current state of health care for persons of all ages who are nearing the end of life. Death is not a strictly medical event. Ideally, health care for those nearing the end of life harmonizes with social, psychological, and spiritual support. All people with advanced illnesses who may be approaching the end of life are entitled to access to high-quality, compassionate, evidence-based care, consistent with their wishes. Dying in America evaluates strategies to integrate care into a person- and family-centered, team-based framework, and makes recommendations to create a system that coordinates care and supports and respects the choices of patients and their families. The findings and recommendations of this report will address the needs of patients and their families and assist policy makers, clinicians and their educational and credentialing bodies, leaders of health care delivery and financing organizations, researchers, public and private funders, religious and community leaders, advocates of better care, journalists, and the public to provide the best care possible for people nearing the end of life.
