Persuasion, Instructor's Review Copy

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Author :
Publisher : Routledge
ISBN 13 : 9780205943357
Total Pages : 400 pages
Book Rating : 4.9/5 (433 download)

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Book Synopsis Persuasion, Instructor's Review Copy by : Robert H. Gass

Download or read book Persuasion, Instructor's Review Copy written by Robert H. Gass and published by Routledge. This book was released on 2015-05-13 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings. The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning.

Persuasion & Influence

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Author :
Publisher :
ISBN 13 : 9781680758078
Total Pages : 553 pages
Book Rating : 4.7/5 (58 download)

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Book Synopsis Persuasion & Influence by : Charles U. Larson

Download or read book Persuasion & Influence written by Charles U. Larson and published by . This book was released on 2019 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Techniques of Visual Persuasion

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Publisher : New Riders
ISBN 13 : 9780136766797
Total Pages : 0 pages
Book Rating : 4.7/5 (667 download)

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Book Synopsis Techniques of Visual Persuasion by : Larry Jordan

Download or read book Techniques of Visual Persuasion written by Larry Jordan and published by New Riders. This book was released on 2020-07-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this remote-oriented, work-from-home world, persuasive communication is more important than ever. People do not read, they skim. Persuasive images that attract, hold, and motivate an audience are essential. Techniques of Visual Persuasion shows how to use images to grab the attention of the viewer long enough to powerfully share a message and move them to action. These techniques help you improve: Persuasive techniques Communication skills Business presentations Photos and images Videos and motion graphics To communicate clearly and effectively today, you need to consider how a message looks, as well as what a message says. This book is essential reading for anyone who wants to create change. Also by Larry Jordan: Final Cut Pro Power Tips is packed with tips, techniques, shortcuts, and hidden gems, this book turns you into a video editing powerhouse. Available at Peachpit and major resellers today.

The Dark Side of Persuasion

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Publisher : Kendall/Hunt Publishing Company
ISBN 13 : 9781792482038
Total Pages : 0 pages
Book Rating : 4.4/5 (82 download)

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Book Synopsis The Dark Side of Persuasion by : Shari Hoppin

Download or read book The Dark Side of Persuasion written by Shari Hoppin and published by Kendall/Hunt Publishing Company. This book was released on 2022-09-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Dark Side of Persuasion examines techniques of influence and how we can defend ourselves against manipulation of these techniques. Knowledge of persuasion strategies is helpful no matter which side we're on, so the book offers both practical advice for persuaders and suggestions to prevent us from falling prey to scams. It presents theories and scientific studies about persuasion as well as examples of how scientifically grounded concepts apply to business and to everyday life. It also addresses dark side topics in persuasion such as propaganda, manipulation, and fake news. The book champions critical thinking, looks at persuasion from interpersonal to mass media contexts, and includes discussions of ethical considerations. PowerPoint presentations and test questions are provided for instructors

Sonic Persuasion

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Publisher : University of Illinois Press
ISBN 13 : 0252093208
Total Pages : 210 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis Sonic Persuasion by : Greg Goodale

Download or read book Sonic Persuasion written by Greg Goodale and published by University of Illinois Press. This book was released on 2011-04-01 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sonic Persuasion: Reading Sound in the Recorded Age critically analyzes a range of sounds on vocal and musical recordings, on the radio, in film, and in cartoons to show how sounds are used to persuade in subtle ways. Greg Goodale explains how and to what effect sounds can be "read" like an aural text, demonstrating this method by examining important audio cues such as dialect, pausing, and accent in presidential recordings at the turn of the twentieth century. Goodale also shows how clocks, locomotives, and machinery are utilized in film and literature to represent frustration and anxiety about modernity, and how race and other forms of identity came to be represented by sound during the interwar period. In highlighting common sounds of industry and war in popular media, Sonic Persuasion also demonstrates how programming producers and governmental agencies employed sound to evoke a sense of fear in listeners. Goodale provides important links to other senses, especially the visual, to give fuller meaning to interpretations of identity, culture, and history in sound.

Approaches to Teaching Austen's Persuasion

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Author :
Publisher : Modern Language Association
ISBN 13 : 1603294791
Total Pages : 233 pages
Book Rating : 4.6/5 (32 download)

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Book Synopsis Approaches to Teaching Austen's Persuasion by : Marcia McClintock Folsom

Download or read book Approaches to Teaching Austen's Persuasion written by Marcia McClintock Folsom and published by Modern Language Association. This book was released on 2021-04-25 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jane Austen is a favorite with many students, whether they've read her novels or viewed popular film adaptations. But Persuasion, completed at the end of her life, can be challenging for students to approach. They are surprised to meet a heroine so subdued and self-sacrificing, and the novel's setting during the Napoleonic wars may be unfamiliar. This volume provides teachers with avenues to explore the depths and richness of the novel with both Austen fans and newcomers. Part 1, "Materials," suggests editions for classroom use, criticism, and multimedia resources. Part 2, "Approaches," presents strategies for teaching the literary, contextual, and philosophical dimensions of the novel. Essays address topics such as free indirect discourse and other narrative techniques; social class in Austen's England; the role of the navy during war and peacetime; key locations in the novel, including Lyme Regis and Bath; and health, illness, and the ethics of care.

Persuasive Communication, Third Edition

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Author :
Publisher : Guilford Publications
ISBN 13 : 1462526845
Total Pages : 401 pages
Book Rating : 4.4/5 (625 download)

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Book Synopsis Persuasive Communication, Third Edition by : James B. Stiff

Download or read book Persuasive Communication, Third Edition written by James B. Stiff and published by Guilford Publications. This book was released on 2016-08-22 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising. ÿ New to This Edition *Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues. *New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics. *The latest data and theoretical perspectives. *Epilogue on current and future trends in the field.

Persuading with Data

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Author :
Publisher : MIT Press
ISBN 13 : 0262368188
Total Pages : 263 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis Persuading with Data by : Miro Kazakoff

Download or read book Persuading with Data written by Miro Kazakoff and published by MIT Press. This book was released on 2022-03-29 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: An integrated introduction to data visualization, strategic communication, and delivery best practices. Persuading with Data provides an integrated instructional guide to data visualization, strategic communication, and delivery best practices. Most books on data visualization focus on creating good graphs. This is the first book that combines both explanatory visualization and communication strategy, showing how to use visuals to create effective communications that convince an audience to accept and act on the data. In four parts that proceed from micro to macro, the book explains how our brains make sense of graphs; how to design effective graphs and slides that support your ideas; how to organize those ideas into a compelling presentation; and how to deliver and defend data to an audience. Persuading with Data is for anyone who has to explain analytical results to others. It synthesizes a wide range of skills needed by modern data professionals, providing a complete toolkit for creating effective business communications. Readers will learn how to simplify in order to amplify, how to communicate data analysis, how to prepare for audience resistance, and much more. The book integrates practitioner and academic perspectives with real-world examples from a variety of industries, organizations, and disciplines. It is accessible to a wide range of readers—from undergraduates to mid-career and executive-level professionals—and has been tested in settings that include academic classes and workplace training sessions.

Persuasion

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Author :
Publisher :
ISBN 13 : 9780534101343
Total Pages : 452 pages
Book Rating : 4.1/5 (13 download)

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Book Synopsis Persuasion by : Charles U. Larson

Download or read book Persuasion written by Charles U. Larson and published by . This book was released on 1989 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Engaged Persuasion in a Post-Truth World

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Author :
Publisher : Cognella Academic Publishing
ISBN 13 : 9781793520654
Total Pages : pages
Book Rating : 4.5/5 (26 download)

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Book Synopsis Engaged Persuasion in a Post-Truth World by : Stephen K. Hunt

Download or read book Engaged Persuasion in a Post-Truth World written by Stephen K. Hunt and published by Cognella Academic Publishing. This book was released on 2021-09-20 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Engaged Persuasion in a Post-Truth World provides an innovative approach to inspire students' interest in persuasive communication in today's ever-evolving world. The book moves beyond theory and addresses new media, engaged citizenship, and deconstructing messages in a post-truth world to deepen students' exploration of persuasion. This multi-disciplinary, research-driven textbook highlights contemporary studies in persuasion. It covers the dynamics of persuasion, including important source, receiver, and message components while also exploring the effects of persuasive communication on receivers' attitudes, values, beliefs, and behaviors. Students examine the application of persuasive communication concepts and theories to their lives in multiple contemporary contexts, such as campus, residence, workplace, classroom, and online communities. Unique themes explored in the book include the application of contemporary persuasion theory and research to the post-truth era, the influence of new media on persuasive communication, and how students can use persuasion to become civically engaged and advance the common good. A highly relevant and wholly original approach, Engaged Persuasion in a Post-Truth World is an exemplary text for courses in persuasive communication.

Persuasion

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Author :
Publisher : Routledge
ISBN 13 : 1000556778
Total Pages : 612 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Persuasion by : Robert H Gass

Download or read book Persuasion written by Robert H Gass and published by Routledge. This book was released on 2022-04-06 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: The seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features expanded treatment of digital and social media; up-to-date research on theory and practice; an increased number of international cases; and new and expanded discussions of topics such as online influencers, disinformation and 'fake news,' deepfakes, message framing, normative influence, stigmatized language, and inoculation theory. This is the ideal textbook for courses on persuasion in communication, psychology, advertising, and marketing programs. Instructors can also use the book’s downloadable test bank, instructor’s manual, and PowerPoint slides in preparing course material.

Persuasion in Your Life Plus Mysearchlab with Etext -- Access Card Package

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Author :
Publisher : Prentice Hall
ISBN 13 : 9780205861996
Total Pages : 384 pages
Book Rating : 4.8/5 (619 download)

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Book Synopsis Persuasion in Your Life Plus Mysearchlab with Etext -- Access Card Package by : Shawn T. Wahl

Download or read book Persuasion in Your Life Plus Mysearchlab with Etext -- Access Card Package written by Shawn T. Wahl and published by Prentice Hall. This book was released on 2012-06 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- Relating Persuasion to Everyday Life Persuasion in Your Life speaks directly to the student by focusing on actual life experiences–from critically viewing persuasive public campaigns to making business and health care decisions. The book reflects a balance of theory and application and draws material from communication, psychology, and other disciplines. By combining the rhetorical/critical and social scientist research on persuasion with applications to students' everyday lives, the book helps readers understand, analyze, and use persuasion in their life and career. Learning Goals Upon completing this book, readers will be able to: Apply persuasion to their everyday life Critically analyze persuasive public campaigns and social media Understand the importance of ethics in the use of persuasion Note: MySearchLab with eText does not come automatically packaged with this text. To purchase MySearchLab, please visit: www.mysearchlab.com or you can purchase a valuepack of the text + MySearchLab (at no additional cost): ValuePack ISBN-10: 0205861997 / ValuePack ISBN-13: 9780205861996

Successful Public Speaking

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Publisher :
ISBN 13 : 9780534155643
Total Pages : 532 pages
Book Rating : 4.1/5 (556 download)

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Book Synopsis Successful Public Speaking by : Cheryl Hamilton

Download or read book Successful Public Speaking written by Cheryl Hamilton and published by . This book was released on 1996 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Successful Public Speaking, you will learn how to hone your verbal, visual, and vocal messages for maximum impact and success! Cheryl Hamilton stresses the importance of visual aids as an integral part of speech-making and gives abundant practical advice to help with your speaking skills. The book begins by explaining the characteristics of good speakers, speaking misconceptions, and the basic steps in planning a speech. The second chapter gives you all you need to know to prepare and present your first speech. Successful Public Speaking progresses to include full chapters on building speaker confidence, listening, and designing visual aids for a presentation. You will learn ways to make transparencies, slides, or flip charts look more professional and easily visible to an audience.

Speaking to Persuade

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Author :
Publisher :
ISBN 13 : 9781524928087
Total Pages : 326 pages
Book Rating : 4.9/5 (28 download)

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Book Synopsis Speaking to Persuade by : Barbara Breaden

Download or read book Speaking to Persuade written by Barbara Breaden and published by . This book was released on 2021-07-13 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Persuasion in Your Life

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Author :
Publisher :
ISBN 13 : 9781138689602
Total Pages : 0 pages
Book Rating : 4.6/5 (896 download)

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Book Synopsis Persuasion in Your Life by : Shawn T. Wahl

Download or read book Persuasion in Your Life written by Shawn T. Wahl and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion in Your Life, 2nd Edition speaks directly to the student by focusing on real-life experiences, from critically viewing persuasive public campaigns to making business and health care decisions. This new edition concludes with a new chapter on the assessment of persuasive messages. It also features new chapter-opening vignettes that immediately apply concepts to daily life, as well as "What You've Learned" reviews for comprehension. Students and instructors can use the wealth of online resources that accompany this text, including an instructor manual, Power Point slides, test questions, and more. Through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their life and career.

Mysearchlab with Pearson Etext -- Standalone Access Card -- For Persuasion

Download Mysearchlab with Pearson Etext -- Standalone Access Card -- For Persuasion PDF Online Free

Author :
Publisher : Pearson
ISBN 13 : 9780205958085
Total Pages : 384 pages
Book Rating : 4.9/5 (58 download)

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Book Synopsis Mysearchlab with Pearson Etext -- Standalone Access Card -- For Persuasion by : Robert H. Gass

Download or read book Mysearchlab with Pearson Etext -- Standalone Access Card -- For Persuasion written by Robert H. Gass and published by Pearson. This book was released on 2013-04-04 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that youselect the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition,you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. --This access code card gives you access to all of MySearchLab's tools and resources, including a complete eText of your book. You can also buy immediate access to MySearchLab with Pearson eText online with a credit card atwww.mysearchlab.com.A comprehensive overview of persuasion theory Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings. The fifth edition explores how social media continues to be a form of influence. In addition, the text looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning. This text is available in a variety of formats — digital and print. Pearson offers its titles on the devices students love through Pearson's MyLab products, CourseSmart, Amazon, and more. To learn more about our programs, pricing options and customization, click the Choices tab. Learning Goals Upon completing this book, readers will be able to: Understand how persuasion works Discuss the impact culture has on persuasion Understand and identify key differences among persuasion, propaganda, and manipulation

Persuasion

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Publisher :
ISBN 13 : 9780757564925
Total Pages : 270 pages
Book Rating : 4.5/5 (649 download)

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Book Synopsis Persuasion by : College of William and Mary. Center for Gifted Education

Download or read book Persuasion written by College of William and Mary. Center for Gifted Education and published by . This book was released on 2011 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: