Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Download Pharmaceutical Promotion And Its Effects On The Prescribing Habits Of Physicians full books in PDF, epub, and Kindle. Read online Pharmaceutical Promotion And Its Effects On The Prescribing Habits Of Physicians ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author : Cheryl L. Groff
Publisher :
ISBN 13 :
Total Pages : 120 pages
Book Rating : 4.:/5 (299 download)
Download or read book Pharmaceutical Promotion and Its Effects on the Prescribing Habits of Physicians written by Cheryl L. Groff and published by . This book was released on 1983 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Anusua Datta
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (879 download)
Download or read book Effects of Physician-directed Pharmaceutical Promotion on Prescription Behaviors written by Anusua Datta and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spending on prescription drugs (Rx) represents one of the fastest growing components of U.S. healthcare spending, and has coincided with an expansion of pharmaceutical promotional spending. Most (83%) of Rx promotion is directed at physicians in the form of visits by pharmaceutical representatives (known as detailing) and drug samples provided to physicians' offices. Such promotion has come under increased public scrutiny, with critics contending that physician-directed promotion may play a role in raising healthcare costs and may unduly affect physicians' prescribing habits towards more expensive, and possibly less cost-effective, drugs. In this study, we bring longitudinal evidence to bear upon the question of how detailing impacts physicians' prescribing behaviors. Specifically, we examine prescriptions and promotion for a particular drug class based on a nationally-representative sample of 150,000 physicians spanning 24 months. The use of longitudinal physician-level data allows us to tackle some of the empirical concerns in the extant literature, virtually all of which has relied on aggregate national data. We estimate fixed-effects specifications that bypass stable unobserved physician-specific heterogeneity and address potential targeting bias. In addition, we also assess differential effects at both the extensive and intensive margins of prescribing behaviors, and differential effects across physician- and market-level characteristics, questions which have not been explored in prior work. The estimates suggest that detailing has a significant and positive effect on the number of new scripts written for the detailed drug, with an elasticity magnitude of 0.06. This effect is substantially smaller than those in the literature based on aggregate information, suggesting that most of the observed relationship between physician-directed promotion and drug sales is driven by selection bias. Qualitatively consistent with the literature, we find that detailing impacts selective brand-specific demand but does not have any substantial effects on class-level demand. Results also indicate that most of the detailing response may operate at the extensive margin; detailing affects the probability of prescribing the drug more than it affects the number of prescriptions conditional on any prescribing. We draw some implications from these estimates with respect to effects on healthcare costs and public health.
Author : Morris D. Kamo
Publisher :
ISBN 13 :
Total Pages : 65 pages
Book Rating : 4.:/5 (185 download)
Download or read book A Case Study of the Impact of Government Regulation of Pharmaceutical Labeling on Physicians' Prescribing Habits and Its Effect on the Marketing Strategy of a Major Pharmaceutical Manufacturer written by Morris D. Kamo and published by . This book was released on 1976 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gary G. McLain
Publisher :
ISBN 13 :
Total Pages : 92 pages
Book Rating : 4.:/5 (72 download)
Download or read book The Growth of Direct-to-consumer Advertising in the P Harmaceutical Industry and the Impact on Physician Prescribing Habits written by Gary G. McLain and published by . This book was released on 1999 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This paper documents the growth of Direct-to-Consumer advertising in the pharmaceutical industry, and the impact it has had on the industry. In addition, this paper will explore the effect that Direct-to-Consumer advertising has had on physicians' prescribing habits, and how companies can implement this part of their overall marketing strategy. ... DTC [Direct-to-Consumer] advertising is here to stay. Ultimately, the consumer holds the trump card. Consumers will increasingly demand more information about how to manage their medication safely. Consumers will then reward companies that make a good faith effort to answer their questions and concerns about managing medication risks by seeking advice from their health care professional."--Author's Abstract.
Author : World Health Organization
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.:/5 (31 download)
Download or read book Ethical Criteria for Medicinal Drug Promotion written by World Health Organization and published by . This book was released on 1988 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Resolution WHA41.17 adopted by the Forty-first World Health Assembly, 13 May 1988" -- p.1.
Author : Maven John Myers
Publisher :
ISBN 13 :
Total Pages : 492 pages
Book Rating : 4.:/5 (89 download)
Download or read book Prescribing Habits of Physicians who Own Pharmaceutical Companies written by Maven John Myers and published by . This book was released on 1966 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Eric Laat
Publisher :
ISBN 13 :
Total Pages : 124 pages
Book Rating : 4.3/5 (91 download)
Download or read book How Does Pharmaceutical Marketing Influence Doctors' Prescribing Behaviour? written by Eric Laat and published by . This book was released on 2002 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Girish Taneja
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)
Download or read book Impact of Pharmaceutical Industry Promotion Mix on Doctor's Prescribing Behavior written by Girish Taneja and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study was conducted to develop a simple framework for finding out the impact of the different kinds of promotional tools offered by pharmaceutical industry on the prescribing behavior of doctors. Moreover the study also focused on whether the perception of physicians towards various promotional tools is different with respect to demographic variables. Well-structured schedule was developed for conducting the study. Judgmental sampling method was followed. Survey was conducted and data was analyzed on the basis of responses provided by 523 respondents. Researcher has applied factor analysis for data reduction and ANOVA & F-test for hypothesis testing. Findings of the study can help the marketing managers of pharmaceutical companies in designing their promotional strategies especially for doctors.
Author : E. James Dailey
Publisher :
ISBN 13 :
Total Pages : 136 pages
Book Rating : 4.:/5 (659 download)
Download or read book The Effectiveness of Product Promotion Activities of Pharmaceutical Manufacturers in Influencing the Prescribing Habits of Physicians in the Los Angeles Area written by E. James Dailey and published by . This book was released on 1974 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Julie A Fisher
Publisher : CRC Press
ISBN 13 : 9781560243830
Total Pages : 180 pages
Book Rating : 4.2/5 (438 download)
Download or read book Promotion of Pharmaceuticals written by Julie A Fisher and published by CRC Press. This book was released on 1993-05-06 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important book evaluates trends in pharmaceutical advertising and promotion and addresses many of the perplexing questions involved in assessing drug promotion in our society. It examines legal and ethical issues surrounding pharmaceutical promotions and the benefits of pharmaceutical advertising and promotion and discusses the effectiveness of industry self-regulation and the potential for further legislative or regulatory response. Promotion of Pharmaceuticals offers a framework for understanding the informational effects of pharmaceutical promotion programs from a marketing and economic perspective. It also raises questions regarding pharmaceutical information at the macro level, including: Is pharmaceutical promotion excessive? Are further regulations needed to control the proliferation of misleading messages and to restrict the explicit and implicit persuasive powers of pharmaceutical promotion? What are the implications for the public?s health and social welfare of strict interpretation of the laws regarding dissemination of information on pharmaceuticals?Promotion of Pharmaceuticals suggests a cooperative, not adversarial, relationship between the FDA and the pharmaceutical industry to commit our limited health care resources to facilitating the provision of rational pharmaceutical care. It contains vital information for everyone who wants to make better informed decisions in the complex world of pharmaceuticals. Chapters discuss such relevant topics as regulatory issues for pre- and post-approved drugs, ethical considerations in drug advertising, and FDA and FTC concerns. Promotion of Pharmaceuticals answers questions such as Is pharmaceutical promotion interfering with the doctor-patient relationship? Can good business and good medicine go hand-in-hand? Is the cost of promotion increasing prescription drug prices to an unacceptable level? Other topics include an historical perspective on pharmaceutical advertising and viewpoints from the pharmaceutical leadership. This book is designed for individuals involved in advertising and promotion in the pharmaceutical industry, health care practitioners, consumer advocates, regulators and public policy decision-makers, and other persons involved in the delivery and consumption of pharmaceutical care.
Author : Mulugeta Negash
Publisher :
ISBN 13 :
Total Pages : 10 pages
Book Rating : 4.:/5 (13 download)
Download or read book The Impact of Pharmaceutical Promotion Strategies on Prescribing Behavior of Physicians a Developing Country Experience written by Mulugeta Negash and published by . This book was released on 2019 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt: The population growth and economic development of Ethiopia contribute for huge demand to health care services in general and pharmaceutical products in particular. There are various local and global players in Ethiopian pharmaceutical industry where the competition is becoming stiff in the country. The major factors affecting selection of a specific brand of pharmaceutical product is affected by physicians' prescription behavior. Numbers of firms have yet to understand and revise the impact of this in their firms. This study was conducted to explore the impact of pharmaceutical promotion strategies on prescribing behavior of physicians and determine the convinced promotional tools that are most effective in influencing the prescribing behavior. A Cross-sectional survey strategy was used to collect data through self-administered questionnaire from physicians in Addis Ababa. Simple random sampling method was applied to select respondents and a complete 270 questionnaire was found from population of 934 physicians. The data quality was assured before data collection through pilot testing and expert evaluation; data representativeness through KMO, and reliability of the constructs through sample Cronbach alpha tests were measured. Factor analysis was used for data reduction, ANOVA, F-test, and Independent-Sample t-test has been applied to test the hypothesis of the research. The finding shows that sales promotion has been perceived to be the most influencing factor and personal selling has been revealed to be the second most important factor. The advertising, sales promotion and promotional strategies have also been perceived as the third, fourth and fifth important influencing factors respectively. Public relation is perceived as the least important factor. The pharmaceutical companies in Ethiopia need to apply aggressively Sales Promotion as their marketing communication strategy and invest less on public relation.
Author : Gregory Higby
Publisher : Amer. Inst. History of Pharmacy
ISBN 13 : 9780931292323
Total Pages : 328 pages
Book Rating : 4.2/5 (923 download)
Download or read book The Inside Story of Medicines written by Gregory Higby and published by Amer. Inst. History of Pharmacy. This book was released on 1997 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sergio Sismondo
Publisher : John Wiley & Sons
ISBN 13 : 1118488830
Total Pages : 293 pages
Book Rating : 4.1/5 (184 download)
Download or read book The Pharmaceutical Studies Reader written by Sergio Sismondo and published by John Wiley & Sons. This book was released on 2015-05-11 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Pharmaceutical Studies Reader is an engaging survey of the field that brings together provocative, multi-disciplinary scholarship examining the interplay of medical science, clinical practice, consumerism, and the healthcare marketplace. Draws on anthropological, historical, and sociological approaches to explore the social life of pharmaceuticals with special emphasis on their production, circulation, and consumption Covers topics such as the role of drugs in shaping taxonomies of disease, the evolution of prescribing habits, ethical dimensions of pharmaceuticals, clinical trials, and drug research and marketing in the age of globalization Offers a compelling, contextually-rich treatment of the topic that exposes readers to a variety of approaches, ideas, and frameworks Provides an accessible introduction for readers with no previous background in this area
Author : Shaili Jain
Publisher : Cambridge University Press
ISBN 13 : 9780521688666
Total Pages : 164 pages
Book Rating : 4.6/5 (886 download)
Download or read book Understanding Physician-Pharmaceutical Industry Interactions written by Shaili Jain and published by Cambridge University Press. This book was released on 2007-04-16 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Physician-pharmaceutical industry interactions continue to generate heated debate in academic and public domains, both in the United States and abroad. Despite this, recent research suggests that physicians and physicians-in-training remain uninformed of the core issues and are ill-prepared to understand pharmaceutical industry promotion. Furthermore, few medical curricula address this issue, despite warnings of the imperative need to address this gap in the education of tomorrow's physicians. There is a vast medical literature on this topic, but no single, concise resource. This book aims to fill that gap by providing a resource that explains the essential elements of this subject. The text makes the reader more aware of the key ethical issues and allows the reader to be a more savvy interpreter of industry promotion, have a heightened awareness of the public and medical legal consequences of some physician-pharmaceutical industry interactions, and be better equipped to handle real-life encounters with industry.
Author : Institute of Medicine
Publisher : National Academies Press
ISBN 13 : 0309145449
Total Pages : 436 pages
Book Rating : 4.3/5 (91 download)
Download or read book Conflict of Interest in Medical Research, Education, and Practice written by Institute of Medicine and published by National Academies Press. This book was released on 2009-09-16 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collaborations of physicians and researchers with industry can provide valuable benefits to society, particularly in the translation of basic scientific discoveries to new therapies and products. Recent reports and news stories have, however, documented disturbing examples of relationships and practices that put at risk the integrity of medical research, the objectivity of professional education, the quality of patient care, the soundness of clinical practice guidelines, and the public's trust in medicine. Conflict of Interest in Medical Research, Education, and Practice provides a comprehensive look at conflict of interest in medicine. It offers principles to inform the design of policies to identify, limit, and manage conflicts of interest without damaging constructive collaboration with industry. It calls for both short-term actions and long-term commitments by institutions and individuals, including leaders of academic medical centers, professional societies, patient advocacy groups, government agencies, and drug, device, and pharmaceutical companies. Failure of the medical community to take convincing action on conflicts of interest invites additional legislative or regulatory measures that may be overly broad or unduly burdensome. Conflict of Interest in Medical Research, Education, and Practice makes several recommendations for strengthening conflict of interest policies and curbing relationships that create risks with little benefit. The book will serve as an invaluable resource for individuals and organizations committed to high ethical standards in all realms of medicine.
Author : Ross Mullner
Publisher : Emerald Group Publishing
ISBN 13 : 1845448553
Total Pages : 92 pages
Book Rating : 4.8/5 (454 download)
Download or read book Pharmaceutical Marketing written by Ross Mullner and published by Emerald Group Publishing. This book was released on 2005 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this title is to address some of the complex and controversial issues posed by pharmaceutical marketing. Specifically, articles in this work will address the impact of direct-to-consumer advertising of drugs, the marketing of drugs over the Internet, pharmaceutical companies' marketing policies, and the marketing of herbal products, which are not regulated by the United States Food and Drug Administration (FDA). Hopefully, it will provide many new insights into the benefits and pitfalls of pharmaceutical marketing. Originally published as Journal of Consumer Marketing (2005, Vol.22, No.7)
Author : Elizabeth Blunt
Publisher : LAP Lambert Academic Publishing
ISBN 13 : 9783838354811
Total Pages : 200 pages
Book Rating : 4.3/5 (548 download)
Download or read book Pharmaceutical Company Influence on Nurse Practitioner Prescribing written by Elizabeth Blunt and published by LAP Lambert Academic Publishing. This book was released on 2010-04 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The influence of pharmaceutical industry sponsored education, promotions and gifts on the prescribing practices of physicians and medical students has been well documented in the literature. Nurse practitioners (NPs) also prescribe pharmaceutical products for their patients. However, the effect of corporate promotions on the prescribing practices of nurse practitioners has not been assessed. This quantitative, descriptive study investigated the relationship between pharmaceutical company sponsored educational programs, promotions and gifts and the self-reported prescribing beliefs and practices of certified nurse practitioners. Data demonstrate that nurse practitioner practice is influenced by their interactions with pharmaceutical companies yet, like their physician counterparts, some NPs do not recognize the influence on their prescribing practice. NPs value pharmaceutical interactions and recognize the benefits accrued but NPs need to be able to recognize the influence of pharmaceutical company interactions on their practice.
