Photographers Business Handbook

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The Photographer's Market Guide to Building Your Photography Business

Author : Vik Orenstein
Publisher : Penguin
ISBN 13 : 1599633612
Total Pages : 454 pages
Book Rating : 4.5/5 (996 download)

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Book Synopsis The Photographer's Market Guide to Building Your Photography Business by : Vik Orenstein

Download or read book The Photographer's Market Guide to Building Your Photography Business written by Vik Orenstein and published by Penguin. This book was released on 2010-01-19 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make Money Doing What You Love The Photographer's Market Guide to Building Your Photography Business, Second Edition is an all-in-one resource full of practical advice to successfully start or maintain your business. Experienced photographer, studio owner, and photography teacher Vik Orenstein provides you with the skills you need for every aspect of your photography career. Whether you're just starting out, are looking to revamp an existing business, or have been in the business for years, find out how to make the most of every photo you take. In this revised edition, you'll learn how to: • Harness the power of digital photography • Target your audience through online marketing • Find your niche (or shift to a new one) • Craft a solid business plan • Network professionally with other photographers • Showcase and price your work • Get support from accountants and lawyers • Create a strategic path for your business at every stage • And more! Orenstein and other photographers from a variety of specialties give you firsthand insight into the many facets of this evolving field. In addition to more than 100 color photos, you'll find the know-how and encouragement you need to successfully build your portfolio and your career.

Commercial Photography Handbook

Author : Kirk Tuck
Publisher : Amherst Media
ISBN 13 : 1584285621
Total Pages : 276 pages
Book Rating : 4.5/5 (842 download)

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Book Synopsis Commercial Photography Handbook by : Kirk Tuck

Download or read book Commercial Photography Handbook written by Kirk Tuck and published by Amherst Media. This book was released on 2009-09-01 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Targeting new and experienced commercial photographers alike, this invaluable guide explores the different aspects and challenges of succeeding in the industry. Approaching the subject systematically, the topics begin with determining what kind of commercial photography to pursue and how to get the training needed to carve out a niche in the market. Continuing to delve further, the topics expand to marketing techniques, negotiation skills, estimating and charging for work, maximizing profits while minimizing expenses, and ethical business behavior. Armed with this information, commercial photographers who are developing or expanding their businesses will know how to evolve and grow during periods of both prosperity and recession.

Best Business Practices for Photographers, Third Edition

Author : John Harrington
Publisher : Rocky Nook, Inc.
ISBN 13 : 1681982684
Total Pages : 956 pages
Book Rating : 4.6/5 (819 download)

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Book Synopsis Best Business Practices for Photographers, Third Edition by : John Harrington

Download or read book Best Business Practices for Photographers, Third Edition written by John Harrington and published by Rocky Nook, Inc.. This book was released on 2017-08-15 with total page 956 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Freelance Photographer’s Guide To Success

Author : Todd Bigelow
Publisher : CRC Press
ISBN 13 : 1000387496
Total Pages : 188 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis The Freelance Photographer’s Guide To Success by : Todd Bigelow

Download or read book The Freelance Photographer’s Guide To Success written by Todd Bigelow and published by CRC Press. This book was released on 2021-05-30 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grounded in real-life experiences and scenarios, this practical guide offers editorial, non-profit, foundation, and corporate photographers an honest and insightful approach to running a freelance photography business. Pulling from thirty years of experience as a freelance photographer, veteran Todd Bigelow presents a timely and detailed account of the methods and tactics best used to navigate and succeed in the profession. He explores the topics that define the business of freelancing, including: analyzing photography contracts; creating and maintaining an image archive; licensing for revenue; client development; registering for copyright; combating copyright infringement; and understanding tax issues, freelance business structures, and more. Chapters feature examples of real contract clauses and emails to better prepare readers for the practical daily activities that are essential to growing a success business. Likewise, Bigelow shares conversational anecdotes throughout to provide real insight into the world of freelancing. Based on the author’s sought-after Business of Photography Workshop, this book is an essential guide for emerging, mid-career, and experienced photographers interested in starting or improving their own freelance business.

The Photographer's Black and White Handbook

Author : Harold Davis
Publisher : The Monacelli Press, LLC
ISBN 13 : 158093479X
Total Pages : 241 pages
Book Rating : 4.5/5 (89 download)

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Book Synopsis The Photographer's Black and White Handbook by : Harold Davis

Download or read book The Photographer's Black and White Handbook written by Harold Davis and published by The Monacelli Press, LLC. This book was released on 2017-04-18 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Photographer’s Black & White Handbook is your complete guide to making and processing stunning black and white photos in the digital era. You’ll find inspiration, ideas, techniques, and tools to use in your black and white photography, along with a soup-to-nuts workflow to take you from black and white pre-visualization through capture and post-production. Along the way you will lean over Harold’s shoulder as he travels to exciting photo destinations and creates stunning black and white imagery, explaining his creative and technical processes as he goes. This definitive guide includes: ■ How to see in black and white ■ Pre-visualization in digital photography ■ Understanding black and white composition ■ How to create your own black and white workflow ■ Black and white in ACR, Lightroom, and Photoshop ■ Using black and white plug-ins including Nik Silver Efex Pro and Topaz B&W Effects ■ Extending tonal range with multi-RAW processing and monochromatic HDR ■ Post-production techniques for working with dynamic range ■ Creative black and white special effects ■ Find out how to tone, tint, colorize, solarize, and simulate IR ■ Work with LAB to create unique black and white effects ■ Great tools for unleashing your photographic imagination ■ Beautiful photographs by Harold Davis chosen to inspire and guide you

Food Photography & Lighting

Author : Teri Campbell
Publisher : New Riders
ISBN 13 : 0133066703
Total Pages : 789 pages
Book Rating : 4.1/5 (33 download)

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Book Synopsis Food Photography & Lighting by : Teri Campbell

Download or read book Food Photography & Lighting written by Teri Campbell and published by New Riders. This book was released on 2012-09-26 with total page 789 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating mouth-watering food images requires more than just a love of food and access to a kitchen. With the popularity of food blogs and photography how-tos, it’s tempting to think that anyone can photograph food, but it’s another thing entirely to shoot for a tight ad layout with the pressure of your client watching over your shoulder. Commercial food photographer Teri Campbell has been called a “lighting master,” and in this beautifully illustrated book, he not only shares his detailed lighting set-ups and shooting techniques for a wide range of food and drink shots, but also offers candid advice on how to set up a studio, use the right equipment, market your work, find clients, bid on assignments, hire food and prop stylists, and communicate effectively with everyone on the set. Campbell shares his expertise on dozens of commercial assignments–from shooting beignets on location in New Orleans, to creating perfect ice tea pours, to photographing beans on real flames in his studio. Learn how he creates dynamic compositions, uses studio strobes, and arranges light diffusers, reflectors, fill cards, and mirrors, to create the perfect capture. Campbell also discusses his post-processing techniques in Adobe Camera Raw and Adobe Photoshop to create images that are irresistible. This guide for intermediate and advanced users provides the insider details to help you expand your photography skills or turn your passion for food and images into a professional career.

The Handbook of Bird Photography

Author : Markus Varesvuo
Publisher : Rocky Nook, Inc.
ISBN 13 : 1457179601
Total Pages : 1253 pages
Book Rating : 4.4/5 (571 download)

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Book Synopsis The Handbook of Bird Photography by : Markus Varesvuo

Download or read book The Handbook of Bird Photography written by Markus Varesvuo and published by Rocky Nook, Inc.. This book was released on 2013-04-16 with total page 1253 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Bird Photography distills the knowledge, talent, and experience of three well-known professional wildlife photographers into one beautifully illustrated volume. Written in a manner that is easy to understand, this book offers fresh insight and practical tips that will broaden horizons for nature and bird photographers. The authors share their stories showcasing photographs for which they have received awards in major international wildlife photo competitions. In this book, you'll learn about all of the elements that lead to a great bird photograph, including: The bird photographer's equipment Shooting techniques: exposure, focus, how to show movement and freeze action, etc. In the field: bird behavior, hides, and how to attract birds How to use light and compose and crop images The best sites for finding and photographing birds You'll also learn how to show, share, promote, and sell your photographs. Bird photography is a brilliant way to spend your free time, and for some it's a career. This book helps beginners get the hang of things quickly and accurately, and offers field-specific expertise for more experienced photographers.

The Handbook of Photography Studies

Author : Gil Pasternak
Publisher : Routledge
ISBN 13 : 100021141X
Total Pages : 610 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis The Handbook of Photography Studies by : Gil Pasternak

Download or read book The Handbook of Photography Studies written by Gil Pasternak and published by Routledge. This book was released on 2020-08-13 with total page 610 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Photography Studies is a state-of-the-art overview of the field of photography studies, examining its thematic interests, dynamic research methodologies and multiple scholarly directions. It is a source of well-informed, analytical and reflective discussions of all the main subjects that photography scholars have been concerned with as well as a rigorous study of the field’s persistent expansion at a time when digital technology regularly boosts our exposure to new and historical photographs alike. Split into five core parts, the Handbook analyzes the field’s histories, theories and research strategies; discusses photography in academic disciplinary and interdisciplinary contexts; draws out the main concerns of photographic scholarship; interrogates photography’s cultural and geopolitical influences; and examines photography’s multiple uses and continued changing faces. Each part begins with an introductory text, giving historical contextualization and scholarly orientation. Featuring the work of international experts, and offering diverse examples, insights and discussions of the field’s rich historiography, the Handbook provides critical guidance to the most recent research in photography studies. This pioneering and comprehensive volume presents a systematic synopsis of the subject that will be an invaluable resource for photography researchers and students from all disciplinary backgrounds in the arts, humanities and social sciences.

Professional Commercial Photography

Author : Lou Jacobs, Jr.
Publisher : Pro Photo Workshop
ISBN 13 : 9781584282693
Total Pages : 127 pages
Book Rating : 4.2/5 (826 download)

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Book Synopsis Professional Commercial Photography by : Lou Jacobs, Jr.

Download or read book Professional Commercial Photography written by Lou Jacobs, Jr. and published by Pro Photo Workshop. This book was released on 2010 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation The most important task for a commercial photographer is to create images that sell - be it a service, a product, a political candidate or an organisation. This guide presents techniques and images from a choice collection of commercially successful photographers, all offering revelations and wisdom to inform readers of the techniques that have paved the way to their success. Each chapter focuses on the techniques and images of a single photographer, providing a workshop in their area of expertise.

Advertising Photography

Author : Lou Lesko
Publisher : Course Technology Ptr
ISBN 13 : 9781598634068
Total Pages : 241 pages
Book Rating : 4.6/5 (34 download)

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Book Synopsis Advertising Photography by : Lou Lesko

Download or read book Advertising Photography written by Lou Lesko and published by Course Technology Ptr. This book was released on 2007-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are an aspiring or professional photographer looking to break into advertising, "Advertising Photography: A Straightforward Guide to a Complex Industry" will provide you with an honest and uncensored look at this highly competitive and lucrative business. While working in the advertising photography industry can be glamorous and financially rewarding, it can also be intimidating and difficult to break into, requiring networking savvy, financial know-how, and marketing and business skills on top of photographic talent. Advertising Photography strips away the glitz and presents a candid and complete picture with solid advice to newcomers. You'll learn how to get your business started, including writing a business strategy, successfully negotiating a bid, what to expect during the shoot, post production and delivery tips, and how to properly invoice your clients. The book explores several business management styles supported by the real-world experiences of veteran advertising photographers, illustrated with stunning full-color images of the work that got them where they are today. By examining the methods and strategies used by those who have already made it in the industry, you'll learn smart business practices to apply to your own work, giving you time to focus on the creative aspects of your craft, which is what will ultimately lead you to a successful advertising photography career. Learn from the experiences--good and bad--of those who have been there! -Practical how-to tips, information, and examples from each of the top genres -Learn how to get your business started, including writing a business strategy, licensing and copyright information, creating branding for websites and portfolios, insurance and legal issues, and more -Essential industry resources for estimating and invoicing software, professional organizations, marketing services, and creative consultants

The Photography Handbook

Author : Terence Wright
Publisher : Routledge
ISBN 13 : 1134819943
Total Pages : 218 pages
Book Rating : 4.1/5 (348 download)

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Book Synopsis The Photography Handbook by : Terence Wright

Download or read book The Photography Handbook written by Terence Wright and published by Routledge. This book was released on 2002-09-11 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Photography Handbook provides an introduction to the principles of photographic practice and theory and offers guidelines for the systematic study of photographic media. It explores the history of lens-based picture making and examines the mediums' characteristics, scope and limitations. Equipping the reader with a vocabulary for photographic phenomena and helping develop visual awareness and visual literacy, The Photography Handbook will enable students to familiarize themselves with current theoretical viewpoints and to evolve critical frameworks for their own photographic practice. The Photography Handbook includes: * an analysis of photographic theory * an introduction to conceptual skills necessary for photography * the historical background and rationale for photographic representation * the camera as a documentary tool * interviews with editors, photographers, picture editors and readers * the effect of new technologies on photographic practice and an exploration of the shift from analogue to digital imagery * over seventy images.

The Digital Photography Workflow Handbook

Author : Uwe Steinmueller
Publisher : O'Reilly Media, Inc.
ISBN 13 : 9781933952710
Total Pages : 0 pages
Book Rating : 4.9/5 (527 download)

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Book Synopsis The Digital Photography Workflow Handbook by : Uwe Steinmueller

Download or read book The Digital Photography Workflow Handbook written by Uwe Steinmueller and published by O'Reilly Media, Inc.. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Digital Photography Workflow Handbook" provides a step-by-step guide through the photographic workflow, from image capture, editing, and asset management, all the way to the perfect photographic print.

Monte Zucker's Portrait Photography Handbook

Author : Monte Zucker
Publisher : Amherst Media
ISBN 13 : 1584285710
Total Pages : 243 pages
Book Rating : 4.5/5 (842 download)

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Book Synopsis Monte Zucker's Portrait Photography Handbook by : Monte Zucker

Download or read book Monte Zucker's Portrait Photography Handbook written by Monte Zucker and published by Amherst Media. This book was released on 2007-09-01 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master of portraiture Monte Zucker presents page after page of essential photographic lessons to enable photographers to achieve and exceed their financial and artistic goals. Providing instructions on how to conduct a well-crafted client consultation, readers will learn which angles of the face to photograph, how to pose the body, where to place the camera, and the proper positioning of lighting equipment in order to cultivate an emotional connection with clients to produce an ideal image. Chapters with expert advice on digital imaging cleanup and finishing techniques, clothing and makeup selection, and location and studio backdrop options to reinforce portrait concepts are also included.

Handbook of Medical Photography

Author : Lawrence B. Stack
Publisher :
ISBN 13 :
Total Pages : 514 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Handbook of Medical Photography by : Lawrence B. Stack

Download or read book Handbook of Medical Photography written by Lawrence B. Stack and published by . This book was released on 2001 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: A convenient guide for practicing clinicians who take clinical photographs for documentation, teaching, publication, and medical-legal purposes. Written by physicians and professional medical photographers, this handbook discusses the equipment, principles, and techniques used to take effective medical photographs. It will equip health care providers with the skills they need to obtain excellent clinical images, reproductions of radiographs, and other data such as ECGs. Comparisons of the various images can be made to determine changes in medical conditions. Beginners and experienced users alike will benefit from chapters pertaining to their specific needs. An important section on Technique by Body Location discusses how to take photographs of all parts of the body. The reader simply turns to the information that describes the technique of the body location of interest, reviews the brief text, intended results, and illustrations which demonstrate the technique, and he/she is equipped to take the photograph. 350 high-quality original line drawings created especially for this book (200 of these are in full color) Includes procedures for operating room photography, medical photojournalism, forensic photography, digital cameras in medical photography, and medical image archival and storage Distinguished teachers, authors, illustrators, and lecturers, in medical photography have contributed their expertise to produce this book

The Film Photography Handbook, 2nd Edition

Author : Chris Marquardt
Publisher : Rocky Nook, Inc.
ISBN 13 : 1681985292
Total Pages : 401 pages
Book Rating : 4.6/5 (819 download)

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Book Synopsis The Film Photography Handbook, 2nd Edition by : Chris Marquardt

Download or read book The Film Photography Handbook, 2nd Edition written by Chris Marquardt and published by Rocky Nook, Inc.. This book was released on 2019-06-04 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, film photography has witnessed a significant renaissance—and not just among those who have previously shot with film. Interest in film photography and analog photography has also grown enormously among those who only have experience shooting digitally. In The Film Photography Handbook, 2nd Edition, authors Chris Marquardt and Monika Andrae speak to both types of film photographers as they offer an easy-to-understand, complete resource to shooting film. In this updated and expanded edition, they address today’s working climate, including such topics as the hybrid film/digital workflow, the digitization of negatives, and using smartphones for light metering and to assist in film processing. This book is intended for anyone who is curious about film and analog photography, whether you need a refresher course or are discovering this wonderful format for the first time. You’ll learn how easy it is to shoot and process black-and-white film at home, and that just a little special equipment is needed to get into film photography. You’ll learn all about: • The important differences between film and digital photography • Numerous film cameras, as well as how to buy a second-hand camera • Film formats, from 35 mm to medium format and large format • Exposure settings, tonal values, and tonal representations in different types of film, from color negatives and slides to the enormous spectrum of black-and-white films • Processing film, covering everything you need to know: equipment, chemicals, and workflow • Scanning negatives to bring your analog photography into a digital workflow • Both presenting and archiving your prints and negatives Working in such an “analog” medium requires a unique approach to photography, and it fosters a completely different form of creativity. Working in film and embracing analog photography can also prove to be a great inspiration for your own digital photography, as well. The Film Photography Handbook, 2nd Edition covers it all—from the technical to the creative—and will have you shooting film in no time, whether it’s with an old rangefinder, an inexpensive Holga, or a medium-format Rolleiflex or Hasselblad.

Dictionary of Photography and Digital Imaging

Author : Tom Ang
Publisher : Watson-Guptill Publications
ISBN 13 : 9780817437893
Total Pages : 383 pages
Book Rating : 4.4/5 (378 download)

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Book Synopsis Dictionary of Photography and Digital Imaging by : Tom Ang

Download or read book Dictionary of Photography and Digital Imaging written by Tom Ang and published by Watson-Guptill Publications. This book was released on 2002 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dictionary is for everyone who enjoys modern photography, image manipulation, and digital imaging. It is the most comprehensive, up to date and authoritative dictionary of this subject, containing over 2100 entries.

The Off-Camera Flash Handbook

Author : Vanessa Joy
Publisher : Rocky Nook, Inc.
ISBN 13 : 1681985594
Total Pages : 409 pages
Book Rating : 4.6/5 (819 download)

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Book Synopsis The Off-Camera Flash Handbook by : Vanessa Joy

Download or read book The Off-Camera Flash Handbook written by Vanessa Joy and published by Rocky Nook, Inc.. This book was released on 2020-01-06 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt:

If your past attempts at learning flash have all ended in failure (not to mention tears and/or blind rage), then The Off-Camera Flash Handbook is about to change everything for you. For years, photographer Vanessa Joy has been using off-camera flash to create gorgeous portraits that look like they were shot in the most beautiful natural light at the perfect time of day. Well, guess what? That consistent look was not created thanks to the most amazing luck with the weather. No. It was created by a pro photographer who mastered her use of off-camera flash. And with her down-to-earth and practical explanations, that’s exactly what Vanessa teaches you in this book.

Vanessa breaks down off-camera flash into an easy-to-understand approach, and instead of focusing on the gear and the settings (which are also included, of course), she focuses on the kinds of shots you want to make. This book is about learning to use off-camera flash easily and quickly so that you can create beautiful, natural-looking light in any situation, at any time you need it…regardless of the weather or time of day.

The book is divided into three parts. Part One covers the fundamentals of off-camera flash, and it does so without blasting you with a firehose of information. Instead, Vanessa gives you the basics you need so that you can start shooting right away without becoming overwhelmed with technical jargon.

Once you’re set up and ready to go, Vanessa jumps right into Part Two with specific photo scenarios and real-world situations where you’ll learn key techniques for using your flash to create consistent, beautiful photographs. For each scenario, Vanessa provides the goal for the shoot, a gear list, the step-by-step shooting instructions, and images that show both the progress of the shoot and the behind-the-scenes shots or lighting diagrams of the setup. She also discusses problems you may encounter, variations on the shot, and additional practical scenarios for each situation.

Just a few examples include:

• Recreating the golden hour at any time

• Shooting groups

• Making indoors look like outdoors

• Enhancing natural light

• Using flash at events

• Working in harsh sunlight

• Creating silhouettes

• Shooting at sunset

• Fixing an ugly-light room

• And much more

Finally, Part Three tackles the questions you’ll likely have once you’ve got the basics under your belt and you’re already creating great photos with your off-camera flash—things like high-speed sync, sync speed, a practical understanding of the inverse square law, etc. There is also a helpful FAQ section at the end of the book.

TABLE OF CONTENTS

PART 1: GETTING STARTED WITH OFF-CAMERA FLASH (OCF)

You Already Know This

Getting Your Flash Off Camera

Getting the Exposure

Light Positions and Modifiers

How to Add More Lights

PART 2: Off-Camera Flash Techniques

Creating Golden Haze

Creating Golden Hour

Creating Twilight

Photographing at Sunset

Making a Magenta Sunset

Group Shots with One Light

Individual Portraits

Portraits of Couples

Enhancing Natural Light

Making Indoors Look Like Outdoors

Super Soft Portrait Light

Warming up the Sky

Keeping a Blue Sky

Light like It's Coming Through a Window

Creating a Silhouette

Turn Day into Night

Tiny Little Details

Table Details

Event Speeches

In Harsh Sunlight

Shooting with Reflectors

Event Bounce Flash

Using Gels for Fun Color Effects

Using Gels to Color Correct

Lighting a Dark Room

Making a Rainy Day Sunny

Lighting to Look Like Window Light

Making Front Bokeh

Filling in Shadows

Wow, This Indoor Light Sucks

Rim Lighting

PART 3: Features, Troubleshooting, and FAQS

WTF Are You Talking About?

But Light Doesn’t Do That

FAQs about OCF