Author : Robert H. Gass
Publisher : Routledge
ISBN 13 : 9780205943357
Total Pages : 400 pages
Book Rating : 4.9/5 (433 download)
Book Synopsis Persuasion, Instructor's Review Copy by : Robert H. Gass
Download or read book Persuasion, Instructor's Review Copy written by Robert H. Gass and published by Routledge. This book was released on 2015-05-13 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings. The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning.