The SAGE Handbook of Advertising

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Publisher : SAGE
ISBN 13 : 1446265900
Total Pages : 513 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis The SAGE Handbook of Advertising by : Gerard J Tellis

Download or read book The SAGE Handbook of Advertising written by Gerard J Tellis and published by SAGE. This book was released on 2007-10-24 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′In this era of ′snackable′ content which satisfies only in the moment, it′s great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and the Handbook opens up many key areas for practitioners′ - Hamish Pringle, Director General, IPA ′Finally, a Handbook of Advertising that brings the field up-to-date. I am impressed with its comprehensive coverage of topics and the distinguished specialists who have shared their key findings with us′ - Philip Kotler, Kellogg School of Management ′When trying to make sense of the mystifying world of advertising, academics and practitioners often seem to inhabit separate universes. Not in this Handbook. For once, the best brains from each side genuinely collude – with constructive results. Wise agencies will read it before their clients do′ - Sir Martin Sorrell, CEO, WPP ′This mighty tome brings together a vast range of views of advertising based on deep experience and scholarship. For practitioners and academics alike, it will be a voyage of discovery and enlightenment′ - Lord (Maurice) Saatchi, Chairman, M&C Saatchi ′This magnificent volume captures all we need to know about how advertising works and its context′ - Baroness (Peta) Buscombe, Director General, Advertising Association, London Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J Tellis archive their aim of setting advertising and the theory that underpins it in its historical and societal context, show-casing the most significant advertising research questions of our time and pointing readers in the direction of future avenues for fruitful investigation. The SAGE Handbook of Advertising would be a welcome addition to any marketing academics bookshelf.

Innovate Bristol

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Publisher :
ISBN 13 : 9781949677072
Total Pages : pages
Book Rating : 4.6/5 (77 download)

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Book Synopsis Innovate Bristol by : Sven Boermeester

Download or read book Innovate Bristol written by Sven Boermeester and published by . This book was released on 2019-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovate Bristol highlights and celebrates those companies and individuals that are actively working at building a better tomorrow for all. Innovation Ecosystems thrive through the involvement and support of companies and individuals from all industries, which is why the Innovate series not only focuses on the innovators but also those people whom the Innovation Ecosystem, would not be able to thrive without.

Biosocialities, Genetics and the Social Sciences

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Publisher : Routledge
ISBN 13 : 1134144725
Total Pages : 387 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis Biosocialities, Genetics and the Social Sciences by : Sahra Gibbon

Download or read book Biosocialities, Genetics and the Social Sciences written by Sahra Gibbon and published by Routledge. This book was released on 2007-07-20 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Biosocialities, Genetics and the Social Sciences explores the social, cultural and economic transformations that result from innovations in genomic knowledge and technology. This pioneering collection uses Paul Rabinow’s concept of biosociality to chart the shifts in social relations and ideas about nature, biology and identity brought about by developments in biomedicine. Based on new empirical research, it contains chapters on genomic research into embryonic stem cell therapy, breast cancer, autism, Parkinson’s and IVF treatment, as well as on the expectations and education surrounding genomic research. It covers four main themes: novel modes of identity and identification, such as genetic citizenship the role of institutions, ranging from disease advocacy organizations and voluntary organizations to the state the production of biological knowledge, novel life-forms, and technologies the generation of wealth and commercial interests in biology. Including an afterword by Paul Rabinow and case studies on the UK, US, Canada, Germany, India and Israel, this book is key reading for students and researchers of the new genetics and the social sciences – particularly medical sociologists, medical anthropologists and those involved with science and technology studies.

Belly Fat Effect

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Publisher :
ISBN 13 : 9780991070312
Total Pages : 372 pages
Book Rating : 4.0/5 (73 download)

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Book Synopsis Belly Fat Effect by : Mike Msc Mutzel

Download or read book Belly Fat Effect written by Mike Msc Mutzel and published by . This book was released on 2014-03-15 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: You've done all the right things to lose weight and balance your blood sugar. You've counted calories, exercised, and switched to a low-glycemic diet-all with no long-term success. In Belly Fat Effect, Mike Mutzel provides the missing links that are standing between you and weight control and blood sugar management. New research has proved that the 'calories in-calories out' path to weight loss is obsolete. It just doesn't work for good reason: Eating fewer calories and exercising more doesn't account for the waist-busting influence of inflammatory foods, gut bacteria, and other metabolic influences. Belly Fat Effect translates the new science into useable information that will give you a winning edge over your excess pounds and roller-coaster blood sugar levels. Learn now how to burn fat, not store it.

Global Technical Strategy for Malaria 2016-2030

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Publisher : World Health Organization
ISBN 13 : 9241564997
Total Pages : 35 pages
Book Rating : 4.2/5 (415 download)

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Book Synopsis Global Technical Strategy for Malaria 2016-2030 by : World Health Organization

Download or read book Global Technical Strategy for Malaria 2016-2030 written by World Health Organization and published by World Health Organization. This book was released on 2015-11-04 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: The World Health Organization's Global Technical Strategy for Malaria 2016- 2030 has been developed with the aim to help countries to reduce the human suffering caused by the world's deadliest mosquito-borne disease. Adopted by the World Health Assembly in May 2015 it provides comprehensive technical guidance to countries and development partners for the next 15 years emphasizing the importance of scaling up malaria responses and moving towards elimination. It also highlights the urgent need to increase investments across all interventions - including preventive measures diagnostic testing treatment and disease surveillance- as well as in harnessing innovation and expanding research. By adopting this strategy WHO Member States have endorsed the bold vision of a world free of malaria and set the ambitious new target of reducing the global malaria burden by 90% by 2030. They also agreed to strengthen health systems address emerging multi-drug and insecticide resistance and intensify national cross-border and regional efforts to scale up malaria responses to protect everyone at risk.

Biomimicry

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Publisher : Harper Collins
ISBN 13 : 0061958921
Total Pages : 324 pages
Book Rating : 4.0/5 (619 download)

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Book Synopsis Biomimicry by : Janine M. Benyus

Download or read book Biomimicry written by Janine M. Benyus and published by Harper Collins. This book was released on 2009-08-11 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Repackaged with a new afterword, this "valuable and entertaining" (New York Times Book Review) book explores how scientists are adapting nature's best ideas to solve tough 21st century problems. Biomimicry is rapidly transforming life on earth. Biomimics study nature's most successful ideas over the past 3.5 million years, and adapt them for human use. The results are revolutionizing how materials are invented and how we compute, heal ourselves, repair the environment, and feed the world. Janine Benyus takes readers into the lab and in the field with maverick thinkers as they: discover miracle drugs by watching what chimps eat when they're sick; learn how to create by watching spiders weave fibers; harness energy by examining how a leaf converts sunlight into fuel in trillionths of a second; and many more examples. Composed of stories of vision and invention, personalities and pipe dreams, Biomimicry is must reading for anyone interested in the shape of our future.

Advanced Introduction to Entrepreneurial Finance

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Publisher : Edward Elgar Publishing
ISBN 13 : 1784718556
Total Pages : 268 pages
Book Rating : 4.7/5 (847 download)

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Book Synopsis Advanced Introduction to Entrepreneurial Finance by : Hans Landström

Download or read book Advanced Introduction to Entrepreneurial Finance written by Hans Landström and published by Edward Elgar Publishing. This book was released on 2017-06-30 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book synthesises and stretches our knowledge on entrepreneurial finance and will be invaluable for high level MBA students. It reviews the state-of-the-art and the context of entrepreneurial finance, before outlining the entrepreneur's perspective on the demand for capital, the financier's perspective on its supply and the future direction of research in the area.

Health Advocacy, Inc

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Publisher : UBC Press
ISBN 13 : 9780774833851
Total Pages : 396 pages
Book Rating : 4.8/5 (338 download)

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Book Synopsis Health Advocacy, Inc by : Sharon Batt

Download or read book Health Advocacy, Inc written by Sharon Batt and published by UBC Press. This book was released on 2019-09-15 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health activist, scholar, award-winning journalist, and cancer survivor Sharon Batt investigates the relationship between patient advocacy groups and the pharmaceutical industry as well as the contentious role of pharma funding. Over the past several decades, a gradual reduction in state funding has pressured patient groups into forming private-sector partnerships. This analysis of Canada's breast cancer movement from 1990 to 2010 shows that the resulting power imbalance undermined the groups' ability to put patients' interests ahead of those of the funders. A movement that once encouraged democratic participation in the development of health policy now eerily echoes the demands of the pharmaceutical industry.

Perspectives 14

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Publisher :
ISBN 13 : 9781741083873
Total Pages : pages
Book Rating : 4.0/5 (838 download)

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Book Synopsis Perspectives 14 by : Edward Nik-Khah

Download or read book Perspectives 14 written by Edward Nik-Khah and published by . This book was released on 2016-03-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Agroecological Transitions: From Theory to Practice in Local Participatory Design

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Publisher : Springer
ISBN 13 : 3030019535
Total Pages : 337 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Agroecological Transitions: From Theory to Practice in Local Participatory Design by : Jacques-Eric Bergez

Download or read book Agroecological Transitions: From Theory to Practice in Local Participatory Design written by Jacques-Eric Bergez and published by Springer. This book was released on 2019-02-28 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Open Access book presents feedback from the ‘Territorial Agroecological Transition in Action’- TATA-BOX research project, which was devoted to these specific issues. The multidisciplinary and multi-organisation research team steered a four-year action-research process in two territories of France. It also presents: i) the key dimensions to be considered when dealing with agroecological transition: diversity of agriculture models, management of uncertainties, polycentric governance, autonomies, and role of actors’ networks; ii) an operational and original participatory process and associated boundary tools to support local stakeholders in shifting from a shared diagnosis to a shared action plan for transition, and in so doing developing mutual understanding and involvement; iii) an analysis of the main effects of the methodology on research organisation and on stakeholders’ development and application; iv) critical analysis and foresights on the main outcomes of TATA-BOX, provided by external researchers.

What is the Code of Conduct for Responsible Fisheries?

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Publisher : Food & Agriculture Org.
ISBN 13 : 9789251045411
Total Pages : 20 pages
Book Rating : 4.0/5 (454 download)

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Book Synopsis What is the Code of Conduct for Responsible Fisheries? by : Food and Agriculture Organization of the United Nations

Download or read book What is the Code of Conduct for Responsible Fisheries? written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2001 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: The actual Code of conduct is also available (1996) (ISBN 9251038341).

Before We Visit the Goddess

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Publisher : Simon and Schuster
ISBN 13 : 1476792011
Total Pages : 240 pages
Book Rating : 4.4/5 (767 download)

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Book Synopsis Before We Visit the Goddess by : Chitra Banerjee Divakaruni

Download or read book Before We Visit the Goddess written by Chitra Banerjee Divakaruni and published by Simon and Schuster. This book was released on 2017-04-25 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A new novel from the author of Oleander Girl, a novel in stories, built around crucial moments in the lives of 3 generations of women in an Indian/Indian-American Family"--

The World Without Rinderpest

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Author :
Publisher : Food & Agriculture Organization of the UN (FAO)
ISBN 13 :
Total Pages : 192 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The World Without Rinderpest by : Food and Agriculture Organization of the United Nations

Download or read book The World Without Rinderpest written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Organization of the UN (FAO). This book was released on 1996 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategic Management Control

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Publisher : Springer Nature
ISBN 13 : 3030386406
Total Pages : 148 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Strategic Management Control by : Fredrik Nilsson

Download or read book Strategic Management Control written by Fredrik Nilsson and published by Springer Nature. This book was released on 2020-06-30 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic management control differs from traditional management control in several important respects. First, it supports both strategy formulation and strategy implementation. Second, it is to a large extent based on non-financial information. Third, it deals with both the long and short term and supports not only tactical, but also strategic and operational decision-making. Fourth, and perhaps most importantly, strategic management control is designed for, and adapted to, each organisation’s unique strategies. In this context, the book emphasises the importance of dialogues. The authors argue that it is unwise to assume that decisions taken at the top of the organisation will automatically be executed and obeyed throughout the organisation. Instead, they highlight the importance of dialogue and collaboration, both between hierarchical levels within the organisation and between actors in the network. Such communication is essential to making management control processes both strategic and successful. The book follows a clear structure, from the design of strategies to the everyday evaluation and discussion of performance and results. Though primarily intended for professionals working in strategy and management control at organisations, it will also benefit students and academics interested in strategy and management control.

French English Bilingual Visual Dictionary

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Publisher : Dorling Kindersley
ISBN 13 : 9780241287286
Total Pages : 360 pages
Book Rating : 4.2/5 (872 download)

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Book Synopsis French English Bilingual Visual Dictionary by :

Download or read book French English Bilingual Visual Dictionary written by and published by Dorling Kindersley. This book was released on 2017-03-30 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn more than 6000 French words and phrases with this easy to use dictionary that features illustrations of objects and scenes from everyday life.

Office Emergencies

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Publisher :
ISBN 13 :
Total Pages : 420 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Office Emergencies by : Marjorie A. Bowman

Download or read book Office Emergencies written by Marjorie A. Bowman and published by . This book was released on 2003 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inside, you'll find practical information on how to handle the most common emergencies that present in primary care offices and urgent care centers -- whether in person or over the telephone.

Politics in Morocco

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Publisher :
ISBN 13 : 9781138780248
Total Pages : 0 pages
Book Rating : 4.7/5 (82 download)

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Book Synopsis Politics in Morocco by : Anouar Boukhars

Download or read book Politics in Morocco written by Anouar Boukhars and published by . This book was released on 2014-03-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Democratization and the process of political reform is a critical issue in the contemporary Middle East and North Africa. This book looks at the situation in Morocco and examines the role of the monarchy and the relative strengths and weaknesses of the Islamic and secular/liberal groupings campaigning to shape the local politics and society. Politics in Morocco moves beyond the theoretical framework of the transition paradigm to give a thorough analysis of the dynamics of monarchical authoritarian rule and its implications. The author explores the formal and informal working mechanisms of authoritarian rule, the roles and functions of secular opposition forces, and the dynamics of political inclusion of Islamists in the structures of formal contestation. In doing so, he sheds fresh light on how authoritarian rule under King Mohamed VI is maintained and legitimised by a wide array of formal and informal political and social networks. This in-depth investigation of political participation in Morocco offers a new perspective on the issue of democracy and monarchical rule in the Middle East. As such, it will be of great interest to students and scholars of Middle Eastern and North African politics, democratization studies and political Islam.