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Ordenacion De La Legislacion Publicitaria A Partir De La Ley De La Publicidad El Nuevo Concepto De Publicidad En Funcion De La Normativa Juridica La Doctrina Y La Opinion De Los Profesionales Y Consumidores
Download Ordenacion De La Legislacion Publicitaria A Partir De La Ley De La Publicidad El Nuevo Concepto De Publicidad En Funcion De La Normativa Juridica La Doctrina Y La Opinion De Los Profesionales Y Consumidores full books in PDF, epub, and Kindle. Read online Ordenacion De La Legislacion Publicitaria A Partir De La Ley De La Publicidad El Nuevo Concepto De Publicidad En Funcion De La Normativa Juridica La Doctrina Y La Opinion De Los Profesionales Y Consumidores ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Ordenación de la legislación publicitaria a partir de la Ley de la publicidad : el nuevo concepto de publicidad en función de la normativa jurídica, la doctrina y la opinión de los profesionales y consumidores by :
Download or read book Ordenación de la legislación publicitaria a partir de la Ley de la publicidad : el nuevo concepto de publicidad en función de la normativa jurídica, la doctrina y la opinión de los profesionales y consumidores written by and published by . This book was released on 1996 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Fundamentos de la publicidad by : Begoña Gómez Nieto
Download or read book Fundamentos de la publicidad written by Begoña Gómez Nieto and published by ESIC. This book was released on 2018-01-19 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: El libro Fundamentos de la publicidad constituye un estudio riguroso, sistemático y sintético sobre el complejo engranaje del sistema publicitario. La publicidad es analizada exhaustivamente desde dos perspectivas bien diferenciadas: a nivel conceptual y a nivel operativo-práctico. Por eso, este texto es un instrumento imprescindible para la comprensión y acercamiento al diverso y fascinante entramado de la actividad publicitaria, destinado al alumnado y al público que desee entender en qué consiste la actividad publicitaria en sí. Su estructura se compone de tres bloques principales, abordando en cada uno de ellos áreas relevantes del ámbito publicitario. El primer bloque se centra en el estudio teórico y conceptual de la publicidad: la disciplina como teoría científica, sus orígenes, la relación con el marketing y las relaciones públicas, así como aspectos sociológicos, culturales y económicos. El segundo bloque desarrolla el sistema publicitario en sí a través de los elementos núcleo de dicho sistema y sus interrelaciones: el anunciante, la agencia de publicidad, los medios de comunicación y el consumidor. En este bloque, se tratan conceptos como identidad e imagen corporativa, posicionamiento, así como aspectos relativos a la creatividad publicitaria y planificación de medios. El tercer bloque centra su atención en los nuevos formatos publicitarios al servicio de las organizaciones tales como street marketing, ambient media, marketing de guerrilla, etc., enfatizando en el caso de nuevas acciones comunicativas aplicadas al ámbito de Internet y las redes sociales. El texto concluye con una reflexión sobre la nueva dirección de la publicidad, conclusiones y bibliografía. Índice Introducción.- Sobre el estudio teórico de la publicidad.- La teoría de la publicidad.- Breve incursión en la historia y el nacimiento de la publicidad.- Aproximación al concepto de publicidad.- La relación entre publicidad y marketing.- Diferenciación entre publicidad y relaciones públicas.- Aspectos sociológicos de la publicidad. Crítica social a la publicidad.- Publicidad y cultura de masas.- Relación entre publicidad y economía.- El sistema publicitario.- La publicidad como proceso de comunicación.- Tipología general de la publicidad.- Los objetivos de la publicidad.- Descripción del sistema publicitario.- Identidad e imagen corporativa.- Posicionamiento, personalidad y valor estratégico de la marca.- Sobre la creatividad publicitaria.- La planificación de medios.- Nuevos formatos publicitarios y acciones comunicativas al servicio de las organizaciones.- La comunicación below the line.- Acciones de street marketing, ambient marketing, ambient media, publicidad de guerrilla, comunicación viral.- Publicidad online: formatos publicitarios en Internet.- Publicidad en redes sociales.- Hacia dónde va la publicidad.- Conclusiones.- Bibliografía.
Book Synopsis Manual de publicidad by : María Ángeles González Lobo
Download or read book Manual de publicidad written by María Ángeles González Lobo and published by ESIC. This book was released on 2015 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Un práctico texto de publicidad que ofrece una visión completa y experimentada del trabajo publicitario, realizando un completo recorrido por el conjunto de actividades de la práctica publicitaria. A lo largo de sus páginas, este manual va recorriendo y desgranando toda la actividad de la publicidad y otras afines a ella: los elementos de la publicidad y sus funciones en el proceso, la inversión publicitaria y sus sistemas de medición, los medios publicitarios, su planificación, la estructura de un plan de medios, qué instrumentos utiliza, cuál es su duración, la selección de los medios…, el proceso publicitario y su desarrollo, la agencia de publicidad, cómo opera, qué tipos de agencias existen, la estructura de una agencia…, la investigación en publicidad, qué se investiga y quién lo investiga, las etapas de la investigación…, la regulación publicitaria, etc. Es un libro eminentemente práctico narrado en forma sencilla y coloquial, pero con gran rigor científico. Sus autoras, Mª Ángeles González Lobo y Mª Dolores Prieto del Pino, han desarrollado toda su trayectoria profesional en el mundo de la publicidad y de la docencia. La experiencia adquirida en su trabajo en empresas líderes del sector y con la enseñanza en universidades y escuelas de negocios se refleja en su Manual de Publicidad. Es una obra muy útil tanto para profesionales como para estudiantes que ayuda a familiarizarse con la práctica diaria del oficio y que acerca al lector general al interesante trabajo de esta apasionante profesión. Índice: 1.- Conceptos fundamentales: Conceptos de publicidad.- Elementos de la publicidad.- Conceptos afines a la publicidad.- 2.- Significado económico y jurídico de la publicidad: La publicidad, la economía y el derecho.- La inversión publicitaria.- 3.- El proceso publicitario: Etapas.- Participación del sujeto receptor en el proceso publicitario.- 4.- Los medios publicitarios: Panorama de los medios.- Investigación de medios.- El plan de medios.- 5.- Aspectos globales de la publicidad: La agencia de publicidad.- Cómo opera la publicidad.- El mensaje publicitario.
Book Synopsis Aproximación a la estructura de la publicidad by : Jorge David Fernández Gómez
Download or read book Aproximación a la estructura de la publicidad written by Jorge David Fernández Gómez and published by . This book was released on 2005 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: El presente volumen es una suerte de manual, atípico si se quiere, donde cabe tanto la reflexión como la práctica. En este sentido, es una obra que pretende conjugar teoría y praxis. Esta óptica dual supone uno de los mayoes atractivos del texto. La organización de los contenidos viene marcada por un concepto clave que da título al volumen: la estructura. Se parte de una cohesión conceptual en función del desarrollo organizativo del trabajo en publicicidad, abordándose de este modo todo el proceso referido a la gestación de una campaña publicitaria: planificación, desarrollo, decisión y control. Aproximación a la estructura de la publicidad: desarrollo y funciones de la actividad publicitaria está escrito en un estilo claro, sencillo y ameno en el que prevalece la organización funcional de sus contenidos. Lo que ofrece el presente volumen es una panorámica, un recorrido veraz por los entresijos del trabajo en publicidad. Por otra parte, se trata de un libro riguroso pero claro y ameno en el que prevalece la organización funcional de sus contenidos. Esto lo convierte en un texto accesible para diferentes públicos: adecuado para los alumnos de publicidad, comunicación o marketing , quienes podrán acercarse al ámbito de la publicidad desde el rigor conceptual y la práctica profesional. Adecuado también para aquellos profesionales del sector que desean actualizar sus conocimientos con nuevas estrategias, técnicas o funciones agenciales que puedan aplicar al trabajo diario. Y en general, resulta un libro lleno de oportunidad para todos los que de algún modo estén interesados en un fenómeno tan atractivo y complejo como es la publicidad.
Author :United States. Department of Health, Education, and Welfare. Secretary's Advisory Committee on Automated Personal Data Systems Publisher : ISBN 13 : Total Pages :396 pages Book Rating :4.3/5 (91 download)
Book Synopsis Records, Computers, and the Rights of Citizens by : United States. Department of Health, Education, and Welfare. Secretary's Advisory Committee on Automated Personal Data Systems
Download or read book Records, Computers, and the Rights of Citizens written by United States. Department of Health, Education, and Welfare. Secretary's Advisory Committee on Automated Personal Data Systems and published by . This book was released on 1973 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Tax Challenges Arising from Digitalisation – Interim Report 2018 by : Collectif
Download or read book Tax Challenges Arising from Digitalisation – Interim Report 2018 written by Collectif and published by OECD. This book was released on 2018-05-29 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This interim report of the OECD/G20 Inclusive Framework on BEPS is a follow-up to the work delivered in 2015 under Action 1 of the BEPS Project on addressing the tax challenges of the digital economy. It sets out the Inclusive Framework’s agreed direction of work on digitalisation and the international tax rules through to 2020. It describes how digitalisation is also affecting other areas of the tax system, providing tax authorities with new tools that are translating into improvements in taxpayer services, improving the efficiency of tax collection and detecting tax evasion.
Book Synopsis Existential Semiotics by : Eero Tarasti
Download or read book Existential Semiotics written by Eero Tarasti and published by Indiana University Press. This book was released on 2001-02-22 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Existential semiotics involves an a priori state of signs and their fixation into objective entities. These essays define this new philosophical field.
Book Synopsis Permanent Establishment by : Arvid Aage Skaar
Download or read book Permanent Establishment written by Arvid Aage Skaar and published by Kluwer Law International B.V.. This book was released on 2020-06-19 with total page 957 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new edition of the preeminent work on the permanent establishment (PE) is a major event in tax law scholarship. Taking into account changes in judicial and administrative practice as well as the Organisation for Economic Co-operation and Development’s (OECD’s) and the United Nation’s (UN’s) work in the three decades since the first edition, the present study brings the analysis up to date with the current internationally accepted interpretation of PE. The analysis is based on more than 720 cases from more than 20 countries, in addition to the OECD and UN model treaties and more than 630 books, articles, and official documents. The increased significance of the digital economy has rendered the traditional concept of PE inadequate for the allocation of taxing jurisdiction over the modern, mobile or digital international business. The author’s in-depth analysis explains the legal elements of the PE principle with attention to their continuing benefit and their shortcomings: criteria defining a PE- place of business, location, right of use, duration, business connection, business activity, ordinary course of business; evidence of a right of use to a place of business; business activities included in the PE concept of the tax treaties; identification of projects offshore and onshore; UN model treaty deviations from the OECD agency clause; distinction between jurisdictions with significant natural resources and countries possessing the capital, technology and know-how necessary to explore and exploit these resources; and how policies in each country may erode the PE concept. The book provides many synopses of court decisions and administrative rulings upon which the analysis is based. In addition to cases previously published in law reports and other publications, a number of unpublished decisions are included. A key word index makes it easy to find what is needed in any particular matter. The PE principle, in one version or another, is used in several thousand tax treaties in force today. This updated comprehensive study reveals the obligations imposed through the use of PE in tax treaties and will continue to be of immeasurable value to tax practitioners and scholars worldwide. In addition, the discussion of whether the notion of PE is an appropriate criterion for taxing jurisdiction in international fiscal law today provides authoritative and insightful food for thought.
Book Synopsis The Ruptures of American Capital by : Grace Kyungwon Hong
Download or read book The Ruptures of American Capital written by Grace Kyungwon Hong and published by U of Minnesota Press. This book was released on with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Universality is a dangerous concept, according to Grace Kyungwon Hong, one that has contributed to the rise of the U.S. nation-state that privileges the propertied individual. However, African American, Asian American, and Chicano people experience the same stretch of city sidewalk with varying degrees of safety, visibility, and surveillance. The Ruptures of American Capital examines two key social formations—women of color feminism and racialized immigrant women’s culture—in order to argue that race and gender are contradictions within the history of U.S. capital that should be understood not as monolithic but as marked by its crises. Hong shows how women of color feminism identified ways in which nationalist forms of capital, such as the right to own property, were repressive. The Ruptures of American Capital demonstrates that racialized immigrant women’s culture has brought to light contested modes of incorporation into consumer culture. Interweaving discussion of U.S. political economy with literary analyses (including readings from Booker T. Washington to Jessica Hagedorn) Hong challenges the individualism of the United States and the fetishization of difference that is one of the markers of globalization. Grace Kyungwon Hong is assistant professor of English and Asian American studies at the University of Wisconsin, Madison.
Book Synopsis National cyber security : framework manual by : Alexander Klimburg
Download or read book National cyber security : framework manual written by Alexander Klimburg and published by . This book was released on 2012 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What, exactly, is 'National Cyber Security'? The rise of cyberspace as a field of human endeavour is probably nothing less than one of the most significant developments in world history. Cyberspace already directly impacts every facet of human existence including economic, social, cultural and political developments, and the rate of change is not likely to stop anytime soon. However, the socio-political answers to the questions posed by the rise of cyberspace often significantly lag behind the rate of technological change. One of the fields most challenged by this development is that of 'national security'. The National Cyber Security Framework Manual provides detailed background information and in-depth theoretical frameworks to help the reader understand the various facets of National Cyber Security, according to different levels of public policy formulation. The four levels of government--political, strategic, operational and tactical/technical--each have their own perspectives on National Cyber Security, and each is addressed in individual sections within the Manual. Additionally, the Manual gives examples of relevant institutions in National Cyber Security, from top-level policy coordination bodies down to cyber crisis management structures and similar institutions."--Page 4 of cover.
Download or read book Conquest written by Andrea Smith and published by Duke University Press. This book was released on 2015-09-17 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this revolutionary text, prominent Native American studies scholar and activist Andrea Smith reveals the connections between different forms of violence—perpetrated by the state and by society at large—and documents their impact on Native women. Beginning with the impact of the abuses inflicted on Native American children at state-sanctioned boarding schools from the 1880s to the 1980s, Smith adroitly expands our conception of violence to include the widespread appropriation of Indian cultural practices by whites and other non-Natives; environmental racism; and population control. Smith deftly connects these and other examples of historical and contemporary colonialism to the high rates of violence against Native American women—the most likely to suffer from poverty-related illness and to survive rape and partner abuse. Smith also outlines radical and innovative strategies for eliminating gendered violence.
Book Synopsis Aberrations in Black by : Roderick A. Ferguson
Download or read book Aberrations in Black written by Roderick A. Ferguson and published by U of Minnesota Press. This book was released on 2013-11-30 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: A hard-hitting look at the regulation of sexual difference and its role in circumscribing African American culture The sociology of race relations in America typically describes an intersection of poverty, race, and economic discrimination. But what is missing from the picture—sexual difference—can be as instructive as what is present. In this ambitious work, Roderick A. Ferguson reveals how the discourses of sexuality are used to articulate theories of racial difference in the field of sociology. He shows how canonical sociology—Gunnar Myrdal, Ernest Burgess, Robert Park, Daniel Patrick Moynihan, and William Julius Wilson—has measured African Americans’s unsuitability for a liberal capitalist order in terms of their adherence to the norms of a heterosexual and patriarchal nuclear family model. In short, to the extent that African Americans’s culture and behavior deviated from those norms, they would not achieve economic and racial equality. Aberrations in Black tells the story of canonical sociology’s regulation of sexual difference as part of its general regulation of African American culture. Ferguson places this story within other stories—the narrative of capital’s emergence and development, the histories of Marxism and revolutionary nationalism, and the novels that depict the gendered and sexual idiosyncrasies of African American culture—works by Richard Wright, Ralph Ellison, James Baldwin, Audre Lorde, and Toni Morrison. In turn, this book tries to present another story—one in which people who presumably manifest the dysfunctions of capitalism are reconsidered as indictments of the norms of state, capital, and social science. Ferguson includes the first-ever discussion of a new archival discovery—a never-published chapter of Invisible Man that deals with a gay character in a way that complicates and illuminates Ellison’s project. Unique in the way it situates critiques of race, gender, and sexuality within analyses of cultural, economic, and epistemological formations, Ferguson’s work introduces a new mode of discourse—which Ferguson calls queer of color analysis—that helps to lay bare the mutual distortions of racial, economic, and sexual portrayals within sociology.
Download or read book Normal Life written by Dean Spade and published by Duke University Press. This book was released on 2015-07-23 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised and Expanded Edition Wait—what's wrong with rights? It is usually assumed that trans and gender nonconforming people should follow the civil rights and "equality" strategies of lesbian and gay rights organizations by agitating for legal reforms that would ostensibly guarantee nondiscrimination and equal protection under the law. This approach assumes that the best way to address the poverty and criminalization that plague trans populations is to gain legal recognition and inclusion in the state's institutions. But is this strategy effective? In Normal Life Dean Spade presents revelatory critiques of the legal equality framework for social change, and points to examples of transformative grassroots trans activism that is raising demands that go beyond traditional civil rights reforms. Spade explodes assumptions about what legal rights can do for marginalized populations, and describes transformative resistance processes and formations that address the root causes of harm and violence. In the new afterword to this revised and expanded edition, Spade notes the rapid mainstreaming of trans politics and finds that his predictions that gaining legal recognition will fail to benefit trans populations are coming to fruition. Spade examines recent efforts by the Obama administration and trans equality advocates to "pinkwash" state violence by articulating the US military and prison systems as sites for trans inclusion reforms. In the context of recent increased mainstream visibility of trans people and trans politics, Spade continues to advocate for the dismantling of systems of state violence that shorten the lives of trans people. Now more than ever, Normal Life is an urgent call for justice and trans liberation, and the radical transformations it will require.
Book Synopsis Methodology of the Oppressed by : Chela Sandoval
Download or read book Methodology of the Oppressed written by Chela Sandoval and published by U of Minnesota Press. This book was released on 2013-11-30 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a work with far-reaching implications, Chela Sandoval does no less than revise the genealogy of theory over the past thirty years, inserting what she terms "U.S. Third World feminism" into the narrative in a way that thoroughly alters our perspective on contemporary culture and subjectivity. What Sandoval has identified is a language, a rhetoric of resistance to postmodern cultural conditions. U.S. liberation movements of the post-World War II era generated specific modes of oppositional consciousness. Out of these emerged a new activity of consciousness and language Sandoval calls the "methodology of the oppressed." This methodology—born of the strains of the cultural and identity struggles that currently mark global exchange—holds out the possibility of a new historical moment, a new citizen-subject, and a new form of alliance consciousness and politics. Utilizing semiotics and U.S. Third World feminist criticism, Sandoval demonstrates how this methodology mobilizes love as a category of critical analysis. Rendering this approach in all its specifics, Methodology of the Oppressed gives rise to an alternative mode of criticism opening new perspectives on any theoretical, literary, aesthetic, social movement, or psychic expression.
Book Synopsis Transgender Rights by : Paisley Currah
Download or read book Transgender Rights written by Paisley Currah and published by U of Minnesota Press. This book was released on 2006 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Transgender Rights packs a surprising amount of information into a small space. Offering spare, tightly executed essays, this slim volume nonetheless succeeds in creating a spectacular, well-researched compendium of the transgender movement." -Law Library Journal Over the past three decades, the transgender movement has gained visibility and achieved significant victories. Discrimination has been prohibited in several states, dozens of municipalities, and more than two hundred private companies, while hate crime laws in eight states have been amended to include gender identity. Yet prejudice and violence against transgender people remain all too common. With analysis from legal and policy experts, activists and advocates, Transgender Rights assesses the movement's achievements, challenges, and opportunities for future action. Examining crucial topics like family law, employment policies, public health, economics, and grassroots organizing, this groundbreaking book is an indispensable resource in the fight for the freedom and equality of those who cross gender boundaries. Moving beyond media representations to grapple with the real lives and issues of transgender people, Transgender Rights will launch a new moment for human rights activism in America. Contributors: Kylar W. Broadus, Judith Butler, Mauro Cabral, Dallas Denny, Taylor Flynn, Phyllis Randolph Frye, Julie A. Greenberg, Morgan Holmes, Bennett H. Klein, Jennifer L. Levi, Ruthann Robson, Nohemy Solórzano-Thompson, Dean Spade, Kendall Thomas, Paula Viturro, Willy Wilkinson. Paisley Currah is associate professor of political science at Brooklyn College, executive director of the Center for Lesbian and Gay Studies at the CUNY Graduate Center, and a founding board member of the Transgender Law and Policy Institute. Richard M. Juang cochairs the advisory board of the National Center for Transgender Equality (NCTE) in Washington, DC. He has taught at Oberlin College and Susquehanna University. He is the lead editor of NCTE's Responding to Hate Crimes: A Community Resource Manual and coeditor of Transgender Justice, which explores models of activism. Shannon Price Minter is legal director of the National Center for Lesbian Rights and a founding board member of the Transgender Law and Policy Institute.
Book Synopsis OECD Guidelines on the Protection of Privacy and Transborder Flows of Personal Data by : OECD
Download or read book OECD Guidelines on the Protection of Privacy and Transborder Flows of Personal Data written by OECD and published by OECD Publishing. This book was released on 2002-02-12 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication contains the instruments that serve as the foundation for privacy protection at the global level.
Book Synopsis City of Disorder by : Alex S. Vitale
Download or read book City of Disorder written by Alex S. Vitale and published by NYU Press. This book was released on 2009-03 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2009 Association of American University Presses Award for Jacket Design In the 1990s, improving the quality of life became a primary focus and a popular catchphrase of the governments of New York and many other American cities. Faced with high levels of homelessness and other disorders associated with a growing disenfranchised population, then mayor Rudolph Giuliani led New York's zero tolerance campaign against what was perceived to be an increase in disorder that directly threatened social and economic stability. In a traditionally liberal city, the focus had shifted dramatically from improving the lives of the needy to protecting the welfare of the middle and upper classes—a decidedly neoconservative move. In City of Disorder, Alex S. Vitale analyzes this drive to restore moral order which resulted in an overhaul of the way New York views such social problems as prostitution, graffiti, homelessness, and panhandling. Through several fascinating case studies of New York neighborhoods and an in-depth look at the dynamics of the NYPD and of the city's administration itself, Vitale explains why Republicans have won the last four New York mayoral elections and what the long-term impact Giuliani's zero tolerance method has been on a city historically known for its liberalism.
