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Persuasion In The Digital World
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Book Synopsis Persuasion in the Digital World by : Weslen Carvalho
Download or read book Persuasion in the Digital World written by Weslen Carvalho and published by Weslen Lucas Eredes Carvalho. This book was released on 2024-07-19 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how to master the techniques of influence in the information age with this comprehensive guide to digital persuasion. Learn to harness emerging technologies, such as artificial intelligence and augmented reality, to personalize your marketing campaigns while maintaining ethical and transparent practices. This book provides deep insights into the psychology of online behavior, persuasive content strategies, and building a powerful digital identity. Perfect for marketing professionals, entrepreneurs, and anyone interested in maximizing their impact in the digital landscape, this is an indispensable resource for navigating and thriving in the future of online persuasion.
Download or read book Law on Display written by Neal Feigenson and published by NYU Press. This book was released on 2011-05-13 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual and multimedia digital technologies are transforming the practice of law: how lawyers construct and argue their cases, present evidence to juries, and communicate with each other. They are also changing how law is disseminated throughout and used by the general public. What are these technologies, how are they used and perceived in the courtroom and in wider culture, and how do they affect legal decision making? In this comprehensive survey and analysis of how new visual technologies are transforming both the practice and culture of American law, Neal Feigenson and Christina Spiesel explain how, when, and why legal practice moved from a largely words-only environment to one more dependent on and driven by images, and how rapidly developing technologies have further accelerated this change. They discuss older visual technologies, such as videotape evidence, and then current and future uses of visual and multimedia digital technologies, including trial presentation software and interactive multimedia. They also describe how law itself is going online, in the form of virtual courts, cyberjuries, and more, and explore the implications of law’s movement to computer screens. Throughout Law on Display, the authors illustrate their analysis with examples from a wide range of actual trials.
Book Synopsis Persuasive Technology by : B.J. Fogg
Download or read book Persuasive Technology written by B.J. Fogg and published by Elsevier. This book was released on 2003-01-04 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers—anyone who wants to leverage or simply understand the persuasive power of interactive technology—will appreciate the compelling insights and illuminating examples found inside. Persuasive technology can be controversial—and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.* Filled with key term definitions in persuasive computing*Provides frameworks for understanding this domain*Describes real examples of persuasive technologies
Book Synopsis Digital Persuasion: Sell Smarter in the Modern Marketplace by : Erin Gargan
Download or read book Digital Persuasion: Sell Smarter in the Modern Marketplace written by Erin Gargan and published by Lioncrest Publishing. This book was released on 2017-11-20 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's buyer fields an average of three hundred digital messages every single day. In just seconds, recipients decide whether to answer or ignore your outreach online. With digital communication now a requisite to earning those critical in-person interactions, how can you attract attention, increase influence, and sell smarter in the modern marketplace? Welcome to the art of Digital Persuasion. Erin Gargan's sales messaging formula has been leveraged by some of the world's biggest brands to open more opportunities, ignite profitable relationships, and inspire action from behind the screen. Learn how to - Persuade prospects to engage with you in just 2.5 seconds - Understand the psychology behind "must-answer" digital messaging - Craft the perfect personal, useful, and brief sales message every time - Translate your offline personality to be more effective in the online space - Differentiate yourself with language that triggers an emotional response - Leverage social and digital platforms for maximum impact Standing out from behind the screen isn't easy, but with a more strategically persuasive approach you can inspire action every time you touch your keyboard. Demolish your assumptions about social media, and start selling smarter in the modern marketplace. Are you ready to master the art of Digital Persuasion?
Book Synopsis Engaged Persuasion in a Post-Truth World by : Stephen K. Hunt
Download or read book Engaged Persuasion in a Post-Truth World written by Stephen K. Hunt and published by . This book was released on 2021-09-20 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engaged Persuasion in a Post-Truth World provides an innovative approach to inspire students' interest in persuasive communication in today's ever-evolving world. The book moves beyond theory and addresses new media, engaged citizenship, and deconstructing messages in a post-truth world to deepen students' exploration of persuasion. This multi-disciplinary, research-driven textbook highlights contemporary studies in persuasion. It covers the dynamics of persuasion, including important source, receiver, and message components while also exploring the effects of persuasive communication on receivers' attitudes, values, beliefs, and behaviors. Students examine the application of persuasive communication concepts and theories to their lives in multiple contemporary contexts, such as campus, residence, workplace, classroom, and online communities. Unique themes explored in the book include the application of contemporary persuasion theory and research to the post-truth era, the influence of new media on persuasive communication, and how students can use persuasion to become civically engaged and advance the common good. A highly relevant and wholly original approach, Engaged Persuasion in a Post-Truth World is an exemplary text for courses in persuasive communication.
Book Synopsis Digital Neuromarketing by : Sam Page
Download or read book Digital Neuromarketing written by Sam Page and published by . This book was released on 2015-09-16 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will introduce you to fascinating research in the areas of social psychology and consumer behavior. But more importantly, this book will show you exactly how you can apply these research findings to acquire more customers for your business.
Book Synopsis Persuading with Data by : Miro Kazakoff
Download or read book Persuading with Data written by Miro Kazakoff and published by MIT Press. This book was released on 2022-03-29 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: An integrated introduction to data visualization, strategic communication, and delivery best practices. Persuading with Data provides an integrated instructional guide to data visualization, strategic communication, and delivery best practices. Most books on data visualization focus on creating good graphs. This is the first book that combines both explanatory visualization and communication strategy, showing how to use visuals to create effective communications that convince an audience to accept and act on the data. In four parts that proceed from micro to macro, the book explains how our brains make sense of graphs; how to design effective graphs and slides that support your ideas; how to organize those ideas into a compelling presentation; and how to deliver and defend data to an audience. Persuading with Data is for anyone who has to explain analytical results to others. It synthesizes a wide range of skills needed by modern data professionals, providing a complete toolkit for creating effective business communications. Readers will learn how to simplify in order to amplify, how to communicate data analysis, how to prepare for audience resistance, and much more. The book integrates practitioner and academic perspectives with real-world examples from a variety of industries, organizations, and disciplines. It is accessible to a wide range of readers—from undergraduates to mid-career and executive-level professionals—and has been tested in settings that include academic classes and workplace training sessions.
Book Synopsis Persuasion in the Media Age by : Timothy Borchers
Download or read book Persuasion in the Media Age written by Timothy Borchers and published by Waveland Press. This book was released on 2021-09-14 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion in the Media Age addresses the impact of electronic media on the practice of persuasion and reviews constantly evolving digital strategies. Today’s world demands a new perspective on persuasion—one that is grounded in the assumption that human consciousness and culture have been forever altered by communication technology. The fourth edition provides timely examples of persuasion in political campaigns, social movements, marketing, and interpersonal relationships—and the role of social media and media technologies in all of the contexts. From advertisers to politicians to influencers to friends, persuaders use increasingly sophisticated strategies to sway behavior. Borchers skillfully weaves theory, research, and engaging examples to help readers understand the practice of social influence—and to apply critical-thinking skills to the persuasion they encounter daily. The text takes an interdisciplinary approach to provide the latest thinking on persuasion while also drawing on a broad theoretical base for foundational concepts, such as attitudes, rhetoric, and human motivation. Throughout, Borchers emphasizes audience, storytelling, visual images, and ethics. This comprehensive, insightful, and accessible overview of persuasive communication teaches readers how to be skilled creators of persuasive messages—as well as critical consumers.
Book Synopsis Webs of Influence by : Nathalie Nahai
Download or read book Webs of Influence written by Nathalie Nahai and published by Pearson UK. This book was released on 2012-12-14 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.
Book Synopsis Rhetoric Online by : Barbara Warnick
Download or read book Rhetoric Online written by Barbara Warnick and published by Peter Lang. This book was released on 2007 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rhetoric Online is a systematic examination of the forms and nature of Web-based public discourse in the fields of social activism, political campaigning, and other venues where rhetorical discourses are addressed to public audiences. Warnick develops and adapts existing rhetorical theories to the study of Web-based persuasive discourse in the public sphere.
Book Synopsis Creating Great Compliance Training in a Digital World by : Kirsten Liston
Download or read book Creating Great Compliance Training in a Digital World written by Kirsten Liston and published by . This book was released on 2019-08 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Timothy A. Borchers Publisher :McGraw-Hill Humanities, Social Sciences & World Languages ISBN 13 : Total Pages :504 pages Book Rating :4.3/5 (91 download)
Book Synopsis Persuasion in the Media Age by : Timothy A. Borchers
Download or read book Persuasion in the Media Age written by Timothy A. Borchers and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 2002 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a contemporary approach to persuasion that emphasizes the influence that media has had on persuasive practices. While drawing heavily from rhetorical theories as a foundation for the book, essential social science behavioural theories are used liberally to complement the discussion.
Book Synopsis Neuromarketing by : Patrick Renvoise
Download or read book Neuromarketing written by Patrick Renvoise and published by HarperCollins Leadership. This book was released on 2007-09-30 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The latest brain research is changing the way we think about sales. How can this help you increase your business? With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness. Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers. In Neuromarketing, Renvoisé and Morin will help you learn: The six stimuli that always trigger a response The four steps to align content and delivery of your message The six message building blocks to address the "old brain" The seven powerful impact boosters to set your delivery apart from the rest Once you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, create more effective marketing strategies, and radically improve your ability to influence others.
Book Synopsis The Art of Digital Persuasion by : Jeff Hasen
Download or read book The Art of Digital Persuasion written by Jeff Hasen and published by . This book was released on 2019-03-13 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Art of Digital Persuasion is a timely follow-up to Jeff Hasen's second book, The Art of Mobile Persuasion. It took a deep look into the adoption of smartphones and the impacts on brands. Through insights from the sharpest digital marketers, the book explored the intimate relationship that billions have with their mobile device. It asked whether there was room for brands or is three a crowd? But that was then. Before voice assistants. Before the Internet of Things. Before augmented reality. Before machine learning. Before virtual reality. And so on. In The Art of Digital Persuasion, we examine WHAT NOW for marketers. Where will we now find our customers? How must we cater to them? The Art of Digital Persuasion features exclusive interviews with digital leaders from ESPN, Google, Expedia, Amazon, Twitter and more. It provides actionable lessons to guide your path to success.
Book Synopsis Techniques of Visual Persuasion by : Larry Jordan
Download or read book Techniques of Visual Persuasion written by Larry Jordan and published by New Riders. This book was released on 2020-07-13 with total page 669 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's remote-oriented, work-from-home world, clear, persuasive communication is more important than ever. People don't read, they skim. Persuasive images that attract, hold, and motivate an audience is essential. Techniques of Visual Persuasion shows how to use images to grab the viewer's attention long enough to powerfully share a message and move them to action. These techniques help you improve: Persuasive techniques Communication skills Business presentations Photos and images Videos and motion graphics To communicate clearly and effectively today, you need to consider how a message looks, as well as what a message says. This book is essential reading for anyone who wants to create change.
Book Synopsis Beyond Persuasion by : Patricia J. Parsons
Download or read book Beyond Persuasion written by Patricia J. Parsons and published by University of Toronto Press. This book was released on 2013-01-01 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether healthcare managers are conducting meetings with employees, answering massive amounts of email, or keeping up with Twitter feeds, their success ultimately depends on their strategic communication skills. The first book to offer a strategic approach to managerial communication in health care, Beyond Persuasion is full of valuable information on issues such as how to develop fundamental skills, communicate strategically with internal groups such as employees and medical staff, and develop relationships with the external community and both traditional and new media.
Book Synopsis Digital and Media Literacy by : Renee Hobbs
Download or read book Digital and Media Literacy written by Renee Hobbs and published by Corwin Press. This book was released on 2011-07-12 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading authority on media literacy education shows secondary teachers how to incorporate media literacy into the curriculum, teach 21st-century skills, and select meaningful texts.
