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Author : Patrick O. Marsh
Publisher :
ISBN 13 :
Total Pages : 472 pages
Book Rating : 4.3/5 (91 download)
Download or read book Persuasive Speaking: Theory, Models, Practice written by Patrick O. Marsh and published by . This book was released on 1967 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Patrick O. Marsh
Publisher : Educational Technology
ISBN 13 : 9780877781844
Total Pages : 496 pages
Book Rating : 4.7/5 (818 download)
Download or read book Messages that Work written by Patrick O. Marsh and published by Educational Technology. This book was released on 1983 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James Price Dillard
Publisher : SAGE Publications
ISBN 13 : 1452261598
Total Pages : 897 pages
Book Rating : 4.4/5 (522 download)
Download or read book The Persuasion Handbook written by James Price Dillard and published by SAGE Publications. This book was released on 2002-07-23 with total page 897 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Persuasion Handbook provides readers with cogent, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues of interest to interpersonal and mass communication researchers as well as psychologists and public health practitioners. Persuasion is presented in this volume on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and lays out research strategies for addressing those challenges.
Author : Jay A. Conger
Publisher : Harvard Business Review Press
ISBN 13 : 1633691020
Total Pages : 81 pages
Book Rating : 4.6/5 (336 download)
Download or read book The Necessary Art of Persuasion written by Jay A. Conger and published by Harvard Business Review Press. This book was released on 2008-09-08 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.
Author : W. A. Kelly Huff
Publisher : Peter Lang
ISBN 13 : 9781433102592
Total Pages : 212 pages
Book Rating : 4.1/5 (25 download)
Download or read book Public Speaking written by W. A. Kelly Huff and published by Peter Lang. This book was released on 2008 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are you speaking, what is your purpose, your topic? Who comprises your audience and how will they be affected by your message? How will they react? What are supporting materials, where does one find them, and how does one incorporate them into presentations? These questions and more are addressed in this accessible introduction to public speaking. The reader will learn all the tools of giving an effective public presentation, including how to put a speech together, how to choose supporting materials, and strategies for how one should look, sound, and act while delivering a speech. The book addresses different types of speeches and provides suggestions for how to cope with the fear of public speaking - and how to turn that fear to one's advantage. Practical and useful, Public Speaking: A Concise Overview for the Twenty-first Century is a roadmap that helps its readers navigate the challenges of effectively conveying thoughts, ideas, and messages from one person to another.
Author : James Price Dillard
Publisher : SAGE
ISBN 13 : 1412983134
Total Pages : 457 pages
Book Rating : 4.4/5 (129 download)
Download or read book The SAGE Handbook of Persuasion written by James Price Dillard and published by SAGE. This book was released on 2013 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.
Author : Robert B. Cialdini
Publisher : Pearson Scott Foresman
ISBN 13 :
Total Pages : 434 pages
Book Rating : 4.F/5 ( download)
Download or read book Influence written by Robert B. Cialdini and published by Pearson Scott Foresman. This book was released on 1988 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.
Author : United States Civil Service Commission. Library
Publisher :
ISBN 13 :
Total Pages : 840 pages
Book Rating : 4.3/5 (243 download)
Download or read book Personnel Bibliography Series written by United States Civil Service Commission. Library and published by . This book was released on 1960 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rosemarie Schmidt
Publisher : John Benjamins Publishing
ISBN 13 : 9027225559
Total Pages : 98 pages
Book Rating : 4.0/5 (272 download)
Download or read book Television Advertising and Televangelism written by Rosemarie Schmidt and published by John Benjamins Publishing. This book was released on 1986-01-01 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertaken in order to test the generalizability of the linguistic features found to characterize persuasive language in television advertising.
Author : United States Civil Service Commission. Library
Publisher :
ISBN 13 :
Total Pages : 212 pages
Book Rating : 4.:/5 (3 download)
Download or read book Self Development Aids for Supervisors and Middle Managers written by United States Civil Service Commission. Library and published by . This book was released on 1970 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tetsuo Kumatoridani
Publisher :
ISBN 13 :
Total Pages : 300 pages
Book Rating : 4.F/5 ( download)
Download or read book The Structure of Persuasive Discourse written by Tetsuo Kumatoridani and published by . This book was released on 1989 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Carl H. Botan
Publisher : John Wiley & Sons
ISBN 13 : 0470674571
Total Pages : 254 pages
Book Rating : 4.4/5 (76 download)
Download or read book Strategic Communication Theory and Practice written by Carl H. Botan and published by John Wiley & Sons. This book was released on 2017-12-18 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to strategic communication that can be applied across a range of subfields at all three levels—grand strategic, strategic, and tactical communication Communication is a core function of every human organization so when you work with communication you are working with the very core of the organization. Written for students, academics, and professionals, Strategic Communication Theory and Practice: The Cocreational Model argues for a single unified field of strategic communication based in the three large core subfields of public relations, marketing communication, and health communication, as well as strategic communicators working in many other subfields such as political communication, issues management, crisis communication, risk communication, environmental and science communication, social movements, counter terrorism communication, public diplomacy, public safety and disaster management, and others. Strategic Communication Theory and Practice is built around a cocreational model that shifts the focus from organizational needs and the messages crafted to achieve them, to a publics-centered view placing publics and their ability to cocreate new meanings squarely in the center of strategic communication theory and practice. The author—a noted expert in the field—outlines the theories, campaign strategies, common issues, and cutting edge challenges facing strategic communication, including the role of social media, ethics, and intercultural strategic communication. As the author explains, the term "strategic communication" properly refers only to the planned campaigns that grow out of research and understanding what publics think and want. This vital resource answers the questions of whether, and how, strategic-level skills can be used across fields, as it: Explores the role of theory and the cocreational meta-theory in strategic communication Outlines ethical practices and problems in the field Includes information on basic campaign strategies Offers the most recent information on risk communication, preparedness and terrorism communication, and employment in strategic communication Redefines major concepts, such as publics, from a cocreational perspective
Author : Kristie Sigler
Publisher : Kendall/Hunt Publishing Company
ISBN 13 : 9781792472626
Total Pages : 277 pages
Book Rating : 4.4/5 (726 download)
Download or read book Persuasive Communication written by Kristie Sigler and published by Kendall/Hunt Publishing Company. This book was released on 2021-08-30 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: A text with a unique compilation with a three-part focus: persuasion, writing, and speaking. Professors can adapt the order of chapters to meet the needs of their course structure. Students can study current theory and research in persuasion while sharpening their research, writing, and speaking skills.
Author : Paul Cobley
Publisher : Walter de Gruyter
ISBN 13 : 3110240459
Total Pages : 452 pages
Book Rating : 4.1/5 (12 download)
Download or read book Theories and Models of Communication written by Paul Cobley and published by Walter de Gruyter. This book was released on 2013-01-30 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique volume offers an overview of the diversity in research on communication, including perspectives from biology, sociality, economics, norms and human development. It includes general social science and humanities approaches to communication, from systems theory to cultural theory, as well as perspectives more specifically related to communication acts, such as linguistics and cognition. The volume also features chapters on the participants and various elements in communication processes, on possible effects and on wider consequences of mediation (with technical media). The scope of the contributions is global, and the volume is relevant to both the empirical and the philosophical traditions in human sciences. Designed as a stand-alone collection to engage undergraduates as well as postgraduates and academics, this is also the first book in, and an introduction to, the De Gruyter Mouton multi-volume Handbooks of Communication Science.
Author : Elizabeth Moore Plionis
Publisher : Oxford University Press
ISBN 13 : 0195177991
Total Pages : 382 pages
Book Rating : 4.1/5 (951 download)
Download or read book Competency in Generalist Practice written by Elizabeth Moore Plionis and published by Oxford University Press. This book was released on 2007 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Competency in Generalist Practice features an original and timely social work practice model that will transform the way generalist and evidence-based practice are taught. Writing with outstanding clarity and sense of purpose, Elizabeth Moore Plionis guides students in the use of a decision tree that will help them take a conscious, theory- and evidence-based approach to solving the complex problems they will face as social workers. This book is a concise but powerful tool for learning how to become an effective social work practitioner.*Presents direct and indirect practice in alternate chapters rather than separate volumes, comparing and contrasting them in an easy-to-grasp manner*Includes chapters on topics rarely found in comparable texts, including professional regulatory and fiduciary responsibilities, case and class advocacy, and service delivery to impoverished families and children*Covers important macro practice skills such as non-clinical communication, crisis management, and the use of groups in policy, management, and community and social change*Features flow charts, decision schemas, and examples of process recordings that vividly illustrate the material*Incorporates both traditional and new theories into the discussion, linking them to technique and putting them in the context of direct and indirect methods at each step of the decision hierarchy*Supplemented by a companion website that contains slides and a teachers guide for download
Author : Stevie M. Munz
Publisher : Taylor & Francis
ISBN 13 : 1040010598
Total Pages : 432 pages
Book Rating : 4.0/5 (4 download)
Download or read book The Routledge Handbook of Public Speaking Research and Theory written by Stevie M. Munz and published by Taylor & Francis. This book was released on 2024-04-18 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a comprehensive survey of the empirical research, theory, and history of public speaking, this handbook fills a crucial gap in public speaking pedagogy resources and provides a foundation for future research and pedagogical development. Bringing together contributions from both up-and-coming and senior scholars in the field, this book offers a thorough examination of public speaking, guided by research across six key themes: the history of public speaking; the foundations of public speaking; issues of diversity, equity, and inclusion; considerations of public speaking across contexts; assessment of public speaking; and the future of public speaking in the twenty-first century. The evidence-based chapters engage with a broad discussion of public speaking through a variety of viewpoints to demonstrate how subtopics are connected and fraught with complexity. Contributors explore public speaking in education, business and professional settings, and political contexts, and outline how skills learned through public speaking are applicable to interpersonal, small group, and business interactions. Reinforcing the relevance, importance, and significance of public speaking in individual, interpersonal, social, and cultural communication contexts, this accessibly written handbook will be an indispensable resource for public speaking instructors and program administrators. It will also be valuable reading for Communication Pedagogy and Introduction to Graduate Studies courses.
Author : KHRITISH SWARGIARY
Publisher : EdTech Research Association, US
ISBN 13 :
Total Pages : 114 pages
Book Rating : 4./5 ( download)
Download or read book Mastering Communication and Public Speaking written by KHRITISH SWARGIARY and published by EdTech Research Association, US. This book was released on 2024-08-01 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective communication and public speaking are fundamental skills that play a pivotal role in personal, academic, and professional success. In today’s interconnected world, the ability to convey ideas clearly and confidently has never been more crucial. Recognizing this need, this book, Mastering Communication and Public Speaking: Theory, Practice, and Research, aims to provide a comprehensive exploration of these essential skills. The journey to creating this book has been driven by a commitment to bridging theory with practical application. It is designed to cater to a diverse audience, including students, professionals, and anyone eager to enhance their communication capabilities. By combining established theories, practical techniques, and recent research findings, this book seeks to offer valuable insights and actionable strategies. In the initial chapters, readers will find a detailed overview of communication theories and public speaking fundamentals, providing a strong theoretical foundation. Subsequent sections delve into advanced skills and techniques, addressing the challenges and nuances of effective communication in various contexts. Emphasis is placed on real-world applications, including business communication, educational settings, and media interactions, ensuring that readers are well-equipped to handle diverse scenarios. This book also features a comprehensive analysis of current research and case studies, offering readers a deeper understanding of the evolving landscape of communication and public speaking. Through this exploration, it aims to highlight the importance of continuous learning and adaptation in mastering these skills. I am deeply grateful to Miss Kavita Roy and the Research Team of the EdTech Research Association for their invaluable support and guidance throughout this project. Their expertise and dedication have significantly contributed to the development of this book. It is my hope that Mastering Communication and Public Speaking will serve as a practical and insightful resource for all who seek to improve their communication skills and achieve greater success in their endeavors. Thank you for joining me on this journey towards mastering the art of communication and public speaking.
