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Author : Roger A. Kerin
Publisher :
ISBN 13 : 9780205067237
Total Pages : 62 pages
Book Rating : 4.0/5 (672 download)
Download or read book Perspectives on Strategic Marketing Management written by Roger A. Kerin and published by . This book was released on 1980-01-01 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Roger A. Kerin
Publisher : Allyn & Bacon
ISBN 13 :
Total Pages : 528 pages
Book Rating : 4.X/5 (1 download)
Download or read book Perspectives on Strategic Marketing Management written by Roger A. Kerin and published by Allyn & Bacon. This book was released on 1983 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work is a compilation of articles geared towards updating marketers and students on the structure and process of strategic marketing. Other areas covered include: investment strategy, management strategy and assessment and implementation.
Author : Cram101 Textbook Reviews
Publisher : Cram101
ISBN 13 : 9781428807006
Total Pages : 260 pages
Book Rating : 4.8/5 (7 download)
Download or read book Studyguide for Strategic Market Management by Aaker written by Cram101 Textbook Reviews and published by Cram101. This book was released on 2006-10 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780471484264 .
Author : Luca M. Visconti
Publisher :
ISBN 13 : 9781138561410
Total Pages : 568 pages
Book Rating : 4.5/5 (614 download)
Download or read book Marketing Management written by Luca M. Visconti and published by . This book was released on 2020 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, socio-cultural and political factors impinging upon consumer cultures and their effects on market outcomes. This fully updated and restructured new edition provides two new introductory chapters on culture and marketing practice and improved pedagogy, to give a deeper understanding of how culture pervades consumption and marketing phenomena; the way market meanings are made, circulated, and negotiated; and the environmental, ethical, experiential, social and symbolic implications of consumption and marketing. The authors highlight the benefits that managers can reap from applying interpretive cultural approaches across the realm of strategic marketing activities including: market segmentation, product and brand positioning, market research, pricing, product development, advertising, and retail distribution. Global contributions are grounded in the authors' primary research with a range of companies including Cadbury's Flake, Dior, Dove, General Motors, HOM, Hummer, Kjaer Group, Le Bon Coin, Mama Shelter, Mecca Cola, Prada, SignBank, and the Twilight community. This edited volume, which compiles the work of 58 scholars from 14 countries, delivers a truly innovative, multinationally focused marketing management textbook. Marketing Management: A Cultural Perspective is a timely and relevant learning resource for marketing students, lecturers, and managers across the world.
Author : Camilleri, Mark Anthony
Publisher : IGI Global
ISBN 13 : 1522558365
Total Pages : 411 pages
Book Rating : 4.5/5 (225 download)
Download or read book Strategic Perspectives in Destination Marketing written by Camilleri, Mark Anthony and published by IGI Global. This book was released on 2018-08-17 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Strategic Perspectives in Destination Marketing is a collection of innovative research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. This book provides students and practitioners with a good understanding of the tourism marketing environment, destination branding, pricing of tourism products, tourism distribution channels, e-tourism, as well as on sustainable and responsible tourism practices, among other topics. It explores the socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions. This book is ideally designed for managers, travel agents, tourism professionals, executives, marketing agencies, academicians, researchers, and graduate-level students seeking current research on the applications of branding strategies in the tourism sector.
Author : Michael John Baker
Publisher : Taylor & Francis
ISBN 13 : 9780415249881
Total Pages : 730 pages
Book Rating : 4.2/5 (498 download)
Download or read book Marketing written by Michael John Baker and published by Taylor & Francis. This book was released on 2001 with total page 730 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David A. Aaker
Publisher : John Wiley & Sons
ISBN 13 : 0470689757
Total Pages : 369 pages
Book Rating : 4.4/5 (76 download)
Download or read book Strategic Market Management written by David A. Aaker and published by John Wiley & Sons. This book was released on 2010 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Suitable for all business students studying strategy and marketing courses in the UK and in Europe, this text also looks at important issues such as the financial aspects of marketing.
Author : Hans Kasper
Publisher : Wiley Global Education
ISBN 13 : 0470091177
Total Pages : 572 pages
Book Rating : 4.4/5 (7 download)
Download or read book Services Marketing Management written by Hans Kasper and published by Wiley Global Education. This book was released on 2014-09-23 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been thoroughly revised and restructured to provide the students with an overview of services marketing from this clear strategic orientation. It includes: A linking of five core guiding principles: market orientation, assets and capabilities, characteristics of services, internationalization and the value concept New coverage of electronic services Many 'Service Practice' boxes, featuring examples from all of the world End of chapter review questions and practical assignments Full length cases at the end of the book with accompanying exercises "This is a welcome second edition, firmly establishing it as a leading international text on strategic services marketing. Though completely revised, it retains the unique focus of the original on care for the individual and the understanding, creation and delivery of value to customers, with the authors bringing their topic vividly to life through numerous international examples. Clearly written and logically structured, it will be an invaluable resource for services marketing and management courses at all levels." —Professor Graham Hooley, Aston Business School "An up-to-date, comprehensive and truly global treatment of services marketing management with new insights for every reader." —Leonard L. Berry, Distinguished Professor of Marketing, Mays Business School and author of Discovering the Soul of Service "This book is a very valuable addition to the services marketing literature. Its logical structure and clarity of expression will make it extremely appealing to students and lecturers." —Steve Oakes, University of Liverpool "This is a must for students, teachers and practitioners in services marketing." —Kjell Grønhaug, Norwegian School of Economics and Business Administration "This is an academically rigorous text with a strong European focus – excellent." —Jill Brown, Portsmouth Business School "Services Marketing Management: a comprehensive and completely up-to-date book based on an excellent combination of modern theory and actual practice." —Peter Leeflang, Frank M. Bass Professor of Marketing, University of Groningen and Professor at Johann Wolfgang Goethe University at Frankfurt am Main "This excellent textbook has got what it strongly deserved: a second edition. I particularly appreciate: the consequent focus on market and customer orientation the integration of business-to-business services the overarching HRM perspective and the refined didactic approach not self-evident in other service management textbooks What a service for the reader!" —Bernd Günter, Heinrich-Heine Universität, Düsseldorf
Author : Brian Toyne
Publisher : Allyn & Bacon
ISBN 13 :
Total Pages : 776 pages
Book Rating : 4.:/5 (318 download)
Download or read book Global Marketing Management written by Brian Toyne and published by Allyn & Bacon. This book was released on 1989 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Luca M. Visconti
Publisher : Routledge
ISBN 13 : 1136597719
Total Pages : 1015 pages
Book Rating : 4.1/5 (365 download)
Download or read book Marketing Management written by Luca M. Visconti and published by Routledge. This book was released on 2013-03-01 with total page 1015 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, socio-cultural and political factors and their effects on market outcomes. It builds understanding of the cultural symbols, world views, and practices at the heart of organizations and consumer collectives to better comprehend their relationships in markets. This book highlights the benefits that managers can reap from applying interpretive cultural approaches across the realm of strategic marketing activities including: market segmentation, product and brand positioning, market research, pricing, product development, advertising, and retail distribution, among others. With global contributions grounded in the authors’ primary research with companies such as General Motors, Camper, Prada, Mama Shelter, Kjaer Group, Hom, and the Twilight Community, this edited volume delivers a truly innovative marketing textbook. Marketing Management: A Cultural Perspective brings a timely and relevant learning resource to marketing students, lecturers, and managers across the world.
Author : Alan Zimmerman
Publisher : Routledge
ISBN 13 : 1317190076
Total Pages : 713 pages
Book Rating : 4.3/5 (171 download)
Download or read book Business to Business Marketing Management written by Alan Zimmerman and published by Routledge. This book was released on 2017-09-25 with total page 713 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business to business markets are considerably more challenging than consumer markets and as such demand a more specific skillset from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average consumer. Given that the products themselves may be highly complex, this often requires a sophisticated buyer to understand them. Increasingly, B2B relationships are conducted within a global context. However all textbooks are region-specific despite this growing move towards global business relationships – except this one. This textbook takes a global viewpoint, with the help of an international author team and cases from across the globe. Other unique features of this insightful study include: placement of B2B in a strategic marketing setting; full discussion of strategy in a global setting including hypercompetition; full chapter on ethics and CSR early in the text; and detailed review of global B2B services marketing, trade shows, and market research. This new edition has been fully revised and updated with a full set of brand new case studies and features expanded sections on digital issues, CRM, and social media as well as personal selling. More selective, shorter, and easier to read than other B2B textbooks, this is ideal for introduction to B2B and shorter courses. Yet, it is comprehensive enough to cover all the aspects of B2B marketing any marketer needs, be they students or practitioners looking to improve their knowledge.
Author : Sood, Tulika
Publisher : IGI Global
ISBN 13 : 1522524762
Total Pages : 393 pages
Book Rating : 4.5/5 (225 download)
Download or read book Strategic Marketing Management and Tactics in the Service Industry written by Sood, Tulika and published by IGI Global. This book was released on 2017-03-20 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication that features the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers.
Author : Mark E. Parry
Publisher : McGraw Hill Professional
ISBN 13 : 9780071450935
Total Pages : 292 pages
Book Rating : 4.4/5 (59 download)
Download or read book Strategic Marketing Management written by Mark E. Parry and published by McGraw Hill Professional. This book was released on 2005 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Darden School professor Mark Parry describes the key principles that should guide practising managers as they define the meaning of new brands and manage those brands over time. Using cases and examples, he helps managers decide which options to follow when deciding how to approach branding and positioning.
Author : Alan Zimmerman
Publisher : Routledge
ISBN 13 : 1317190084
Total Pages : 453 pages
Book Rating : 4.3/5 (171 download)
Download or read book Business to Business Marketing Management written by Alan Zimmerman and published by Routledge. This book was released on 2017-09-25 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business to business markets are considerably more challenging than consumer markets and as such demand a more specific skillset from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average consumer. Given that the products themselves may be highly complex, this often requires a sophisticated buyer to understand them. Increasingly, B2B relationships are conducted within a global context. However all textbooks are region-specific despite this growing move towards global business relationships – except this one. This textbook takes a global viewpoint, with the help of an international author team and cases from across the globe. Other unique features of this insightful study include: placement of B2B in a strategic marketing setting; full discussion of strategy in a global setting including hypercompetition; full chapter on ethics and CSR early in the text; and detailed review of global B2B services marketing, trade shows, and market research. This new edition has been fully revised and updated with a full set of brand new case studies and features expanded sections on digital issues, CRM, and social media as well as personal selling. More selective, shorter, and easier to read than other B2B textbooks, this is ideal for introduction to B2B and shorter courses. Yet, it is comprehensive enough to cover all the aspects of B2B marketing any marketer needs, be they students or practitioners looking to improve their knowledge.
Author : Graeme Drummond
Publisher : Routledge
ISBN 13 : 1136362371
Total Pages : 322 pages
Book Rating : 4.1/5 (363 download)
Download or read book Strategic Marketing: Planning and Control written by Graeme Drummond and published by Routledge. This book was released on 2007-06-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of a market-led orientation and a resource/asset-based approach to internal analysis and planning. The text provides a synthesis of key strategic marketing concepts in a concise and comprehensive way, and is tightly written to accommodate the reading time pressures on students. The material is highly exam focused and has been class tested and refined. Completely revised and updated, the second edition of Strategic Marketing: planning and control includes chapters on 'competitive intelligence', 'strategy formulation' and 'strategic implementation'. The final chapter, featuring mini case studies, has been thoroughly revised with new and up to date case material.
Author : Alan Zimmerman
Publisher : Routledge
ISBN 13 : 1135079676
Total Pages : 727 pages
Book Rating : 4.1/5 (35 download)
Download or read book Business to Business Marketing Management written by Alan Zimmerman and published by Routledge. This book was released on 2013-04-12 with total page 727 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business to business markets are considerably more challenging than consumer markets and demand specific skills from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average consumer. The products themselves may be highly complex, often requiring a sophisticated buyer to understand them. Increasingly, B2B relationships are conducted in a global context. However all textbooks are region-specific—except this one. This textbook takes a global viewpoint, with an international author team and cases from across the globe. Other unique features of this excellent textbook include: placement of B2B in a strategic marketing setting; full discussion of strategy in a global setting including hypercompetition; full chapter on ethics early in the text; detailed review of global B2B services marketing, trade shows and market research; This new edition has been completely rewritten, and features expanded sections on globalisation and purchasing, plus brand new sections on social media marketing and intellectual property. More selective, shorter, and easier to read than other B2B textbooks, this is ideal for introduction to B2B and shorter courses. At the same time, it's comprehensive enough to cover all the aspects of B2B marketing any marketer needs, be they students or practitioners looking to improve their knowledge.
Author : Alexander Chernev
Publisher : Cerebellum Press
ISBN 13 :
Total Pages : 639 pages
Book Rating : 4./5 ( download)
Download or read book Strategic Marketing Management - The Framework, 10th Edition written by Alexander Chernev and published by Cerebellum Press. This book was released on 2019-01-01 with total page 639 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands.
