Proceedings Of The 1996 Multicultural Marketing Conference

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Proceedings of the 1996 Multicultural Marketing Conference

Author : Pravat K. Choudhury
Publisher : Springer
ISBN 13 : 3319173952
Total Pages : 389 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 1996 Multicultural Marketing Conference by : Pravat K. Choudhury

Download or read book Proceedings of the 1996 Multicultural Marketing Conference written by Pravat K. Choudhury and published by Springer. This book was released on 2015-05-19 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1996 Multicultural Marketing Conference presented by the Academy of Marketing Science (AMS) and Old Dominion University in Virginia Beach, Virginia. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Proceedings of the 1998 Multicultural Marketing Conference

Author : Jean-Charles Chebat
Publisher : Springer
ISBN 13 : 3319173839
Total Pages : 538 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 1998 Multicultural Marketing Conference by : Jean-Charles Chebat

Download or read book Proceedings of the 1998 Multicultural Marketing Conference written by Jean-Charles Chebat and published by Springer. This book was released on 2015-05-19 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Marketing and Multicultural Diversity

Author : Professor C P Rao
Publisher : Gower Publishing, Ltd.
ISBN 13 : 1409459829
Total Pages : 283 pages
Book Rating : 4.4/5 (94 download)

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Book Synopsis Marketing and Multicultural Diversity by : Professor C P Rao

Download or read book Marketing and Multicultural Diversity written by Professor C P Rao and published by Gower Publishing, Ltd.. This book was released on 2012-08-28 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: As populations become increasingly mobile and production is globalized, every country and region in the world is becoming multicultural in social composition. Such multicultural market environments call for new marketing concepts and methodologies as well as empirical research into the implications of multicultural diversity for marketers. Multiculturalism also has significant implications for inter-organizational relations in the context of international marketing. These issues are also addressed here. In addition the book deals with multicultural marketing issues at various geographical levels - national, regional and global. With original coverage and an integrated perspective this book provides an essential overview of multicultural marketing.

Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference

Author : Harlan E. Spotts
Publisher : Springer
ISBN 13 : 3319118854
Total Pages : 489 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference by : Harlan E. Spotts

Download or read book Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference written by Harlan E. Spotts and published by Springer. This book was released on 2014-11-05 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2000 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada.

Proceedings of the 1998 Multicultural Marketing Conference

Author : Jean-Charles Chebat
Publisher :
ISBN 13 : 9780931268205
Total Pages : 539 pages
Book Rating : 4.2/5 (682 download)

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Book Synopsis Proceedings of the 1998 Multicultural Marketing Conference by : Jean-Charles Chebat

Download or read book Proceedings of the 1998 Multicultural Marketing Conference written by Jean-Charles Chebat and published by . This book was released on 1998 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Multicultural Marketing Conference, 1998

Author : Academy of Marketing Science Staff
Publisher :
ISBN 13 : 9780608202860
Total Pages : 567 pages
Book Rating : 4.2/5 (28 download)

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Book Synopsis Multicultural Marketing Conference, 1998 by : Academy of Marketing Science Staff

Download or read book Multicultural Marketing Conference, 1998 written by Academy of Marketing Science Staff and published by . This book was released on with total page 567 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference

Author : Elizabeth J. Wilson
Publisher : Springer
ISBN 13 : 9783319131450
Total Pages : 304 pages
Book Rating : 4.1/5 (314 download)

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Book Synopsis Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference by : Elizabeth J. Wilson

Download or read book Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference written by Elizabeth J. Wilson and published by Springer. This book was released on 2015-01-23 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1996 Academy of Marketing Science (AMS) Annual Conference held in Phoenix, Arizona. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, marketing management, international marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Exploring the Dynamics of Consumerism in Developing Nations

Author : Gbadamosi, Ayantunji
Publisher : IGI Global
ISBN 13 : 1522579079
Total Pages : 428 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Exploring the Dynamics of Consumerism in Developing Nations by : Gbadamosi, Ayantunji

Download or read book Exploring the Dynamics of Consumerism in Developing Nations written by Gbadamosi, Ayantunji and published by IGI Global. This book was released on 2019-01-11 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: As developing nations increase their consumption rate, their relevance in the global marketplace grows. Existing assumptions and postulations about consumer consumption in various societies are being displaced largely due to the dynamic nature of the market. However, research has not been adequately devoted to explore the developments in consumer behavior in developing nations, which has resulted in numerous unanswered questions. Exploring the Dynamics of Consumerism in Developing Nations provides vital research on consumer behavior in developing countries and changes in the socio-cultural dimensions of marketing. While highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is ideally designed for researchers, advanced-level students, policymakers, and managers.

The Routledge Companion to Contemporary Brand Management

Author : Francesca Dall'Olmo Riley
Publisher : Routledge
ISBN 13 : 1317751582
Total Pages : 617 pages
Book Rating : 4.3/5 (177 download)

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Book Synopsis The Routledge Companion to Contemporary Brand Management by : Francesca Dall'Olmo Riley

Download or read book The Routledge Companion to Contemporary Brand Management written by Francesca Dall'Olmo Riley and published by Routledge. This book was released on 2016-07-15 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges. Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.

Ethnic Marketing

Author : Guilherme Pires
Publisher : Routledge
ISBN 13 : 1135046387
Total Pages : 391 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Ethnic Marketing by : Guilherme Pires

Download or read book Ethnic Marketing written by Guilherme Pires and published by Routledge. This book was released on 2014-12-05 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: A globalization process epitomised by historically large cross-border population movements with rapidly improving networking and communication technologies, has resulted in the growth of ethnic diversity across newly industrialised economies. Instead of adapting to a dominant, host country culture, many ethnic minorities seek to preserve their identities, both as diasporic communities and within their adopted countries. For marketers it has been recognised as crucial to understand the unique needs of these individuals and to develop superior marketing strategies that meet their preferences. Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries. Since the publication of Pires' and Stanton's 2005 book there has been continuing changes in the political, social and economic environment in many countries which have growing ethnic minorities. Incorporating new research across disciplines on the marketing relevance of ethnic minorities, this book also integrates contributions and excerpts from in-depth interviews conducted with leading marketing experts, whose views and insights stimulate discussion and result in in an invaluable guide to best practice in ethnic marketing across the world, plus expert insights into the future of this dynamic area. This is an excellent resource for researchers and advanced marketing students taking both postgraduate and undergraduate courses in marketing management or strategy, as well as government, marketing practitioners and businesses seeking ways to reach ethnic communities.

Handbook of Markets and Economies

Author : Anthony Pecotich
Publisher : M.E. Sharpe
ISBN 13 : 9780765636997
Total Pages : 736 pages
Book Rating : 4.6/5 (369 download)

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Book Synopsis Handbook of Markets and Economies by : Anthony Pecotich

Download or read book Handbook of Markets and Economies written by Anthony Pecotich and published by M.E. Sharpe. This book was released on 2006 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt: East and Southeast Asia is a vast and complex region. Its countries have a bewildering array of histories, demographics, economic structures, cultural backgrounds, and global marketing potential. This Handbook unravels the mystery. Each chapter is written by a country specialist and provides a thorough and up-to-date analysis of one of the ESEA countries. Each author follows a consistent model and covers geography and natural resources, the political system, the economic system, the social system, and the marketing environment. Complete chapters are devoted to: Australia, Brunei, Cambodia, China and Hong Kong, East Timor, Indonesia, Japan, Korea (North and South), Laos, Malaysia, Myanmar, New Zealand, Papua New Guinea, the Philippines, Singapore, Taiwan, Thailand, and Vietnam. Not just a review of current conditions, the Handbook offers prognoses for future marketing and commercial activity in each country. This definitive resource is generously illustrated with maps, figures, and tables, and includes comprehensive references and source materials for each country. It is an essential reference for students, researchers, and practitioners in the global economy.

The Routledge Companion to Ethnic Marketing

Author : Ahmad Jamal
Publisher : Routledge
ISBN 13 : 1136164227
Total Pages : 362 pages
Book Rating : 4.1/5 (361 download)

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Book Synopsis The Routledge Companion to Ethnic Marketing by : Ahmad Jamal

Download or read book The Routledge Companion to Ethnic Marketing written by Ahmad Jamal and published by Routledge. This book was released on 2015-06-19 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful businesses must solve. From this challenge has grown the exciting discipline of ethnic marketing, which seeks to understand the considerable opportunities and challenges presented by cultural and ethnic diversity in the marketplace. To date, scholarship in the area has been lively but disparate. This volume brings together cutting-edge research on ethnic marketing from thought leaders across the world. Each chapter covers a key theme, reflecting the increasing diversity of the latest research, including models of culture change, parenting and socialization, responses to web and advertising, role of space and social innovation in ethnic marketing, ethnic consumer decision making, religiosity, differing attitudes to materialism, acculturation, targeting and ethical and public policy issues. The result is a solid framework and a comprehensive reference point for consumer researchers, students, and practitioners.

Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference

Author : John B. Ford
Publisher : Springer
ISBN 13 : 3319130846
Total Pages : 520 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference by : John B. Ford

Download or read book Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference written by John B. Ford and published by Springer. This book was released on 2015-02-05 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial marketing, international marketing, advertising, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Improving Reliability and Quality for Product Success

Author : Dongsu Ryu
Publisher : CRC Press
ISBN 13 : 1466503793
Total Pages : 229 pages
Book Rating : 4.4/5 (665 download)

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Book Synopsis Improving Reliability and Quality for Product Success by : Dongsu Ryu

Download or read book Improving Reliability and Quality for Product Success written by Dongsu Ryu and published by CRC Press. This book was released on 2012-05-11 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: For almost every sensationalized media report of product failure, a closer look often determines these failures occurred due to inadequate reliability theory and methodology. Current theories and practices cannot solve these problems, mainly because test specifications, especially lifetime tests, express their results as either pass or fail; these results thus provide little useful quantitative information. In a clear, concise presentation, Improving Reliability and Quality for Product Success discusses how to eradicate failures in hardware products and, consequently, achieve greater success in the marketplace. Evolved from the author’s more than thirty years of experience, the book redefines quality and reliability terminology, explains failure mechanics, and analyzes why reliability accidents occur in the products of established corporations. The author presents a new prevention methodology in easily understood qualitative and scientific terms. Without excess discussions of the complex related mathematics, he creates principles that enable readers to identify problems before product release into the market. These novel concepts and methodology can reduce product troubles by establishing test specifications that produce quantified outcomes that constitute conclusive judgment data. Many books that cover reliability theory/engineering/practice are geared towards professionals with advanced mathematical skills and would not necessarily be of use to executives and CEOs, who may not be quality or reliability experts but need to understand these principles when making decisions. This book addresses this important but neglected audience, introducing novel ideas based on back-to basics quality/reliability concepts in an easily understood manner. In addition, it explains basic, fresh new methods for maximizing customer satisfaction and securing a competitive edge in performance.

New Meanings for Marketing in a New Millennium

Author : Melissa Moore
Publisher : Springer
ISBN 13 : 3319119273
Total Pages : 302 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis New Meanings for Marketing in a New Millennium by : Melissa Moore

Download or read book New Meanings for Marketing in a New Millennium written by Melissa Moore and published by Springer. This book was released on 2014-11-10 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2001 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California, entitled New Meaning for Marketing in a New Millennium.

Cultural Perspectives in a Global Marketplace

Author : Dheeraj Sharma
Publisher : Springer
ISBN 13 : 3319186965
Total Pages : 145 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Cultural Perspectives in a Global Marketplace by : Dheeraj Sharma

Download or read book Cultural Perspectives in a Global Marketplace written by Dheeraj Sharma and published by Springer. This book was released on 2015-05-29 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2010 Cultural Perspectives in Marketing Conference held in Lille, France with the theme Cultural Perspectives in a Global Marketplace. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

The Globalisation of Executives and Economies

Author : John Walsh
Publisher : Elsevier
ISBN 13 : 1780632525
Total Pages : 270 pages
Book Rating : 4.7/5 (86 download)

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Book Synopsis The Globalisation of Executives and Economies by : John Walsh

Download or read book The Globalisation of Executives and Economies written by John Walsh and published by Elsevier. This book was released on 2006-12-31 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: How has globalisation affected the executives and economy of Thailand, one of the most dynamically growing countries in East Asia? This book provides coverage of crucial industrial sectors in the Thai economy, comparisons between the past and the present Thai economy and a variety of studies aiming to explain the behaviour of Thai executives and consumers. A comprehensive approach to the globalisation of Thai executives and companies Written by a variety of industry and academic specialists Avoids academic jargon in explaining real-life issues in an easy to read style