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Persuasion And The Internet
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Book Synopsis Webs of Influence by : Nathalie Nahai
Download or read book Webs of Influence written by Nathalie Nahai and published by Pearson UK. This book was released on 2012-12-14 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.
Book Synopsis Media Persuasion in the Islamic State by : Neil Krishan Aggarwal
Download or read book Media Persuasion in the Islamic State written by Neil Krishan Aggarwal and published by Columbia University Press. This book was released on 2019-03-12 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the declaration of the War on Terror in 2001, militant groups such as al-Qaeda and the Islamic State have used the internet to disseminate their message and persuade people to commit violence. While many books have studied their operational strategies and battlefield tactics, Media Persuasion in the Islamic State is the first to analyze the culture and psychology of militant persuasion. Drawing upon decades of research in cultural psychiatry, cultural psychology, and psychiatric anthropology, Neil Krishan Aggarwal investigates how the Islamic State has convinced people to engage in violence since its founding in 2003. Through analysis of hundreds of articles, speeches, videos, songs, and bureaucratic documents in English and Arabic, the book traces how the jihadist Abu Musab al-Zarqawi created a new culture and psychology, one that would pit Sunni Muslims against all others after the U.S.-led invasion of Iraq. Aggarwal tracks how Osama bin Laden and al-Zarqawi disagreed over the goal of militancy in jihad before reaching a détente in 2004 and how al-Qaeda in Iraq merged with five other groups to diffuse its militant cultural identity in 2006 before taking advantage of the Syrian civil war to emerge as the Islamic State. Aggarwal offers a definitive analysis of how culture is created, debated, and disseminated within militant organizations like the Islamic State. Psychiatrists, psychologists, and area-studies experts will find a comprehensive, systematic method for analyzing culture and psychology so they can partner with political scientists, policy makers, and counterterrorism experts in crafting counter-messaging strategies against militants.
Book Synopsis Persuasion and Privacy in Cyberspace by : Laura J. Gurak
Download or read book Persuasion and Privacy in Cyberspace written by Laura J. Gurak and published by Yale University Press. This book was released on 1999-01-01 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens when the Internet is used as a forum for public debate? Does the speed and power of computer-mediated communication foster democratic discourse and protest? This fascinating book examines two examples of social action on the Internet in order to evaluate the impact of the Net on our social and political life.
Download or read book PERSUASION written by Jane Austen and published by Strelbytskyy Multimedia Publishing. This book was released on 2021-01-08 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion is a novel written by a famous British writer Jane Austen. It is a story about the life of Anne Elliot, a middle daughter of baronet Sir Walter, a spender and bluffer. Due to these features of his character, he found himself in a difficult financial position. He has to rent a family estate Kellynch Hall in order to pay his debts. Meanwhile, his most smart and considerate daughter Anne goes to Uppercross to look after a sick sister. In the days of her youth she was mutually in love with Frederick Wentworth, but because of a fear of a poor marriage, “reasons of conscience” and on the insistence of a “family friend” Lady Russel Anne stopped her relationship with him. But now after eight years, some incredible coincidence happens. The family that rents Kellynch Hall is related to Frederick Wentworth. Is the old-time love still alive in the hearts of Anne and Frederick?
Book Synopsis Rhetoric Online by : Barbara Warnick
Download or read book Rhetoric Online written by Barbara Warnick and published by Peter Lang. This book was released on 2007 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rhetoric Online is a systematic examination of the forms and nature of Web-based public discourse in the fields of social activism, political campaigning, and other venues where rhetorical discourses are addressed to public audiences. Warnick develops and adapts existing rhetorical theories to the study of Web-based persuasive discourse in the public sphere.
Book Synopsis Persuasive Technology by : B.J. Fogg
Download or read book Persuasive Technology written by B.J. Fogg and published by Elsevier. This book was released on 2003-01-04 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers—anyone who wants to leverage or simply understand the persuasive power of interactive technology—will appreciate the compelling insights and illuminating examples found inside. Persuasive technology can be controversial—and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.* Filled with key term definitions in persuasive computing*Provides frameworks for understanding this domain*Describes real examples of persuasive technologies
Book Synopsis Persuasive Things by : Sandra Y. Richter
Download or read book Persuasive Things written by Sandra Y. Richter and published by GRIN Verlag. This book was released on 2012 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studienarbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Multimedia, Internet, neue Technologien, Universität der Künste Berlin, Veranstaltung: Communication in Social and Economic Context, Sprache: Deutsch, Abstract: Persuasive technology has the potential to influence user behavior for social benefit. This has been proven to be the case with online games and websites accessible on desktops and smart phones. In recent times, things of everyday life are becoming equipped with technology and are connected to the Internet, an effect which allows persuasive technology to migrate from desktops and smart phones into things of everyday life. Up until today, only a few Internet connected things have been described in the context of persuasive technology. An extension of theory and frameworks on everyday things is missing. As such, this paper (1) showed how Internet connectivity can or could change the persuasiveness of things, (2) determined which persuasion models fit best to conceptualize and analyze persuasion strategies of such and (3) highlighted which aspects needed to be further incorporated into the models, so that the revised models could be applied to Internet-enabled things. In order to test the persuasion potential of things and the suitability of preexisting approaches, a case of a connected thing promoting physical activity, the Nike+ shoe, was selected and analyzed. The results of this analysis then formed the basis of a new model: The Pervasive Persuasion Model (PPM). Primarily to evaluate the usability of the new model and to guide the direction of its development, the PPM was applied to a connected prototype vehicle that was designed to target behavior change. The trial demonstrated that the concept of the PPM is applicable to a connected thing and can lead to relevant design considerations and concepts. It also suggested analyzing the potential of "persuasion as a value proposition" for connected things.
Book Synopsis Persuasion in the Media Age by : Timothy Borchers
Download or read book Persuasion in the Media Age written by Timothy Borchers and published by Waveland Press. This book was released on 2021-09-14 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion in the Media Age addresses the impact of electronic media on the practice of persuasion and reviews constantly evolving digital strategies. Today’s world demands a new perspective on persuasion—one that is grounded in the assumption that human consciousness and culture have been forever altered by communication technology. The fourth edition provides timely examples of persuasion in political campaigns, social movements, marketing, and interpersonal relationships—and the role of social media and media technologies in all of the contexts. From advertisers to politicians to influencers to friends, persuaders use increasingly sophisticated strategies to sway behavior. Borchers skillfully weaves theory, research, and engaging examples to help readers understand the practice of social influence—and to apply critical-thinking skills to the persuasion they encounter daily. The text takes an interdisciplinary approach to provide the latest thinking on persuasion while also drawing on a broad theoretical base for foundational concepts, such as attitudes, rhetoric, and human motivation. Throughout, Borchers emphasizes audience, storytelling, visual images, and ethics. This comprehensive, insightful, and accessible overview of persuasive communication teaches readers how to be skilled creators of persuasive messages—as well as critical consumers.
Book Synopsis Persuasion in the Digital World by : Weslen Carvalho
Download or read book Persuasion in the Digital World written by Weslen Carvalho and published by Weslen Lucas Eredes Carvalho. This book was released on 2024-07-19 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how to master the techniques of influence in the information age with this comprehensive guide to digital persuasion. Learn to harness emerging technologies, such as artificial intelligence and augmented reality, to personalize your marketing campaigns while maintaining ethical and transparent practices. This book provides deep insights into the psychology of online behavior, persuasive content strategies, and building a powerful digital identity. Perfect for marketing professionals, entrepreneurs, and anyone interested in maximizing their impact in the digital landscape, this is an indispensable resource for navigating and thriving in the future of online persuasion.
Book Synopsis Persuasion in the Media Age by : Timothy Borchers
Download or read book Persuasion in the Media Age written by Timothy Borchers and published by Waveland Press. This book was released on 2012-11-21 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion is omnipresent in todays media-saturated society. From politicians to advertisers to friends and colleagues, persuaders are using increasingly sophisticated strategies to influence our attitudes, beliefs, and behaviors. Fortunately, this updated edition of Persuasion in the Media Age provides a timely, solid understanding of the methods used by contemporary persuaders and offers strategies to help readers become critical consumers of persuasion. Borchers begins with the premise that contemporary culture has been forever changed by electronic media and explores the way media technologies have influenced the study and practice of persuasion. He draws from a wide variety of scholars, bringing together the latest perspectives and research as well as foundational concepts.The Third Edition spotlights the influence of social media, presents storytelling as a key driver for persuasion, and incorporates updated examples that reflect recent political campaigns and developments in popular culture. This pedagogically rich, illustrated volume includes learning objectives, key terms, discussion questions, and activities that encourage students to apply chapter content to their everyday experiences. Internet-based exercises provide practical, relevant opportunities for students to evaluate Web-based persuasion, while ethics cases explore compelling issues that have emerged in todays media-dominated environment.
Book Synopsis Magic and Loss by : Virginia Heffernan
Download or read book Magic and Loss written by Virginia Heffernan and published by Simon and Schuster. This book was released on 2017-06-27 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Virginia Heffernan gives a highly informative analysis of what the internet is and can be in an examination of its past, present and future.
Book Synopsis Persuasion and the Internet by : Jesse Stephen Harriott
Download or read book Persuasion and the Internet written by Jesse Stephen Harriott and published by . This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Dark Persuasion by : Joel E. Dimsdale
Download or read book Dark Persuasion written by Joel E. Dimsdale and published by Yale University Press. This book was released on 2021-08-10 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: A harrowing account of brainwashing’s pervasive role in the twentieth and twenty-first centuries This gripping book traces the evolution of brainwashing from its beginnings in torture and religious conversion into the age of neuroscience and social media. When Pavlov introduced scientific approaches, his research was enthusiastically supported by Lenin and Stalin, setting the stage for major breakthroughs in tools for social, political, and religious control. Tracing these developments through many of the past century’s major conflagrations, Dimsdale narrates how when World War II erupted, governments secretly raced to develop drugs for interrogation. Brainwashing returned to the spotlight during the Cold War in the hands of the North Koreans and Chinese. In response, a huge Manhattan Project of the Mind was established to study memory obliteration, indoctrination during sleep, and hallucinogens. Cults used the techniques as well. Nobel laureates, university academics, intelligence operatives, criminals, and clerics all populate this shattering and dark story—one that hasn’t yet ended.
Book Synopsis Media, Persuasion and Propaganda by : Marshall Soules
Download or read book Media, Persuasion and Propaganda written by Marshall Soules and published by Edinburgh University Press. This book was released on 2015-02-13 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using case studies and exercises, this innovative study guides the reader through the many varieties of persuasion and its performance, exploring the protocols of rhetoric unique to the medium, from orality and print to film and digital images.
Book Synopsis Persuasive Technology. Designing for Future Change by : Sandra Burri Gram-Hansen
Download or read book Persuasive Technology. Designing for Future Change written by Sandra Burri Gram-Hansen and published by Springer Nature. This book was released on 2020-04-07 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 15th International Conference on Persuasive Technology, PERSUASIVE 2020, held in Aalborg, Denmark, in April 2020. The 18 full papers presented in this book were carefully reviewed and selected from 79 submissions. The papers are grouped in the following topical sections: methodological and theoretical perspectives on persuasive design; persuasive in practice, digital insights; persuasive technologies for health and wellbeing; persuasive solutions for a sustainable future; and on security and ethics in persuasive technology.
Book Synopsis Persuasive Technology by : Yvonne de Kort
Download or read book Persuasive Technology written by Yvonne de Kort and published by Springer. This book was released on 2007-11-24 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the thoroughly refereed post-proceedings of the Second International Conference on Persuasive Technology for Human Well-Being, PERSUASIVE 2007, held in Palo Alto, CA, USA, in April 2007. The 37 revised full papers presented were carefully reviewed and selected from numerous submissions for inclusion in the book. The papers are organized in topical sections and cover a broad range of subjects.
Book Synopsis Perception of visual advertising in different media: from attention to distraction, persuasion, preference and memory by : Jaana Simola
Download or read book Perception of visual advertising in different media: from attention to distraction, persuasion, preference and memory written by Jaana Simola and published by Frontiers Media SA. This book was released on 2015-02-24 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Research Topic aims to showcase the state of the art in visual advertising research. Although visual processes are a central component of consumer behavior, they have been largely neglected in models explaining consumer perception of advertising. Rather than being the mere input into the cognitive or affective systems, the visual processes both voluntarily and involuntarily affect the amount and quality of information that is passed into further mental processing. Moreover, advertisements provide a well- designed, rich and stimulating environment to study visual processes in real-life conditions. Consumers encounter thousands of advertisement messages per day. Previous research on visual perception of advertising mostly considers print advertising. However, advertising messages increasingly appear in a variety of formats and in different media. Part of these messages are still conveyed through traditional media, such as newspapers, magazines, television, as well as outdoor and supermarket advertising. In addition, the amount and diversity of visual marketing stimuli is rapidly growing in terms of different advertising formats appearing in online and social media, smartphones and tablets. This challenges the marketing professionals and academics to better understand the impact of marketing on consumers. At the same time, the technical development of the research methods allows better opportunities to investigate advertising perception in different environments. Traditionally, papers investigating the psychological processes underlying advertising perception are published in journals widespread across different disciplines, such as marketing, applied psychology and human computer interaction journals. With this Research Topic, we aim to create a forum in which experts in different fields define the state of the art and future directions of the research on the visual aspects of marketing. We include reviews and original research papers involving both empirical and theoretical studies on visual perception of advertising across different media.
