Personalmarketing In Kmu Erfolgreich Personal Rekrutieren

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Personalmarketing in KMU. Erfolgreich Personal rekrutieren

Author : Pauline Kaiser
Publisher : GRIN Verlag
ISBN 13 : 3346523101
Total Pages : 31 pages
Book Rating : 4.3/5 (465 download)

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Book Synopsis Personalmarketing in KMU. Erfolgreich Personal rekrutieren by : Pauline Kaiser

Download or read book Personalmarketing in KMU. Erfolgreich Personal rekrutieren written by Pauline Kaiser and published by GRIN Verlag. This book was released on 2021-10-26 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studienarbeit aus dem Jahr 2021 im Fachbereich Führung und Personal - Recruiting, Note: 1,7, Fachhochschule Stralsund, Sprache: Deutsch, Abstract: Diese Arbeit beschäftigt sich mit der Frage, wie Unternehmen erfolgreich durch Personalmarketing auf sich aufmerksam machen können? Dabei soll der Fokus auf kleinen und mittleren Unternehmen sowie dem externen Personalmarketing liegen. In Zeiten des demografischen Wandels sowie des Fachkräftemangels und der voranschreitenden Digitalisierung wird der Wettbewerb um die besten Mitarbeiter immer weiter verstärkt. Aufgabe des Personalmanagements und des damit verbundenen Personalmarketings ist es effektiv, aus der breiten Masse an Unternehmen hervorzustechen und qualifiziertes Personal einzustellen. Doch gerade für kleine und mittlere Unternehmen (KMU) kann dies problematisch sein, da sie oft nur ein kleines Team im Personalmanagement haben und Mitarbeiter eher aus dem regionalen Umfeld stammen. Somit sind Kapazitäten und Zielgruppen auf den ersten Blick begrenzt.

Employer Branding für KMU

Author : Wolfgang Immerschitt
Publisher : Springer-Verlag
ISBN 13 : 3658231335
Total Pages : 284 pages
Book Rating : 4.6/5 (582 download)

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Book Synopsis Employer Branding für KMU by : Wolfgang Immerschitt

Download or read book Employer Branding für KMU written by Wolfgang Immerschitt and published by Springer-Verlag. This book was released on 2018-12-13 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eine attraktive Arbeitgebermarke ist in Zeiten des Fachkräftemangels das A und O im Personalmarketing. Gerade für kleine und mittelständische Unternehmen im internationalen Konkurrenzumfeld stellt die Rekrutierung und Bindung geeigneter Mitarbeiter eine besondere Herausforderung dar. Dieses Buch zeigt strukturiert auf, wie KMU erfolgreiche Arbeitgebermarken schaffen können, und bietet fundierte Grundlagen, zahlreiche Praxisbeispiele und 22 anschauliche Unternehmensfallstudien. Die 2. Auflage wurde umfassend überarbeitet und um aktuelle Fallbeispiele ergänzt. „Die vorliegende Publikation zeichnet sich dadurch aus, dass nicht nur eine theoretische Fundierung erfolgt, sondern anhand zahlreicher Praxisbeispiele und Fallstudien der Umsetzungsprozess und das Controlling des Employer Branding speziell für den Mittelstand sehr praxisnah dargestellt wird.“ Univ.-Professor Dr. Dr. habil. Wolfgang Becker, Direktor des Europäischen Kompetenzzentrums für Angewandte Mittelstandsforschung, Otto-Friedrich-Universität Bamberg „Wie sich KMU als attraktive Arbeitgeber profilieren, ohne dabei die budgetären Möglichkeiten zu überspannen, zeigt das vorliegende Buch anhand einer Vielzahl von Praxisbeispielen. Es regt nicht nur zum Nachdenken über Rekrutierung und Mitarbeiterbindung an, sondern bietet ganz konkrete Handlungshilfen." Mario Ohoven, Präsident des BVMW – Bundesverband mittelständische Wirtschaft, Unternehmerverband Deutschlands e.V.

Praxisleitfaden erfolgreiche Personalgewinnung für KMU

Author : Stefan Scheller
Publisher : DATEV eG
ISBN 13 : 396276075X
Total Pages : 138 pages
Book Rating : 4.9/5 (627 download)

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Book Synopsis Praxisleitfaden erfolgreiche Personalgewinnung für KMU by : Stefan Scheller

Download or read book Praxisleitfaden erfolgreiche Personalgewinnung für KMU written by Stefan Scheller and published by DATEV eG. This book was released on 2022-04-25 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unternehmen stehen mehr denn je vor der Herausforderung, kosteneffizient passende Mitarbeitende zu finden. Der Fachkräftemangel sorgt für einen stärkeren Fokus der Organisationen auf Recruiting-Prozesse. Gerade in kleineren Unternehmen sowie Kanzleien fehlt häufig das fachliche und methodische Wissen, wie erfolgreiche Mitarbeitergewinnung in Zeiten von virtueller Führung und Social Media aussehen kann. Im „Praxisleitfaden erfolgreiche Personalgewinnung für KMU“ wird aufgezeigt, wie Unternehmen auch mit kleinen Budgets erfolgreich auf dem Markt der Jobsuchenden Sichtbarkeit erhalten und offene Stellen zeitnah besetzen können. Das Buch führt entlang der Prozesskette vom Aufbau einer Arbeitgebermarke über zeitgemäßes Personalmarketing bis hin zu operativ schlagkräftigem Recruiting. Zielgruppe sind Personalverantwortliche in Unternehmen, Kanzlei- / Unternehmensinhaber und -inhaberinnen in KMU, die sich ein Grundwissen im Bereich Personalgewinnung aneignen wollen, das sofort in der Praxis anwendbar ist und keine hohen Recruiting-Budgets erfordert. Bei Detailfragen, auch zu den Einsatzmöglichkeiten der DATEV-Lösungen, unterstützt Sie Ihre Steuerberatungskanzlei.

Ausgewählte Instrumente des Personalmarketing als Chance zur Rekrutierung von Berufseinsteigern in KMU?

Author : Marcel Peters
Publisher : GRIN Verlag
ISBN 13 : 3668914494
Total Pages : 30 pages
Book Rating : 4.6/5 (689 download)

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Book Synopsis Ausgewählte Instrumente des Personalmarketing als Chance zur Rekrutierung von Berufseinsteigern in KMU? by : Marcel Peters

Download or read book Ausgewählte Instrumente des Personalmarketing als Chance zur Rekrutierung von Berufseinsteigern in KMU? written by Marcel Peters and published by GRIN Verlag. This book was released on 2019-04-03 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studienarbeit aus dem Jahr 2019 im Fachbereich Führung und Personal - Recruiting, Note: 1,0, Fachhochschule des Mittelstands, Sprache: Deutsch, Abstract: Früher haben die Bewerber um einen Job gerungen, heute hingegen haben es die Unternehmer schwer, im War for Talents geeignete Berufseinsteiger zu gewinnen. Diese Studienarbeit befasst sich daher mit einem Problem, das besonders in Zeiten des demographischen Wandels und Fachkräftemangels immer bedeutsamer wird: die Rekrutierung von Berufseinsteigern. Insbesondere der Mittelstand bzw. kleine und mittlere Unternehmen weisen im Personalmarketing im Vergleich zu Großunternehmen Defizite auf. Dabei gibt es zahlreiche Instrumente, die sich in gemeinsamer Kombination besonders für die Rekrutierung von Berufseinsteigern eignen. In Verbindung mit Maßnahmen des Employer Branding können sich schließlich auch kleine und mittlere Unternehmen im Wettbewerb messen. Im zweiten Kapitel dieser Ausarbeitung werden daher grundlegende Begriffe dargestellt, die für das Verständnis von Bedeutung sind. So wird zunächst das Personalmarketing und der Begriff der kleinen und mittleren Unternehmen erklärt. Als gesellschaftliche Hauptursachen der Rekrutierungsproblematik werden der demografische Wandel und der Fachkräftemangel betrachtet, die in Kapitel drei beschrieben werden. Das vierte Kapitel geht auf die Instrumente zur Rekrutierung ein, die sich überwiegend auf Berufseinsteiger beziehen. Diese reichen von modernen Methoden des E-Recruitment bis hin zu klassischen Praktika. Da neben den Instrumenten auch das Arbeitgeberimage von Bedeutung ist - Stichwort Wir-Gefühl - betrachtet das fünfte Kapitel die Instrumente aus kritischer Sicht und behandelt das Thema Employer Branding.

KMU Personalmarketing zur Rekrutierung junger Fach- und Führungskräfte

Author : Lisa Mertens
Publisher : GRIN Verlag
ISBN 13 : 3346212157
Total Pages : 25 pages
Book Rating : 4.3/5 (462 download)

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Book Synopsis KMU Personalmarketing zur Rekrutierung junger Fach- und Führungskräfte by : Lisa Mertens

Download or read book KMU Personalmarketing zur Rekrutierung junger Fach- und Führungskräfte written by Lisa Mertens and published by GRIN Verlag. This book was released on 2020-07-23 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fallstudie aus dem Jahr 2019 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, SRH Fernhochschule, Sprache: Deutsch, Abstract: Das gewählte, mittelständische Unternehmen ist ein langjähriges Traditionsunternehmen, welches seit 25 Jahren im Bereich der Stahlverarbeitung und Schweißtechnik tätig ist. Der Lohnfertiger stellt Bauteile für den schweren Stahlbau her, die in die Geschäftsfelder Stahlbrückenbau, Zement- und Mineralindustrie, Maschinenbau, Stahlwasserbau und Stahlturmbau einzuordnen sind. Als spezielle Zusatzdienstleistung wird das Projektmanagement angeboten, welches die Abwicklung von komplexen Großprojekten durch eine eigenständige Planungsabteilung gewährleistet. Diese und andere planende und leitenden Stellen, wie die Überwachung der Qualitätssicherung oder der Auftragssteuerung benötigen hochqualifiziertes Personal mit umfassendem Fachwissen im jeweiligen Bereich. Zum wachsenden Bedarf an Führungskräften wird die Anzahl an benötigten Fachkräften ebenfalls immer höher, da die technischen Fertigungsprozesse aufgrund der Größenordnung weitaus komplexer sind, als es kleinere Serienprodukte aus dem leichten Stahlbau und das Branchen-Know-how andere Techniken und Qualifizierungen benötigen. Zusätzlich zum Rekrutierungsbedarf an Fachkräften stellt auch die Besetzung von Ausbildungsplätzen eine Herausforderung dar. Das Unternehmen ist mit einer Mitarbeiteranzahl von über 400 Personen und seinem langjährigen Bestehen am Markt als ein mittelständisches Unternehmen einzuordnen. Die Bearbeitung der Fallstudie erfolgt im Hinblick des Personalmarketing als Bereich des klassischen Marketings und gliedert sich in einen strategischen Personalmarketingansatz und der operativen Umsetzung der, aus der strategischen Analyse stammenden Handlungsbedarfe. Das über allem stehende Ziel ist die Erhöhung der wahrgenommenen Arbeitgeberattraktivität für Fach- und Führungskräfte in der Region Magdeburg und Umgebung. Ausgehend von dieser Zielfestlegung erfolgt eine Arbeitsmarktsegmentierung, die Auswahl der Zielgruppe sowie die Positionierung des Unternehmens in den Arbeitsmärkten (Simon et. al., 1995, S. 14).

The Role of Fear for Entrepreneurial Venture Creation

Author : Philipp K. Berger
Publisher : Springer
ISBN 13 : 3658090006
Total Pages : 311 pages
Book Rating : 4.6/5 (58 download)

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Book Synopsis The Role of Fear for Entrepreneurial Venture Creation by : Philipp K. Berger

Download or read book The Role of Fear for Entrepreneurial Venture Creation written by Philipp K. Berger and published by Springer. This book was released on 2015-03-10 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on theory and an empirical survey, Philipp K. Berger measures the amount of fear for different groups of entrepreneurs. He draws parallels to Prospect Theory revealing the components of fear and shows, that entrepreneurial fear is a rather rational subconscious evaluation of the situation. Furthermore, he identifies the root causes of this fear – the fear of failure – and the underlying reasons, why potential entrepreneurs think they might fail. A comparison to actual company failure shows, that potential entrepreneurs both over-rate certain potential pitfalls and under-estimate other blind spots. The attributes of the individuals also have an influence on their fear, clustering them into rather fearful and rather fearless entrepreneurs. Based on the generated insights, the book concludes with concrete recommendations to improve the entrepreneurial activity in a country.

Recruiting Employees

Author : Alison E. Barber
Publisher : SAGE
ISBN 13 : 0761909435
Total Pages : 187 pages
Book Rating : 4.7/5 (619 download)

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Book Synopsis Recruiting Employees by : Alison E. Barber

Download or read book Recruiting Employees written by Alison E. Barber and published by SAGE. This book was released on 1998-04-28 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recruiting Employees describes what is currently known and what remains to be learned about the processes by which organizations recruit new members. In this volume, Alison E. Barber delineates three separate stages of recruitment generating applications, maintaining applicant status, and influencing job choice and discusses existing knowledge and important unanswered questions relevant to each of these stages. She also addresses the question of whether and how recruitment influences organizational outcomes. Traditional recruitment topics such as recruitment source effects and reactions to initial interviews are covered in detail. Alternative frameworks and different research, requiring different theoretical frameworks and different research methods, are also proposed. Researchers, scholars, and students interested in studying or contributing to the research literature on recruitment will find this a valuable resource.

Imagination, Creativity, and Responsible Management in the Fourth Industrial Revolution

Author : Fields, Ziska
Publisher : IGI Global
ISBN 13 : 1522591893
Total Pages : 333 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Imagination, Creativity, and Responsible Management in the Fourth Industrial Revolution by : Fields, Ziska

Download or read book Imagination, Creativity, and Responsible Management in the Fourth Industrial Revolution written by Fields, Ziska and published by IGI Global. This book was released on 2019-06-28 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: As we move through the Fourth Industrial Revolution, people are becoming more concerned about the potential benefits and risks of digital technology and its impact. People are worried about the extent, the implementation, and the effect digital transformation will have on their privacy, jobs, and welfare. Business managers will be expected to navigate organizations and employees through this unknown territory of digital transformation and disruption. Imagination, Creativity, and Responsible Management in the Fourth Industrial Revolution is an essential reference source that uses a multidisciplinary approach to examine the concepts of imagination and creativity, as well as responsible management practices, and their application to the development and use of innovative technologies. This book intends to help readers understand the importance of continuously developing their cognitive skills and to remain responsible and accountable in the new digital era— the Fourth Industrial Revolution. Featuring research on topics that include modes of interaction in the digitalized era, cognitive skills needed and creative tools to shape the future of work, and knowledge sharing, this book is ideally designed for managers, leaders, decision makers, directors, executives, engineers, entrepreneurs, IT specialists, academics, researchers, students, consultants, and industry professionals.

Advances in Social and Occupational Ergonomics

Author : Richard H.M. Goossens
Publisher : Springer
ISBN 13 : 3030201457
Total Pages : 667 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Advances in Social and Occupational Ergonomics by : Richard H.M. Goossens

Download or read book Advances in Social and Occupational Ergonomics written by Richard H.M. Goossens and published by Springer. This book was released on 2019-06-06 with total page 667 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reports on cutting-edge research on social and occupational ergonomics, presenting innovative contributions to the optimization of sociotechnical management systems related to organizational, policy, and logistical issues. It discusses timely topics related to communication, crew resource management, work design, participatory design, as well as teamwork, community ergonomics, cooperative work, and warning systems, and explores new work paradigms, organizational cultures, virtual organizations, telework, and quality management. The book also describes pioneering infrastructures implemented for different purposes such as urban, health, and enterprise, and examines the changing role of automated systems, offering innovative solutions that address the needs of particular populations. Based on the AHFE 2019 International Conference on Social and Occupational Ergonomics, held on July 24-28, 2019, Washington D.C, USA, the book provides readers with a comprehensive overview of the current challenges in both organizational and occupational ergonomics, highlighting key connections between them and underlining the importance of emotional factors in influencing human performance.

Innovations for Metropolitan Areas

Author : Patrick Planing
Publisher : Springer
ISBN 13 : 9783662608050
Total Pages : 250 pages
Book Rating : 4.6/5 (8 download)

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Book Synopsis Innovations for Metropolitan Areas by : Patrick Planing

Download or read book Innovations for Metropolitan Areas written by Patrick Planing and published by Springer. This book was released on 2020-07-17 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents human-centered concepts and solutions for mobility, logistics and infrastructure that will make our growing metropolitan areas more livable and sustainable.The still accelerating megatrend of urbanization is leading to constantly growing metropolitan areas. This creates a whole series of challenges for municipalities, as well as citizens, such as overcrowded traffic routes, limited building space and an increasingly difficult supply situation. With this book we want to answer the following question: How can people live in densely populated areas and meet their needs in terms of mobility, freedom, self-determination, security, prosperity, communication or in other words: how can metropolitan regions be made humane? The answer to this question requires innovative ideas and approaches in various areas: Sustainable designs of infrastructure Economically and ecologically efficient logistics and mobility approaches Intelligent applications for navigation and communication All these ideas must be measured against the needs of citizens and should thus be developed following a human-centered design approach. This ensures that innovative solutions will be widely accepted by the public. In addition, they also have the potential to turn citizens into active co-designers of future metropolitan areas.

Entrepreneurship in a European Perspective

Author : Christine K. Volkmann
Publisher : Springer Science & Business Media
ISBN 13 : 3834987522
Total Pages : 514 pages
Book Rating : 4.8/5 (349 download)

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Book Synopsis Entrepreneurship in a European Perspective by : Christine K. Volkmann

Download or read book Entrepreneurship in a European Perspective written by Christine K. Volkmann and published by Springer Science & Business Media. This book was released on 2010-11-05 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook focuses on the management challenges of founding a new venture and managing its rapid growth as the firm evolves. It covers crucial management areas in the entrepreneurship context such as entrepreneurial finance, marketing, and human resource management. Also, more hands-on management topics like writing a business plan and choosing a legal form for a venture are covered. A key chapter of the book is dedicated to leadership challenges in managing rapidly growing young firms located in new industries and technology areas. The book is written from a Continental European perspective to cater for its European target audience in entrepreneurship courses to be held in English.

Information Technology in Organisations and Societies

Author : Zach W. Y. Lee
Publisher : Emerald Group Publishing
ISBN 13 : 1839098147
Total Pages : 189 pages
Book Rating : 4.8/5 (39 download)

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Book Synopsis Information Technology in Organisations and Societies by : Zach W. Y. Lee

Download or read book Information Technology in Organisations and Societies written by Zach W. Y. Lee and published by Emerald Group Publishing. This book was released on 2021-06-11 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information Technology in Organisations and Societies: Multidisciplinary Perspectives from AI to Technostress consolidates studies on key issues and phenomena concerning the positive and negative aspects of IT use as well as prescribing future research avenues in related research.

Information Systems Theory

Author : Yogesh K. Dwivedi
Publisher : Springer Science & Business Media
ISBN 13 : 1441961089
Total Pages : 515 pages
Book Rating : 4.4/5 (419 download)

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Book Synopsis Information Systems Theory by : Yogesh K. Dwivedi

Download or read book Information Systems Theory written by Yogesh K. Dwivedi and published by Springer Science & Business Media. This book was released on 2011-09-21 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: The overall mission of this book is to provide a comprehensive understanding and coverage of the various theories and models used in IS research. Specifically, it aims to focus on the following key objectives: To describe the various theories and models applicable to studying IS/IT management issues. To outline and describe, for each of the various theories and models, independent and dependent constructs, reference discipline/originating area, originating author(s), seminal articles, level of analysis (i.e. firm, individual, industry) and links with other theories. To provide a critical review/meta-analysis of IS/IT management articles that have used a particular theory/model. To discuss how a theory can be used to better understand how information systems can be effectively deployed in today’s digital world. This book contributes to our understanding of a number of theories and models. The theoretical contribution of this book is that it analyzes and synthesizes the relevant literature in order to enhance knowledge of IS theories and models from various perspectives. To cater to the information needs of a diverse spectrum of readers, this book is structured into two volumes, with each volume further broken down into two sections. The first section of Volume 1 presents detailed descriptions of a set of theories centered around the IS lifecycle, including the Success Model, Technology Acceptance Model, User Resistance Theories, and four others. The second section of Volume 1 contains strategic and economic theories, including a Resource-Based View, Theory of Slack Resources, Portfolio Theory, Discrepancy Theory Models, and eleven others. The first section of Volume 2 concerns socio-psychological theories. These include Personal Construct Theory, Psychological Ownership, Transactive Memory, Language-Action Approach, and nine others. The second section of Volume 2 deals with methodological theories, including Critical Realism, Grounded Theory, Narrative Inquiry, Work System Method, and four others. Together, these theories provide a rich tapestry of knowledge around the use of theory in IS research. Since most of these theories are from contributing disciplines, they provide a window into the world of external thought leadership.

Human-Computer Interaction – INTERACT 2015

Author : Julio Abascal
Publisher : Springer
ISBN 13 : 3319226681
Total Pages : 662 pages
Book Rating : 4.3/5 (192 download)

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Book Synopsis Human-Computer Interaction – INTERACT 2015 by : Julio Abascal

Download or read book Human-Computer Interaction – INTERACT 2015 written by Julio Abascal and published by Springer. This book was released on 2015-08-31 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt: The four-volume set LNCS 9296-9299 constitutes the refereed proceedings of the 15th IFIP TC13 International Conference on Human-Computer Interaction, INTERACT 2015, held in Bamberg, Germany, in September 2015. The 47 papers included in the second volume are organized in topical sections on computer-supported cooperative work and social computing; end-user development; evaluation methods / usability evaluation; eye tracking; gesture interaction; HCI and security; HCI for developing regions and social development; HCI for education.

Managing Generation Y

Author : Bruce Tulgan
Publisher : Human Resource Development
ISBN 13 : 0874256224
Total Pages : 122 pages
Book Rating : 4.8/5 (742 download)

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Book Synopsis Managing Generation Y by : Bruce Tulgan

Download or read book Managing Generation Y written by Bruce Tulgan and published by Human Resource Development. This book was released on 2001 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: They thrive on challenging work and creative expression, love freedom and flexibility, and hate micromanagement. They are fiercely loyal to managers that are knowledgeable, caring coaches that can mentor them to achieve their goals. What does Gen Y expect from you? Ongoing research indicates that the fourteenth generation has expectations of their bosses such as: Provide challenging work that matters Balance clearly delegated assignments with the freedom and flexibility to produce results in their own way Reward accomplishments with increased responsibility Provide ongoing training and learning opportunities Establish mentoring relationships Managing Genertion Y is for those who want to become the employer of choice for the next cohort of young adults. Discover the Gen Y traits that pose the greatest challenges to managers as well as the best practices you can implement now to keep these upbeat, techno-savvy workers focused and motivated.

Economics of Standards in Information Networks

Author : Tim Weitzel
Publisher : Springer
ISBN 13 : 9783790826654
Total Pages : 314 pages
Book Rating : 4.8/5 (266 download)

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Book Synopsis Economics of Standards in Information Networks by : Tim Weitzel

Download or read book Economics of Standards in Information Networks written by Tim Weitzel and published by Springer. This book was released on 2011-05-15 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Standards play a prominent role in systems characterized by interaction. In information systems, standards provide for compatibility and are a prerequisite for collaboration benefits. More generally speaking, standards constitute networks. In this work, a standardization framework based on an analysis of deficiencies of network effect theory and a game theoretic network equilibrium analysis is developed. Fundamental determinants of diffusion processes in networks (e.g. network topology, agent size, installed base) are identified and incorporated into a computer-based simulation model. As a result, typical network behaviour (specific diffusion patterns) can be explained and many findings from traditional network effect theory can be described as special cases of the model at particular parameter constellations (e.g. low price, high density). On this basis, solution strategies for standardization problems are developed, and a methodological path towards a unified theory of networks is proposed. ..". a very important contribution to the economics of standardization, and the results make the book a must for everyone working in the field." (International Journal of IT Standards and Standardization Research)

Digital Business Models in Industrial Ecosystems

Author : Kai-Ingo Voigt
Publisher : Springer Nature
ISBN 13 : 3030820033
Total Pages : 247 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Digital Business Models in Industrial Ecosystems by : Kai-Ingo Voigt

Download or read book Digital Business Models in Industrial Ecosystems written by Kai-Ingo Voigt and published by Springer Nature. This book was released on 2021-10-20 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, digital business models have frequently been the subject of academic and practical discourse. The increasing interconnectivity across the entire supply chain, which is subsumed under the term Industry 4.0, can unlock even farther-reaching potentials for digital business models, affecting entire supply chains and ecosystems. This book examines the specific challenges and obstacles that supply chain and ecosystem management poses with regard to the development of digital business models. The top-quality contributions gathered here focus on the successful implementation of Industry 4.0 in digital business models for industrial organizations in a European context, making the book a valuable asset for researchers and practitioners alike.