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Author : Wesley J. Johnston
Publisher : Greenwood
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.F/5 ( download)
Download or read book Patterns in Industrial Buying Behavior written by Wesley J. Johnston and published by Greenwood. This book was released on 1981 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Wesley J. Johnston
Publisher :
ISBN 13 :
Total Pages : 704 pages
Book Rating : 4.:/5 (858 download)
Download or read book Communication Networks and Influence Patterns in Industrial Buying Behavior written by Wesley J. Johnston and published by . This book was released on 1979 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Wesley J. Johnston
Publisher :
ISBN 13 :
Total Pages : 26 pages
Book Rating : 4.:/5 (759 download)
Download or read book Dyadic Communication Patterns in Industrial Buying Behavior written by Wesley J. Johnston and published by . This book was released on 1980 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas V. Bonoma
Publisher : Marketing Classics Press
ISBN 13 : 1613112319
Total Pages : 164 pages
Book Rating : 4.6/5 (131 download)
Download or read book Organizational Buying Behavior written by Thomas V. Bonoma and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rowland T. Moriarty
Publisher : Free Press
ISBN 13 :
Total Pages : 218 pages
Book Rating : 4.3/5 (512 download)
Download or read book Industrial Buying Behavior written by Rowland T. Moriarty and published by Free Press. This book was released on 1983 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Yoram Wind
Publisher :
ISBN 13 :
Total Pages : 298 pages
Book Rating : 4.F/5 ( download)
Download or read book Industrial Buying Behavior written by Yoram Wind and published by . This book was released on 1966 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : G. Easton
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (1 download)
Download or read book Patterns of Industrial Buying written by G. Easton and published by . This book was released on 1976 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John A. Howard
Publisher : New York : Wiley
ISBN 13 :
Total Pages : 490 pages
Book Rating : 4.F/5 ( download)
Download or read book The Theory of Buyer Behavior written by John A. Howard and published by New York : Wiley. This book was released on 1969 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Chkoniya, Valentina
Publisher : IGI Global
ISBN 13 : 1799831175
Total Pages : 546 pages
Book Rating : 4.7/5 (998 download)
Download or read book Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior written by Chkoniya, Valentina and published by IGI Global. This book was released on 2020-04-03 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anthropology is a science specialized in the study of the past and present of societies, especially the study of humans and human behavior. The disciplines of anthropology and consumer research have long been separated; however, it is now believed that joining them will lead to a more profound knowledge and understanding of consumer behaviors and will lead to further understanding and predictions for the future. Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior is a cutting-edge research publication that examines an anthropological approach to the study of the consumer and as a key role to the development of societies. The book also provides a range of marketing possibilities that can be developed from this approach such as understanding the evolution of consumer behavior, delivering truly personalized customer experiences, and potentially creating new products, brands, and services. Featuring a wide range of topics such as artificial intelligence, food consumption, and neuromarketing, this book is ideal for marketers, advertisers, brand managers, consumer behavior analysts, managing directors, consumer psychologists, academicians, social anthropologists, entrepreneurs, researchers, and students.
Author : Thomas V. Bonoma
Publisher :
ISBN 13 :
Total Pages : 119 pages
Book Rating : 4.:/5 (247 download)
Download or read book Industrial Buying Behavior written by Thomas V. Bonoma and published by . This book was released on 1977 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ben M. Enis
Publisher : Marketing Classics Press
ISBN 13 : 1613113382
Total Pages : 287 pages
Book Rating : 4.6/5 (131 download)
Download or read book Review of Marketing 1981 written by Ben M. Enis and published by Marketing Classics Press. This book was released on 2012-03-15 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : Arihant Publications India limited
ISBN 13 : 9326193527
Total Pages : 797 pages
Book Rating : 4.3/5 (261 download)
Download or read book written by and published by Arihant Publications India limited. This book was released on with total page 797 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philippe Malaval
Publisher : Springer Science & Business Media
ISBN 13 : 1461517370
Total Pages : 410 pages
Book Rating : 4.4/5 (615 download)
Download or read book Strategy and Management of Industrial Brands written by Philippe Malaval and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand. Different ways of classifying brands are suggested, providing a better understanding of brand strategies adopted by business-to-business companies, as well as new concepts such as brand `printability', `visibility', and `purchaseability'. Five major brand categories are dealt with in separate chapters: -entering goods brands; -intermediary equipment goods brands; -equipment goods brands; -business-to-business service brands; and -industrial distributor brands. From a practical point of view, the aim of the book is to address the main concerns of managers: How to create and protect brands? What type of visual identity is appropriate? How to manage international brands? An analysis of 1,500 industrial brands as well as 40 case studies are included in this book. These brands are used in both the industrial (automotive, building, aeronautics, IT, etc.) and consumer sectors (clothing, electronics, food packaging, telecommunications, etc.). This book has been written for professors and students of universities and business schools, as well as managers and people working in industry or the service sector.
Author : Ayantunji Gbadamosi
Publisher : Routledge
ISBN 13 : 1351819054
Total Pages : 666 pages
Book Rating : 4.3/5 (518 download)
Download or read book Young Consumer Behaviour written by Ayantunji Gbadamosi and published by Routledge. This book was released on 2017-11-22 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services in their households and are involved in various other active roles in their household consumption including making decisions where applicable. Hence, the landscape of young consumer behaviour is changing. Young Consumer Behaviour: A Research Companion focusses on exploring the behaviour of young consumers as individuals and societal members. The chapters address different aspects of consumption activities of children as individuals like motivation, involvement, perception, learning, attitude, the self, and personality. Similarly, chapters on consumer behaviour in social settings contextualised to young consumers including culture, sub-culture, family, and groups are incorporated into the book. This book fills a gap in the literature by addressing the dynamics of consumption patterns of this consumer group, in relation to various marketing stimuli and different stakeholders. It combines eclectic perspectives on the topic and specifically, bridges the gap between historical perspectives and contemporary issues. Building on the extant literature in the field of marketing and consumer behaviour, this book is a compendium of research materials and constitutes an essential reference source on young consumer behaviour issues with both academic and managerial implications.
Author : Rowland T. Moriarty
Publisher :
ISBN 13 :
Total Pages : 1028 pages
Book Rating : 4.3/5 ( download)
Download or read book The Use of Organizational Buying Behavior in Assessing Industrial Markets written by Rowland T. Moriarty and published by . This book was released on 1980 with total page 1028 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 354 pages
Book Rating : 4.3/5 (243 download)
Download or read book Reprint Series written by and published by . This book was released on 1981 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Roy Wells Hill
Publisher : Springer
ISBN 13 : 1349158232
Total Pages : 225 pages
Book Rating : 4.3/5 (491 download)
Download or read book Organizational Buying Behaviour written by Roy Wells Hill and published by Springer. This book was released on 1977-12-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt:
