New Perspectives on Rural Marketing

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Author :
Publisher : Jaico Publishing House
ISBN 13 : 8179920852
Total Pages : 276 pages
Book Rating : 4.1/5 (799 download)

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Book Synopsis New Perspectives on Rural Marketing by : Ramkishen Y.

Download or read book New Perspectives on Rural Marketing written by Ramkishen Y. and published by Jaico Publishing House. This book was released on 2002-01-01 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains the theory and practice of rural marketing. The theory deals with profiles of rural consumers, techniques of rural marketing research, product pricing and distribution in rural areas, sales force management and promotion. It also deals with the economics of agriculture, especially agricultural finance. Carefully selected case studies illustrate how this theory works in practice.

Marketing Theory

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Author :
Publisher : Routledge
ISBN 13 : 131746513X
Total Pages : 619 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Marketing Theory by : Shelby D. Hunt

Download or read book Marketing Theory written by Shelby D. Hunt and published by Routledge. This book was released on 2014-12-18 with total page 619 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundation for business and marketing strategy. Also new to this edition are four chapters adapted and updated from Hunt's "Controversy in Marketing Theory" that analyze the 'philosophy debates' within the field, including controversies with respect to scientific realism, qualitative methods, truth, and objectivity.

Marketing

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Author :
Publisher : Taylor & Francis
ISBN 13 : 9780415213974
Total Pages : 576 pages
Book Rating : 4.2/5 (139 download)

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Book Synopsis Marketing by : Michael John Baker

Download or read book Marketing written by Michael John Baker and published by Taylor & Francis. This book was released on 2001 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Agricultural and Food Marketing Management

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Author :
Publisher : Food & Agriculture Organization of the UN (FAO)
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Agricultural and Food Marketing Management by : I. M. Crawford

Download or read book Agricultural and Food Marketing Management written by I. M. Crawford and published by Food & Agriculture Organization of the UN (FAO). This book was released on 1997 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:

NEW PERSPECTIVES ON COMMERCE & MANAGEMENT VOLUME-1

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Author :
Publisher : Nitya Publications
ISBN 13 : 9391669093
Total Pages : 286 pages
Book Rating : 4.3/5 (916 download)

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Book Synopsis NEW PERSPECTIVES ON COMMERCE & MANAGEMENT VOLUME-1 by : Sruthi. S, Dr.Pragya Singh ,Er. Yogendra Kumar

Download or read book NEW PERSPECTIVES ON COMMERCE & MANAGEMENT VOLUME-1 written by Sruthi. S, Dr.Pragya Singh ,Er. Yogendra Kumar and published by Nitya Publications. This book was released on 2022-01-01 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Gaining Ground

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Publisher : Rowman & Littlefield
ISBN 13 : 0762794380
Total Pages : 341 pages
Book Rating : 4.7/5 (627 download)

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Book Synopsis Gaining Ground by : Forrest Pritchard

Download or read book Gaining Ground written by Forrest Pritchard and published by Rowman & Littlefield. This book was released on 2013-05-21 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: With humor and pathos, Forrest Pritchard recounts his ambitious and often hilarious endeavors to save his family’s seventh-generation farm in the Shenandoah Valley. Through many a trial and error, he not only saves Smith Meadows from insolvency but turns it into a leading light in the sustainable, grass-fed, organic farm-to-market community. There is nothing young Farmer Pritchard won’t try. Whether he’s selling firewood and straw, raising free-range chickens and hogs, or acquiring a flock of Barbados Blackbelly sheep, his learning curve is steep and always entertaining. Pritchard’s world crackles with colorful local characters—farm hands, butchers, market managers, customers, fellow vendors, pet goats, policemen—bringing the story to warm, communal life. His most important ally, however, is his renegade father, who initially questions his son's career choice and eschews organic foods for the generic kinds that wreak havoc on his health. Soon after his father’s death, the farm becomes a recognized success and Pritchard must make a vital decision: to continue serving the local community or answer the exploding demand for his wares with lucrative Internet sales and shipping deals. More than a charming story of honest food cultivation and farmers’ markets, Gaining Ground tugs on the heartstrings, reconnecting us to the land and the many lives that feed us.

Bibliography of Agriculture

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Author :
Publisher :
ISBN 13 :
Total Pages : 1214 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis Bibliography of Agriculture by :

Download or read book Bibliography of Agriculture written by and published by . This book was released on 1995 with total page 1214 pages. Available in PDF, EPUB and Kindle. Book excerpt:

An Ecological and Historical Perspective on Agricultural Development in Southeast Asia

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Author :
Publisher : World Bank Publications
ISBN 13 :
Total Pages : 42 pages
Book Rating : 4./5 ( download)

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Book Synopsis An Ecological and Historical Perspective on Agricultural Development in Southeast Asia by : Y?jir? Hayami

Download or read book An Ecological and Historical Perspective on Agricultural Development in Southeast Asia written by Y?jir? Hayami and published by World Bank Publications. This book was released on 2000 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: How location, natural resources, and different policies toward the elite's preemption of unused land shaped the historical development of different agrarian structures across Southeast Asia, conditioning agricultural growth performance until today.

Macromarketing: A Canadian Perspective

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Publisher : Marketing Classics Press
ISBN 13 : 1613112238
Total Pages : 327 pages
Book Rating : 4.6/5 (131 download)

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Book Synopsis Macromarketing: A Canadian Perspective by : Donald N. Thompson

Download or read book Macromarketing: A Canadian Perspective written by Donald N. Thompson and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Contemporary Views on Marketing Practices, Chapter 9

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Author :
Publisher : Marketing Classics Press
ISBN 13 : 1613110731
Total Pages : 18 pages
Book Rating : 4.6/5 (131 download)

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Book Synopsis Contemporary Views on Marketing Practices, Chapter 9 by : Milind Lele

Download or read book Contemporary Views on Marketing Practices, Chapter 9 written by Milind Lele and published by Marketing Classics Press. This book was released on 2011-05-15 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Foundations of Marketing Theory

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Author :
Publisher : M.E. Sharpe
ISBN 13 : 9780765609304
Total Pages : 352 pages
Book Rating : 4.6/5 (93 download)

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Book Synopsis Foundations of Marketing Theory by : Shelby D. Hunt

Download or read book Foundations of Marketing Theory written by Shelby D. Hunt and published by M.E. Sharpe. This book was released on 2002 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shelby Hunt's revision of "Foundations of Marketing Theory" continues the tradition of the previous three by providing a clear framework for advancing marketing thought and research.

Farming While Black

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Author :
Publisher : Chelsea Green Publishing
ISBN 13 : 1603587616
Total Pages : 369 pages
Book Rating : 4.6/5 (35 download)

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Book Synopsis Farming While Black by : Leah Penniman

Download or read book Farming While Black written by Leah Penniman and published by Chelsea Green Publishing. This book was released on 2018 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Farming While Black is the first comprehensive "how to" guide for aspiring African-heritage growers to reclaim their dignity as agriculturists and for all farmers to understand the distinct, technical contributions of African-heritage people to sustainable agriculture. At Soul Fire Farm, author Leah Penniman co-created the Black and Latino Farmers Immersion (BLFI) program as a container for new farmers to share growing skills in a culturally relevant and supportive environment led by people of color. Farming While Black organizes and expands upon the curriculum of the BLFI to provide readers with a concise guide to all aspects of small-scale farming, from business planning to preserving the harvest. Throughout the chapters Penniman uplifts the wisdom of the African diasporic farmers and activists whose work informs the techniques described--from whole farm planning, soil fertility, seed selection, and agroecology, to using whole foods in culturally appropriate recipes, sharing stories of ancestors, and tools for healing from the trauma associated with slavery and economic exploitation on the land. Woven throughout the book is the story of Soul Fire Farm, a national leader in the food justice movement.--AMAZON.

Books in Print Supplement

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Author :
Publisher :
ISBN 13 :
Total Pages : 2576 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Books in Print Supplement by :

Download or read book Books in Print Supplement written by and published by . This book was released on 2002 with total page 2576 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Agricultural Notebook

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118307542
Total Pages : 760 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis The Agricultural Notebook by : Richard J. Soffe

Download or read book The Agricultural Notebook written by Richard J. Soffe and published by John Wiley & Sons. This book was released on 2011-12-02 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Twentieth Edition takes The Agricultural Notebook into its third century; it has been thoroughly revised and updated to reflect the considerable changes in agricultural and rural practices and policies which have taken place since publication of the previous edition. The book is divided into four parts: Crops, Management, Animal Production, and Farm Equipment. New sections added to this edition include: 1) A Marketing Perspective on Diversification, 2) Organic Farming, and 3) Farming and Wildlife. Since the first edition was compiled by Primrose McConnell in 1883, The Agricultural Notebook has become established as the standard work of reference for all those in the farming industry. With each edition it has evolved and changed in such a way as to provide agricultural scientists, students of agriculture and related subjects, farmers, farm managers and land agents with an abundance of current information on all aspects of the business of farming. Many comments received from lecturers and students who have used previous editions of the book have been taken into account in producing the twentieth edition. The thirty contributing authors have fully updated chapters, a new clearer layout has been adopted and much new information is included in easy-to-use tables and figures. The Agricultural Notebook is an essential purchase for all students of agriculture, countryside, and rural studies. Professionals such as farmers, land agents, agricultural scientists, advisers, suppliers to the agriculture industry and all those with a connection and interest in the agricultural community will find a huge wealth of information within the book’s covers. All libraries within universities, colleges and research establishments where agricultural and rural sciences are studied and taught should have multiple copies of this important new edition on their shelves.

Restoration Agriculture

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Author :
Publisher : Acres U.S.A., Incorporated
ISBN 13 : 9781601730350
Total Pages : 0 pages
Book Rating : 4.7/5 (33 download)

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Book Synopsis Restoration Agriculture by : Mark Shepard

Download or read book Restoration Agriculture written by Mark Shepard and published by Acres U.S.A., Incorporated. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Around the globe most people get their calories from "annual" agriculture - plants that grow fast for one season, produce lots of seeds, then die. Every single human society that has relied on annual crops for staple foods has collapsed. Restoration Agriculture explains how we can have all of the benefits of natural, perennial ecosystems and create agricultural systems that imitate nature in form and function while still providing for our food, building, fuel and many other needs - in your own backyard, farm or ranch. This book, based on real-world practices, presents an alternative to the agriculture system of eradication and offers exciting hope for our future.

International Marketing: An Asia-Pacific Perspective

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Author :
Publisher : Pearson Higher Education AU
ISBN 13 : 1442561254
Total Pages : 747 pages
Book Rating : 4.4/5 (425 download)

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Book Synopsis International Marketing: An Asia-Pacific Perspective by : Richard Fletcher

Download or read book International Marketing: An Asia-Pacific Perspective written by Richard Fletcher and published by Pearson Higher Education AU. This book was released on 2013-08-28 with total page 747 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Marketing, 6e is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia–Pacific region, the European Union, and beyond. It presents a wide range of contemporary issues faced by subsidiaries of multinational enterprises (MNEs) as well as small and medium scale enterprises (SMEs), mainly exporters, which make up the vast bulk of firms involved in international business in the Australasian region. International Marketing, 6e clearly demonstrates the links between the different stages of international marketing, connecting analysis with planning, planning with strategy and strategy with implementation. Key concepts are brought to life with comprehensively updated statistics, recent illustrations, and a variety of real-world examples and case studies.

The Great Depression

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Publisher : Crown
ISBN 13 : 0812923278
Total Pages : 449 pages
Book Rating : 4.8/5 (129 download)

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Book Synopsis The Great Depression by : Robert S. McElvaine

Download or read book The Great Depression written by Robert S. McElvaine and published by Crown. This book was released on 1993-12-06 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the classic studies of the Great Depression, featuring a new introduction by the author with insights into the economic crises of 1929 and today. In the twenty-five years since its publication, critics and scholars have praised historian Robert McElvaine’s sweeping and authoritative history of the Great Depression as one of the best and most readable studies of the era. Combining clear-eyed insight into the machinations of politicians and economists who struggled to revive the battered economy, personal stories from the average people who were hardest hit by an economic crisis beyond their control, and an evocative depiction of the popular culture of the decade, McElvaine paints an epic picture of an America brought to its knees—but also brought together by people’s widely shared plight. In a new introduction, McElvaine draws striking parallels between the roots of the Great Depression and the economic meltdown that followed in the wake of the credit crisis of 2008. He also examines the resurgence of anti-regulation free market ideology, beginning in the Reagan era, and argues that some economists and politicians revised history and ignored the lessons of the Depression era.