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Order In Chaos Cybernetics Of Brand Management
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Book Synopsis Order in Chaos - Cybernetics of Brand Management by : Oliver Errichiello
Download or read book Order in Chaos - Cybernetics of Brand Management written by Oliver Errichiello and published by Springer Nature. This book was released on 2022-08-11 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cybernetics is a science for understanding and systematically using information. As a subject of cybernetics, the brand is becoming increasingly important, especially in times of acceleration and infinite, global commodity markets. Only those who are able to preserve their patterns in the age of change and adapt them again and again to the requirements of the times will survive. Neither customer data nor creative ideas help here, but a sound knowledge of the structural functioning of all living beings - organic and social. By bringing together brand sociology and management cybernetics, this essential clarifies the invisible social forces of attraction. By illustrating the overarching dynamics of all (living) systems, universal insights can be gained and planned strategies developed.
Book Synopsis Brand Management by : Michael Beverland
Download or read book Brand Management written by Michael Beverland and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Governing by chaos by : Lucien Cerise
Download or read book Governing by chaos written by Lucien Cerise and published by Max Milo. This book was released on 2023-07-04 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Given the growing success of this book, first published in 2009 and then updated in 2014, this third edition has been fully revised and updated by the author, incorporating the latest expressions of social chaos, instrumentalized by the powers that be for the past eight years. How to become the masters of the world in the age of the Internet? The good-old method of the pyromaniac fireman still works. Renamed “shock strategy” or social engineering, it consists of plunging populations into crisis and anguish to better centralize order and power in the hands of an oligarchy usurping the identity of the savior. In the twentieth century, politics has moved from the art of persuasion to technical issues of hacking minds and optimizing group management. To that end, several disciplines and approaches are applied—cybernetics, marketing, management—to trap the masses into organized chaos, while they try to respond to the panic provoked by a transhumanist computer dictatorship based on biometrics, the all-digital, the vaccine pass, and eventually the suppression of cash and privacy. The author has a university education in philosophy, then in information and communication sciences. He is currently working at the Bibliothèque Nationale de France.
Book Synopsis Strategic Brand Management, 3/E by : Keller
Download or read book Strategic Brand Management, 3/E written by Keller and published by Pearson Education India. This book was released on 2008 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt: Keller, Strategic Brand Management, 3E Provides Insights Into How To Create Profitable Brand Strategies By Building, Measuring, And Managing Brand Equity.
Book Synopsis Strategic Brand Management by : Kevin Lane Keller
Download or read book Strategic Brand Management written by Kevin Lane Keller and published by Pearson Academic. This book was released on 2012-09-01 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt: For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States.
Download or read book Complexity written by M. Mitchell Waldrop and published by Open Road Media. This book was released on 2019-10-01 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: “If you liked Chaos, you’ll love Complexity. Waldrop creates the most exciting intellectual adventure story of the year” (The Washington Post). In a rarified world of scientific research, a revolution has been brewing. Its activists are not anarchists, but rather Nobel Laureates in physics and economics and pony-tailed graduates, mathematicians, and computer scientists from all over the world. They have formed an iconoclastic think-tank and their radical idea is to create a new science: complexity. They want to know how a primordial soup of simple molecules managed to turn itself into the first living cell—and what the origin of life some four billion years ago can tell us about the process of technological innovation today. This book is their story—the story of how they have tried to forge what they like to call the science of the twenty-first century. “Lucidly shows physicists, biologists, computer scientists and economists swapping metaphors and reveling in the sense that epochal discoveries are just around the corner . . . [Waldrop] has a special talent for relaying the exhilaration of moments of intellectual insight.” —The New York Times Book Review “Where I enjoyed the book was when it dove into the actual question of complexity, talking about complex systems in economics, biology, genetics, computer modeling, and so on. Snippets of rare beauty here and there almost took your breath away.” —Medium “[Waldrop] provides a good grounding of what may indeed be the first flowering of a new science.” —Publishers Weekly
Book Synopsis Big data analytics for smart healthcare applications by : Celestine Iwendi
Download or read book Big data analytics for smart healthcare applications written by Celestine Iwendi and published by Frontiers Media SA. This book was released on 2023-04-17 with total page 1365 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Chaos, Complexity and Leadership 2014 by : Şefika Şule Erçetin
Download or read book Chaos, Complexity and Leadership 2014 written by Şefika Şule Erçetin and published by Springer. This book was released on 2015-10-16 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work represents the third entry of the series of works on “Chaos, Complexity and Leadership”. Contents of the book are composed from broad range of chaos, complexity and their applications in multi disciplines. Articles reflect different perspectives in the field of applied nonlinear methods, modeling of data and simulations as well as theoretical achievements of chaos and complex systems. In addition to this, readers are going to find new applications in leadership and management of chaos and complexity theory such as in fields from education to politics. It is completely new and fresh piece of mind for readers who are interested in chaos, complexity and especially leadership.
Book Synopsis Surfing the Edge of Chaos by : Richard Pascale
Download or read book Surfing the Edge of Chaos written by Richard Pascale and published by Currency. This book was released on 2001-03-01 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every few years a book changes the way people think about a field. In psychology there is Daniel Goleman's Emotional Intelligence. In science, James Gleick's Chaos. In economics and finance, Burton Malkiel's A Random Walk Down Wall Street. And in business there is now Surfing the Edge of Chaos by Richard T. Pascale, Mark Millemann, and Linda Gioja. Surfing the Edge of Chaos is a brilliant, powerful, and practical book about the parallels between business and nature -- two fields that feature nonstop battles between the forces of tradition and the forces of transformation. It offers a bold new way of thinking about and responding to the personal and strategic challenges everyone in business faces these days. Pascale, Millemann, and Gioja argue that because every business is a living system (not just as metaphor but in reality), the four cornerstone principles of the life sciences are just as true for organizations as they are for species. These principles are: Equilibrium is death. Innovation usually takes place on the edge of chaos. Self-organization and emergence occur naturally. Organizations can only be disturbed, not directed. Using intriguing, in-depth case studies (Sears Roebuck, Monsanto, Royal Dutch Shell, the U.S. Army, British Petroleum, Hewlett Packard, Sun Microsystems), Surfing the Edge of Chaos shows that in business, as in nature, there are no permanent winners. There are just companies and species that either react to change and evolve, or get left behind and become extinct. Some examples: Parallels between Yellowstone National Park and Sears show why equilibrium is a dangerous place in both nature and business. How Monsanto used a "strange attractor" to move to the edge of chaos to alter its identity and transform its culture. The unlikely story of how the U.S. Army embraced the ideas of self-organization and emergence. Why the misapplication of linear logic (reengineering a business or attempting to eradicate predators in nature) will inevitably fail. The stories in Surfing the Edge of Chaos are of pioneering efforts that show how the principles of living systems produce bottom-line impact and profound transformational change. What's really striking about them, though, is their reality. They are about success and failure, breakthroughs and dead-ends. In short, they are like the business you are in and the challenges you face.
Book Synopsis ICICKM 2019 16th International Conference on Intellectual Capital Knowledge Management & Organisational Learning by : John Dumay
Download or read book ICICKM 2019 16th International Conference on Intellectual Capital Knowledge Management & Organisational Learning written by John Dumay and published by Academic Conferences and publishing limited. This book was released on 2019-12-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Cybernetic Revolutionaries by : Eden Medina
Download or read book Cybernetic Revolutionaries written by Eden Medina and published by MIT Press. This book was released on 2014-01-10 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: A historical study of Chile's twin experiments with cybernetics and socialism, and what they tell us about the relationship of technology and politics. In Cybernetic Revolutionaries, Eden Medina tells the history of two intersecting utopian visions, one political and one technological. The first was Chile's experiment with peaceful socialist change under Salvador Allende; the second was the simultaneous attempt to build a computer system that would manage Chile's economy. Neither vision was fully realized—Allende's government ended with a violent military coup; the system, known as Project Cybersyn, was never completely implemented—but they hold lessons for today about the relationship between technology and politics. Drawing on extensive archival material and interviews, Medina examines the cybernetic system envisioned by the Chilean government—which was to feature holistic system design, decentralized management, human-computer interaction, a national telex network, near real-time control of the growing industrial sector, and modeling the behavior of dynamic systems. She also describes, and documents with photographs, the network's Star Trek-like operations room, which featured swivel chairs with armrest control panels, a wall of screens displaying data, and flashing red lights to indicate economic emergencies. Studying project Cybersyn today helps us understand not only the technological ambitions of a government in the midst of political change but also the limitations of the Chilean revolution. This history further shows how human attempts to combine the political and the technological with the goal of creating a more just society can open new technological, intellectual, and political possibilities. Technologies, Medina writes, are historical texts; when we read them we are reading history.
Download or read book Cybernetics written by D.A Novikov and published by Springer. This book was released on 2015-12-09 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a concise navigator across the history of cybernetics, its state-of-the-art and prospects. The evolution of cybernetics (from N. Wiener to the present day) and the reasons of its ups and downs are presented. The correlation of cybernetics with the philosophy and methodology of control, as well as with system theory and systems analysis is clearly demonstrated. The book presents a detailed analysis focusing on the modern trends of research in cybernetics. A new development stage of cybernetics (the so-called cybernetics 2.0) is discussed as a science on general regularities of systems organization and control. The author substantiates the topicality of elaborating a new branch of cybernetics, i.e. organization theory which studies an organization as a property, process and system. The book is intended for theoreticians and practitioners, as well as for students, postgraduates and doctoral candidates. In the first place, the target audience includes tutors and lecturers preparing courses on cybernetics, control theory and systems science.
Book Synopsis Strategic Management and Organisational Dynamics by : Ralph D. Stacey
Download or read book Strategic Management and Organisational Dynamics written by Ralph D. Stacey and published by Financial Times/Prentice Hall. This book was released on 2000 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is done by emphasising the importance of narrative, conversation and learning from one's own experience as the central means by which we can gain understanding and knowledge of strategy in organisations."--BOOK JACKET.
Download or read book Designing Delivery written by Jeff Sussna and published by "O'Reilly Media, Inc.". This book was released on 2015-06-03 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now that we’re moving from a product economy to a digital service economy, software is becoming critical for navigating our everyday lives. The quality of your service depends on how well it helps customers accomplish goals and satisfy needs. Service quality is not about designing capabilities, but about making—and keeping—promises to customers. To help you improve customer satisfaction and create positive brand experiences, this pragmatic book introduces a transdisciplinary approach to digital service delivery. Designing a resilient service today requires a unified effort across front-office and back-office functions and technical and business perspectives. You’ll learn how make IT a full partner in the ongoing conversations you have with your customers. Take a unique customer-centered approach to the entire service delivery lifecycle Apply this perspective across development, operations, QA, design, project management, and marketing Implement a specific quality assurance methodology that unifies those disciplines Use the methodology to achieve true resilience, not just stability
Download or read book The Magic Ring written by Piero Mella and published by Springer Nature. This book was released on 2021-04-01 with total page 875 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a new understanding on how control systems truly operate, and explains how to recognize, simulate, and improve control systems in all fields of activity. It also reveals the pervasive, ubiquitous and indispensable role of control processes in our life and the need to develop a “control-oriented thinking”—based on uncomplicated but effective models derived from systems thinking—that is, a true “discipline of control.” Over the book’s thirteen chapters, Piero Mella shows that there are simple control systems (rather than complex ones) that can easily help us to manage complexity without drawing upon more sophisticated control systems. It begins by reviewing the basic language of systems thinking and the models it allows users to create. It then introduces the control process, presenting the theoretical structure of three simple control systems we all can observe in order to gain fundamental knowledge from them about the basic structure of a control system. Then, it presents the anatomy of the simplest “magic ring” and the general theoretical model of any control system. This is followed by an introduction to a general typology of control systems and a broader view of control systems by investigating multi-lever control systems and multi-objective systems. The book undertakes the concepts through various environments, increasingly broader in scope to suggest to readers how to recognize therein control systems manifestations in everyday life and in natural phenomena. Updated for the 2nd edition, new chapters explore control systems regulating the biological environment and the organizations, with an in-depth study of the control of quality, productivity, production, stocks and costs. Finally, it concludes by dealing with the learning process, problem-solving, and designing the logical structure of control systems.
Book Synopsis Contemporary Issues in Systems Science and Engineering by : MengChu Zhou
Download or read book Contemporary Issues in Systems Science and Engineering written by MengChu Zhou and published by John Wiley & Sons. This book was released on 2015-03-30 with total page 898 pages. Available in PDF, EPUB and Kindle. Book excerpt: Various systems science and engineering disciplines are covered and challenging new research issues in these disciplines are revealed. They will be extremely valuable for the readers to search for some new research directions and problems. Chapters are contributed by world-renowned systems engineers Chapters include discussions and conclusions Readers can grasp each event holistically without having professional expertise in the field
Download or read book California Management Review written by and published by . This book was released on 1999 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt:
