Permission Marketing

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Permission Marketing

Author : Seth Godin
Publisher : Simon and Schuster
ISBN 13 : 0684836335
Total Pages : 254 pages
Book Rating : 4.6/5 (848 download)

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Book Synopsis Permission Marketing by : Seth Godin

Download or read book Permission Marketing written by Seth Godin and published by Simon and Schuster. This book was released on 1999-07-14 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity -- time -- Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale. In his groundbreaking book, Godin describes the four tests of Permission Marketing: 1. Does every single marketing effort you create encourage a learning relationship with your customers? Does it invite customers to "raise their hands" and start communicating? 2. Do you have a permission database? Do you track the number of people who have given you permission to communicate with them? 3. If consumers gave you permission to talk to them, would you have anything to say? Have you developed a marketing curriculum to teach people about your products? 4. Once people become customers, do you work to deepen your permission to communicate with those people? And in numerous informative case studies, including American Airlines' frequent-flier program, Amazon.com, and Yahoo!, Godin demonstrates how marketers are already profiting from this key new approach in all forms of media.

Music Marketing

Author : Mike King
Publisher : Hal Leonard Corporation
ISBN 13 : 1458429474
Total Pages : 178 pages
Book Rating : 4.4/5 (584 download)

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Book Synopsis Music Marketing by : Mike King

Download or read book Music Marketing written by Mike King and published by Hal Leonard Corporation. This book was released on 2009-08-01 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Berklee Press). Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services.

Uncommon Sense, Common Nonsense

Author : Jules Goddard
Publisher : Profile Books
ISBN 13 : 1847658210
Total Pages : 142 pages
Book Rating : 4.8/5 (476 download)

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Book Synopsis Uncommon Sense, Common Nonsense by : Jules Goddard

Download or read book Uncommon Sense, Common Nonsense written by Jules Goddard and published by Profile Books. This book was released on 2012-05-03 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a book for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists. It puts forward the notion that the application of uncommon sense - thinking or acting differently from other organisations in a way that makes unusual sense - is the secret to competitive success. For those who want to succeed and stand out from the herd this book is a beacon of uncommon sense and a timely antidote to managerial humbug.

Small Is the New Big

Author : Seth Godin
Publisher : Penguin
ISBN 13 : 1101218363
Total Pages : 445 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis Small Is the New Big by : Seth Godin

Download or read book Small Is the New Big written by Seth Godin and published by Penguin. This book was released on 2006-08-17 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: As one of today’s most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world. Now, for the first time, Godin has collected the most provocative short pieces from his pioneering blog—ranked #70 by Feedster (out of millions published) in worldwide readership. This book also includes his most popular columns from Fast Company magazine, and several of the short e-books he has written in the last few years. A sample: • Bon Jovi And The Pirates • Christmas Card Spam • Clinging To Your Job Title? • How Much Would You Pay to Be on Oprah’s Show? • The Persistence of Really Bad Ideas • The Seduction of “Good Enough” • What Happens When It's All on Tape? • Would You Buy Life Insurance at a Rock Concert? Small is the New Big is a huge bowl of inspiration that you can gobble in one sitting or dip into at any time. As Godin writes in his introduction: “I guarantee that you'll find some ideas that don’t work for you. But I’m certain that you're smart enough to see the stuff you’ve always wanted to do, buried deep inside one of these riffs. And I’m betting that once inspired, you’ll actually make something happen.”

Music, Money and Success

Author : Jeffrey Brabec
Publisher : Schirmer Trade Books
ISBN 13 : 0857126466
Total Pages : 839 pages
Book Rating : 4.8/5 (571 download)

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Book Synopsis Music, Money and Success by : Jeffrey Brabec

Download or read book Music, Money and Success written by Jeffrey Brabec and published by Schirmer Trade Books. This book was released on 2011-07-18 with total page 839 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Insider's Guide to Making Money in the Music Industry. Millions dream of attaining glamour and wealth through music. This book reveals the secrets of the music business that have made fortunes for the superstars. A must-have for every songwriter, performer and musician.

Customer Share Marketing

Author : Tom Osenton
Publisher : FT Press
ISBN 13 : 0130671673
Total Pages : 315 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Customer Share Marketing by : Tom Osenton

Download or read book Customer Share Marketing written by Tom Osenton and published by FT Press. This book was released on 2002 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about how and why the world's leading marketers are growing Customer Share--successfully increasing the amount of business they get from their most loyal customers.

Email Marketing

Author : Jim Sterne
Publisher : Wiley
ISBN 13 : 9780471383093
Total Pages : 320 pages
Book Rating : 4.3/5 (83 download)

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Book Synopsis Email Marketing by : Jim Sterne

Download or read book Email Marketing written by Jim Sterne and published by Wiley. This book was released on 2000-03-07 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most powerful tool for marketing, branding, direct response, and building customer relationships is email. It's cheap, easy-to-use, and almost everybody on the Internet has an email address. The only problem is that not everyone knows how to use it correctly. Sending out a bad email not only discourages potential customers but can also damage your brand and your reputation. Written by the leading experts on Internet direct marketing and permission email marketing, this book arms you with the latest email strategies and techniques to help you dramatically improve response rates and forge lasting customer relationships. The authors provide a comprehensive introduction to what email marketing is and how it can be used to reach a larger group of people at a lower cost. You'll discover the ins and outs of creating an effective email marketing strategy and how it can play a significant role with your customers. And you'll find a collection of valuable templates that will help you get started immediately! This book takes you step-by-step through the process of creating a successful permission email marketing campaign. Inside, you'll learn how to: Develop a campaign strategy Write an email masterpiece Reach your target audience Enhance a campaign for a better response rate Measure the success of email marketing strategies Advertise on other people's electronic newsletters Host your own discussion group

A Dictionary of Marketing

Author : Charles Doyle
Publisher : OUP Oxford
ISBN 13 : 0191044997
Total Pages : 448 pages
Book Rating : 4.1/5 (91 download)

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Book Synopsis A Dictionary of Marketing by : Charles Doyle

Download or read book A Dictionary of Marketing written by Charles Doyle and published by OUP Oxford. This book was released on 2011-03-24 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners.

Management by Permission

Author : Tony McNulty
Publisher : Springer
ISBN 13 : 331925247X
Total Pages : 198 pages
Book Rating : 4.3/5 (192 download)

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Book Synopsis Management by Permission by : Tony McNulty

Download or read book Management by Permission written by Tony McNulty and published by Springer. This book was released on 2016-03-10 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows that in today’s business world managers can only successfully lead with the active cooperation and consent of their staff. It presents a practical, four-pronged approach to successful management, drawing on the authors’ combined research, consulting and managerial experience in more than twenty countries. Once a manager gets the four main ingredients right – (1) getting things under control; (2) establishing expectations; (3) running interference; and (4) developing people – everything else falls into place. Far from being unpleasant and stressful, managing others becomes rewarding and even fun. The book concludes by explaining how to use the four ingredients to ensure that your own manager is also managing you effectively. “If you have time for only one management book in your life, Management by Permission would be an outstanding choice.” Greg Thompson, President, Markel Specialty "In this readable and practical book the authors spell out the key challenges facing managers and how they can address them. The central question is how you win permission to manage – in straightforward language this book shows you how." Rob Goffee, Emeritus Professor, London Business School “A page-turner ... a strong candidate for ‘Management Book of the Year.’” Professor Stephen J. Perkins, Dean, London Guildhall Faculty of Business & Law “A ‘must read’ for anyone on the line management ladder.” Dr Janine-Nicole Desai, Regional HR Director, Hilton Worldwide

Online Marketing

Author : Richard Gay
Publisher : Oxford University Press
ISBN 13 : 0199265852
Total Pages : 558 pages
Book Rating : 4.1/5 (992 download)

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Book Synopsis Online Marketing by : Richard Gay

Download or read book Online Marketing written by Richard Gay and published by Oxford University Press. This book was released on 2007-03-15 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Online Marketing' provides a balance between theory & practice by recognising the advantages & drawbacks of doing business online. Supported by contemporary mini-cases, case studies & expert opinion from leading practitioners, this text covers: the changing online environment, online planning and more.

The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning

Author : Bob Gilbreath
Publisher : McGraw Hill Professional
ISBN 13 : 0071627588
Total Pages : 288 pages
Book Rating : 4.0/5 (716 download)

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Book Synopsis The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning by : Bob Gilbreath

Download or read book The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning written by Bob Gilbreath and published by McGraw Hill Professional. This book was released on 2009-08-09 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE NEW LAW OF MARKETING “The Next Evolution of Marketing is a true beacon for all brand builders. Many books claim that, Bob’s book delivers.” Jim Stengel, former Global Marketing Officer, Procter & Gamble “Some timeless truths restored for modern marketing—and many new ones added. An inspiring reminder of the value of brand behavior and how to make it happen.” Sir Martin Sorrell, CEO, WPP “Persuasion has given way to sharing, and marketing will never be the same.” John Gerzema, Chief Insights Officer, Young & Rubicam, and coauthor of The Brand Bubble ”Bob Gilbreath brilliantly shows why we’re no longer living in our fathers’ marketing era. Better yet, he details how marketing works best when it adds value to people’s lives, and he provides a playbook for success.” David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave “This book provides a framework and compelling examples for creating the next generation of cultureleading brands.” Mark Greatrex, Senior Vice President, Marketing Communications and Insights, The Coca-Cola Company ABOUT THE BOOK: Marketing with Meaning—The Breakthrough Strategy for Connecting with Customers! The old interruptive model of marketing doesn’t work. Customers are tuning out. They no longer listen to in-your-face messages. Instead, they demand meaning in the brands they buy and the marketing that reaches them. Marketing strategist Bob Gilbreath’s hot new concept, Marketing with Meaning, represents the next evolutionary step in a progression following direct marketing and permission marketing. This groundbreaking methodology engages customers and wins their business by adding value to their lives. Rather than pushing a product or service, Marketing with Meaning woos customers by offering them something of value independent of purchase. In The Next Evolution of Marketing, Gilbreath unveils a revolutionary new approach to business that fills the gaping voids left in bottom lines when people started tuning out. Gilbreath describes the marketing revolution now underway and the powerful forces driving it. Inside, he provides Marketing with Meaning success stories, including: Samsung’s laptop and cell phone charging stations, which are now found in more than 50 airports throughout the United States Dove’s Campaign for Real Beauty and its viral video “Evolution,” which has been viewed more than 100 million times Burger King’s Xbox advergames, which helped boost the company’s profits by 40 percent in one year This first-ever comprehensive model for creating and managing a meaningful marketing campaign uses in-depth case studies of successful campaigns and explains how to develop and execute a solid strategy for meeting customers’ needs. It also arms you with an original set of metrics for precisely measuring the effectiveness of your initiatives. You simply cannot afford to get left behind in advertising’s “golden age” of interrupt, tell, and sell marketing. Marketing with Meaning is how your customers demand business be done today and tomorrow. The Next Evolution of Marketing is your guide to surviving and thriving in this marketing revolution.

Without Their Permission

Author : Alexis Ohanian
Publisher : Business Plus
ISBN 13 : 1455520039
Total Pages : 256 pages
Book Rating : 4.4/5 (555 download)

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Book Synopsis Without Their Permission by : Alexis Ohanian

Download or read book Without Their Permission written by Alexis Ohanian and published by Business Plus. This book was released on 2013-10-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A WALL STREET JOURNAL BESTSELLER As Alexis Ohanian learned when he helped to co-found the immensely popular reddit.com, the internet is the most powerful and democratic tool for disseminating information in human history. And when that power is harnessed to create new communities, technologies, businesses or charities, the results can be absolutely stunning. In this book, Alexis will share his ideas, tips and even his own doodles about harnessing the power of the web for good, and along the way, he will share his philosophy with young entrepreneurs all over the globe. At 29, Ohanian has come to personify the dorm-room tech entrepreneur, changing the world without asking permission. Within a couple of years of graduating from the University of Virginia, Ohanian did just that, selling reddit for millions of dollars. He's gone on to start many other companies, like hipmunk and breadpig, all while representing Y Combinator and investing in over sixty other tech startups. WITHOUT THEIR PERMISSION is his personal guidebook as to how other aspiring entrepreneurs can follow in his footsteps.

Marketing Moves

Author : Philip Kotler
Publisher : Harvard Business Press
ISBN 13 : 9781578516001
Total Pages : 216 pages
Book Rating : 4.5/5 (16 download)

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Book Synopsis Marketing Moves by : Philip Kotler

Download or read book Marketing Moves written by Philip Kotler and published by Harvard Business Press. This book was released on 2002 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. The problem, says internationally renowned marketer Philip Kotler and his coauthors Dipak C. Jain and Suvit Maesincee, is that marketing has not kept pace with the markets. In today's world, customers are scarce-not products-and classic marketing needs to be deconstructed, redefined, and broadened to reflect this new reality. Marketing Moves describes the next transformational imperative for marketing-and for any organization competing in our customer-ruled, technology-driven marketplace. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers in both the marketplace and the marketspace. And it appoints marketing as the lead driver in shaping and implementing this new strategy. The means for accomplishing this lies in a radically new marketing paradigm the authors call holistic marketing -a dynamic concept derived from the electronic connectivity and interactivity among companies, customers, and collaborators. This new paradigm combines the best of traditional marketing with new digital capabilities to build long-term, mutually satisfying relationships and co-prosperity among all key stakeholders. Outlining a framework for implementing holistic marketing that calls for integrating customer demand management, internal and external resource allocation, and network collaboration-the authors show how holistic marketing can enable companies to: - Identify new value opportunities for renewing their markets - Efficiently create the most promising new value offerings - Deliver products, services, and experiences that more precisely match individual customer requirements - Consistently operate at the highest level of product quality, service, and speed Thought-provoking and practical, Marketing Moves shows how to build a complete marketing platform primed for the challenges and opportunities of a customer-centric world. AUTHORBIO: Philip Kotler is the S.C. Johnson Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management at Northwestern University in Chicago. Dipak C. Jain is Dean of the Kellogg Graduate School of Management. Suvit Maesincee is a Professor of Marketing at the Sasin Graduate Institute of Business Administration at Chulalongkorn University in Bangkok, Thailand.

Audience

Author : Jeffrey K. Rohrs
Publisher : John Wiley & Sons
ISBN 13 : 1118732731
Total Pages : 293 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Audience by : Jeffrey K. Rohrs

Download or read book Audience written by Jeffrey K. Rohrs and published by John Wiley & Sons. This book was released on 2013-11-11 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships. And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts instead of the corporate assets they are. With AUDIENCE, Jeff Rohrs seeks to change this dynamic through adoption of The Audience Imperative. This powerful mandate challenges all companies to use their paid, owned, and earned media to not only sell in the short-term but also increase the size, engagement, and value of their proprietary audiences over the long-term. As content marketing professionals have discovered, the days of “build it and they will come” are long gone. If you’re looking for a way to gain a lasting advantage over your competition, look no further and start building your email, Facebook, Google, Instagram, mobile app, SMS, Twitter, website, and YouTube audiences to last.

CLEP® Principles of Marketing Book + Online

Author : James E. Finch
Publisher : Research & Education Assoc.
ISBN 13 : 0738683906
Total Pages : 198 pages
Book Rating : 4.7/5 (386 download)

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Book Synopsis CLEP® Principles of Marketing Book + Online by : James E. Finch

Download or read book CLEP® Principles of Marketing Book + Online written by James E. Finch and published by Research & Education Assoc.. This book was released on 2013-02-14 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Earn College Credit with REA’s Test Prep for CLEP Principles of Marketing Everything you need to pass the exam and get the college credit you deserve. REA leads the way in helping students pass their College Board CLEP exams and earn college credit while reducing their tuition costs. With 25+ years of experience in test prep for the College-Level Examination Program (CLEP), REA is your trusted source for the most up-to-date test-aligned content. Whether you’re an adult returning to finish your degree, a traditional-age college student, a military service member, or a high school or home-schooled student looking to get a head start on college and shorten your path to graduation, CLEP is perfect for you. REA’s expert authors know the CLEP tests inside out. And thanks to our partners at Proctortrack (proctortrack.com/clep), you can now take your exam at your convenience, from the comfort of home. Prep for success on the CLEP Principles of Marketing exam with REA’s personalized three-step plan: (1) focus your study, (2) review with the book, and (3) measure your test-readiness. Our Book + Online prep gives you all the tools you need to make the most of your study time: Diagnostic exam: Pinpoint what you already know and what you need to study. Targeted subject review: Learn what you’ll be tested on. Two full-length practice exams: Zero in on the topics that give you trouble now so you’ll be confident and prepared on test day. Glossary of key terms: Round out your prep with must-know vocabulary. REA is America’s recognized leader in CLEP preparation. Our test prep helps you earn valuable college credit, save on tuition, and accelerate your path to a college degree.

Free Prize Inside

Author : Seth Godin
Publisher : Penguin UK
ISBN 13 : 0141019719
Total Pages : 195 pages
Book Rating : 4.1/5 (41 download)

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Book Synopsis Free Prize Inside by : Seth Godin

Download or read book Free Prize Inside written by Seth Godin and published by Penguin UK. This book was released on 2006-03-02 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2003 Seth Godin introduced the concept of the 'purple cow' to the marketing world. Now he takes his ideas a few steps further. How can you make a product so good it will sell itself? And how can you persuade 'brown cow' outfits to adopt an idea that will stand out in the herd?

Unleashing the Ideavirus

Author : Seth Godin
Publisher : Hachette Books
ISBN 13 : 0786870451
Total Pages : 205 pages
Book Rating : 4.7/5 (868 download)

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Book Synopsis Unleashing the Ideavirus by : Seth Godin

Download or read book Unleashing the Ideavirus written by Seth Godin and published by Hachette Books. This book was released on 2001-11-01 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book that sparked a marketing revolution. "This is a subversive book. It says that the marketer is not--and ought not to be--at the center of successful marketing. The customer should be. Are you ready for that?" --From the Foreword by Malcolm Gladwell, author of The Tipping Point. Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment where their ideas can replicate and spread. In lively detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus, identifies the key factors in the successful spread of an ideavirus (powerful sneezers, hives, a clear vector, a smooth, friction-free transmission), and shows how any business, large or small, can use ideavirus marketing to succeed in a world that just doesn't want to hear it anymore from the traditional marketers.