Diffusion of Innovations, 4th Edition

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Publisher : Simon and Schuster
ISBN 13 : 1451602472
Total Pages : 550 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis Diffusion of Innovations, 4th Edition by : Everett M. Rogers

Download or read book Diffusion of Innovations, 4th Edition written by Everett M. Rogers and published by Simon and Schuster. This book was released on 2010-07-06 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the first edition of this landmark book was published in 1962, Everett Rogers's name has become "virtually synonymous with the study of diffusion of innovations," according to Choice. The second and third editions of Diffusion of Innovations became the standard textbook and reference on diffusion studies. Now, in the fourth edition, Rogers presents the culmination of more than thirty years of research that will set a new standard for analysis and inquiry. The fourth edition is (1) a revision of the theoretical framework and the research evidence supporting this model of diffusion, and (2) a new intellectual venture, in that new concepts and new theoretical viewpoints are introduced. This edition differs from its predecessors in that it takes a much more critical stance in its review and synthesis of 5,000 diffusion publications. During the past thirty years or so, diffusion research has grown to be widely recognized, applied and admired, but it has also been subjected to both constructive and destructive criticism. This criticism is due in large part to the stereotyped and limited ways in which many diffusion scholars have defined the scope and method of their field of study. Rogers analyzes the limitations of previous diffusion studies, showing, for example, that the convergence model, by which participants create and share information to reach a mutual understanding, more accurately describes diffusion in most cases than the linear model. Rogers provides an entirely new set of case examples, from the Balinese Water Temple to Nintendo videogames, that beautifully illustrate his expansive research, as well as a completely revised bibliography covering all relevant diffusion scholarship in the past decade. Most important, he discusses recent research and current topics, including social marketing, forecasting the rate of adoption, technology transfer, and more. This all-inclusive work will be essential reading for scholars and students in the fields of communications, marketing, geography, economic development, political science, sociology, and other related fields for generations to come.

Diffusion of Innovations, 5th Edition

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Author :
Publisher : Simon and Schuster
ISBN 13 : 0743258231
Total Pages : 577 pages
Book Rating : 4.7/5 (432 download)

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Book Synopsis Diffusion of Innovations, 5th Edition by : Everett M. Rogers

Download or read book Diffusion of Innovations, 5th Edition written by Everett M. Rogers and published by Simon and Schuster. This book was released on 2003-08-16 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances—a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.

Peer Effects in Green Transformation: Leveraging Social Learning

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Publisher : V&R unipress
ISBN 13 : 3737017719
Total Pages : 81 pages
Book Rating : 4.7/5 (37 download)

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Book Synopsis Peer Effects in Green Transformation: Leveraging Social Learning by : Ewa Dudda

Download or read book Peer Effects in Green Transformation: Leveraging Social Learning written by Ewa Dudda and published by V&R unipress. This book was released on 2024-11-18 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global energy crisis has led to a growing debate on the need to expedite the phasing out of fossil fuels. Highlighting the advantages of adopting renewable energy solutions can act as a driving force for positive change in this field. Therefore, it is crucial to include educational aspects in policy development to encourage local decarbonisation. This study employs the diffusion of innovations theory as its research framework to determine the extent to which social learning can facilitate the adoption of renewable energy solutions by individual household residents. Furthermore, the study examines the extent to which social learning can impede the uptake of renewable energy solutions by individual household residents. The content presented in the chapters will be beneficial for educators who are developing interventions based on social learning mechanisms, as well as for engineers who are designing innovative solutions.

Diffusion of Innovations

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Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)

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Book Synopsis Diffusion of Innovations by : Everett M. Rogers

Download or read book Diffusion of Innovations written by Everett M. Rogers and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Getting an innovation adopted is difficult; a common problem is increasing the rate of its diffusion. Diffusion is the communication of an innovation through certain channels over time among members of a social system. It is a communication whose messages are concerned with new ideas; it is a process where participants create and share information to achieve a mutual understanding. Initial chapters of the book discuss the history of diffusion research, some major criticisms of diffusion research, and the meta-research procedures used in the book. This text is the third edition of this well-respected work. The first edition was published in 1962, and the fifth edition in 2003. The book's theoretical framework relies on the concepts of information and uncertainty. Uncertainty is the degree to which alternatives are perceived with respect to an event and the relative probabilities of these alternatives; uncertainty implies a lack of predictability and motivates an individual to seek information. A technological innovation embodies information, thus reducing uncertainty. Information affects uncertainty in a situation where a choice exists among alternatives; information about a technological innovation can be software information or innovation-evaluation information. An innovation is an idea, practice, or object that is perceived as new by an individual or an other unit of adoption; innovation presents an individual or organization with a new alternative(s) or new means of solving problems. Whether new alternatives are superior is not precisely known by problem solvers. Thus people seek new information. Information about new ideas is exchanged through a process of convergence involving interpersonal networks. Thus, diffusion of innovations is a social process that communicates perceived information about a new idea; it produces an alteration in the structure and function of a social system, producing social consequences. Diffusion has four elements: (1) an innovation that is perceived as new, (2) communication channels, (3) time, and (4) a social system (members jointly solving to accomplish a common goal). Diffusion systems can be centralized or decentralized. The innovation-development process has five steps passing from recognition of a need, through R&D, commercialization, diffusions and adoption, to consequences. Time enters the diffusion process in three ways: (1) innovation-decision process, (2) innovativeness, and (3) rate of the innovation's adoption. The innovation-decision process is an information-seeking and information-processing activity that motivates an individual to reduce uncertainty about the (dis)advantages of the innovation. There are five steps in the process: (1) knowledge for an adoption/rejection/implementation decision; (2) persuasion to form an attitude, (3) decision, (4) implementation, and (5) confirmation (reinforcement or rejection). Innovations can also be re-invented (changed or modified) by the user. The innovation-decision period is the time required to pass through the innovation-decision process. Rates of adoption of an innovation depend on (and can be predicted by) how its characteristics are perceived in terms of relative advantage, compatibility, complexity, trialability, and observability. The diffusion effect is the increasing, cumulative pressure from interpersonal networks to adopt (or reject) an innovation. Overadoption is an innovation's adoption when experts suggest its rejection. Diffusion networks convey innovation-evaluation information to decrease uncertainty about an idea's use. The heart of the diffusion process is the modeling and imitation by potential adopters of their network partners who have adopted already. Change agents influence innovation decisions in a direction deemed desirable. Opinion leadership is the degree individuals influence others' attitudes.

Diffusion of Innovations in Health Service Organisations

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Publisher : John Wiley & Sons
ISBN 13 : 0470987278
Total Pages : 328 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Diffusion of Innovations in Health Service Organisations by : Sir Trisha Greenhalgh

Download or read book Diffusion of Innovations in Health Service Organisations written by Sir Trisha Greenhalgh and published by John Wiley & Sons. This book was released on 2008-04-15 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a systematic review on how innovations in health service practice and organisation can be disseminated and implemented. This is an academic text, originally commissioned by the Department of Health from University College London and University of Surrey, using a variety of research methods. The results of the review are discussed in detail in separate chapters covering particular innovations and the relevant contexts. The book is intended as a resource for health care researchers and academics.

New-Product Diffusion Models

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Publisher : Springer Science & Business Media
ISBN 13 : 9780792377511
Total Pages : 376 pages
Book Rating : 4.3/5 (775 download)

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Book Synopsis New-Product Diffusion Models by : Vijay Mahajan

Download or read book New-Product Diffusion Models written by Vijay Mahajan and published by Springer Science & Business Media. This book was released on 2000-09-30 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Due to the enormous complexity of such factors, it is not surprising that product failure rates are relatively high. Indeed, new product failure rates have variously been reported as between 40 and 90 percent. Despite this multitude of factors, marketing researchers have not been deterred from developing and designing techniques to predict or explain the levels of new product sales over time. The proliferation of the internet, the necessity or developing a road map to plan the launch and exit times of various generations of a product, and the shortening of product life cycles are challenging firms to investigate market penetration, or innovation diffusion, models. These models not only provide information on new product sales over time but also provide insight on the speed with which a new product is being accepted by various buying groups, such as those identified as innovators, early adopters, early majority, late majority, and laggards. New Product Diffusion Models aims to distill, synthesize, and integrate the best thinking that is currently available on the theory and practice of new product diffusion models. This state-of-the-art assessment includes contributions by individuals who have been at the forefront of developing and applying these models in industry. The book's twelve chapters are written by a combined total of thirty-two experts who together represent twenty-five different universities and other organizations in Australia, Europe, Hong Kong, Israel, and the United States. The book will be useful for researchers and students in marketing and technological forecasting, as well as those in other allied disciplines who study relevant aspects of innovation diffusion. Practitioners in high-tech and consumer durable industries should also gain new insights from New Product Diffusion Models. The book is divided into five parts: I. Overview; II. Strategic, Global, and Digital Environments for Diffusion Analysis; III. Diffusion Models; IV. Estimation and V. Applications and Software. The final section includes a PC-based software program developed by Gary L. Lilien and Arvind Rangaswamy (1998) to implement the Bass diffusion model. A case on high-definition television is included to illustrate the various features of the software. A free, 15-day trial access period for the updated software can be downloaded from http://www.mktgeng.com/diffusionbook. Among the book's many highlights are chapters addressing the implications posed by the internet, globalization, and production policies upon diffusion of new products and technologies in the population.

Technological Change, Financial Innovation, and Diffusion in Banking

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Author :
Publisher : DIANE Publishing
ISBN 13 : 1437928730
Total Pages : 33 pages
Book Rating : 4.4/5 (379 download)

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Book Synopsis Technological Change, Financial Innovation, and Diffusion in Banking by : W. Scott Frame

Download or read book Technological Change, Financial Innovation, and Diffusion in Banking written by W. Scott Frame and published by DIANE Publishing. This book was released on 2010-08 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses the technological change and financial innovation that commercial banking has experienced during the past 25 years. Describes the role of the financial system in economies and how technological change and financial innovation can improve social welfare. Surveys the literature relating to several specific financial innovations, which are new products or services, production processes, or organizational forms. The past quarter century has been a period of substantial change in terms of banking products, services, and production technologies. Moreover, while much effort has been devoted to understanding the characteristics of users and adopters of financial innovations, we still know little about how and why financial innovations are initially developed.

Democratizing Innovation

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Publisher : MIT Press
ISBN 13 : 0262250179
Total Pages : 224 pages
Book Rating : 4.2/5 (622 download)

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Book Synopsis Democratizing Innovation by : Eric Von Hippel

Download or read book Democratizing Innovation written by Eric Von Hippel and published by MIT Press. This book was released on 2006-02-17 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The process of user-centered innovation: how it can benefit both users and manufacturers and how its emergence will bring changes in business models and in public policy. Innovation is rapidly becoming democratized. Users, aided by improvements in computer and communications technology, increasingly can develop their own new products and services. These innovating users—both individuals and firms—often freely share their innovations with others, creating user-innovation communities and a rich intellectual commons. In Democratizing Innovation, Eric von Hippel looks closely at this emerging system of user-centered innovation. He explains why and when users find it profitable to develop new products and services for themselves, and why it often pays users to reveal their innovations freely for the use of all.The trend toward democratized innovation can be seen in software and information products—most notably in the free and open-source software movement—but also in physical products. Von Hippel's many examples of user innovation in action range from surgical equipment to surfboards to software security features. He shows that product and service development is concentrated among "lead users," who are ahead on marketplace trends and whose innovations are often commercially attractive. Von Hippel argues that manufacturers should redesign their innovation processes and that they should systematically seek out innovations developed by users. He points to businesses—the custom semiconductor industry is one example—that have learned to assist user-innovators by providing them with toolkits for developing new products. User innovation has a positive impact on social welfare, and von Hippel proposes that government policies, including R&D subsidies and tax credits, should be realigned to eliminate biases against it. The goal of a democratized user-centered innovation system, says von Hippel, is well worth striving for. An electronic version of this book is available under a Creative Commons license.

Entrepreneurship and Innovation

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Publisher : Springer Nature
ISBN 13 : 9811394121
Total Pages : 529 pages
Book Rating : 4.8/5 (113 download)

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Book Synopsis Entrepreneurship and Innovation by : Tim Mazzarol

Download or read book Entrepreneurship and Innovation written by Tim Mazzarol and published by Springer Nature. This book was released on 2019-11-27 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It provides a foundation of ideas and understandings designed to shape the reader’s thinking and behaviour to better appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard. The book is aimed at students studying advanced levels of entrepreneurship, innovation and related fields as well as practitioners (for example, managers, business owners). As entrepreneurship and innovation are largely indivisible elements and cannot be adequately understood if studied separately, the book provides the reader with an overview of these elements and how they combine to create new value in the market. This edition is updated with recent international research, including research and examples from Europe, the US, and the Asia-Pacific region.

Information and Communication Technologies in Tourism 2021

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Publisher : Springer Nature
ISBN 13 : 303065785X
Total Pages : 587 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Information and Communication Technologies in Tourism 2021 by : Wolfgang Wörndl

Download or read book Information and Communication Technologies in Tourism 2021 written by Wolfgang Wörndl and published by Springer Nature. This book was released on 2021-01-11 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book is the proceedings of the International Federation for IT and Travel & Tourism (IFITT)’s 28th Annual International eTourism Conference, which assembles the latest research presented at the ENTER21@yourplace virtual conference January 19–22, 2021. This book advances the current knowledge base of information and communication technologies and tourism in the areas of social media and sharing economy, technology including AI-driven technologies, research related to destination management and innovations, COVID-19 repercussions, and others. Readers will find a wealth of state-of-the-art insights, ideas, and case studies on how information and communication technologies can be applied in travel and tourism as we encounter new opportunities and challenges in an unpredictable world.

How to Implement Evidence-Based Healthcare

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Publisher : John Wiley & Sons
ISBN 13 : 111923851X
Total Pages : 281 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis How to Implement Evidence-Based Healthcare by : Trisha Greenhalgh

Download or read book How to Implement Evidence-Based Healthcare written by Trisha Greenhalgh and published by John Wiley & Sons. This book was released on 2017-05-23 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: British Medical Association Book Award Winner - President's Award of the Year 2018 From the author of the bestselling introduction to evidence-based medicine, this brand new title makes sense of the complex and confusing landscape of implementation science, the role of research impact, and how to avoid research waste. How to Implement Evidence-Based Healthcare clearly and succinctly demystifies the implementation process, and explains how to successfully apply evidence-based healthcare to practice in order to ensure safe and effective practice. Written in an engaging and practical style, it includes frameworks, tools and techniques for successful implementation and behavioural change, as well as in-depth coverage and analysis of key themes and topics with a focus on: Groups and teams Organisations Patients Technology Policy Networks and systems How to Implement Evidence-Based Healthcare is essential reading for students, clinicians and researchers focused on evidence-based medicine and healthcare, implementation science, applied healthcare research, and those working in public health, public policy, and management.

The SAGE Handbook of Social Network Analysis

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Publisher : SAGE Publications
ISBN 13 : 1847873952
Total Pages : 641 pages
Book Rating : 4.8/5 (478 download)

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Book Synopsis The SAGE Handbook of Social Network Analysis by : John Scott

Download or read book The SAGE Handbook of Social Network Analysis written by John Scott and published by SAGE Publications. This book was released on 2011-05-25 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: This sparkling Handbook offers an unrivalled resource for those engaged in the cutting edge field of social network analysis. Systematically, it introduces readers to the key concepts, substantive topics, central methods and prime debates. Among the specific areas covered are: Network theory Interdisciplinary applications Online networks Corporate networks Lobbying networks Deviant networks Measuring devices Key Methodologies Software applications. The result is a peerless resource for teachers and students which offers a critical survey of the origins, basic issues and major debates. The Handbook provides a one-stop guide that will be used by readers for decades to come.

Python for Graph and Network Analysis

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Publisher : Springer
ISBN 13 : 3319530046
Total Pages : 214 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis Python for Graph and Network Analysis by : Mohammed Zuhair Al-Taie

Download or read book Python for Graph and Network Analysis written by Mohammed Zuhair Al-Taie and published by Springer. This book was released on 2017-03-20 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research monograph provides the means to learn the theory and practice of graph and network analysis using the Python programming language. The social network analysis techniques, included, will help readers to efficiently analyze social data from Twitter, Facebook, LiveJournal, GitHub and many others at three levels of depth: ego, group, and community. They will be able to analyse militant and revolutionary networks and candidate networks during elections. For instance, they will learn how the Ebola virus spread through communities. Practically, the book is suitable for courses on social network analysis in all disciplines that use social methodology. In the study of social networks, social network analysis makes an interesting interdisciplinary research area, where computer scientists and sociologists bring their competence to a level that will enable them to meet the challenges of this fast-developing field. Computer scientists have the knowledge to parse and process data while sociologists have the experience that is required for efficient data editing and interpretation. Social network analysis has successfully been applied in different fields such as health, cyber security, business, animal social networks, information retrieval, and communications.

Digital Communication Management

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Publisher : BoD – Books on Demand
ISBN 13 : 1789235146
Total Pages : 180 pages
Book Rating : 4.7/5 (892 download)

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Book Synopsis Digital Communication Management by : Beatriz Peña-Acuña

Download or read book Digital Communication Management written by Beatriz Peña-Acuña and published by BoD – Books on Demand. This book was released on 2018-09-19 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: The director of communication is an impassioned profession that discovers which strategies are the best and the most intelligent. There are few manuals, and there are some that offer general and sparsely updated information about the change that new technologies imply. We find the literature isolated that can be directly useful. However, we will say that there is no single recipe for DirCom or communication consultants. Each one will offer different models according to the variables or factors that seem to them to be able to rectify the direction of a company according to his or her personal mood.

Social Dynamics

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Publisher : MIT Press
ISBN 13 : 9780262541763
Total Pages : 260 pages
Book Rating : 4.5/5 (417 download)

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Book Synopsis Social Dynamics by : Steven N. Durlauf

Download or read book Social Dynamics written by Steven N. Durlauf and published by MIT Press. This book was released on 2001 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays presents a variety of approaches to understanding the dynamics of human interaction.

Knowledge Transfer and Technology Diffusion

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 0857930559
Total Pages : 353 pages
Book Rating : 4.8/5 (579 download)

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Book Synopsis Knowledge Transfer and Technology Diffusion by : Paul L. Robertson

Download or read book Knowledge Transfer and Technology Diffusion written by Paul L. Robertson and published by Edward Elgar Publishing. This book was released on 2011-01-01 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important book is about the origins and diffusion of innovation, in theory and in practice. The practice draws on a variety of industries, from electronics to eyewear, from furniture to mechatronics, in a range of economies including Europe, USA and China.

Encyclopedia of Philosophy and the Social Sciences

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Publisher : SAGE Publications
ISBN 13 : 1452276048
Total Pages : 1195 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Encyclopedia of Philosophy and the Social Sciences by : Byron Kaldis

Download or read book Encyclopedia of Philosophy and the Social Sciences written by Byron Kaldis and published by SAGE Publications. This book was released on 2013-03-07 with total page 1195 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This encyclopedia, magnificently edited by Byron Kaldis, will become a valuable source both of reference and inspiration for all those who are interested in the interrelation between philosophy and the many facets of the social sciences. A must read for every student of the humanities." Wulf Gaertner, University of Osnabrueck, Germany "Like all good works of reference this Encyclopedia of Philosophy and the Social Sciences is not to be treated passively: it provides clear and sometimes controversial material for constructive confrontation. It is a rich resource for critical engagement. The Encyclopedia conceived and edited by Byron Kaldis is a work of impressive scope and I am delighted to have it on my bookshelf.” David Bloor, Edinburgh University "This splendid and possibly unique work steers a skilful course between narrower conceptions of philosophy and the social sciences. It will be an invaluable resource for students and researchers in either or both fields, and to anyone working on the interrelations between them." William Outhwaite, Newcastle University The Encyclopedia of Philosophy and the Social Sciences is the first of its kind in bringing the subjects of philosophy and the social sciences together. It is not only about the philosophy of the social sciences but, going beyond that, it is also about the relationship between philosophy and the social sciences. The subject of the Encyclopedia is purposefully multi- and inter-disciplinary. Knowledge boundaries are both delineated and crossed over. The goal is to convey a clear sense of how philosophy looks at the social sciences and to mark out a detailed picture of how the two are interrelated: interwoven at certain times but also differentiated and contrasted at others. The Entries cover topics of central significance but also those that are both controversial and on the cutting-edge, underlining the unique mark of this Encyclopedia: the interrelationship between philosophy and the social sciences, especially as it is found in fresh ideas and unprecedented hybrid disciplinary areas. The Encyclopedia serves a further dual purpose: it contributes to the renewal of the philosophy of the social sciences and helps to promote novel modes of thinking about some of its classic problems.