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Book Synopsis Marketing for Scientists by : Marc J. Kuchner
Download or read book Marketing for Scientists written by Marc J. Kuchner and published by Island Press. This book was released on 2012-06-22 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this antiscience climate doesn't have to equal a career death knell-it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists, he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate. As an astrophysicist at NASA, Kuchner knows that "marketing" can seem like a superficial distraction, whether your daily work is searching for new planets or seeking a cure for cancer. In fact, he argues, it's a critical component of the modern scientific endeavor, not only advancing personal careers but also society's knowledge. Kuchner approaches marketing as a science in itself. He translates theories about human interaction and sense of self into methods for building relationships-one of the most critical skills in any profession. And he explains how to brand yourself effectively-how to get articles published, give compelling presentations, use social media like Facebook and Twitter, and impress potential employers and funders. Like any good scientist, Kuchner bases his conclusions on years of study and experimentation. In Marketing for Scientists, he distills the strategies needed to keep pace in a Web 2.0 world.
Book Synopsis Persuading Scientists by : Hamid Ghanadan
Download or read book Persuading Scientists written by Hamid Ghanadan and published by Rockbench Publishing. This book was released on 2012 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Why Trust Science? by : Naomi Oreskes
Download or read book Why Trust Science? written by Naomi Oreskes and published by Princeton University Press. This book was released on 2021-04-06 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why the social character of scientific knowledge makes it trustworthy Are doctors right when they tell us vaccines are safe? Should we take climate experts at their word when they warn us about the perils of global warming? Why should we trust science when so many of our political leaders don't? Naomi Oreskes offers a bold and compelling defense of science, revealing why the social character of scientific knowledge is its greatest strength—and the greatest reason we can trust it. Tracing the history and philosophy of science from the late nineteenth century to today, this timely and provocative book features a new preface by Oreskes and critical responses by climate experts Ottmar Edenhofer and Martin Kowarsch, political scientist Jon Krosnick, philosopher of science Marc Lange, and science historian Susan Lindee, as well as a foreword by political theorist Stephen Macedo.
Book Synopsis Catalytic Experiences by : Hamid Ghanadan
Download or read book Catalytic Experiences written by Hamid Ghanadan and published by . This book was released on 2016-05-25 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brilliant Blunders written by Mario Livio and published by Simon and Schuster. This book was released on 2013-05-14 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the lives of five great scientists, this “scholarly, insightful, and beautifully written book” (Martin Rees, author of From Here to Infinity) illuminates the path to scientific discovery. Charles Darwin, William Thomson (Lord Kelvin), Linus Pauling, Fred Hoyle, and Albert Einstein all made groundbreaking contributions to their fields—but each also stumbled badly. Darwin’s theory of natural selection shouldn’t have worked, according to the prevailing beliefs of his time. Lord Kelvin gravely miscalculated the age of the earth. Linus Pauling, the world’s premier chemist, constructed an erroneous model for DNA in his haste to beat the competition to publication. Astrophysicist Fred Hoyle dismissed the idea of a “Big Bang” origin to the universe (ironically, the caustic name he gave to this event endured long after his erroneous objections were disproven). And Albert Einstein speculated incorrectly about the forces of the universe—and that speculation opened the door to brilliant conceptual leaps. As Mario Livio luminously explains in this “thoughtful meditation on the course of science itself” (The New York Times Book Review), these five scientists expanded our knowledge of life on earth, the evolution of the earth, and the evolution of the universe, despite and because of their errors. “Thoughtful, well-researched, and beautifully written” (The Washington Post), Brilliant Blunders is a wonderfully insightful examination of the psychology of five fascinating scientists—and the mistakes as well as the achievements that made them famous.
Book Synopsis Mind, Life and Universe by : Lynn Margulis
Download or read book Mind, Life and Universe written by Lynn Margulis and published by Chelsea Green Publishing. This book was released on 2007-08-15 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nearly forty of the world's most esteemed scientists discuss the big questions that drive their illustrious careers. Co-editor Eduardo Punset—one of Spain's most loved personages for his popularization of the sciences—interviews an impressive collection of characters drawing out the seldom seen personalities of the world's most important men and woman of science. In Mind, Life and Universe they describe in their own words the most important and fascinating aspects of their research. Frank and often irreverent, these interviews will keep even the most casual reader of science books rapt for hours. Can brain science explain feelings of happiness and despair? Is it true that chimpanzees are just like us when it comes to sexual innuendo? Is there any hard evidence that life exists anywhere other than on the Earth? Through Punset's skillful questioning, readers will meet one scientist who is passionate about the genetic control of everything and another who spends her every waking hour making sure African ecosystems stay intact. The men and women assembled here by Lynn Margulis and Eduardo Punset will provide a source of endless interest. In captivating conversations with such science luminaries as Jane Goodall, James E. Lovelock, Oliver Sachs, and E. O. Wilson, Punset reveals a hidden world of intellectual interests, verve, and humor. Science enthusiasts and general readers alike will devour Mind, Life and Universe, breathless and enchanted by its truths.
Book Synopsis Championing Science by : Roger D. Aines
Download or read book Championing Science written by Roger D. Aines and published by Univ of California Press. This book was released on 2019-01-22 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Championing Science shows scientists how to persuasively communicate complex scientific ideas to decision makers in government, industry, and education. This comprehensive guide provides real-world strategies to help scientists develop the essential communication, influence, and relationship-building skills needed to motivate nonexperts to understand and support their science. Instruction, interviews, and examples demonstrate how inspiring decision makers to act requires scientists to extract the essence of their work, craft clear messages, simplify visuals, bridge paradigm gaps, and tell compelling narratives. The authors bring these principles to life in the accounts of science champions such as Robert Millikan, Vannevar Bush, scientists at Caltech and MIT, and others. With Championing Science, scientists will learn how to use these vital skills to make an impact.
Book Synopsis A Little Book for New Scientists by : Josh A. Reeves
Download or read book A Little Book for New Scientists written by Josh A. Reeves and published by InterVarsity Press. This book was released on 2016-08-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many young Christians interested in the sciences have felt torn between two options: remaining faithful to Christ or studying science. In this concise introduction, Josh Reeves and Steve Donaldson provide both advice and encouragement for Christians in the sciences to bridge the gap between science and Christian belief and practice.
Book Synopsis Great Scientists by : Jacqueline Fortey
Download or read book Great Scientists written by Jacqueline Fortey and published by Dorling Kindersley Ltd. This book was released on 2011-07 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: DK Eyewitness Great Scientists is an exciting and informative guide to the fascinating lives of the world's most famous thinkers, philosophers, inventors, innovators and pioneers. Stunning photographs offer a unique "eyewitness" view of the ideas and innovations that have changed the way we live today. Your child will discover all about Benjamin Franklin's electrical charges, Albert Einstein's theory of relativity and the many others whose discoveries have shaped our world. Great for projects or just for fun, make sure your child learns everything they need to know about Great Scientists. Find out more and download amazing clipart images at www.dk.com/clipart.
Book Synopsis Understanding How We Learn by : Yana Weinstein
Download or read book Understanding How We Learn written by Yana Weinstein and published by Routledge. This book was released on 2018-08-22 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Educational practice does not, for the most part, rely on research findings. Instead, there’s a preference for relying on our intuitions about what’s best for learning. But relying on intuition may be a bad idea for teachers and learners alike. This accessible guide helps teachers to integrate effective, research-backed strategies for learning into their classroom practice. The book explores exactly what constitutes good evidence for effective learning and teaching strategies, how to make evidence-based judgments instead of relying on intuition, and how to apply findings from cognitive psychology directly to the classroom. Including real-life examples and case studies, FAQs, and a wealth of engaging illustrations to explain complex concepts and emphasize key points, the book is divided into four parts: Evidence-based education and the science of learning Basics of human cognitive processes Strategies for effective learning Tips for students, teachers, and parents. Written by "The Learning Scientists" and fully illustrated by Oliver Caviglioli, Understanding How We Learn is a rejuvenating and fresh examination of cognitive psychology's application to education. This is an essential read for all teachers and educational practitioners, designed to convey the concepts of research to the reality of a teacher's classroom.
Download or read book Our Scientists written by Dilip M. Salwi and published by Children's Book Trust. This book was released on 1986 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Book Tells You About The Origin Of Science In India,Its Phenomenal Growth Over The Years And ThePersons Who Contributed To It.
Download or read book Great Scientists written by John Farndon and published by The Rosen Publishing Group, Inc. This book was released on 2012-12-15 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: Science is an ever-growing, ever-changing field of study. Every principle, every discovery is built on top of a previous discovery. Great scientists have studied life, the environment, and the physical world trying to learn more about why things are the way they are. Readers gain insight to some of the greatest scientific minds history has to offer, from Archimedes to Stephen Hawking.
Download or read book Science Be Dammed written by Eric Kuhn and published by University of Arizona Press. This book was released on 2019-11-26 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Science Be Dammed is an alarming reminder of the high stakes in the management—and perils in the mismanagement—of water in the western United States. It seems deceptively simple: even when clear evidence was available that the Colorado River could not sustain ambitious dreaming and planning by decision-makers throughout the twentieth century, river planners and political operatives irresponsibly made the least sustainable and most dangerous long-term decisions. Arguing that the science of the early twentieth century can shed new light on the mistakes at the heart of the over-allocation of the Colorado River, authors Eric Kuhn and John Fleck delve into rarely reported early studies, showing that scientists warned as early as the 1920s that there was not enough water for the farms and cities boosters wanted to build. Contrary to a common myth that the authors of the Colorado River Compact did the best they could with limited information, Kuhn and Fleck show that development boosters selectively chose the information needed to support their dreams, ignoring inconvenient science that suggested a more cautious approach. Today water managers are struggling to come to terms with the mistakes of the past. Focused on both science and policy, Kuhn and Fleck unravel the tangled web that has constructed the current crisis. With key decisions being made now, including negotiations for rules governing how the Colorado River water will be used after 2026, Science Be Dammed offers a clear-eyed path forward by looking back. Understanding how mistakes were made is crucial to understanding our contemporary problems. Science Be Dammed offers important lessons in the age of climate change about the necessity of seeking out the best science to support the decisions we make.
Book Synopsis Bloomsbury Scientists by : Michael Boulter
Download or read book Bloomsbury Scientists written by Michael Boulter and published by UCL Press. This book was released on 2017-09-25 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bloomsbury Scientists is the story of the network of scientists and artists living in a square mile of London before and after the First World War. This inspired group of men and women viewed creativity and freedom as the driving force behind nature, and each strove to understand this in their own inventive way. Their collective energy changed the social mood of the era and brought a new synthesis of knowledge to ideas in science and art. Class barriers were threatened as power shifted from the landed oligarchy to those with talent and the will to make a difference.
Book Synopsis Citizen Scientists by : Loree Griffin Burns
Download or read book Citizen Scientists written by Loree Griffin Burns and published by Macmillan. This book was released on 2012-02-14 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shows young readers how a citizen scientist learns about butterflies, birds, frogs, and ladybugs.
Download or read book Waters of the World written by Sarah Dry and published by University of Chicago Press. This book was released on 2021-10-15 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: The compelling and adventurous stories of seven pioneering scientists who were at the forefront of what we now call climate science. From the glaciers of the Alps to the towering cumulonimbus clouds of the Caribbean and the unexpectedly chaotic flows of the North Atlantic, Waters of the World is a tour through 150 years of the history of a significant but underappreciated idea: that the Earth has a global climate system made up of interconnected parts, constantly changing on all scales of both time and space. A prerequisite for the discovery of global warming and climate change, this idea was forged by scientists studying water in its myriad forms. This is their story. Linking the history of the planet with the lives of those who studied it, Sarah Dry follows the remarkable scientists who summited volcanic peaks to peer through an atmosphere’s worth of water vapor, cored mile-thick ice sheets to uncover the Earth’s ancient climate history, and flew inside storm clouds to understand how small changes in energy can produce both massive storms and the general circulation of the Earth’s atmosphere. Each toiled on his or her own corner of the planetary puzzle. Gradually, their cumulative discoveries coalesced into a unified working theory of our planet’s climate. We now call this field climate science, and in recent years it has provoked great passions, anxieties, and warnings. But no less than the object of its study, the science of water and climate is—and always has been—evolving. By revealing the complexity of this history, Waters of the World delivers a better understanding of our planet’s climate at a time when we need it the most.
Download or read book Climate Change written by Jason Smerdon and published by Columbia University Press. This book was released on 2009-04-25 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Climate Change is geared toward a variety of students and general readers who seek the real science behind global warming. Exquisitely illustrated, the text introduces the basic science underlying both the natural progress of climate change and the effect of human activity on the deteriorating health of our planet. Noted expert and author Edmond A. Mathez synthesizes the work of leading scholars in climatology and related fields, and he concludes with an extensive chapter on energy production, anchoring this volume in economic and technological realities and suggesting ways to reduce greenhouse-gas emissions. Climate Change opens with the climate system fundamentals: the workings of the atmosphere and ocean, their chemical interactions via the carbon cycle, and the scientific framework for understanding climate change. Mathez then brings the climate of the past to bear on our present predicament, highlighting the importance of paleoclimatology in understanding the current climate system. Subsequent chapters explore the changes already occurring around us and their implications for the future. In a special feature, Jason E. Smerdon, associate research scientist at Lamont-Doherty Earth Observatory of Columbia University, provides an innovative appendix for students.
