Personal Branding In The Knowledge Economy

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Personal Branding in the Knowledge Economy

Author : Wioleta Kucharska
Publisher : Taylor & Francis
ISBN 13 : 1000627063
Total Pages : 139 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Personal Branding in the Knowledge Economy by : Wioleta Kucharska

Download or read book Personal Branding in the Knowledge Economy written by Wioleta Kucharska and published by Taylor & Francis. This book was released on 2022-08-30 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Personal Branding in the Knowledge Economy: The Interrelationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals’ knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the networked economy based on knowledge. Personal branding and personal knowledge are critical assets of knowledge workers and key drivers of their development and innovative performance. Both strongly influence the individual success of knowledge workers in the networked and knowledge-driven economy. Personal brands are dynamically shifting from the side-lines to the center of the modern economy and the authenticity of the brands of personal ingredients for their ability to create value. They are one of the three key pillars of value creation in the social media environment, therefore significantly contribute to digital business models. The book will be of interest to researchers, academics, professionals, and students in the fields of organizational branding, marketing, management, and communications.

Authentic Personal Branding

Author : Hubert K. Rampersad
Publisher : IAP
ISBN 13 : 1607521814
Total Pages : 285 pages
Book Rating : 4.6/5 (75 download)

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Book Synopsis Authentic Personal Branding by : Hubert K. Rampersad

Download or read book Authentic Personal Branding written by Hubert K. Rampersad and published by IAP. This book was released on 2009-05-01 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers an advanced breakthrough formula to build, implement, maintain, and cultivate an authentic, distinctive, relevant, and memorable Personal and Corporate Brand, which forms the key to enduring personal and business success. The new Personal Branding blueprint entails a systematic and integrated journey towards self-awareness, happiness, and enduring marketing success. If you are branded in this holistic way you will automatically attract success and the people and opportunities that are a perfect fit for you. Hubert Rampersad has introduced an advanced authentic Personal Branding model and practical related tools, that provide an excellent framework and roadmap for building a strong authentic Personal Brand, which is in harmony with your dreams, life purpose, values, genius, passion, and with things what you love doing. This new blueprint has been proven in practice to produce sustainable results, not only for individuals but also for companies. By aligning employee’s Personal Brand with their Corporate Brand you can realize the ‘best fit’ between employee and company, which creates a highly engaged and happy workforce.

Personal Brand Management

Author : Talaya Waller
Publisher : Springer Nature
ISBN 13 : 3030437442
Total Pages : 170 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Personal Brand Management by : Talaya Waller

Download or read book Personal Brand Management written by Talaya Waller and published by Springer Nature. This book was released on 2020-04-15 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly valued in a global economy. By providing a research-based, theoretical framework, the author distills the concept of personal branding as it is applicable to individuals throughout all stages of career development as well as across industries and disciplines. Extensively researched with numerous case studies, this book clearly outlines the strategic process of evaluating the economic value of a personal brand to manage and scale it accordingly. The author, an expert in the field of personal brand strategy and management, argues that a business is what a person or organization does, but the brand is what people expect from that person or organization. The two must align, and the book’s conceptual framework explains the theory and practice behind personal branding to accomplish this synergism. The consequence of the digital age is unprecedented visibility for individuals and businesses. As they engage with one another in more and more virtual spaces, the need for understanding and managing the evolving complexity of this ‘personal’ engagement is an economic reality. For this reason, the framework in this title provides insight and perspective on all phases of a brand in its recursive life cycle both on and offline. By providing clarity and structure to the topic as well as practical theory for its application, this title is the ultimate primer on personal branding in theory and practice.

Innovative Perspectives on Corporate Communication in the Global World

Author : Olvera-Lobo, María Dolores
Publisher : IGI Global
ISBN 13 : 179986801X
Total Pages : 319 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Innovative Perspectives on Corporate Communication in the Global World by : Olvera-Lobo, María Dolores

Download or read book Innovative Perspectives on Corporate Communication in the Global World written by Olvera-Lobo, María Dolores and published by IGI Global. This book was released on 2021-04-23 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's global markets demand that companies of all sizes look to international markets for potential customers. The successive crises that have taken place in the last decade make the internationalization of companies essential. This situation is further aggravated in the case of SMEs, as surviving only from national markets is becoming increasingly difficult. Indeed, the economic sphere is in constant flux, which demands that companies have a great capacity for adaptation to face the new challenges of an ever more globalized and difficult market. In this context, new forms of business communication are emerging, especially through the web and new technologies. Digital marketing and the dissemination of corporate information have become key processes for the success of companies. It is therefore crucial to research different digital marketing processes and ways of breaking down linguistic and cultural barriers between users from different sociolinguistic contexts. Innovative Perspectives on Corporate Communication in the Global World contains different contributions focused on the description of methods, processes, and tools that can be adopted to achieve corporate internationalization goals. The chapters provide a comprehensive review of the why, what, and how of disseminating corporate information and promoting corporate digital communication into internationalization processes. These strategies can be related to the development of digital tools, the design of new corporate communication strategies, the proposal of new ways of breaking social and linguistic barriers between technology users, or the creation of new methodologies aimed at evaluating the effectiveness of digital marketing strategies. This book is ideal for marketers, managers, executives, entrepreneurs, practitioners, researchers, academicians, and students interested in new corporate communication strategies and their effectiveness.

Technology Brands in the Digital Economy

Author : Wioleta Kucharska
Publisher : Taylor & Francis
ISBN 13 : 1000848892
Total Pages : 126 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Technology Brands in the Digital Economy by : Wioleta Kucharska

Download or read book Technology Brands in the Digital Economy written by Wioleta Kucharska and published by Taylor & Francis. This book was released on 2023-03-10 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume provides deep insight into theoretical and empirical evidence on how digital technologies and high-tech brands are interrelated. It traces the mutual links between these two phenomena, identifies the multidimensionality of interdependencies, and shows the reader how and why new technologies are the driving factors of creation and global dissemination of high-tech brands. In this context, it also refers to various types of economic and social networks that, on the one hand, are the products of digital technologies, while on the other enforce global visibility of high-tech brands. The book contributes to the present state of knowledge, offering the reader broad evidence on how digital technologies impact the process of high-tech brands' nascence and how their growing role and global exposure influence networked economies and societies. It sets out to deliver a bridge between brand management and economical approaches to understanding how digital technologies and high-tech brands are interrelated. This multidisciplinary approach creates a complex compilation of different views and perspectives that sheds new light on the high-tech brands' phenomena of being an input and output of technology-driven economies. Technology Brands in the Digital Economy is written for scholars and researchers from a wide variety of disciplines but especially for those addressing issues of brands and economic development and growth, social development, and the role of technological progress in broadly defined socio-economic progress. It will also be an invaluable source of knowledge for graduate and postgraduate students in a variety of areas such as economic and social development, information and technology, worldwide studies, social policy, and comparative economics.

Sustainability in the Gig Economy

Author : Ashish Gupta
Publisher : Springer Nature
ISBN 13 : 9811684065
Total Pages : 341 pages
Book Rating : 4.8/5 (116 download)

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Book Synopsis Sustainability in the Gig Economy by : Ashish Gupta

Download or read book Sustainability in the Gig Economy written by Ashish Gupta and published by Springer Nature. This book was released on 2022-05-19 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive and contemporary source of reference for the gig economy for sustainable businesses with a focus on Industry 4.0. It covers the theoretical and practical implications of the rise of an alternative system in the era of technology-driven business entities; and explains the emergence of the gig economy as a crucial factor in devising approaches that will help in ensuring better decision making. As the COVID-19 pandemic rages on, investors and corporations are attempting to overcome the turbulence in financial markets over the past few months. Governments and economists are scrambling to mitigate the impacts of lockdowns. Many businesses have transferred to a remote working system, and the critical challenge remains to make this form of work and business productive, efficient, and sustainable. Against this backdrop, the book provides an overview of the gig economy from varied perspective such as general business and economics; ethics, governance, and legal issues; diffusion of IT in the workplace; sustainability; future of workforce and workplaces during and post-pandemic scenarios. This edited volume also highlights several challenges and opportunities for managing the diverse workforce in the prevailing situation which has no precedence. With its discussions on the impact of the gig economy on the business world, the book carries appeal for scholars in the business, human resource professionals, industry practitioners, corporates, and policy advocates interested in learning about evolution, automation, marketing, and sustainability in the gig economy.

AN INTRODUCTION TO THE GIG ECONOMY

Author : Dr Rajni Pathania
Publisher : Clever Fox Publishing
ISBN 13 :
Total Pages : 126 pages
Book Rating : 4./5 ( download)

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Book Synopsis AN INTRODUCTION TO THE GIG ECONOMY by : Dr Rajni Pathania

Download or read book AN INTRODUCTION TO THE GIG ECONOMY written by Dr Rajni Pathania and published by Clever Fox Publishing. This book was released on 2022-11-21 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Introduction to the Gig Economy is a book that provides a conceptual framework for understanding and studying the various aspects of the gig economy. A variety of aspects of the gig economy are discussed in detail in this book. Students at both undergraduate and postgraduate levels will find it useful. In this book, the subject is presented in a simple and lucid manner so that students can easily understand it. The purpose of this book is to explain what the "gig economy" is, how it functions, the implications it poses for workers and businesses within its boundaries, and what issues it raises for society and the economy. It is the theoretical approach that dominates this book's assessment of its subject. In order to provide adequate and necessary notes, a range of sources and references have been consulted. There are many subjective aspects that have been discussed throughout the book based on classroom experiences

HCI International 2022 – Late Breaking Papers: HCI for Today's Community and Economy

Author : Matthias Rauterberg
Publisher : Springer Nature
ISBN 13 : 3031181581
Total Pages : 558 pages
Book Rating : 4.0/5 (311 download)

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Book Synopsis HCI International 2022 – Late Breaking Papers: HCI for Today's Community and Economy by : Matthias Rauterberg

Download or read book HCI International 2022 – Late Breaking Papers: HCI for Today's Community and Economy written by Matthias Rauterberg and published by Springer Nature. This book was released on 2022-10-21 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings LNCS 13516 constitutes the refereed proceedings of the 24th International Conference on Human-Computer Interaction, HCII 2022, which was held virtually as part of the 24th International Conference, HCII 2022, during June 26 to July 1, 2022. HCII 2022 received a total of 5583 submissions from academia, research institutes, industry, and governmental agencies from 88 countries submitted contributions, and 1276 papers and 275 posters were included in the proceedings that were published just before the start of the conference. Additionally, 296 papers and 181 posters are included in the volumes of the proceedings published after the conference, as “Late Breaking Work” (papers and posters). The contributions thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas.

The Reputation Economy

Author : Alessandro Gandini
Publisher : Springer
ISBN 13 : 1137561076
Total Pages : 131 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis The Reputation Economy by : Alessandro Gandini

Download or read book The Reputation Economy written by Alessandro Gandini and published by Springer. This book was released on 2016-06-02 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the new professional scenes in digital and freelance knowledge, this innovative book provides an account of the subjects and cultures that pertain to knowledge work in the aftermath of the creative class frenzy. Including a broad spectrum of empirical projects, The Reputation Economy documents the rise of freelancing and digital professions and argues about the central role held by reputation within this context, offering a comprehensive interpretation of the digital transformation of knowledge work. The book shows how digital technologies are not simply intermediating productive and organizational processes, allowing new ways for supply and demand to meet, but actually enable the diffusion of cultural conceptions of work and value that promise to become the new standard of the industry.

The International Encyclopedia of Organizational Communication, 4 Volume Set

Author : Craig Scott
Publisher : John Wiley & Sons
ISBN 13 : 1118955609
Total Pages : 2714 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis The International Encyclopedia of Organizational Communication, 4 Volume Set by : Craig Scott

Download or read book The International Encyclopedia of Organizational Communication, 4 Volume Set written by Craig Scott and published by John Wiley & Sons. This book was released on 2017-03-06 with total page 2714 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Encyclopedia of Organizational Communication offers a comprehensive collection of entries contributed by international experts on the origin, evolution, and current state of knowledge of all facets of contemporary organizational communication. Represents the definitive international reference resource on a topic of increasing relevance, in a new series of sub-disciplinary international encyclopedias Examines organization communication across a range of contexts, including NGOs, global corporations, community cooperatives, profit and non-profit organizations, formal and informal collectives, virtual work, and more Features topics ranging from leader-follower communication, negotiation and bargaining and organizational culture to the appropriation of communication technologies, emergence of inter-organizational networks, and hidden forms of work and organization Offers an unprecedented level of authority and diverse perspectives, with contributions from leading international experts in their associated fields Part of The Wiley Blackwell-ICA International Encyclopedias of Communication series, published in conjunction with the International Communication Association. Online version available at Wiley Online Library Awarded 2017 Best Edited Book award by the Organizational Communication Division, National Communication Association

Personal Branding For Dummies

Author : Susan Chritton
Publisher : John Wiley & Sons
ISBN 13 : 1118915550
Total Pages : 381 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Personal Branding For Dummies by : Susan Chritton

Download or read book Personal Branding For Dummies written by Susan Chritton and published by John Wiley & Sons. This book was released on 2014-07-14 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: The simple guide to managing your personal brand, a vital element of success in the professional world Personal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand. Distinguishing yourself from the competition is important in any facet of business, and the rise of personal branding has evolved specifically to help candidates stand out from the global talent pool. Establishing a professional presence with a clear and concise image, reputation, and status is a must, whether you're a new grad or an accomplished executive. Personal marketing has never been more important, and your personal brand should communicate the best you have to offer. Personal Branding For Dummies, 2nd Edition, leads you step by step through the self-branding process. Includes information on how to know the "real" you Explains how to develop a target market positioning statement Helps you make plans for your personal brand communications Instructs you with ways to make your mark on your brand environment The book also discusses continued brand building, demonstrating your brand, and the 10 things that can sink your brand. A personal brand is more than just a business card and a resume. It should be exquisitely crafted to capture exactly the image you wish to project. Personal Branding For Dummies, 2nd Edition provides the information, tips, tricks, and techniques you need to do it right.

Eurasian Business and Economics Perspectives

Author : Ender Demir
Publisher : Springer Nature
ISBN 13 : 3031300610
Total Pages : 473 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis Eurasian Business and Economics Perspectives by : Ender Demir

Download or read book Eurasian Business and Economics Perspectives written by Ender Demir and published by Springer Nature. This book was released on 2023-07-25 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBES conferences have been an intellectual hub for academic discussion in economics, finance, and business fields and provide network opportunities for participants to make long-lasting academic cooperation. This is the 26th volume of the Eurasian Studies in Business and Economics (EBES’s official proceeding series), which includes selected papers from the 39th EBES Conference which took place in 2022 in Rome. The conference was organized with the support of the Istanbul Economic Research Association in hybrid mode with both online and in-person presentations at the Faculty of Economics, Sapienza University of Rome in Rome, Italy. At the conference, 205 papers by 436 colleagues from 49 countries were presented. Both theoretical and empirical papers in this volume cover diverse areas of business, economics, and finance from many different regions.

Global Practices in Knowledge Management for Societal and Organizational Development

Author : Baporikar, Neeta
Publisher : IGI Global
ISBN 13 : 152253010X
Total Pages : 475 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Global Practices in Knowledge Management for Societal and Organizational Development by : Baporikar, Neeta

Download or read book Global Practices in Knowledge Management for Societal and Organizational Development written by Baporikar, Neeta and published by IGI Global. This book was released on 2017-11-03 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: As entrepreneurs seek to gain an advantage against their competitors, understanding how to share information throughout their organization will be vital in their success. Accordingly, it is critical for researchers, managers, and consultants to strengthen their own systems to facilitate knowledge management and implement strategies that will launch them into the future. Global Practices in Knowledge Management for Societal and Organizational Development is an integral reference volume featuring leading academic research on the management and creation of knowledge and organizational development theories and models. Including coverage on a variety of related perspectives and subjects, such as infrastructure and services for knowledge organizations, ethics and the impact on knowledge management, and the future of knowledge workers, this book is an ideal reference source for organizational development specialists, consultants, policy makers, researchers, and graduate business students looking for advanced research on cultural aspects of knowledge management and creativity, innovation, and technology in learning communities.

The Cultures of Knowledge Organizations

Author : Wioleta Kucharska
Publisher : Emerald Group Publishing
ISBN 13 : 1839093382
Total Pages : 223 pages
Book Rating : 4.8/5 (39 download)

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Book Synopsis The Cultures of Knowledge Organizations by : Wioleta Kucharska

Download or read book The Cultures of Knowledge Organizations written by Wioleta Kucharska and published by Emerald Group Publishing. This book was released on 2023-08-28 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Cultures of Knowledge Organizations defines culture and the role it plays in supporting or impeding strategies. The book provides readers with an in-depth understanding of culture within knowledge organizations This book develops a new and more robust definition and characterization of knowledge cultures than currently exist.

11th European Conference on Innovation and Entrepreneurship

Author :
Publisher :
ISBN 13 : 1911218077
Total Pages : pages
Book Rating : 4.9/5 (112 download)

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Book Synopsis 11th European Conference on Innovation and Entrepreneurship by :

Download or read book 11th European Conference on Innovation and Entrepreneurship written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace

Author : Peter Montoya
Publisher : McGraw Hill Professional
ISBN 13 : 9780071641777
Total Pages : 288 pages
Book Rating : 4.6/5 (417 download)

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Book Synopsis The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace by : Peter Montoya

Download or read book The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace written by Peter Montoya and published by McGraw Hill Professional. This book was released on 2008-11-02 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The international bestseller-now updated for an even bigger, brand-savvy market Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business. “Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves.”-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire

Promotional Practices and Perspectives from Emerging Markets

Author : Sudhir Rana
Publisher : Taylor & Francis
ISBN 13 : 1000641643
Total Pages : 246 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Promotional Practices and Perspectives from Emerging Markets by : Sudhir Rana

Download or read book Promotional Practices and Perspectives from Emerging Markets written by Sudhir Rana and published by Taylor & Francis. This book was released on 2022-09-05 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores the dynamic nature of emerging markets, which constitute a major share of global GDP, with a focus on the opportunities for growth and the challenges for businesses in meeting the needs of a diverse set of consumers. With the objective to ensure sustainable growth, there is a need for multinationals belonging to and working in emerging economies to learn best practices and continuously evolve. To conduct business in both urban and rural areas, marketing and promotions are potent tools when applied correctly to portray the right brand image. The book studies recent trends and developments in promotional practices as business strategy, sustainability, and innovation across businesses, including retail, textile, and digital technology. It highlights the path that managers should take in order to better understand the potential of distinct market segments and take marketing managerial decisions accordingly. This book will be useful to scholars and researchers of marketing, management studies, business management, financial management, business economics, international business, finance, digital technologies, development studies, and economics. It will also interest policymakers and practitioners in the field.