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Organizations Dont Tweet People Do
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Book Synopsis Organizations Don't Tweet, People Do by : Euan Semple
Download or read book Organizations Don't Tweet, People Do written by Euan Semple and published by John Wiley & Sons. This book was released on 2011-12-12 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical advice for managers on how the Web and social media can help them to do their jobs better Today's managers are faced with an increasing use of the Web and social platforms by their staff, their customers, and their competitors, but most aren't sure quite what to do about it or how it all relates to them. Organizations Don't Tweet, People Do provides managers in all sorts of organizations, from governments to multinationals, with practical advice, insight and inspiration on how the Web and social tools can help them to do their jobs better. From strategy to corporate communication, team building to customer relations, this uniquely people-centric guide to social media in the workplace offers managers, at all levels, valuable insights into the networked world as it applies to their challenges as managers, and it outlines practical things they can do to make social media integral to the tone and tenor of their departments or organizational cultures. A long-overdue guide to social media that talks directly to people in the real world in which they work Grounded in the author's unparalleled experience consulting on social media, it features eye-opening accounts from some of the world's most successful and powerful organizations Gives managers at all levels and in every type of organization the context and the confidence to make better decisions about the social web and its impact on them
Book Synopsis The New Social Learning, 2nd Edition by : Tony Bingham
Download or read book The New Social Learning, 2nd Edition written by Tony Bingham and published by Association for Talent Development. This book was released on 2015-06-15 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Social learning is a fundamental shift in how people work leveraging how we have always worked, now with new, more humanizing tools, accelerating individual and collective reach, giving us the resources to create the organization, and the world, we want to live in.” In this newly revised and updated edition of The New Social Learning, Tony Bingham and Marcia Conner dispel organizational myths and fears about social media. By sharing the success stories of socially engaged companies and people, the much-anticipated second edition persuasively makes the case for using social media to encourage knowledge transfer and real-time learning in a connected and engaging way. As Steve LeBlanc noted, “Social learning thrives in a culture of service and wonder. It is inspired by leaders, enabled by technology, and ignited by opportunities that have only recently unfolded.” Brand-new case studies about innovative organizations such as Boston Children s Hospital, National Australian Bank, LAZ Parking, Sanofi Pasteur, Cigna, CENTURY 21, and Roche Pharmaceuticals illustrate cutting-edge social learning approaches that cultivate environments where great people can do their best work. The New Social Learning lays the foundation for improving the way you engage with colleagues, collaborate with teams anywhere in the world, and build workforce capability. Take the next step to connect skills and knowledge and move your own organization forward as you reclaim and revolutionize workplace learning.
Book Synopsis The Business of iPhone and iPad App Development by : Dave Wooldridge
Download or read book The Business of iPhone and iPad App Development written by Dave Wooldridge and published by Apress. This book was released on 2011-08-18 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a “gold rush” for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. Updated and expanded for iOS 4, this bestselling book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business of iPhone and iPad App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost effective marketing techniques that have proven successful for professional iOS app creators—perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!
Book Synopsis The Big Book of HR, 10th Anniversary Edition by : Barbara Mitchell
Download or read book The Big Book of HR, 10th Anniversary Edition written by Barbara Mitchell and published by Red Wheel/Weiser. This book was released on 2022 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complete guide to human resources processes, issues, and best practices by two of the most seasoned and respected HR professionals. Managing people is the biggest challenge any organization faces. It's a challenge that has grown even more difficult over the past decade. Since The Big Book of HR was first published, we've seen dramatic changes in the workplace and the workforce. This 10th anniversary edition incorporates discussions and reflections on these changes and examines new and emerging trends useful for any business owner, manager, or HR professional, with the most current information to get the most from their talent--from strategic HR-related issues to the smallest tactical details of managing people. The Big Book of HR, 10th Anniversary Edition includes up-to-date information about: The challenges of remote and distributed workforces Diversity, equity and inclusion Workplace harassment and its prevention Changing technology and its impact on every facet of people management Pay equity and its effect on transparency in compensation Benefits that meet the needs of a multigenerational workforce State and local laws that are addressing societal changes Gamification and other training strategies
Book Synopsis Start Your Own Nonprofit Organization by : Cheryl Kimball
Download or read book Start Your Own Nonprofit Organization written by Cheryl Kimball and published by Entrepreneur Press. This book was released on 2014-04-21 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you want to serve a community need, assist citizens, or advocate for animals—your aspiration is a noble one and likely an ideal mission for a nonprofit organization. The experts at Entrepreneur show you how to turn your desire for change into a successful—and satisfying—business. This indispensable guide helps you determine if your business idea is nonprofit or for-profit, understand and identify their business mission and vision, staff and run a lean operation, select and manage a board of directors, manage finances to the satisfaction of the IRS, find a location and set up shop, master fundraising, use social media and other cost-effective outreach, and manage sustainability and growth. All startup steps are supported by insider knowledge from successful entrepreneurs, dollar-stretching tips, missteps to avoid, resources, and more.
Book Synopsis The Critics Say... by : Matt Windman
Download or read book The Critics Say... written by Matt Windman and published by McFarland. This book was released on 2016-04-20 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: What will happen to the theater when there are no more critics? With the decline of print media and the rise of online journalism, theater critics are facing hard times. As their influence fades, will the industry they cover be adversely affected or can bloggers and message boards fill the void? Can a new economic model be created for theater criticism? How can critics lucky enough to still have jobs stay relevant in the age of social media? Speaking of which, what does a theater critic really do, and how do you become one? In this book, Matt Windman, a theater critic himself, interviews more than 50 critics from New York and around the country, including Ben Brantley, Charles Isherwood, John Lahr, Terry Teachout, Linda Winer, Chris Jones, David Cote, John Simon and Peter Filichia. They discuss their long careers and the nightly process of evaluating plays and musicals, and offer their thoughts on the future of the profession.
Book Synopsis The Little Book of Likes by : Erik Hanberg
Download or read book The Little Book of Likes written by Erik Hanberg and published by Erik Hanberg. This book was released on 2013-04-01 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Little Book of Likes is dedicated to helping small (and very small) nonprofits build an audience on social media platforms like Facebook and Twitter. This short guide leads Executive Directors and nonprofit marketing managers through the ins and outs of a simple social media strategy that is effective and sustainable. With real-world practical advice, it recognizes that nonprofit managers usually have better things to be doing than updating Facebook. Like The Little Book of Gold, it was written specifically for small nonprofits as a “road map” to the often confusing and changing world of social media. New material in the revised and expanded edition covers Facebook advertising, podcasting, and other tools to help make your social media work for you. Revised and expanded in 2019!
Book Synopsis Twitter For Dummies by : Laura Fitton
Download or read book Twitter For Dummies written by Laura Fitton and published by John Wiley & Sons. This book was released on 2010-07-09 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fully updated guide to the how and why of using Twitter The fastest-growing social network utility sports new features, and they’re all covered in this how-to guide from a leading Twitter marketing consultant. Nearly 20 million people are tweeting on Twitter, and this book shows you how to join them and why you should. You’ll learn the nuts and bolts of using Twitter, how to make good connections, and how it can benefit your life and your business. Twitter is the fastest-growing of the social networking tools; this book gets you up to speed on the basics as well as how Twitter can enrich your life and boost your business Explains how to sign up, find friends and people you want to follow, make the most of shortcuts, use popular Twitter tools, and Twitter on the go Discusses how Twitter can be used for business, fundraising, and maintaining contact with people who share common goals With complete information about all the latest Twitter enhancements, Twitter For Dummies, 2nd Edition will help you get the most from this popular social networking tool.
Book Synopsis Friction Is Fiction: the Future of Content, Media and Business by : Gerd Leonhard
Download or read book Friction Is Fiction: the Future of Content, Media and Business written by Gerd Leonhard and published by Lulu.com. This book was released on 2009-12-05 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Futurist Gerd Leonhard (www.mediafuturist.com) shares his thoughts on the Future of Content, Media and Business. 'Friction is Fiction' presents a constantly updated compilation of Gerd's best essays, writings and most popular blog posts. The central meme is that the Internet has completely disrupted the traditional notion of generating higher income by simply taking advantage of possible friction points and hurdles within transactions or business processes, i.e. by controlling the 'people formerly known as consumers'. The Future is all about winning the trust, and turning attention into revenues.PS: because of the cost of on-demand production, this 4-color version is unfortunately rather expensive (but nice); please look for the $20 B&W version here on Lulu if you want to save some $. Plus: if you just can't swing the few $ for the PDF, here, just ping me via www.twitter.com/gleonhard and I will send you the link to a free, lower-resolution PDF version
Book Synopsis The Social Media Industries by : Alan B. Albarran
Download or read book The Social Media Industries written by Alan B. Albarran and published by Routledge. This book was released on 2013-03-05 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are: Business models found among the social media industries and social media as a form of marketing. Social media as a form of entertainment content, both in terms of digital content, and as a tool in the production of news. Discussions of ethics and privacy as applied to the area of social media. An examination of audience uses of social media considering differences among Latinos, African-Americans, and people over the age of 35. Overall, the volume provides a timely and innovative look at the business aspects of social media, and it has much to offer scholars, researchers, and students in media and communication, as well as media practitioners.
Book Synopsis Digital Etiquette For Dummies by : Eric Butow
Download or read book Digital Etiquette For Dummies written by Eric Butow and published by John Wiley & Sons. This book was released on 2022-04-26 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mind your online P's and Q's with this expert digital manners guide Conducting yourself online can be challenging. It sometimes seems like the web and social media is tailor-made to cause upset and anger. But, with the right guide, anyone can learn how to be a beacon of civility and politeness online. In Digital Etiquette For Dummies, a team of online communication experts share their combined insights into improving your presence on social media, writing emails that exude positivity and clarity, behaving correctly in virtual meetings, and much more. You'll become a paragon of politeness as you learn to apply the timeless rules of etiquette to the unique environment of the web, social media, email, Zoom, and smartphones. In this book, you'll also: Learn near-universal etiquette rules for email, social media, cellphones, and more Discover ways to make sure that your polite attitude isn't being lost in the text-only context of a business email Avoid common social media pitfalls and digital faux pas that can trip up even the most careful communicators A great handbook for anyone who uses digital communication in business or in their personal life (so, pretty much everyone), Digital Etiquette For Dummies also belongs on the reading lists of those trying to improve their online interactions on social media.
Book Synopsis The Complete Idiot's Guide to Twitter Marketing by : Brett Petersel
Download or read book The Complete Idiot's Guide to Twitter Marketing written by Brett Petersel and published by Penguin. This book was released on 2012-05-01 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twitter has tens of millions of users and its active "tweeters" and followers look to it to answer to the question, "What's happening?" Businesses both large and small can quickly and easily send out highly targeted messages to key customers using Twitter. However, simply grasping only the mechanics of Twitter and flogging a message nobody cares about isn't enough to make a measurable difference. Worse, using Twitter the wrong way can damage a company's brand. The Complete Idiot's Guide® to Twitter Marketing blends an understanding of Twitter's powerful tools and reach with marketing savvy and the key to really engaging followers and converting them to customers. It also covers new features such as the increasing importance of search engine optimization.
Book Synopsis Nonprofit Organization by : The Staff of Entrepreneur Media
Download or read book Nonprofit Organization written by The Staff of Entrepreneur Media and published by Entrepreneur Press. This book was released on 2014-04-01 with total page 1213 pages. Available in PDF, EPUB and Kindle. Book excerpt: The experts at Entrepreneur provide a two-part guide to success. First, learn how to turn your desire for change into a successful—and satisfying—nonprofit organization. Then, master the fundamentals of business startup including defining your business structure, funding, staffing and more. This kit includes: • Essential industry-specific startup essentials including industry trends, best practices, important resources, possible pitfalls, marketing musts, and more • Entrepreneur Editors’ Start Your Own Business, a guide to starting any business and surviving the first three years • Interviews and advice from successful entrepreneurs in the industry • Worksheets, brainstorming sections, and checklists • Entrepreneur's Startup Resource Kit (downloadable) More about Entrepreneur’s Startup Resource Kit Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more – all at your fingertips! You’ll find the following: • The Small Business Legal Toolkit • Sample Business Letters • Sample Sales Letters
Book Synopsis Online Activism in the Middle East by : Jon Nordenson
Download or read book Online Activism in the Middle East written by Jon Nordenson and published by Bloomsbury Publishing. This book was released on 2017-03-17 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does the internet facilitate social and political change, or even democratization, in the Middle East? Despite existing research on this subject, there is still no consensus on the importance of social media and online platforms, or on how we are to understand their influence. This book provides empirical analysis of the day-to-day use of online platforms by activists in Egypt and Kuwait. The research evaluates the importance of online platforms for effecting change and establishes a specific framework for doing so. Egypt and Kuwait were chosen because, since the mid-2000s, they have been the most prominent Arab countries in terms of online and offline activism. In the context of Kuwait, Jon Nordenson examines the oppositional youth groups who fought for a constitutional, democratic monarchy in the emirate. In Egypt, focus surrounds the groups and organizations working against sexual violence and sexual harassment. Online Activism in the Middle East shows how and why online platforms are used by activists and identifies the crucial features of successful online campaigns. Egypt and Kuwait are revealed to be authoritarian contexts but where the challenges and possibilities faced by activists are quite different. The comparative nature of this research therefore exposes the context-specific usage of online platforms, separating this from the more general features of online activism. Nordenson demonstrates the power of online activism to create an essential 'counterpublic' that can challenge an authoritarian state and enable excluded groups to fight in ways that are far more difficult to suppress than a demonstration.
Book Synopsis Internet Marketing and Big Data Exploitation by : I. Chaston
Download or read book Internet Marketing and Big Data Exploitation written by I. Chaston and published by Springer. This book was released on 2015-02-11 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.
Download or read book Public History written by Faye Sayer and published by Bloomsbury Publishing. This book was released on 2015-02-26 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public History: A Practical Guide explores history in the public sphere and examines the variety of skills that historians require in the practice of public history. It discusses how through various mediums of interpretation and presentation a range of actors, which include museums, archives, government agencies, community history societies and the media and digital media, make history accessible to a wider audience. It provides the reader with an overview of the wider-world application and communication of history beyond the classroom through core case studies for each sector that include ideas for best practice 'in the field'. This book offers an accessible and engaging synopsis of a topic that has not previously been covered. By focusing on an area of study that has changed substantially in the last decade, Public History: A Practical Guide presents a comprehensive outline of the practice of 'public history', and provides ideas for future methodological approaches as well as a reference point for planning professional development in order to gain future employment in these sectors. In the current economic climate, students need to understand the potential use of history beyond university; this book contains the tools and advice needed for them to get one step ahead in terms of knowledge, skills and experience.
Download or read book Platform written by Michael Hyatt and published by Thomas Nelson Inc. This book was released on 2012 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the former chairman and CEO of Thomas Nelson Publishers, author Michael Hyatt gained insight on the importance of combining compelling products with a meaningful platform. Now, with nearly three hundred thousand followers on Twitter, his large and growing platform serves as the foundation for his own successful writing, speaking, and business coaching practice. In this straightforward how-to, he offers down-to-earth guidance on crafting an effective and meaningful online platform to help readers extend their influence, monetize it, and build a sustainable career.Social media technologies have provided unprecedented opportunities for getting noticed and earning money in an increasingly noisy world. Platform goes behind the scenes into the world of social media success. You'll discover what bestselling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to gain contacts, connections, and followers and win customers in today's crowded marketplace. With proven strategies, easy-to-replicate formulas, and practical tips, this book makes it easier, less expensive, and more possible than ever to stand out from the crowd and launch a business.
