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Book Synopsis Marketing Your Services by : Anthony O. Putman
Download or read book Marketing Your Services written by Anthony O. Putman and published by John Wiley & Sons. This book was released on 1990-05-28 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to marketing your service, you may also be the first one to admit, "I don’t know what to do." Now, here’s a book that shows you, step by step, how to market your services—painlessly, confidently, profitably. Marketing Your Services shows you: How to define and promote your services to the right market How to differentiate your business from other similar businesses How to price and package your services How to turn qualified prospects into customers and build long-term relationships with clients "This is the best book I have seen about Marketing—making your mark in a way that hits the mark. You will be provoked, persuaded, and pleased by this guidebook for painless marketing mastery." —Chip R. Bell Author, Service Wisdom "Simply put, this is the most useful book on marketing for service firms I know of. It is also the best written. Read it." —Clay Carr Author, Front-Line Customer Service "An excellent guide to the marketing maze for any small business that wants to get a firm handle on just what service they provide, and learn how to enjoy making money doing it." —Martin T. Cannon Director, Paper Product Development The Procter & Gamble Company
Book Synopsis Uncommon Service by : Frances X. Frei
Download or read book Uncommon Service written by Frances X. Frei and published by Harvard Business Press. This book was released on 2012 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers an organizational design model for service organizations, covering such topics as funding mechanisms, employee management systems, and customer management systems.
Book Synopsis Open Services Innovation by : Henry Chesbrough
Download or read book Open Services Innovation written by Henry Chesbrough and published by John Wiley & Sons. This book was released on 2011-01-18 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: The father of "open innovation" is back with his most significant book yet. Henry Chesbrough’s acclaimed book Open Innovation described a new paradigm for management in the 21st century. Open Services Innovation offers a new approach that demonstrates how open innovation combined with a services approach to business is an effective and powerful way to grow and compete in our increasingly services-driven economy. Chesbrough shows how companies in any industry can make the critical shift from product- to service-centric thinking, from closed to open innovation where co-creating with customers enables sustainable business models that drive continuous value creation for customers. He maps out a strategic approach and proven framework that any individual, business unit, company, or industry can put to work for renewed growth and profits. The book includes guidance and compelling examples for small and large companies, services businesses, and emerging economies, as well as a path forward for the innovation industry. "Whether you are managing a product or a service, your business needs to become more open and more inclusive in order to be more innovative. Open Services Innovation will be an invaluable guide to intrepid managers who commit to making that journey." —GARY HAMEL, visiting professor, London Business School; director, Management Lab; and author, The Future of Management "I tore out page after page to share with my leaders. Chesbrough has pioneered an entire rethink of business innovation that’s rich in concept, deeply explained, with tools ready to use in every industry." —SCOTT COOK, founder and chairman of the executive committee, Intuit "Focusing on core competence often tempts managers to keep continuing what succeeded in the past. A far more important question is what capabilities are critical in the future, and Chesbrough shows how to ask and answer these issues." —CLAYTON CHRISTENSEN, Robert & Jane Cizik Professor of Business Administration, Harvard Business School, and author, The Innovator's Dilemma "To thrive, businesses will need to master the lessons of open service innovation. Here is their one-stop guidebook with important lessons clearly and compellingly presented." —JAMES C. SPOHRER, director, IBM University Programs World-Wide "Open Innovation pioneer Henry Chesbrough breaks new ground with Open Services Innovation, a persuasive argument for the power of co-creation in the world of services." —TOM KELLEY, general manager, IDEO, and author, The Ten Faces of Innovation, The Art of Innovation "With his trademark style of beautifully explained examples, Henry Chesbrough shows how open service innovation and new business models can help you escape this product commodity trap and bring you to the next level of competition." —ALEX OSTERWALDER, author, Business Model Generation "Open Services Innovation shows how a business can redefine itself as a service organisation and tap into faster growth through shared innovation." —SIR TERRY LEAHY, chief executive, Tesco "Chesbrough shows how innovating openly with a services mindset can make you a market leader." —CHARLENE LI, author, Open Leadership, and founder, Altimeter Group
Book Synopsis Reinventing Professional Services by : Ari Kaplan
Download or read book Reinventing Professional Services written by Ari Kaplan and published by John Wiley & Sons. This book was released on 2011-05-18 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: How engaging technology and relationships can help you stand out, attract business and achieve a more dynamic professional life The technological landscape has reshaped the way white collar workers cultivate and promote their businesses. The Transformation of Professional Services is an engaging look at how licensed experts are adapting to today's dynamic economic environment. From Ari Kaplan—a recognized advisor on business and career development— Reinventing Professional Services: Building Your Business in the Digital Marketplaceoffers insights on taking advantage of enterprising techniques to stand out and position one's self as an insightful chameleon rather than as an isolated purveyor of facts and figures. Details the importance of offering resources instead of simply selling Reveals strategies for increasing one's searchability and distinguishing one's self in an economic downturn or recovery Offers advice readers can immediately use to strengthen client relationships Written in a straightforward and accessible style, this book provides engaging guidance for anyone in the professional services field—from business consultants, financial advisers, and lawyers to accountants, real estate brokers, and appraisers.
Download or read book Good Services written by Louise Downe and published by BIS Publishers. This book was released on 2020-03-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, but this is the first book that describes what a "good" service is and how to design one. This book lays out the essential principles for building services that work well for users. Demystifying what we mean by a "good" and "bad" service and describing the common elements within all services that mean they either work for users or don't. A practical book for practitioners and non-practitioners alike interested in better service delivery, this book is the definitive new guide to designing services that work for users.
Book Synopsis Thank You for Your Service by : David Finkel
Download or read book Thank You for Your Service written by David Finkel and published by Macmillan + ORM. This book was released on 2013-10-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now a Major Motion Picture Directed by American Sniper Writer Jason Hall and Starring Miles Teller No journalist has reckoned with the psychology of war as intimately as David Finkel. In The Good Soldiers, his bestselling account from the front lines of Baghdad, Finkel embedded with the men of the 2-16 Infantry Battalion as they carried out the infamous “surge”. Now, in Thank You for Your Service, Finkel tells the true story of those men as they return home from the front-lines of Baghdad and struggle to reintegrate--both into their family lives and into American society at large. Finkel is with these veterans in their most intimate, painful, and hopeful moments as they try to recover, and in doing so, he creates an indelible, essential portrait of what life after war is like--not just for these soldiers, but for their wives, widows, children, and friends, and for the professionals who are truly trying, and to a great degree failing, to undo the damage that has been done. Thank You for Your Service is an act of understanding, and it offers a more complete picture than we have ever had of two essential questions: When we ask young men and women to go to war, what are we asking of them? And when they return, what are we thanking them for? “Finkel sketches a panoramic view of postwar life....A book that every American should read.” —Jake Tapper, Los Angeles Times Finalist for the National Book Critics Circle Award, the Los Angeles Times Book Prize, and the New York Public Library Helen Bernstein Award for Excellence in Journalism. One of Ten Favorite Books of 2013 by Michiko Kakutani (The New York Times), a Washington Post Top Ten Book of the Year, and a New York Times Book Review Notable Book of the Year
Author :United States. Congress. House. Committee on Veterans' Affairs. Subcommittee on Oversight and Investigations Publisher : ISBN 13 : Total Pages :300 pages Book Rating :4.3/5 (121 download)
Book Synopsis Social Services for Vietnam Veterans and Their Families by : United States. Congress. House. Committee on Veterans' Affairs. Subcommittee on Oversight and Investigations
Download or read book Social Services for Vietnam Veterans and Their Families written by United States. Congress. House. Committee on Veterans' Affairs. Subcommittee on Oversight and Investigations and published by . This book was released on 1995 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Your Sons Are at Your Service by : Aaron Y. Zelin
Download or read book Your Sons Are at Your Service written by Aaron Y. Zelin and published by Columbia University Press. This book was released on 2020-02-11 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tunisia became one of the largest sources of foreign fighters for the Islamic State—even though the country stands out as a democratic bright spot of the Arab uprisings and despite the fact that it had very little history of terrorist violence within its borders prior to 2011. In Your Sons Are at Your Service, Aaron Y. Zelin uncovers the longer history of Tunisian involvement in the jihadi movement and offers an in-depth examination of the reasons why so many Tunisians became drawn to jihadism following the 2011 revolution. Zelin highlights the longer-term causes that affected jihadi recruitment in Tunisia, including the prior history of Tunisians joining jihadi organizations and playing key roles in far-flung parts of the world over the past four decades. He contends that the jihadi group Ansar al-Sharia in Tunisia was able to take advantage of the universal prisoner amnesty, increased openness, and the lack of governmental policy toward it after the revolution. In turn, this provided space for greater recruitment and subsequent mobilization to fight abroad once the Tunisian government cracked down on the group in 2013. Zelin marshals cutting-edge empirical findings, extensive primary source research, and on-the-ground fieldwork, including a variety of documents in Arabic going as far back as the 1980s and interviews with Ansar al-Sharia members and Tunisian fighters returning from Syria. The first book on the history of the Tunisian jihadi movement, Your Sons Are at Your Service is a meticulously researched account that challenges simplified views of jihadism’s appeal and success.
Book Synopsis Online Marketing for Professional Services by : Lee W. Frederiksen
Download or read book Online Marketing for Professional Services written by Lee W. Frederiksen and published by . This book was released on 2012-06 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional services marketing is undergoing a revolution. More and more, firms are being found and vetted online, and traditional techniques for generating leads and nurturing prospects are growing less effective. In this groundbreaking new book readers will understand the changing landscape and how to lay the foundation for a powerful online marketing program. Based on primary research of over 500 professional services firm executives, this book offers easy-to-understand, practical advice, as well as real-world examples of firms that are using online marketing today to build their businesses.
Book Synopsis This Is Service Design Doing by : Marc Stickdorn
Download or read book This Is Service Design Doing written by Marc Stickdorn and published by "O'Reilly Media, Inc.". This book was released on 2018-01-02 with total page 1341 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization. Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used. You'll be able to focus on your customers and iteratively improve their experience. Move from theory to practice and build sustainable business success.
Book Synopsis Our Country's Call to Service ... Federal Security Agency, Paul V. McNutt, Administrator. U.S. Office of Education, John W. Studebaker, Commissioner by : John Ward Studebaker
Download or read book Our Country's Call to Service ... Federal Security Agency, Paul V. McNutt, Administrator. U.S. Office of Education, John W. Studebaker, Commissioner written by John Ward Studebaker and published by . This book was released on 1942 with total page 924 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Reasonableness of Our Christian Service (as it is Contained in the Book of Common Prayer) Evidenced ... Composed ... by T. Elborow ... Made Publick by ... J. Francklyn, Etc by : Thomas ELBOROWE
Download or read book The Reasonableness of Our Christian Service (as it is Contained in the Book of Common Prayer) Evidenced ... Composed ... by T. Elborow ... Made Publick by ... J. Francklyn, Etc written by Thomas ELBOROWE and published by . This book was released on 1677 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Breaking Generational Curses When Child Protective Services Takes Your Children by : Dr. Rachael Robertson
Download or read book Breaking Generational Curses When Child Protective Services Takes Your Children written by Dr. Rachael Robertson and published by MNMS Charitable Giving Project. This book was released on 2019-12-31 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: You can't hide the fact your children were taken. And you can't hide the shame and devastation when something as horrible as this happens. It is a story of heartbreak but also of hope. From the first edition; and now this second, the series is born as parents are charged with facing the past, their now and what could be the loss of generations of the future. Bringing together generations...your parents, your parents- parents, brothers, sisters and in-laws alike and address the wrongs and possibilities of your children's experiences, life's journey and now ... their children and next generations of hope.
Download or read book Uplifting Service written by Ron Kaufman and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kaufman takes you on a journey into the new world of service. Learn how the world's leading companies have changed the game, and how you can successfully follow this path to an uplifting service transformation.
Book Synopsis Cloud-Based Services for Your Library by : Erik T. Mitchell
Download or read book Cloud-Based Services for Your Library written by Erik T. Mitchell and published by American Library Association. This book was released on 2013-01-04 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: By exploring specific examples of cloud computing and virtualization, this book allows libraries considering cloud computing to start their exploration of these systems with a more informed perspective.
Book Synopsis Winning the Professional Services Sale by : Michael W. McLaughlin
Download or read book Winning the Professional Services Sale written by Michael W. McLaughlin and published by John Wiley & Sons. This book was released on 2009-08-06 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: An innovative approach to winning more profitable sales in the growing professional services industry In recent years, professional services providers have had to rethink their sales methods and adapt to profound changes in the way clients buy services. In response, Winning the Professional Services Sale argues for fundamental changes in the seller's mindset and sales strategies. Rather than pressing the sale, salespeople must help clients buy--the way that works best for each client. This new approach gives buyers what they now want in a services seller: a consultative problem solver, change agent, and solution integrator, all rolled into one. Author Michael McLaughlin presents a strategy for winning new business with a holistic approach to each client relationship. Only by fully understanding a sale from every angle, including its impact on the client's business and career, can salespeople thrive in the new era of the service economy.
Book Synopsis Changing Patterns in Residential Services for the Mentally Retarded by : United States. President's Committee on Mental Retardation
Download or read book Changing Patterns in Residential Services for the Mentally Retarded written by United States. President's Committee on Mental Retardation and published by . This book was released on 1976 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt:
