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Organizations And Social Networking Utilizing Social Media To Engage Consumers
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Book Synopsis Organizations and Social Networking: Utilizing Social Media to Engage Consumers by : Li, Eldon Y.
Download or read book Organizations and Social Networking: Utilizing Social Media to Engage Consumers written by Li, Eldon Y. and published by IGI Global. This book was released on 2013-05-31 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern business landscape demands that organizations maintain an online presence to network with their customers and investors. Therefore, understanding the link between social media and e-business is an important first step in cultivating these internet-based relationships. Organizations and Social Networking: Utilizing Social Media to Engage Consumers provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications. This book explores the opportunities and challenges brought about by the advent of various 21st century online business web tools and platforms, presenting professionals and researchers in e-business, social marketing, online collaborative communities, and social analytics with cutting-edge information and technological developments to implement in their own enterprises. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis Social Media Engagement For Dummies by : Aliza Sherman
Download or read book Social Media Engagement For Dummies written by Aliza Sherman and published by John Wiley & Sons. This book was released on 2013-05-23 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Put "engage" front and center in your social media marketing engagement strategies! When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze how they're responding, and refocus and refresh your campaigns accordingly. This smart guide shows you how to do all that, and then some. From building trust to sparking conversation to using video and other tools, this creative book is a must read if you want to discover all that goes into the most important aspect of today's social marketing. Helps you build and foster social media relationships with potential customers, fans, followers, and current customers Shows you how to spark actions, reactions, or interactions--and make things happen Explores the fundamentals, especially for do-it-yourself small-business owners and marketers Covers building trust and credibility, creating connections, encouraging sharing, using social networks to engage, using email marketing or SEO to engage, and much more Social Media Engagement For Dummies will help you connect to followers, convert them to customers, turn them into evangelists for your company, and boost your bottom line!
Book Synopsis Social Customer Experience by : Dave Evans
Download or read book Social Customer Experience written by Dave Evans and published by John Wiley & Sons. This book was released on 2014-04-14 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Customer Experience: Engage and Retain Customers through Social Media builds on the prior works of author Dave Evans. As an update to Evans’s earlier book Social Media Marketing, the new Social Customer Experience connects the early cases presented in 2010 with significant, contemporary examples, key concepts, and best practices associated with the adoption of social technology by global brands. This latest edition offers a blueprint for transforming your organization’s disparate social initiatives into a unified social experience strategy. Most people know that social technologies are transforming business, but few understand how those changes are happening across the organization. Whether in marketing, communications, customer care, digital media or product development these changes shape the way in which business manage the experience their customers have with the brand. Filled with practical examples of what to do, and illustrated with cases taken from real companies, Social Customer Experience fills in the gaps for companies who want to do more with social than just listen and experiment. Part I lays the groundwork by explaining the three waves of change that combine to form social customer experience: social technologies and their impact on Web 1.0 digital infrastructures; social customers and their impact on marketing and support operations; and the new discipline of customer experience management that is reframing the old sales-and-service-centric ways of thinking about how companies relate to customers. Part I concludes by defining the social customer experience ecosystem, both on and off your own web domain. Part II, “Your Social Presence,” puts you on the ground, with tactics and examples for how to apply social technologies and achieve your business objectives, how to measure and analyze social data and show business value, and how to implement a best-practice approach to avoid common traps and pursue proven opportunities. Part III digs deeper into the five building blocks of social customer experience: organization, platform, content, people and tools. What’s a social experience organization look like? What systems need to be in place? How do you get the most out of the social “objects” – content and other assets – that are the byproduct of great social customer experiences? How do connections between customers – the social graph – come into play? And what applications will you use – literally, what will you empower your customers to do? Part III answers these questions in the practical, method-driven style of authors Dave Evans and Joe Cothrel. Social Customer Experience features detailed exercises that show you how to translate learning into action, hands-on tutorials using today’s social media tools and platforms, and compelling, modern case studies from organizations of all sizes—from the Fortune 500 to nonprofits and mom-n-pop main-street shops. As a bonus, the book also features resources and references to connect readers with the current thought leaders and sources of timely information. If you’re interested in business, and how business is being reshaped by social technology, Social Customer Experience will show you a path to a new relationship with your customers, customers not only buy your products and services but get more out of them and go on to become partners in your business–selling, supporting, and innovating on your behalf.
Book Synopsis Location-Based Social Media by : Leighton Evans
Download or read book Location-Based Social Media written by Leighton Evans and published by Springer. This book was released on 2017-01-23 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book extends current understandings of the effects of using locative social media on spatiality, the experience of time and identity. This is a pertinent and timely topic given the increase in opportunities people now have to explicitly and implicitly share their location through digital and mobile technologies. There is a growing body of research on locative media, much of this literature has concentrated on spatial issues. Research here has explored how locative media and location-based social media (LBSN) are used to communicate and coordinate social interactions in public space, affecting how people approach their surroundings, turning ordinary life “into a game”, and altering how mobile media is involved in understanding the world. This book offers a critical analysis of the effect of usage of locative social media on identity through an engagement with the current literature on spatiality, a novel critical investigation of the temporal effects of LBSN use and a view of identity as influenced by the spatio-temporal effects of interacting with place through LBSN. Drawing on phenomenology, post-phenomenology and critical theory on social and locative media, alongside established sociological frameworks for approaching spatiality and the city, it presents a comprehensive account of the effects of LBSN and locative media use.
Book Synopsis Social Media at Work by : Arthur L. Jue
Download or read book Social Media at Work written by Arthur L. Jue and published by John Wiley & Sons. This book was released on 2009-10-02 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive guide for using social media to build more effective organizations Today's networking technologies-wikis, blogs, and social networking sites-are changing how we build professional relationships and work collaboratively. In this insightful book, three organizational development experts from Oracle Corporation offer executives down-to-earth strategies for leveraging the power of social media to build more effective and agile organizations, engage employees, and sustain competitiveness. Offers practical advice for using social media (wikis, blogs, and social networking sites) to increase organizational effectiveness Presents proven recommendations for building teams, accelerating learning, and fostering innovation by adopting social networking tools Shows how to tap into the power of social networks to improve organizational performance Demonstrates how social media will help organizations thrive for years to come by drawing on case studies from companies like Intel, Cisco, Nokia, and others
Book Synopsis The Psychology of Social Networking Vol.1 by : Giuseppe Riva
Download or read book The Psychology of Social Networking Vol.1 written by Giuseppe Riva and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-01-01 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using a novel approach to consider the available literature and research, this book focuses on the psychology of social media based on the assumption that the experience of being in a social media has an impact on both our identity and social relationships. In order to ‘be online’, an individual has to create an online presence – they have to share information about themselves online. This online self is presented in different ways, with diverse goals and aims in order to engage in different social media activities and to achieve desired outcomes. Whilst this may not be a real physical presence, that physicality is becoming increasingly replicated through photos, video, and ever-evolving ways of defining and describing the self online. Moreover, individuals are using both PC-based and mobile-based social media as well as increasingly making use of photo and video editing tools to carefully craft and manipulate their online self. This book therefore explores current debates in Cyberpsychology, drawing on the most up-to-date theories and research to explore four main aspects of the social media experience (communication, identity, presence and relationships). In doing so, it considers the interplay of different areas of psychological research with current technological and security insight into how individuals create, manipulate and maintain their online identity and relationships. The social media are therefore at the core of every chapter, with the common thread throughout being the very unique approach to considering diverse and varied online behaviours that may not have been thus far considered from this perspective. It covers a broad range of both positive and negative behaviours that have now become integrated into the daily lives of many westernised country’s Internet users, giving it an appeal to both scholarly and industry readers alike.
Book Synopsis Social Media Marketing, Second Edition by : Emi Moriuchi
Download or read book Social Media Marketing, Second Edition written by Emi Moriuchi and published by Business Expert Press. This book was released on 2019-04-04 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Faced with constant changes in consumer behavior, marketers are seeking various tools to promote and market their brands. Among those tools, the most impactful is consumer-generated content (CGC). CGC is viewed as consumers’ vote of confidence, which is a form of social proof. CGC allows consumers to be involved with the companies’ marketing strategy. Brands and companies have enabled consumers to be producers of original content, cocreators for an existing brand, and curators for trending ideas in the marketing place. The author explains why it is even more important today that brands need consumers’ voices to advocate their brands. In this lively and practical book, she uses theories to explain consumers’ psychology and offers practical examples of which social media platforms are conducive to CGC and why. In addition, she explains how consumers use CGC in different countries, the importance of influencer marketing, and ultimately teaches the strategy of using CGC effectively.
Download or read book Social Media written by Kehbuma Langmia and published by Lexington Books. This book was released on 2016-12-28 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media: Culture and Identity examines the global impact of social media in the formation of various identities and cultures. New media scholars— both national and international— have posited thought-provoking analyses of sociocultural issues about human communication that are impacted by the omnipresence of social media. This collection examines issues of gender, class, and race inequities along with social media’s connections to women’s health, cyberbullying, sexting, and transgender issues both in the United States and in some developing countries.
Book Synopsis Modern Perspectives on Virtual Communications and Social Networking by : Jyotsana Thakur
Download or read book Modern Perspectives on Virtual Communications and Social Networking written by Jyotsana Thakur and published by Information Science Reference. This book was released on 2018-10-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the prevalence of social media, businesses and other organizations have a growing need to utilize various online media platforms and sites to engage and interact with their potential consumer base. Virtual communities and social networking can provide an effective escape route from the limits imposed by traditional media. Using optimal strategies can lead to more successful outcomes when using these platforms. Modern Perspectives on Virtual Communications and Social Networking provides innovative insights into connection and conversation through internet media that foster trust, commitment, and transparency in business. The content within this publication represents the potential to create virtual bonds with consumers through the observation of buying behavior, social media best practices, and digital marketing strategies. It is designed for business professionals, academicians, consultants, managers, marketers, and researchers and covers topics centered on the use of online media as a method of reaching a wider population.
Book Synopsis Integrating Art and Creativity into Business Practice by : Schiuma, Giovanni
Download or read book Integrating Art and Creativity into Business Practice written by Schiuma, Giovanni and published by IGI Global. This book was released on 2016-12-28 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adaptability and sustainability are key factors in the success of any business in modern society. Developing unique and innovative processes in organizational environments provides room for new business opportunities. Integrating Art and Creativity into Business Practice is a key reference source for the latest scholarly research on the tools, techniques, and methods pivotal to the management of arts and creativity-based assets in contemporary organizations. Highlighting relevant perspectives across a myriad of topics, such as organizational culture, value creation, and crowdsourcing, this book is ideally designed for managers, professionals, academics, practitioners, and graduate students interested in emerging processes for entrepreneurship and business performance.
Book Synopsis Economic Recovery, Consolidation, and Sustainable Growth by : Abdylmenaf Bexheti
Download or read book Economic Recovery, Consolidation, and Sustainable Growth written by Abdylmenaf Bexheti and published by Springer Nature. This book was released on 2024-01-03 with total page 843 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents carefully selected chapters from the proceedings of the 6th International Scientific Conference on Business and Economics (ISCBE),Tetovo, North Macedonia, which took place in May 2023. The chapters address a wide range of areas relevant to contemporary business and economics issues such as economic shocks, high inflation, energy crisis, COVID-19, growth prospects, economic forecast, labor market, gender inequalities, migration, entrepreneurship, and family businesses, firm development and innovations, technological transformation, etc. Researchers learn about the latest studies that discuss emerging challenges and perspectives of business and economics in the perspective of post-crisis economic recovery, consolidation, and stability.
Book Synopsis Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace by : Khosrow-Pour, Mehdi
Download or read book Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace written by Khosrow-Pour, Mehdi and published by IGI Global. This book was released on 2015-02-28 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: As financial systems migrate to a pervasive, online environment, business leaders and layman investors alike must adapt to changes in the market brought about by this new age of business. Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace advances the body of knowledge on electronic business and commerce with an in-depth look at the opportunities and concerns surrounding online business and finance. This cutting-edge reference aids business leaders, financial managers, investors, and consumers looking to build their portfolios and thrive in modern digital business environments.
Book Synopsis E-Manufacturing and E-Service Strategies in Contemporary Organizations by : Gwangwava, Norman
Download or read book E-Manufacturing and E-Service Strategies in Contemporary Organizations written by Gwangwava, Norman and published by IGI Global. This book was released on 2018-04-06 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Continuous improvements in digitized practices have created opportunities for businesses to develop more streamlined processes. This not only leads to higher success in day-to-day production, but it also increases the overall success of businesses. E-Manufacturing and E-Service Strategies in Contemporary Organizations is a critical scholarly resource that explores the advances in cloud-based solutions in the service and manufacturing realms of corporations and promotes communication between customers and service providers and manufacturers. Featuring coverage on a wide range of topics including smart manufacturing, internet banking, database system adoption, this book is geared towards researchers, professionals, managers, and academicians seeking current and relevant research on the improvement of cloud-based systems for manufacturing and service.
Book Synopsis Driving Traffic and Customer Activity Through Affiliate Marketing by : Singh, Surabhi
Download or read book Driving Traffic and Customer Activity Through Affiliate Marketing written by Singh, Surabhi and published by IGI Global. This book was released on 2017-06-16 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technological developments have created new opportunities for contemporary businesses. Online stores can now utilize a specific branch of marketing in order to maximize the revenue of their business and increase website traffic. Driving Traffic and Customer Activity Through Affiliate Marketing is an essential reference publication highlighting the latest scholarly research on the method of increasing online business traffic and sales by external referrals. Featuring extensive coverage on a broad range of topics and perspectives such as networking, program management, and customer satisfaction, this book is ideally designed for academicians, practitioners, and students seeking current information on ways to increase customer activity.
Book Synopsis Strategic Utilization of Information Systems in Small Business by : Hunter, M. Gordon
Download or read book Strategic Utilization of Information Systems in Small Business written by Hunter, M. Gordon and published by IGI Global. This book was released on 2015-05-31 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The small business is an often underestimated asset of both the modern economy and the commercial workforce. Those employed by small businesses make up a large percentage of both the U.S. and Canadian populations, and with the internet and other technologies connecting us like never before, the opportunity is present for even the smallest company to reach a global scale. Strategic Utilization of Information Systems in Small Business explores the possibilities not just in expanding a business, but in assisting a business in meeting its full potential, no matter its size. Including a variety of perspectives on what it means to be a small business and how to bring that business to maturity, this book is an essential reference source for small business owners, managers, and employees, as well as students, researchers, and aspiring entrepreneurs. This publication features chapters on the different aspects of management processes, e-commerce, and e-businesses, including the characteristics of a smart entrepreneur, success vs. failure, longevity, technology adoption, the types of different information systems and how to implement them, data and decision making, theories for investigating small businesses, business strategy, and competitive advantage.
Book Synopsis Handbook of Research on Cyberchondria, Health Literacy, and the Role of Media in Society’s Perception of Medical Information by : Aker, Hacer
Download or read book Handbook of Research on Cyberchondria, Health Literacy, and the Role of Media in Society’s Perception of Medical Information written by Aker, Hacer and published by IGI Global. This book was released on 2021-12-17 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cyberchondria is characterized by a pattern of excessive health-based search behaviors that are likely to increase health anxiety or distress, heightened by ever-increasing access to and normalization of technology use and the internet specifically. The internet can be a source of valuable medical information and is an efficient vehicle for awareness-raising and dissemination; however, it can increase anxiety in audiences without medical knowledge or training and can pose a challenge to the traditional gatekeepers of medical knowledge and expertise. Technological advances are accelerating rapidly; however, concomitant to this acceleration, an epidemic of online mis- and dis-information that has the capacity to negatively impact general health, health literacy, and health behaviors globally now exists. The World Health Organization (WHO) has described this information overload as an infodemic. The Handbook of Research on Cyberchondria, Health Literacy, and the Role of Media in Society’s Perception of Medical Information covers a wide range of topics from the characteristics and prevalence of cyberchondria to the pandemic policy response and cybersecurity issues relating to eHealth initiatives and pandemic-related surges in cybercrime. Therefore, this publication has transdisciplinary relevance to professionals from healthcare, government, law enforcement, academia, the technology sector, media, cybersecurity, and education. Graduate and undergraduate students may also find it to be a beneficial resource, not only in terms of the study of cyberchondria but also in terms of the psychological and sociological implications of global crisis events. One of the key messages of this book is as follows: All stakeholders must work together strategically to disseminate authentic public health messages during any global health crisis. They must work to reduce health-related anxiety mediated by technology and seek to improve critical thinking skills and global health literacy.
