Periodismo de marcas

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Publisher : Editorial UOC
ISBN 13 : 8490649316
Total Pages : 251 pages
Book Rating : 4.4/5 (96 download)

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Book Synopsis Periodismo de marcas by : Carlos J. Campo

Download or read book Periodismo de marcas written by Carlos J. Campo and published by Editorial UOC. This book was released on 2016-06-30 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: El periodismo de marcas es para unos pocos. Da lo mismo si se trata de enormes marcas multinacionales o de pequeñas denominaciones muy especializadas o muy locales. Es para una selectísima minoría y, además, es periodismo puro y duro.Hoy, con el descrédito de la publicidad, la desintermediación de la información, el desengaño tecnológico y la pérdida de la ingenuidad de las audiencias, se ha creado el escenario perfecto para desarrollar un periodismo que pretende una influenci todopoderosa.Este tratado actualiza los modos de este periodismo, abordando su sustrato teórico. Discrimina el contenido de marca de la acción periodística. Desmiente la antitética conceptual de periodismo y marca en una misma expresión. Y desvela, desde la experiencia, cómo fundar la redacción de marca, diseñar la línea editorial y ejercerlo cotidianamente.La marca que lo use se cotizará más. Y la corporación que evolucione con él logrará unos resultados económicos aún mejores.

Crisis del sistema, crisis del periodismo

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Author :
Publisher : Editorial GEDISA
ISBN 13 : 8497849124
Total Pages : 209 pages
Book Rating : 4.4/5 (978 download)

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Book Synopsis Crisis del sistema, crisis del periodismo by : Ramón Reig

Download or read book Crisis del sistema, crisis del periodismo written by Ramón Reig and published by Editorial GEDISA. This book was released on 2015-03 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Crisis del periodismo? Claro. Pero no es nueva. No hay que confundirla con los efectos de la crisis económica que se inicia a partir de 2007-2008. La crisis del periodismo está ahí, casi desde siempre, desde el momento en que los periodistas tropiezan con 6 “Pes”: - la P de Propiedad de los medios que proyectan la información, - la P de Publicidad, - la P de la influencia Política, - la P de Producción de la noticia sobre la base de redacciones pasivas a las que “se les olvida” salir a la calle a buscar noticias propias y transgresoras, - la P de Públicos que van buscando aquello que desean oír y no aquello que sucede, y - la P de Periodismo en forma de periodistas más cercanos a sus empresas y a lobbies de poder que al propio Periodismo. La crisis del periodismo es un reflejo fiel de la crisis del sistema de mercado, cau-sante de una sociedad angustiada e insolidaria. Si el sistema de mercado se siente inseguro en el laberinto que él mismo ha creado, pero a la vez es dueño del periodismo “de masas”, lo más habitual es que al receptor le llegue un periodismo “light” dominado por las pugnas políticas, el acoso y derribo al disidente, las catástrofes y sucesos, el entretenimiento (no inocente), el sensacionalismo, amarillismo el periodismo “rosa”, el deporte y la información meteorológica. El poder público sirve para centrar en él casi todas las “bofe-tadas” porque, ¿cómo morder la mano de tu señor? Sin embargo, el poder del mundo no es exactamente público sino privado. Como el periodismo se ha alejado de los ciudadanos, los ciudadanos bus-can su información en otros lugares alternativos, así ha ido creciendo la crisis del periodismo que se ha agravado con la crisis de un sistema que busca nuevos modelos de negocio en muchas ocasiones a costa del periodismo. Menos mal que, al mismo tiempo, aparecen iniciativas, aún por consolidarse, que aportan una esperanza para el desarrollo del conocimiento.

Periodismo en la Patagonia

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Author :
Publisher :
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Periodismo en la Patagonia by : Juan Carlos Bergonzi

Download or read book Periodismo en la Patagonia written by Juan Carlos Bergonzi and published by . This book was released on 2004 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Mujeres en El Periodismo Cubano

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Publisher :
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Mujeres en El Periodismo Cubano by : Ana Núñez Machín

Download or read book Mujeres en El Periodismo Cubano written by Ana Núñez Machín and published by . This book was released on 1989 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Guerrilla, Periodismo Y Tiempos Neoliberales en La Guerra de Galio Y Un Soplo en El Río de Héctor Aguilar Camín

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Publisher :
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Guerrilla, Periodismo Y Tiempos Neoliberales en La Guerra de Galio Y Un Soplo en El Río de Héctor Aguilar Camín by : Filemón Zamora-Súchilt

Download or read book Guerrilla, Periodismo Y Tiempos Neoliberales en La Guerra de Galio Y Un Soplo en El Río de Héctor Aguilar Camín written by Filemón Zamora-Súchilt and published by . This book was released on 2004 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Catalog of the Latin American Collection

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Publisher :
ISBN 13 :
Total Pages : 782 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Catalog of the Latin American Collection by : University of Texas at Austin. Library. Latin American Collection

Download or read book Catalog of the Latin American Collection written by University of Texas at Austin. Library. Latin American Collection and published by . This book was released on 1969 with total page 782 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Reports and Papers on Mass Communication

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Publisher :
ISBN 13 :
Total Pages : 442 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Reports and Papers on Mass Communication by :

Download or read book Reports and Papers on Mass Communication written by and published by . This book was released on 1963 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt:

PROFESSIONAL TRAINING FOR MASS COMMUNICATION

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Publisher :
ISBN 13 :
Total Pages : 56 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis PROFESSIONAL TRAINING FOR MASS COMMUNICATION by :

Download or read book PROFESSIONAL TRAINING FOR MASS COMMUNICATION written by and published by . This book was released on 1965 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Host Bibliographic Record for Boundwith Item Barcode 30112119933031

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Publisher :
ISBN 13 :
Total Pages : 412 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Host Bibliographic Record for Boundwith Item Barcode 30112119933031 by :

Download or read book Host Bibliographic Record for Boundwith Item Barcode 30112119933031 written by and published by . This book was released on 2013 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Effects of Television on Children and Adolescents

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Publisher :
ISBN 13 :
Total Pages : 1064 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis The Effects of Television on Children and Adolescents by : International Association for Mass Communication Research

Download or read book The Effects of Television on Children and Adolescents written by International Association for Mass Communication Research and published by . This book was released on 1952 with total page 1064 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Reports and Papers on Mass Communication

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Publisher :
ISBN 13 :
Total Pages : 510 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Reports and Papers on Mass Communication by : Unesco. Mass Communication Techniques Division

Download or read book Reports and Papers on Mass Communication written by Unesco. Mass Communication Techniques Division and published by . This book was released on 1963 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Microfilm Union Catalog

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Publisher :
ISBN 13 :
Total Pages : 364 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis Microfilm Union Catalog by : University of Florida. Libraries

Download or read book Microfilm Union Catalog written by University of Florida. Libraries and published by . This book was released on 1991 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Nirex Collection

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Publisher :
ISBN 13 : 9781877970016
Total Pages : 904 pages
Book Rating : 4.9/5 (7 download)

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Book Synopsis The Nirex Collection by : Porfirio R. Solórzano

Download or read book The Nirex Collection written by Porfirio R. Solórzano and published by . This book was released on 1993 with total page 904 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Hispanic Today

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Publisher :
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Hispanic Today by :

Download or read book Hispanic Today written by and published by . This book was released on 1989 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Interciencia

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Publisher :
ISBN 13 :
Total Pages : 74 pages
Book Rating : 4.3/5 (381 download)

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Book Synopsis Interciencia by :

Download or read book Interciencia written by and published by . This book was released on 1977 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Education for Journalism, 1953

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Publisher :
ISBN 13 :
Total Pages : 48 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Education for Journalism, 1953 by : Unesco. Department of Mass Communications

Download or read book Education for Journalism, 1953 written by Unesco. Department of Mass Communications and published by . This book was released on 1954 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Edition XII Worldwide Directory of Postgraduate Studies in Arts, Humanities, and Social Sciences

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Publisher :
ISBN 13 :
Total Pages : 536 pages
Book Rating : 4.:/5 (51 download)

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Book Synopsis Edition XII Worldwide Directory of Postgraduate Studies in Arts, Humanities, and Social Sciences by :

Download or read book Edition XII Worldwide Directory of Postgraduate Studies in Arts, Humanities, and Social Sciences written by and published by . This book was released on 1997 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: