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Author : Thomas V. Bonoma
Publisher : Marketing Classics Press
ISBN 13 : 1613112319
Total Pages : 164 pages
Book Rating : 4.6/5 (131 download)
Download or read book Organizational Buying Behavior written by Thomas V. Bonoma and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael J. Baker
Publisher : Springer
ISBN 13 : 1349080489
Total Pages : 286 pages
Book Rating : 4.3/5 (49 download)
Download or read book Organizational Buying Behaviour written by Michael J. Baker and published by Springer. This book was released on 2016-01-07 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: The markets which most managers operate in today are subject to rapid change, making it vitally important to know as much about the behaviour of their customers as possible. This book looks at the behaviour of the organizational customer and is designed to help the industrial marketing manager understand and predict his customers' behaviour effectively. It is based on a distillation of the views of academic researchers who have investigated organizational buying decisions over the last twenty years or so, but the discussion is always pragmatic and is strongly influenced by the real industrial consultancy problems which the authors have faced. Extended case histories of specific buying decisions are used to illustrate the discussion, and an annotated bibliography makes this a useful source reference for those wishing to study organizational buying decisions further.
Author : Frederic E. Webster (Jr)
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 144 pages
Book Rating : 4.:/5 (319 download)
Download or read book Organizational Buying Behavior written by Frederic E. Webster (Jr) and published by Prentice Hall. This book was released on 1972 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 325 pages
Book Rating : 4.:/5 (931 download)
Download or read book Organizational Buying Behavior written by and published by . This book was released on 2014 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Burnett
Publisher : State University of New York Oer Services
ISBN 13 : 9781641760119
Total Pages : 294 pages
Book Rating : 4.7/5 (61 download)
Download or read book Introducing Marketing written by John Burnett and published by State University of New York Oer Services. This book was released on 2018-07-11 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Integrated Marketing" boxes illustrate how companies apply principles.
Author : Yoram Wind
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (5 download)
Download or read book Organizational Buying Behavior written by Yoram Wind and published by . This book was released on 1980 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Yoram Wind
Publisher :
ISBN 13 :
Total Pages : 298 pages
Book Rating : 4.F/5 ( download)
Download or read book Industrial Buying Behavior written by Yoram Wind and published by . This book was released on 1966 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jagdish N. Sheth
Publisher :
ISBN 13 :
Total Pages : 112 pages
Book Rating : 4.:/5 (31 download)
Download or read book Recent Developments in Organizational Buying Behavior written by Jagdish N. Sheth and published by . This book was released on 1976 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Frederick E. Webster
Publisher :
ISBN 13 :
Total Pages : 132 pages
Book Rating : 4.:/5 (67 download)
Download or read book Organizational Buying Behavior written by Frederick E. Webster and published by . This book was released on 1976 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lawrence J. Gitman
Publisher :
ISBN 13 : 9781947172555
Total Pages : 732 pages
Book Rating : 4.1/5 (725 download)
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2018 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.
Author : Roy Wells Hill
Publisher : Springer
ISBN 13 : 1349158232
Total Pages : 225 pages
Book Rating : 4.3/5 (491 download)
Download or read book Organizational Buying Behaviour written by Roy Wells Hill and published by Springer. This book was released on 1977-12-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Wesley J. Johnston
Publisher :
ISBN 13 :
Total Pages : 29 pages
Book Rating : 4.:/5 (154 download)
Download or read book A Review and Integration of Research on Organizational Buying Behavior written by Wesley J. Johnston and published by . This book was released on 1994 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jonas Kilian
Publisher : GRIN Verlag
ISBN 13 : 3346498700
Total Pages : 61 pages
Book Rating : 4.3/5 (464 download)
Download or read book Organizational Buying Behavior in the Pharmaceutical Industry written by Jonas Kilian and published by GRIN Verlag. This book was released on 2021-09-27 with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2021 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.0, University of Birmingham, language: English, abstract: How should a scientific software vendor design its marketing activities to effectively boost its sales numbers taking into account the multifacetedness of organizational buying behavior in the pharmaceutical industry? The rapid technological advent along with the growing need to increase R&D efficiency in the pharmaceutical industry has brought scientific software into focus. For scientific software vendors to successfully tap into that niche market, it is crucial to grasp the complexities of the dynamic decision-making involved in such buying processes. However, the body of organizational buying literature does not address this niche market. Hence, this qualitative interview study aims at providing insights into this process, its participants, and factors driving their decision-making. A thematic analysis reveals that, for investments involving low six-figure sums and below, the buying process generally progresses through six sequential phases eventually resulting in a purchase followed by a single post-purchase phase. What this study highlights is the importance of scientific users, in spite of their hierarchical level, in the decision-making process. The actual buying decision, which is made by consensus, is positively influenced by a set of three deciding factors: product features, soft factors, and economic factors. Based on these findings, scientific software vendors are encouraged to strive for becoming a thought leader by following a science-heavy content marketing strategy.
Author : John A. Howard
Publisher : New York : Wiley
ISBN 13 :
Total Pages : 490 pages
Book Rating : 4.F/5 ( download)
Download or read book The Theory of Buyer Behavior written by John A. Howard and published by New York : Wiley. This book was released on 1969 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Stephen T. Parkinson
Publisher :
ISBN 13 : 9781349080502
Total Pages : pages
Book Rating : 4.0/5 (85 download)
Download or read book Organizational Buying Behaviour written by Stephen T. Parkinson and published by . This book was released on 1986 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Morry Ghingold
Publisher :
ISBN 13 :
Total Pages : 866 pages
Book Rating : 4.:/5 (318 download)
Download or read book A Social Process Examination of Organizational Buying Behavior written by Morry Ghingold and published by . This book was released on 1985 with total page 866 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Roy W. Hill
Publisher :
ISBN 13 :
Total Pages : 212 pages
Book Rating : 4.:/5 (991 download)
Download or read book Organizational Buying Behaviour written by Roy W. Hill and published by . This book was released on 1977 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
