Perspectives in Marketing, Innovation and Strategy

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1000961265
Total Pages : 277 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Perspectives in Marketing, Innovation and Strategy by : Philip Kotler

Download or read book Perspectives in Marketing, Innovation and Strategy written by Philip Kotler and published by Taylor & Francis. This book was released on 2023-09-29 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides guidelines for the pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries. Practical and actionable guidance is key to achieving high standards of strategic marketing across different organizations. This book offers a comprehensive overview of the application of diverse tools and strategic practices in the finance, e- commerce, fashion, entertainment and tourism industries, among others. It provides deep insights into consumer behaviour through extensive research and analysis in different sectors of business, especially during the COVID- 19 pandemic, as well as industry perspectives on shifts in consumption practices. It assesses buying behaviour and trends, demographic classifications, operational practices and the integration of technology in marketing and strategy. Part of the Contemporary Management Practices series, this book will be useful to practicing managers, researchers and students who are interested in marketing, business studies, management studies, innovation and business strategy and communications.

Innovation in Marketing

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Author :
Publisher :
ISBN 13 :
Total Pages : 204 pages
Book Rating : 4.:/5 (253 download)

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Book Synopsis Innovation in Marketing by : Theodore Levitt

Download or read book Innovation in Marketing written by Theodore Levitt and published by . This book was released on 1968 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Innovations in Services Marketing and Management: Strategies for Emerging Economies

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Author :
Publisher : IGI Global
ISBN 13 : 1466646721
Total Pages : 410 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Innovations in Services Marketing and Management: Strategies for Emerging Economies by : Goyal, Anita

Download or read book Innovations in Services Marketing and Management: Strategies for Emerging Economies written by Goyal, Anita and published by IGI Global. This book was released on 2013-10-31 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses. Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactical perspectives in both large and small enterprises. The chapters in this book explore case studies, contemporary research, and theoretical frameworks in effective business management, providing students, academicians, researchers, and managers with the resources and insight necessary to identify key trends in emerging economies and build the next generation of innovative services.

The 24-Hour Customer

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Publisher : Harper Collins
ISBN 13 : 0062002791
Total Pages : 246 pages
Book Rating : 4.0/5 (62 download)

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Book Synopsis The 24-Hour Customer by : Adrian C. Ott

Download or read book The 24-Hour Customer written by Adrian C. Ott and published by Harper Collins. This book was released on 2010-08-10 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The 24-Hour Customer, Adrian C. Ott—the CEO and founder of a top Silicon Valley–based consulting firm—challenges businesses to re-conceive their approaches to time and technology in order to win an unprecedented share of their customers’ attention and loyalty. Filled with powerful and provocative ideas, The 24-Hour Customer is an indispensible handbook for any company competing for business in today’s around-the-clock economy.

Marketing

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Author :
Publisher : Taylor & Francis
ISBN 13 : 9780415213981
Total Pages : 752 pages
Book Rating : 4.2/5 (139 download)

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Book Synopsis Marketing by : Michael John Baker

Download or read book Marketing written by Michael John Baker and published by Taylor & Francis. This book was released on 2001 with total page 752 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Adoption of Innovation

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Publisher : Springer
ISBN 13 : 3319145231
Total Pages : 230 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Adoption of Innovation by : Alexander Brem

Download or read book Adoption of Innovation written by Alexander Brem and published by Springer. This book was released on 2015-04-10 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations. If ideas need to reach the marketplace, then marketing strategies, concepts and tools - such as the continuous development of new product and services - become vital for their success. On the other hand, marketing management is influenced by innovation as illustrated by the way social media and Internet have revolutionized the traditional marketing-mix. Such linkages between innovation and marketing research need to be much stronger as companies have to convince internal and external stakeholders to achieve successful innovation strategies. State-of-the-art research output from different perspectives would suit the needs of a researcher as well as the company CEO alike.

Perspectives on Strategic Marketing Management

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Author :
Publisher : Allyn & Bacon
ISBN 13 :
Total Pages : 528 pages
Book Rating : 4.X/5 (1 download)

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Book Synopsis Perspectives on Strategic Marketing Management by : Roger A. Kerin

Download or read book Perspectives on Strategic Marketing Management written by Roger A. Kerin and published by Allyn & Bacon. This book was released on 1983 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work is a compilation of articles geared towards updating marketers and students on the structure and process of strategic marketing. Other areas covered include: investment strategy, management strategy and assessment and implementation.

Cultural Perspectives in a Global Marketplace

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Publisher : Springer
ISBN 13 : 3319186965
Total Pages : 160 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Cultural Perspectives in a Global Marketplace by : Dheeraj Sharma

Download or read book Cultural Perspectives in a Global Marketplace written by Dheeraj Sharma and published by Springer. This book was released on 2015-05-29 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2010 Cultural Perspectives in Marketing Conference held in Lille, France with the theme Cultural Perspectives in a Global Marketplace. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Business Models for Strategic Innovation

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Author :
Publisher : Routledge
ISBN 13 : 1351257900
Total Pages : 203 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Business Models for Strategic Innovation by : S.M. Riad Shams

Download or read book Business Models for Strategic Innovation written by S.M. Riad Shams and published by Routledge. This book was released on 2018-05-15 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book extends our understanding of how different cross- functional business and management disciplines, such as innovation and entrepreneurship, strategic management, marketing and HRM, individually and collectively underpin innovation in business management. Business Models for Strategic Innovation develops insights from cross-disciplinary business knowledge streams and their cutting edge discipline-specific practical implications to create a cross- functional business innovation management model. Novel cross- disciplinary knowledge plays an imperative role in business innovation and we know that innovative management processes have significant implications for effective cross- functional management. In this context, each chapter of the book presents fresh insights on diverse business knowledge- streams as well as their applied implications on cross- functional business innovation management. Finally, centred on these cross- disciplinary business theories and their cutting edge implications, the last chapter of this book proposes a model of strategic cross- functional business innovation management process. This academically rigorous work uses innovative theoretical propositions and state- of- the- art empirical analysis in order to enable cross- functional management teams to support organisation- wide business innovation processes.

Marketing Strategy

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Author :
Publisher : Houghton Mifflin
ISBN 13 :
Total Pages : 494 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Marketing Strategy by : Vernon R. Stauble

Download or read book Marketing Strategy written by Vernon R. Stauble and published by Houghton Mifflin. This book was released on 2000 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text introduces strategic applications, global strategy, and emerging perspectives in an approach that captures the challenges of marketing strategy. It is designed to help students integrate the 4 Ps of marketing in a broader framework with strategic application in addressing global strategy. It features cases from varied industries, and further highlights a cross-section of organization and consumer goods organizations.

Critical Perspectives on Innovation Management

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Author :
Publisher : Routledge
ISBN 13 : 9781003203841
Total Pages : 176 pages
Book Rating : 4.2/5 (38 download)

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Book Synopsis Critical Perspectives on Innovation Management by : Patryk Dziurski

Download or read book Critical Perspectives on Innovation Management written by Patryk Dziurski and published by Routledge. This book was released on 2021-11-29 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Most firms perceive innovation as the best way to grow. However, how it can best be manged is still uncleared. While the number of publications on innovation has skyrocketed over the past two decades, it is still increasingly difficult to gain an overview of its most critical aspects. It has been even more challenging that much has been written about the possible benefits of innovation, but there is still lack of understanding of its downsides at the innovative firm level. This can lead to detrimental effects, such as a lower commitment to innovation, a lack of the effective innovation strategy, inappropriate organizational design that does not enhance innovation, and either a too cautious or too risky approach to innovation. Thus, the book aims to explore the concept of innovation management as well as to identify the bright and dark sides of innovation in innovative firms. A better understanding of the positive and negative effects of product and process innovation expands the knowledge base on innovation management and allows managers to manage innovation in a more efficient and effective manner. This book will be valuable to researchers, academics, managers, and advanced students in the fields of management studies, strategy, and organizational studies"--

Strategies and Communications for Innovations

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Publisher : Springer Science & Business Media
ISBN 13 : 3642172237
Total Pages : 420 pages
Book Rating : 4.6/5 (421 download)

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Book Synopsis Strategies and Communications for Innovations by : Michael Hülsmann

Download or read book Strategies and Communications for Innovations written by Michael Hülsmann and published by Springer Science & Business Media. This book was released on 2011-02-17 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovative capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Moreover, communication of innovation is one essential impact factor of innovation success due to successful launches of innovations into markets, establishment of stakeholder relationships, and strengthened corporate reputation in the long-run. Consequently, the portfolio of communication activities for innovations has to be mastered by a company or collaborative network equal to the innovation portfolio. Thus, management of innovation and innovation communication on a strategic level play an important role in business nowadays. This new book concentrates on new approaches and methods for strategies and communications for innovations. As one part of the book, integrated perspectives on strategy and communication for innovation intend to bridge the gap between innovation management and communication management. This new book shall contribute to management science and answer current question in business. It provides cutting-edge information and offers a knowledge source for researchers, students, and business representatives who design, implement and manage innovation and innovation communication / marketing of innovation.

The Definitive Guide to Strategic Content Marketing

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749482230
Total Pages : 289 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The Definitive Guide to Strategic Content Marketing by : Lazar Dzamic

Download or read book The Definitive Guide to Strategic Content Marketing written by Lazar Dzamic and published by Kogan Page Publishers. This book was released on 2018-07-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand content marketing best practice from a new perspective with exclusive insight and contributions from leading academics, experts, global thought leaders and influencers in the industry on key topics, to create a truly unique resource - including a foreword by Tom Goodwin and bonus online chapters. Marketers everywhere are talking about content, but not everyone is saying the same thing. Some professionals love content and believe it has revolutionized the practice of marketing. To others, it is mere hype: a new name for what marketers have always done. The Definitive Guide to Strategic Content Marketing brings together all these diverse perspectives, structuring them around useful key topics that provide insight into the multi-faceted nature of content marketing, weaving together different voices to present a balanced view of the subject. Grouping the discussion around relevant subjects such as content monetization, native advertising, visuals vs video, and the challenge of measuring results, this book allows readers to cherry-pick the most useful aspects of each discussion according to their interests and apply it to their own marketing initiatives. With a foreword written by Tom Goodwin (author of Digital Darwinism and EVP, Head of Innovation at Zenith USA) and containing contributions from brands such as GE, General Motors, HSBC, Football Association, Diageo and Pernod Ricard, plus agencies including Oglivy Group UK, Havas, Zenith, Vizeum, Accenture, this book is a truly unique resource. Insight and contributions from A-list industry professionals and influencers, include: Tim Lindsay, Bob Garfield, Bob Hoffman, Faris Yakob, Thomas Kolster, Rebecca Lieb, Tia Castagno, Scott Donaton, Rober Rose, David Berkowitz, Professors Mara Einstein, Mark Ritson and Douglas Rushkoff.

Making a Difference Through Marketing

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Publisher : Springer
ISBN 13 : 9811004641
Total Pages : 280 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Making a Difference Through Marketing by : Carolin Plewa

Download or read book Making a Difference Through Marketing written by Carolin Plewa and published by Springer. This book was released on 2016-05-04 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership. It provides readers with a comprehensive, contemporary perspective on marketing practice with an emphasis on the role of marketing in making a difference. Organisations are interwoven with the society in which they operate and are thus commonly expected to shoulder some responsibility in advancing that society. While there has been significant academic and practitioner focus on corporate social responsibility (CSR), research is often limited to the organisational benefits and implementation of CSR initiatives, this book presents a broader perspective. It highlights a variety of players and approaches that are making a difference to their various stakeholder groups, specifically in the areas of sponsorship, consumer behaviour, education, health and innovation.

Innovation Management

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Publisher : Edward Elgar Publishing
ISBN 13 : 1789909813
Total Pages : 224 pages
Book Rating : 4.7/5 (899 download)

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Book Synopsis Innovation Management by : Vida Škudienė

Download or read book Innovation Management written by Vida Škudienė and published by Edward Elgar Publishing. This book was released on 2020-02-28 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering a conceptual framework that integrates strategy, product, process and human resource research, this timely book interrogates these four critical and interrelated areas of innovation management. Chapters examine new insights into the latest trends in the field, providing a holistic view into key management strategies that benefit both up-and-coming and established businesses.

Strategy and Communication for Innovation

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 3642414796
Total Pages : 462 pages
Book Rating : 4.6/5 (424 download)

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Book Synopsis Strategy and Communication for Innovation by : Nicole Pfeffermann

Download or read book Strategy and Communication for Innovation written by Nicole Pfeffermann and published by Springer Science & Business Media. This book was released on 2014-01-09 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovation capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Communication has become a critical factor underpinning successful innovation. As a new communication field, innovation communication facilitates the successful launches of new products and services, the establishment of stakeholder relationships, and the strengthening of corporate reputation in the long-run. Consequently, firms today need to develop a strong portfolio of communication tools as an integral part of their strategic innovation management activities. This new edition mainly concentrates on emerging approaches and methods for integrating communication as part of strategic innovation management. A key theme is the provision of an integrated perspective to bridge the gap between innovation management and communication management at both strategic and operational levels. This book makes an important contribution to this evolving academic domain by providing multiple perspectives on the latest research on innovation communication and strategic open innovation. It also provides guidance for managers seeking to understand the diverse ways by which they can leverage communication to support successful innovation.

Marketing Innovation in High-technology Markets

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Author :
Publisher :
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4.:/5 (551 download)

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Book Synopsis Marketing Innovation in High-technology Markets by : Satyanarayan Sundararaman

Download or read book Marketing Innovation in High-technology Markets written by Satyanarayan Sundararaman and published by . This book was released on 2008 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: