Perceptions Of Japanese Advertising

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Perceptions of Japanese Advertising

Author : Fritz Cropp
Publisher :
ISBN 13 :
Total Pages : 208 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Perceptions of Japanese Advertising by : Fritz Cropp

Download or read book Perceptions of Japanese Advertising written by Fritz Cropp and published by . This book was released on 1996 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Previously, studies of advertising in Japan have been conducted using content analysis, with little attention to attitudes about advertising and advertising strategy. This study examines perceptions of changes in Japanese advertising among advertising professionals in Japan, probing advertising issues that have not previously been scientifically explored. A review of the existing literature about advertising in Japan and interviews with professionals at advertising agencies in Japan yielded four primary dimensions that appear to be affecting advertising in Japan. These dimensions are, the "soft sell" or comparatively more emotional appeal of Japanese advertisements, which contrasts with more attribute-oriented or "hard sell" Western advertising; advertising strategy issues, which focus primarily on the intent of advertising in Japan; economic issues, which address changes in the Japanese distribution system and other economic issues that directly affect advertising; and cultural factors that affect advertising in Japan, which include differences in customs, mores, and language. Q-methodology was used to isolate different types of advertising professionals in Japan. Thirty-four advertising executives were asked to sort forty statements regarding advertising strategy in Japan and the United States. Each of the statements involved one of the four factors that appear to be shaping advertising in Japan. Three distinct types of advertising professionals emerged. The Establishment Type, comprised exclusively of Japanese advertising executives, contends that the advertising climate in Japan is similar to that in the West. He sees minor changes in advertising in Japan, but not dramatic changes precipitated by difficult economic times. The Emigrant Type, comprised exclusively of advertising professionals from the United States, Great Britain and Australia, sees advertising as an extension of the competitive marketplace but believes that cultural factors preclude major change in the advertising climate in Japan. The Change Agent Type, which includes both Japanese and Western professionals, foresees dramatic change in advertising in Japan, precipitated by difficult economic times and fierce competition. Conclusions and implications of these findings are discussed

The Burden of the Past

Author : Kan Kimura
Publisher : University of Michigan Press
ISBN 13 : 0472125036
Total Pages : 265 pages
Book Rating : 4.4/5 (721 download)

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Book Synopsis The Burden of the Past by : Kan Kimura

Download or read book The Burden of the Past written by Kan Kimura and published by University of Michigan Press. This book was released on 2019-01-29 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Burden of the Past reexamines the dispute over historical perception between Japan and South Korea, going beyond the descriptive emphasis of previous studies to clearly identify the many independent variables that have affected the situation. From the history textbook debates, to the Occupation-period exploitation of “comfort women,” to the Dokdo/Takeshima territory dispute and Yasukuni Shrine visits, Professor Kimura traces the rise and fall of popular, political, and international concerns underlying these complex and highly fraught issues. Utilizing Japanese and South Korean newspaper databases to review discussion of the two countries’ disputed historical perceptions from the end of World War II to the present, The Burden of the Past provides readers with the historical framework and the major players involved, offering much-needed clarity on such polarizing issues. By seeing behind the public discourse and political rhetoric, this book offers a firmer footing for a discussion and the steps toward resolution.

A Japanese Advertising Agency

Author : Brian Moeran
Publisher : Routledge
ISBN 13 : 1136795405
Total Pages : 335 pages
Book Rating : 4.1/5 (367 download)

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Book Synopsis A Japanese Advertising Agency by : Brian Moeran

Download or read book A Japanese Advertising Agency written by Brian Moeran and published by Routledge. This book was released on 2013-09-13 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan. By examining the production of advertising, this book turns other semiotics, media and cultural studies theories on their heads. By analysing the social structure of a modern media organization from the inside, it makes anthropology relevant and intellectually stimulating. By treating the Japanese as a more-or-less normal and rational people, it explodes the usual myths of exotic Japan and steps boldly into a global arena that embraces 'east' and 'west' in a new theory of values.

Exploring Intercultural Communication

Author : Zhu Hua
Publisher : Routledge
ISBN 13 : 1136029761
Total Pages : 297 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Exploring Intercultural Communication by : Zhu Hua

Download or read book Exploring Intercultural Communication written by Zhu Hua and published by Routledge. This book was released on 2013-08-15 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Routledge Introductions to Applied Linguistics is a series of introductory level textbooks covering the core topics in Applied Linguistics, primarily designed for those beginning postgraduate studies, or taking an introductory MA course as well as advanced undergraduates. Titles in the series are also ideal for language professionals returning to academic study. The books take an innovative 'practice to theory' approach, with a 'back-to-front' structure. This leads the reader from real-world problems and issues, through a discussion of intervention and how to engage with these concerns, before finally relating these practical issues to theoretical foundations. Additional features include tasks with commentaries, a glossary of key terms, and an annotated further reading section. Exploring Intercultural Communication investigates the role of language in intercultural communication, paying particular attention to the interplay between cultural diversity and language practice. This book brings together current or emerging strands and themes in the field by examining how intercultural communication permeates our everyday life, what we can do to achieve effective and appropriate intercultural communication, and why we study language, culture and identity together. The focus is on interactions between people from various cultural and linguistic backgrounds, and regards intercultural communication as a process of negotiating meaning, cultural identities, and – above all – differences between ourselves and others. Including global examples from a range of genres, this book is an essential read for students taking language and intercultural communication modules within Applied Linguistics, TESOL, Education or Communication Studies courses.

Mutual Perceptions and Images in Japanese-German Relations, 1860-2010

Author :
Publisher : BRILL
ISBN 13 : 9004345426
Total Pages : 463 pages
Book Rating : 4.0/5 (43 download)

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Book Synopsis Mutual Perceptions and Images in Japanese-German Relations, 1860-2010 by :

Download or read book Mutual Perceptions and Images in Japanese-German Relations, 1860-2010 written by and published by BRILL. This book was released on 2017-06-06 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mutual Perceptions and Images in Japanese-German Relations, 1860–2010 examines the mutual images formed between Japan and Germany from the mid-nineteenth to twenty-first centuries, and the influence of these images on the development of bilateral relations. Unlike earlier research on Japanese-German relations, which focused on the similarity of these countries’ historical trajectories, this publication presents a more nuanced picture. It relativizes perceptions of a special “spiritual relationship” between Japan and Germany as well as their commonalities of “national character” through an exploration of previously untapped historical visual and textual sources. With essays by sixteen leading scholars in the field, this collection is an invaluable contribution to the historiography of modern Japan and Germany, and to the field of international relations. Contributors are: Hans-Joachim Bieber, Fukuoka Mariko, Hakoishi Hiroshi, Iwasa Takurō, Katō Yōko, Kawakita Atsuko, Gerhard Krebs, Kudō Akira, Heinrich Menkhaus, Danny Orbach, Peter Pantzer, Sven Saaler, Satō Takumi, Volker Stanzel, Suzuki Naoko, Tajima Nobuo, Tano Daisuke, and Rolf-Harald Wippich.

Recentering Globalization

Author : Koichi Iwabuchi
Publisher : Duke University Press
ISBN 13 : 9780822328919
Total Pages : 296 pages
Book Rating : 4.3/5 (289 download)

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Book Synopsis Recentering Globalization by : Koichi Iwabuchi

Download or read book Recentering Globalization written by Koichi Iwabuchi and published by Duke University Press. This book was released on 2002-11-08 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIVAn examination of the increased presence of Japanese media and popluar culture in the rest of Asia and the way it has transformed Japanese self-understanding./div

Global Marketing and Advertising

Author : Marieke de Mooij
Publisher : SAGE Publications
ISBN 13 : 1483315452
Total Pages : 416 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis Global Marketing and Advertising by : Marieke de Mooij

Download or read book Global Marketing and Advertising written by Marieke de Mooij and published by SAGE Publications. This book was released on 2013-08-27 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising (by Marieke de Mooij) offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.

Global and Multinational Advertising

Author : Basil G. Englis
Publisher : Psychology Press
ISBN 13 : 131775977X
Total Pages : 279 pages
Book Rating : 4.3/5 (177 download)

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Book Synopsis Global and Multinational Advertising by : Basil G. Englis

Download or read book Global and Multinational Advertising written by Basil G. Englis and published by Psychology Press. This book was released on 2013-11-19 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets. The scholars and advertising professionals who contributed these chapters will have much to say to consumer psychologists and marketing specialists alike.

Social Psychology of Visual Perception

Author : Emily Balcetis
Publisher : Psychology Press
ISBN 13 : 1136945539
Total Pages : 351 pages
Book Rating : 4.1/5 (369 download)

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Book Synopsis Social Psychology of Visual Perception by : Emily Balcetis

Download or read book Social Psychology of Visual Perception written by Emily Balcetis and published by Psychology Press. This book was released on 2010-05-31 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume synthesizes social, cognitive, ecological, evolutionary, & neuroscience research, showing that the way in which people perceive the world changes with their cognitions, emotions, goals, motivations, culture, & other factors traditionally considered exclusive to social, personality, & cognitive psychology.

The Handbook of International Advertising Research

Author : Hong Cheng
Publisher : John Wiley & Sons
ISBN 13 : 1118378458
Total Pages : 574 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis The Handbook of International Advertising Research by : Hong Cheng

Download or read book The Handbook of International Advertising Research written by Hong Cheng and published by John Wiley & Sons. This book was released on 2014-01-21 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers

Advertising in the Aging Society

Author : Florian Kohlbacher
Publisher : Springer
ISBN 13 : 1137586605
Total Pages : 179 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Advertising in the Aging Society by : Florian Kohlbacher

Download or read book Advertising in the Aging Society written by Florian Kohlbacher and published by Springer. This book was released on 2016-04-08 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents insights from a large-scale content analysis as well as questionnaire surveys among advertising practitioners and consumers in Japan. As the most aged society in the world, Japan lends itself as particularly suitable to study the implications of population aging. This book shows that older people, and especially older women, are highly underrepresented in advertising and are generally portrayed in stereotypical, albeit not necessarily unfavorable ways. This is despite the fact that advertising practitioners have a generally positive view towards using older models, even though only for an older target audience. Finally the book explore how both younger and older consumers perceive the representation of older people in advertising as stereotypical and partly negative, and are willing to boycott companies portraying older people negatively.

Proceedings of the 1996 Multicultural Marketing Conference

Author : Pravat K. Choudhury
Publisher : Springer
ISBN 13 : 3319173952
Total Pages : 404 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 1996 Multicultural Marketing Conference by : Pravat K. Choudhury

Download or read book Proceedings of the 1996 Multicultural Marketing Conference written by Pravat K. Choudhury and published by Springer. This book was released on 2015-05-19 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1996 Multicultural Marketing Conference presented by the Academy of Marketing Science (AMS) and Old Dominion University in Virginia Beach, Virginia. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Marketing in Japan

Author : Ian Melville
Publisher : Routledge
ISBN 13 : 1136379878
Total Pages : 270 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Marketing in Japan by : Ian Melville

Download or read book Marketing in Japan written by Ian Melville and published by Routledge. This book was released on 2012-05-23 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Marketing in Japan' is ideal for executives wanting a 'hands-on' guide to entering the Japanese market. If you are already operating any kind of business venture either in Japan or with Japan, or if you hope to do so in the future, this book is for you. It provides business people with all the necessary information about business, including marketing and distribution in Japan. Few Westerners have as thorough and distinguished a background in different areas of Japanese trade as Ian Melville; in addition to several years of exporting to Japan, he teaches Japanese business at Tokyo's Sophia University completing a PhD in the subject at Tokyo University. Marketing in Japan is an important book that will ensure that readers become well equipped to deal with increasing their business in Japan.

Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference

Author : Howard S. Gitlow
Publisher : Springer
ISBN 13 : 3319169343
Total Pages : 413 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference by : Howard S. Gitlow

Download or read book Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference written by Howard S. Gitlow and published by Springer. This book was released on 2015-05-28 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Presence and Perceptions

Author : Charles Edward Morrison
Publisher :
ISBN 13 :
Total Pages : 156 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Presence and Perceptions by : Charles Edward Morrison

Download or read book Presence and Perceptions written by Charles Edward Morrison and published by . This book was released on 1986 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A New Japan for the Twenty-First Century

Author : Rien T. Segers
Publisher : Routledge
ISBN 13 : 1134054084
Total Pages : 301 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis A New Japan for the Twenty-First Century by : Rien T. Segers

Download or read book A New Japan for the Twenty-First Century written by Rien T. Segers and published by Routledge. This book was released on 2008-03-13 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pt. 1. Introduction -- pt. 2. Business and technology -- pt. 3. Politics, governance and foreign policy -- pt. 4. Social issues -- pt. 5. National identity -- pt. 6. Conclusions.

Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference

Author : Victoria L. Crittenden
Publisher : Springer
ISBN 13 : 3319132482
Total Pages : 546 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference by : Victoria L. Crittenden

Download or read book Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference written by Victoria L. Crittenden and published by Springer. This book was released on 2015-03-13 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1992 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.