Persona Studies

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Persona Studies

Author : P. David Marshall
Publisher : John Wiley & Sons
ISBN 13 : 1118935071
Total Pages : 237 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Persona Studies by : P. David Marshall

Download or read book Persona Studies written by P. David Marshall and published by John Wiley & Sons. This book was released on 2019-03-15 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive and first major text on personas in contemporary culture Modern social media and communication technologies have reshaped our identities and transformed contemporary culture, revealing an expanded and intensified reforming of our collective online behavior. Billions of people worldwide are increasingly engaged in the production, presentation, and modification of their public selves—curating personas through various social media and fundamentally altering how we interact in the twenty-first century. The study of persona is essential to understanding contemporary culture, yet literature in this emerging field is scarce. Filling a gap in current knowledge, Persona Studies: An Introduction is the first major work to examine the construction, delivery, and curation of public identities in contemporary online culture. This timely book helps readers navigate the changing cultural landscape while laying the groundwork for further research and application of persona studies. Three case studies are included—examining personas of the artist, gamer, and professional—to illustrate how personas continue to transform identity and reshape contemporary culture. From the historical precursors of the current iteration of persona to emerging configurations of public self, this unique work offers readers a broad introduction to the evolving theories and concepts of how persona defines the contemporary condition and its relation to technology and collective identity. To summarize, the book: Analyzes how identities linked to data are cultivated, curated and mined for various purposes Discusses the mediated blending of media and different types of interpersonal communication Explores tools for the investigation and analysis of persona, including Prosopographic field studies and information visualization Translates new research, concept, theories, methods, and approaches into clear case studies and applications Examines the personalization of public, private, and intimate information in the building of new personas Persona Studies: An Introduction is an innovative resource for students, academics, researchers, and professionals in fields covering digital and social media, technology and culture, mass media and communications, social and media psychology and sociology, and professional studies.

Persona Studies

Author : P. David Marshall
Publisher : John Wiley & Sons
ISBN 13 : 1118935063
Total Pages : 272 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Persona Studies by : P. David Marshall

Download or read book Persona Studies written by P. David Marshall and published by John Wiley & Sons. This book was released on 2019-03-15 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive and first major text on personas in contemporary culture Modern social media and communication technologies have reshaped our identities and transformed contemporary culture, revealing an expanded and intensified reforming of our collective online behavior. Billions of people worldwide are increasingly engaged in the production, presentation, and modification of their public selves—curating personas through various social media and fundamentally altering how we interact in the twenty-first century. The study of persona is essential to understanding contemporary culture, yet literature in this emerging field is scarce. Filling a gap in current knowledge, Persona Studies: An Introduction is the first major work to examine the construction, delivery, and curation of public identities in contemporary online culture. This timely book helps readers navigate the changing cultural landscape while laying the groundwork for further research and application of persona studies. Three case studies are included—examining personas of the artist, gamer, and professional—to illustrate how personas continue to transform identity and reshape contemporary culture. From the historical precursors of the current iteration of persona to emerging configurations of public self, this unique work offers readers a broad introduction to the evolving theories and concepts of how persona defines the contemporary condition and its relation to technology and collective identity. To summarize, the book: Analyzes how identities linked to data are cultivated, curated and mined for various purposes Discusses the mediated blending of media and different types of interpersonal communication Explores tools for the investigation and analysis of persona, including Prosopographic field studies and information visualization Translates new research, concept, theories, methods, and approaches into clear case studies and applications Examines the personalization of public, private, and intimate information in the building of new personas Persona Studies: An Introduction is an innovative resource for students, academics, researchers, and professionals in fields covering digital and social media, technology and culture, mass media and communications, social and media psychology and sociology, and professional studies.

Gender, Embodiment, and the History of the Scholarly Persona

Author : Kirsti Niskanen
Publisher : Springer Nature
ISBN 13 : 3030496066
Total Pages : 358 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Gender, Embodiment, and the History of the Scholarly Persona by : Kirsti Niskanen

Download or read book Gender, Embodiment, and the History of the Scholarly Persona written by Kirsti Niskanen and published by Springer Nature. This book was released on 2021-02-19 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the historical construction of scholarly personae by integrating a spectrum of recent perspectives from the history and cultural studies of knowledge and institutions. Focusing on gender and embodiment, the contributors analyse the situated performance of scholarly identity and its social and intellectual contexts and consequences. Disciplinary cultures, scholarly practices, personal habits, and a range of social, economic, and political circumstances shape the people and formations of modern scholarship. Featuring a foreword by Ludmilla Jordanova, Gender, Embodiment, and the History of the Scholarly Persona: Incarnations and Contestations is of interest to historians, sociologists, media and culture scholars, and all those with a stake in the personal dimensions of scholarship. An international group of scholars present original examinations of travel, globalisation, exchange, training, evaluation, self-representation, institution-building, norm-setting, virtue-defining, myth-making, and other gendered and embodied modes and mechanisms of scholarly persona-work. These accounts nuance and challenge existing understandings of the relationship between knowledge and identity.

HCI International 2020 - Late Breaking Papers: User Experience Design and Case Studies

Author : Constantine Stephanidis
Publisher : Springer Nature
ISBN 13 : 3030601145
Total Pages : 825 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis HCI International 2020 - Late Breaking Papers: User Experience Design and Case Studies by : Constantine Stephanidis

Download or read book HCI International 2020 - Late Breaking Papers: User Experience Design and Case Studies written by Constantine Stephanidis and published by Springer Nature. This book was released on 2020-10-02 with total page 825 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes late breaking papers from the 22nd International Conference on Human-Computer Interaction, HCII 2020, which was held in July 2020. The conference was planned to take place in Copenhagen, Denmark, but had to change to a virtual conference mode due to the COVID-19 pandemic. From a total of 6326 submissions, a total of 1439 papers and 238 posters have been accepted for publication in the HCII 2020 proceedings before the conference took place. In addition, a total of 333 papers and 144 posters are included in the volumes of the proceedings published after the conference as “Late Breaking Work” (papers and posters). These contributions address the latest research and development efforts in the field and highlight the human aspects of design and use of computing systems. The 54 late breaking papers presented in this volume were organized in two topical sections named: User Experience Design and Evaluation Methods and Tools; Design Case Studies; User Experience Case Studies.

The Celebrity Persona Pandemic

Author : P. David Marshall
Publisher :
ISBN 13 : 9781517901059
Total Pages : 0 pages
Book Rating : 4.9/5 (1 download)

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Book Synopsis The Celebrity Persona Pandemic by : P. David Marshall

Download or read book The Celebrity Persona Pandemic written by P. David Marshall and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Celebrity Persona Pandemic explores how the construction of a public persona is fetishized in contemporary culture. As social media has progressively led to a greater focus on the production of the self, so this book looks at the most visible versions of persona through figures such as Stephen Colbert, Cate Blachett, and Justin Bieber, as well as fictional characters like Spock and Harry Potter. Ultimately, P. David Marshall closely studies how persona culture shapes our notions of value and significance, and dramatically shifts cultural politics. Forerunners is a thought-in-process series of breakthrough digital works. Written between fresh ideas and finished books, Forerunners draws on scholarly work initiated in notable blogs, social media, conference plenaries, journal articles, and the synergy of academic exchange. This is gray literature publishing: where intense thinking, change, and speculation take place in scholarship.

Buyer Personas

Author : Adele Revella
Publisher : John Wiley & Sons
ISBN 13 : 1118961668
Total Pages : 246 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Buyer Personas by : Adele Revella

Download or read book Buyer Personas written by Adele Revella and published by John Wiley & Sons. This book was released on 2015-02-24 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named one of Fortune Magazine’s “5 Best Business Books” in 2015 See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Readers will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution through the channels that earn the buyers' trust. Rather than relying on generic data or guesswork to determine what the buyer wants, the buyer persona approach allows companies to ask the buyer directly and obtain more precise and actionable guidance. Buyer personas are composite pictures of the people who buy solutions, services or products, crafted through a unique type of interview with the people the marketer wants to influence. This book provides step-by-step guidance toward implementing the buyer persona approach, with the advice of an internationally-respected expert. Learn who buys what, and why Understand your buyer's goals and how you can address them Tailor your marketing activities to your buyer's expectations See the purchase through the customer's eyes A recent services industry survey reports that 52 percent of their marketers have buyer personas, and another 28 percent expect to add them within the next two years – but only 14.6 percent know how to use them. To avoid letting such a valuable tool go to waste, access the expert perspective in Buyer Personas, and craft a more relevant marketing strategy.

The Persona Lifecycle

Author : John Pruitt
Publisher : Elsevier
ISBN 13 : 9780080455730
Total Pages : 744 pages
Book Rating : 4.4/5 (557 download)

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Book Synopsis The Persona Lifecycle by : John Pruitt

Download or read book The Persona Lifecycle written by John Pruitt and published by Elsevier. This book was released on 2010-08-04 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Persona Lifecycle is a field guide exclusively focused on interaction design's most popular new technique. The Persona Lifecycle addresses the "how" of creating effective personas and using those personas to design products that people love. It doesn’t just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, it provides rich examples, samples, and illustrations to imitate and model. Perhaps most importantly, it positions personas not as a panacea, but as a method used to complement other user-centered design (UCD) techniques including scenario-based design, cognitive walkthroughs and user testing. The authors developed the Persona Lifecycle model to communicate the value and practical application of personas to product design and development professionals. This book explores the complete lifecycle of personas, to guide the designer at each stage of product development. It includes a running case study with rich examples and samples that demonstrate how personas can be used in building a product end-to-end. It also presents recommended best practices in techniques, tools, and innovative methods and contains hundreds of relevant stories, commentary, opinions, and case studies from user experience professionals across a variety of domains and industries. This book will be a valuable resource for UCD professionals, including usability practitioners, interaction designers, technical writers, and program managers; programmers/developers who act as the interaction designers for software; and those professionals who work with developers and designers. Features * Presentation and discussion of the complete lifecycle of personas, to guide the designer at each stage of product development. * A running case study with rich examples and samples that demonstrate how personas can be used in building a product end-to-end. * Recommended best practices in techniques, tools, and innovative methods. * Hundreds of relevant stories, commentary, opinions, and case studies from user experience professionals across a variety of domains and industries.

A Companion to Japanese Cinema

Author : David Desser
Publisher : John Wiley & Sons
ISBN 13 : 111895534X
Total Pages : 724 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis A Companion to Japanese Cinema by : David Desser

Download or read book A Companion to Japanese Cinema written by David Desser and published by John Wiley & Sons. This book was released on 2022-04-22 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go beyond Kurosawa and discover an up-to-date and rigorous examination of historical and modern Japanese cinema In A Companion to Japanese Cinema, distinguished cinematic researcher David Desser delivers insightful new material on a fascinating subject, ranging from the introduction and exploration of under-appreciated directors, like Uchida Tomu and Yoshimura Kozaburo, to an appreciation of the Golden Age of Japanese cinema from the point of view of little-known stars and genres of the 1950s. This Companion includes new resources that deal in-depth with the issue of gender in Japanese cinema, including a sustained analysis of Kawase Naomi, arguably the most important female director in Japanese film history. Readers will appreciate the astute material on the connections and relationships that tie together Japanese television and cinema, with implications for understanding the modern state of Japanese film. The Companion concludes with a discussion of the Japanese media’s response to the 3/11 earthquake and tsunami that devastated the nation. The book also includes: A thorough introduction to the History, Ideology, and Aesthetics of Japanese cinema, including discussions of Kyoto as the cinematic center of Japan and the Pure Film Movement and modern Japanese film style An exploration of the background to the famous story of Taki no Shiraito and the significant and underappreciated contributions of directors Uchida Tomu, as well as Yoshimura Kozaburo A rigorous comparison of old and new Japanese cinema, including treatments of Ainu in documentary films and modernity in film exhibition Practical discussions of intermediality, including treatments of scriptwriting in the 1930s and the influence of film on Japanese television Perfect for upper-level undergraduate and graduate students studying Japanese and Asian cinema, A Companion to Japanese Cinema is a must-read reference for anyone seeking an insightful and contemporary discussion of modern scholarship in Japanese cinema in the 20th and 21st centuries.

Personas - User Focused Design

Author : Lene Nielsen
Publisher : Springer Science & Business Media
ISBN 13 : 1447140842
Total Pages : 158 pages
Book Rating : 4.4/5 (471 download)

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Book Synopsis Personas - User Focused Design by : Lene Nielsen

Download or read book Personas - User Focused Design written by Lene Nielsen and published by Springer Science & Business Media. This book was released on 2012-08-11 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: People relate to other people, not to simplified types or segments. This is the concept that underpins this book. Personas, a user centered design methodology covers topics from interaction design within IT, through to issues surrounding product design, communication, and marketing. Project developers need to understand how users approach their products from the product’s infancy, and regardless of what the product might be. Developers should be able to describe the user of the product via vivid depictions, as if they – with their different attitudes, desires and habits – were already using the product. In doing so they can more clearly formulate how to turn the product's potential into reality. With contributions from professionals from Australia, Brazil, Finland, Japan, Russia, and the UK presenting real-world examples of persona method, this book will provide readers with valuable insights into this exciting research area. The inspiration to create user descriptions includes character-driven narratives, and the film Thelma & Louise is analyzed in order to understand how the development process can also be an engaging story in various professional contexts. With a solid foundation in her own research at the IT University of Copenhagen and more than five years of experience in solving problems for businesses, Lene Nielsen is Denmark’s leading expert in the persona method. She has a PhD in personas and scenarios, and through her research and practical experiences she has developed her own approach to the method – 10 Steps to Personas. Personas – User Focused Design presents a step-by-step methodology of personas which will be of interest to developers of IT, communications solutions and innovative products.

Staging Authority

Author : Eva Giloi
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110574012
Total Pages : 510 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis Staging Authority by : Eva Giloi

Download or read book Staging Authority written by Eva Giloi and published by Walter de Gruyter GmbH & Co KG. This book was released on 2022-10-24 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: Staging Authority: Presentation and Power in Nineteenth-Century Europe is a comprehensive handbook on how the presentation, embodiment, and performance of authority changed in the long nineteenth century. It focuses on the diversification of authority: what new forms and expressions of authority arose in that critical century, how traditional authority figures responded and adapted to those changes, and how the public increasingly participated in constructing and validating authority. It pays particular attention to how spaces were transformed to offer new possibilities for the presentation of authority, and how the mediatization of presence affected traditional authority. The handbook’s fourteen chapters draw on innovative methodologies in cultural history and the aligned fields of the history of emotions, urban geography, persona studies, gender studies, media studies, and sound studies.

Personas - User Focused Design

Author : Lene Nielsen
Publisher : Springer
ISBN 13 : 1447174275
Total Pages : 170 pages
Book Rating : 4.4/5 (471 download)

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Book Synopsis Personas - User Focused Design by : Lene Nielsen

Download or read book Personas - User Focused Design written by Lene Nielsen and published by Springer. This book was released on 2019-02-08 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: People relate to other people, not to simplified types or segments. This is the concept that underpins this book. Personas, a user centered design methodology, covers topics from interaction design within IT, through to issues surrounding product design, communication, and marketing. Project developers need to understand how users approach their products from the product’s infancy, and regardless of what the product might be. Developers should be able to describe the user of the product via vivid depictions, as if they – with their different attitudes, desires and habits – were already using the product. In doing so they can more clearly formulate how to turn the product's potential into reality. Based on 20 years’ experience in solving problems for businesses and 15 years of research, currently at the IT University of Copenhagen, Lene Nielsen is Denmark’s leading expert in the persona method. She has a PhD in personas and scenarios, and through her research and practical experiences has developed her own approach to the method – 10 Steps to Personas. This second edition of Personas – User Focused Design presents a step-by-step methodology of personas which will be of interest to developers of IT, communications solutions and innovative products. This book also includes three new chapters and considerable expansion on the material in the first edition.

Data-Driven Personas

Author : Bernard J. Jansen
Publisher : Springer Nature
ISBN 13 : 3031022319
Total Pages : 317 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Data-Driven Personas by : Bernard J. Jansen

Download or read book Data-Driven Personas written by Bernard J. Jansen and published by Springer Nature. This book was released on 2022-05-31 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data-driven personas are a significant advancement in the fields of human-centered informatics and human-computer interaction. Data-driven personas enhance user understanding by combining the empathy inherent with personas with the rationality inherent in analytics using computational methods. Via the employment of these computational methods, the data-driven persona method permits the use of large-scale user data, which is a novel advancement in persona creation. A common approach for increasing stakeholder engagement about audiences, customers, or users, persona creation remained relatively unchanged for several decades. However, the availability of digital user data, data science algorithms, and easy access to analytics platforms provide avenues and opportunities to enhance personas from often sketchy representations of user segments to precise, actionable, interactive decision-making tools—data-driven personas! Using the data-driven approach, the persona profile can serve as an interface to a fully functional analytics system that can present user representation at various levels of information granularity for more task-aligned user insights. We trace the techniques that have enabled the development of data-driven personas and then conceptually frame how one can leverage data-driven personas as tools for both empathizing with and understanding of users. Presenting a conceptual framework consisting of (a) persona benefits, (b) analytics benefits, and (c) decision-making outcomes, we illustrate applying this framework via practical use cases in areas of system design, digital marketing, and content creation to demonstrate the application of data-driven personas in practical applied situations. We then present an overview of a fully functional data-driven persona system as an example of multi-level information aggregation needed for decision making about users. We demonstrate that data-driven personas systems can provide critical, empathetic, and user understanding functionalities for anyone needing such insights.

Figure

Author : Celia Lury
Publisher : Springer Nature
ISBN 13 : 9811924767
Total Pages : 290 pages
Book Rating : 4.8/5 (119 download)

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Book Synopsis Figure by : Celia Lury

Download or read book Figure written by Celia Lury and published by Springer Nature. This book was released on 2022-10-26 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book shows how figures, figuring, and configuration are used to understand complex, contemporary problems. Figures are images, numbers, diagrams, data and datasets, turns-of-phrase, and representations. Contributors reflect on the history of figures as they have transformed disciplines and fields of study, and how methods of figuring and configuring have been integral to practices of description, computation, creation, criticism and political action. They do this by following figures across fields of social science, medicine, art, literature, media, politics, philosophy, history, anthropology, and science and technology studies. Readers will encounter figures as various as Je Suis Charlie, #MeToo, social media personae, gardeners, asthmatic children, systems configuration management and cloud computing – all demonstrate the methodological utility and contemporary relevance of thinking with figures. This book serves as a critical guide to a world of figures and a creative invitation to “go figure!”

This Is Service Design Doing

Author : Marc Stickdorn
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491927135
Total Pages : 1341 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis This Is Service Design Doing by : Marc Stickdorn

Download or read book This Is Service Design Doing written by Marc Stickdorn and published by "O'Reilly Media, Inc.". This book was released on 2018-01-02 with total page 1341 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization. Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used. You'll be able to focus on your customers and iteratively improve their experience. Move from theory to practice and build sustainable business success.

Wordless Secrets

Author : Peter Ohlin
Publisher : Studies in Nordic Literature and Film
ISBN 13 : 9781860571183
Total Pages : 0 pages
Book Rating : 4.5/5 (711 download)

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Book Synopsis Wordless Secrets by : Peter Ohlin

Download or read book Wordless Secrets written by Peter Ohlin and published by Studies in Nordic Literature and Film. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ingmar Bergman's film Persona (1966) is considered both one of his greatest masterpieces and his most enigmatic and abstract film. The highly influential film achieved global critical acclaim and has been the subject of numerous studies and interpretations. Wordless Secrets is a ground-breaking new study of Persona. It asserts that the essential Swedish context of the film has been overlooked by Bergman's international audience, which has mistakenly preferred to focus on the abstract and metaphysical aspects of Persona. By repatriating the discussion of Persona to its Swedish context, the book argues that: a) the film's setting is seen not just as a barren rocky shore, but as a landscape with people who live and work there and whose marginalization is not metaphysical, but immediate and political, as well as cultural; b) the profession of the nurse is not accidental, nor only symbolic: Alma's confusion may in part stem from the transformation of the nursing profession in the 1960s in Sweden; and c) the Holocaust photograph from the Warsaw ghetto is not just an image of total violence and cruelty, but also alludes to the Swedish guilt over neutrality in the face of Nazi war crimes. (Series: Studies in Nordic Literature and Film)

Encyclopedia of Human Computer Interaction

Author : Ghaoui, Claude
Publisher : IGI Global
ISBN 13 : 1591407982
Total Pages : 780 pages
Book Rating : 4.5/5 (914 download)

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Book Synopsis Encyclopedia of Human Computer Interaction by : Ghaoui, Claude

Download or read book Encyclopedia of Human Computer Interaction written by Ghaoui, Claude and published by IGI Global. This book was released on 2005-12-31 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta enciclopedia presenta numerosas experiencias y discernimientos de profesionales de todo el mundo sobre discusiones y perspectivas de la la interacción hombre-computadoras

The Essential Persona Lifecycle: Your Guide to Building and Using Personas

Author : Tamara Adlin
Publisher : Morgan Kaufmann
ISBN 13 : 9780123814197
Total Pages : 240 pages
Book Rating : 4.8/5 (141 download)

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Book Synopsis The Essential Persona Lifecycle: Your Guide to Building and Using Personas by : Tamara Adlin

Download or read book The Essential Persona Lifecycle: Your Guide to Building and Using Personas written by Tamara Adlin and published by Morgan Kaufmann. This book was released on 2010-03-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation on why the particular tool or method is the right one. The book discusses the five phases of persona lifecycle: Family planning — Basic ideas and a few tools that will help one get organized Conception and gestation — Step-by-step instructions to move from assumptions to completed personas Birth and maturation — Strategic techniques to get the right information about ones personas out to ones your teammates at the right time Adulthood — Specific tools that will ensure that ones personas are used by the right people at the right times and in the right ways during the product development cycle Lifetime achievement and retirement — Basic ideas and a few tools to you measure the success of the persona effort and prepare for the next one Practical and immediately applicable how-to reference guide for building and using personas – from planning, creating, launching, evaluating, and determining ROI Invaluable guide that gives you a quick reference for incorporating personas into a product development process Features all the essential how-to material from its parent book, The Persona Lifecycle, as a quick, at your fingertips companion