Orbit-Shifting Innovation

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749468769
Total Pages : 312 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Orbit-Shifting Innovation by : Rajiv Narang

Download or read book Orbit-Shifting Innovation written by Rajiv Narang and published by Kogan Page Publishers. This book was released on 2014-01-03 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Dynamics Of Ideas That Create History" Orbit-shifting innovation happens when an area that needs transformation meets an innovator with the will and the desire to create, and not follow, history. At the heart of every orbit-shifting innovation is the breakthrough that achieves a transformative impact. Businesses, social enterprises and even governments need orbit-shifting ideas to create a transformative impact. But how does that ground breaking idea come about, and what translates it into actuality? Charting the vast global landscape of orbit-shifting innovation and using unique examples from prominent businesses, the social sector, entrepreneurs and public services - spread across US, UK, Europe, Africa and Asia - the authors build insight into the key drivers behind taking on a transformative challenge and provide a unique framework to navigate the pitfalls and challenges in making it happen. Orbit-shifting innovation empowers everyone to overcome the obstacles to innovation and provides the tools to maximize the impact of transformative change. The inspirational examples and tools for success compel leaders and entrepreneurs to not only pursue impossible challenges but lead the successful journey from conception of an orbit-shifting idea to actually creating history.

Shifting Orbits:

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Author :
Publisher :
ISBN 13 : 9789389211955
Total Pages : 0 pages
Book Rating : 4.2/5 (119 download)

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Book Synopsis Shifting Orbits: by : Thillai Rajan A Srivardhini K. Jha

Download or read book Shifting Orbits: written by Thillai Rajan A Srivardhini K. Jha and published by . This book was released on 2021-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Business of Innovation

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Publisher : SAGE
ISBN 13 : 1473986893
Total Pages : 353 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis The Business of Innovation by : Jay Mitra

Download or read book The Business of Innovation written by Jay Mitra and published by SAGE. This book was released on 2017-04-17 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Moving beyond the narrow confines of a “how to” of innovation management, The Business of Innovation takes a contemporary approach reflecting on the wider, external contexts in which management decisions are made.

Making Breakthrough Innovation Happen

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Author :
Publisher : Collins Business India
ISBN 13 : 9788172237745
Total Pages : 254 pages
Book Rating : 4.2/5 (377 download)

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Book Synopsis Making Breakthrough Innovation Happen by : Porus Munshi

Download or read book Making Breakthrough Innovation Happen written by Porus Munshi and published by Collins Business India. This book was released on 2015-04-21 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: India is known as a country not of innovation but of improvisation-or 'Jugaad', as they say in Hindi. But that has begun to change. We have enough examples in this country of people who have turned industry norms upside down to pull off the impossible in their fields. Eleven such case studies are featured in the book, including: Titan, which came out with the slimmest water-resistant watch in the world; Su-Kam, a power backup company that did not fit into an existing industry but ended up creating a new one; Shantha Biotech, which developed a low-cost Hepatitis-B vaccine and ushered in the biotechnology age in India; Trichy Police, which rewrote policing paradigms to nip extremism and crime in the bud, thus transforming the city. Through the breakthroughs achieved by these organizations, Porus Munshi shows that to do what is considered 'impossible' in your particular industry, you have to be subversive and think differently. In the process, if the existing business model needs to be turned on its head, then so be it!

Open Innovation Playbook

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Author :
Publisher : Notion Press
ISBN 13 : 1637815018
Total Pages : 141 pages
Book Rating : 4.6/5 (378 download)

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Book Synopsis Open Innovation Playbook by : V. Sundar Raj, Saravana Mani

Download or read book Open Innovation Playbook written by V. Sundar Raj, Saravana Mani and published by Notion Press. This book was released on 2021-04-21 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Open Innovation Playbook” is a humble creation by Sundar Raj Venkatakrishnan and Saravana Mani, who are passionate innovation practitioners. Being inspired by the power of Open Innovation (OI) and having worked extensively in the space of corporate innovation and the innovation ecosystem, the authors have synthesized their first-hand insights on the dynamics of launching and institutionalizing Open Innovation in an organizational setup. In this book, the authors take the reader on a journey filled with: - Uncovering the landscape of corporate innovation, - Passionately enrolling every reader to appreciate the “why and what” of ecosystem-driven innovation, - Explaining the “how” of OI by meticulously guiding the reader through the different pillars of the architecture of open innovation, - Describing what it takes to establish OI as a practice in an organization, - Inviting every practitioner to be present to the fact that innovation is as much about one’s mindset as it is about strategy, skill set, principles, practices and tools. This book is comprehensive and authentic to the spirit and richness of innovation. Staying true to their passion towards the subject, the authors invite you to consume this book and be moved by the possibilities of Open Innovation.

Innovation and Strategy

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Publisher : Emerald Group Publishing
ISBN 13 : 1787548295
Total Pages : 371 pages
Book Rating : 4.7/5 (875 download)

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Book Synopsis Innovation and Strategy by : Rajan Varadarajan

Download or read book Innovation and Strategy written by Rajan Varadarajan and published by Emerald Group Publishing. This book was released on 2018-06-29 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy.

Innovation

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Publisher : Taylor & Francis
ISBN 13 : 1000641236
Total Pages : 416 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Innovation by : Renu Agarwal

Download or read book Innovation written by Renu Agarwal and published by Taylor & Francis. This book was released on 2022-09-01 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, a great deal of attention has been focussed on the undertaking of managing innovation. Without the right focus, resourcing and capabilities, firms struggle to create value through innovation. However, the task of managing innovation is one of continuous paradoxes where an overly structured mind-set can impede entrepreneurship, creativity, culture and the right conditions for disruption. The question remains of how we can have the right lens to properly understand and appreciate innovation, and how we can have a flexible set of tools, techniques and perspectives to support innovation. This concise text introduces readers to one of the fundamental ideas in the business world. Insights into the key ingredients of innovation, including business models, services, entrepreneurship and creativity are analysed alongside core contexts, such as disruptive technology. Students of business and management will appreciate additional coverage of the future of the field, including open innovation and the dark side of digital disruption. This accessible book provides a thought-provoking, stimulating perspective that will make it a valuable resource for a range of academic and student audiences across business and management disciplines.

The Idea Factory

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Publisher : Penguin
ISBN 13 : 1101561084
Total Pages : 432 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis The Idea Factory by : Jon Gertner

Download or read book The Idea Factory written by Jon Gertner and published by Penguin. This book was released on 2012-03-15 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive history of America’s greatest incubator of innovation and the birthplace of some of the 20th century’s most influential technologies “Filled with colorful characters and inspiring lessons . . . The Idea Factory explores one of the most critical issues of our time: What causes innovation?” —Walter Isaacson, The New York Times Book Review “Compelling . . . Gertner's book offers fascinating evidence for those seeking to understand how a society should best invest its research resources.” —The Wall Street Journal From its beginnings in the 1920s until its demise in the 1980s, Bell Labs-officially, the research and development wing of AT&T-was the biggest, and arguably the best, laboratory for new ideas in the world. From the transistor to the laser, from digital communications to cellular telephony, it's hard to find an aspect of modern life that hasn't been touched by Bell Labs. In The Idea Factory, Jon Gertner traces the origins of some of the twentieth century's most important inventions and delivers a riveting and heretofore untold chapter of American history. At its heart this is a story about the life and work of a small group of brilliant and eccentric men-Mervin Kelly, Bill Shockley, Claude Shannon, John Pierce, and Bill Baker-who spent their careers at Bell Labs. Today, when the drive to invent has become a mantra, Bell Labs offers us a way to enrich our understanding of the challenges and solutions to technological innovation. Here, after all, was where the foundational ideas on the management of innovation were born.

Shifting Economic, Financial and Banking Paradigm

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Author :
Publisher : Springer Nature
ISBN 13 : 3030796108
Total Pages : 159 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Shifting Economic, Financial and Banking Paradigm by : Samsul Ariffin Abdul Karim

Download or read book Shifting Economic, Financial and Banking Paradigm written by Samsul Ariffin Abdul Karim and published by Springer Nature. This book was released on 2021-08-13 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the main ideas on shifting the economy, finance, and banking sectors among ASEAN countries into a new paradigm. Since the economy and finance, as well as the banking sector in the ASEAN region, have been growing years by years, there is the need for the policymakers and relevant agencies to study the ideas on shifting the ASEAN economy, finance, and banking towards globalization through a new paradigm. Furthermore, the recent COVID-19 pandemic has affected not just human lives but also the economic and financial sectors. Because of COVID-19, most countries around the world have imposed lockdown and moving control order (MCO) as well as conditionally moving control order (CMCO). In this book, we tackle the main ideas on shifting the economy, finance, and banking sectors among ASEAN countries into a new paradigm. The researchers used econometric, mathematics, statistics, and quantitative sciences to study many economic, finance, and banking issues such as cryptocurrency, consumer preferences, and good governance. This book presents various new and novel results, methods, and algorithms. The findings of this book shall benefit the ASEAN policymakers, investors, and other relevant agencies. This book is also suitable for postgraduate students, researchers, and other scientists who work in econometric, finance, banking, and numerical simulation.

Achieving Science with CubeSats

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Publisher : National Academies Press
ISBN 13 : 030944263X
Total Pages : 131 pages
Book Rating : 4.3/5 (94 download)

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Book Synopsis Achieving Science with CubeSats by : National Academies of Sciences, Engineering, and Medicine

Download or read book Achieving Science with CubeSats written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2016-11-06 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: Space-based observations have transformed our understanding of Earth, its environment, the solar system and the universe at large. During past decades, driven by increasingly advanced science questions, space observatories have become more sophisticated and more complex, with costs often growing to billions of dollars. Although these kinds of ever-more-sophisticated missions will continue into the future, small satellites, ranging in mass between 500 kg to 0.1 kg, are gaining momentum as an additional means to address targeted science questions in a rapid, and possibly more affordable, manner. Within the category of small satellites, CubeSats have emerged as a space-platform defined in terms of (10 cm x 10 cm x 10 cm)- sized cubic units of approximately 1.3 kg each called "U's." Historically, CubeSats were developed as training projects to expose students to the challenges of real-world engineering practices and system design. Yet, their use has rapidly spread within academia, industry, and government agencies both nationally and internationally. In particular, CubeSats have caught the attention of parts of the U.S. space science community, which sees this platform, despite its inherent constraints, as a way to affordably access space and perform unique measurements of scientific value. The first science results from such CubeSats have only recently become available; however, questions remain regarding the scientific potential and technological promise of CubeSats in the future. Achieving Science with CubeSats reviews the current state of the scientific potential and technological promise of CubeSats. This report focuses on the platform's promise to obtain high- priority science data, as defined in recent decadal surveys in astronomy and astrophysics, Earth science and applications from space, planetary science, and solar and space physics (heliophysics); the science priorities identified in the 2014 NASA Science Plan; and the potential for CubeSats to advance biology and microgravity research. It provides a list of sample science goals for CubeSats, many of which address targeted science, often in coordination with other spacecraft, or use "sacrificial," or high-risk, orbits that lead to the demise of the satellite after critical data have been collected. Other goals relate to the use of CubeSats as constellations or swarms deploying tens to hundreds of CubeSats that function as one distributed array of measurements.

Brand Positioning in Pharma

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Author :
Publisher : PharmaMed Press / BSP Books
ISBN 13 : 9395039523
Total Pages : 211 pages
Book Rating : 4.3/5 (95 download)

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Book Synopsis Brand Positioning in Pharma by : Subba Rao Chaganti

Download or read book Brand Positioning in Pharma written by Subba Rao Chaganti and published by PharmaMed Press / BSP Books. This book was released on 2023-01-01 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why a book on Brand Positioning in Pharma, a fifty-plus year-old-concept, particularly when new age marketing frameworks such as Customer Experience, Design Thinking, Agile Marketing, Content Marketing, Closed Loop Marketing, Omnichannel Marketing, and others are disrupting pharmaceutical marketing? Two reasons. Firstly, Brand Positioning is not a marketing framework but a Foundational Principle. It is customer-centric at its core and competition-oriented—two of the most important aspects of marketing. Secondly, while most marketers know what Positioning is, many are unclear on how to do it effectively. Hence this book, Brand Positioning in Pharma. Brand Positioning in Pharma aims to show how to create a winning positioning strategy for your Brand in a hyper-crowded market like pharmaceuticals. Jack Trout and Al Ries pioneered the Positioning concept. They described it first in an article, Positioning is a game people play in today's me-too marketplace, published in the June 1969 issue of Industrial Marketing. They stated in the article that Positioning is a mental device that helps the typical consumer deal with overwhelming, unwanted advertising. In comparison, today's consumer is much more overwhelmed with countless unwanted advertising messages. In healthcare and Pharma, physicians, apart from other advertising messages, are constantly bombarded with numerous messages from Pharma companies. To survive in this overcrowded pharmaceutical marketplace, and if a Prescription Drug Brand's voice is to be heard above the current noise level, Pharma Marketers need a precise, meaningful, and relevant Positioning. Positioning that resonates with the customer. Brand Positioning in Pharma shows you how to do that, with fifty-two case studies demonstrating how some innovative marketers creatively positioned their products and won. Contents: 1. Brand Positioning 2. Disease Branding 3. Drug Repositioning 4. Blue Ocean Strategy 5. Framing 6. Brand Positioning in the Digital Age

The Business Plan Workbook

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749472847
Total Pages : 352 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The Business Plan Workbook by : Colin Barrow

Download or read book The Business Plan Workbook written by Colin Barrow and published by Kogan Page Publishers. This book was released on 2015-01-03 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most important steps in launching a new venture or expanding an existing one is the creation of a business plan. Time after time, studies and real-life examples reveal that the absence of a written business plan leads to a higher incidence of failure for new businesses, and inhibits growth and development. Based on methodology developed at Cranfield School of Management, The Business Plan Workbook takes a practical approach to topic of business planning for new venture creation and development. Equally suitable for a range of academic and professional courses and for those developing small businesses, it takes the reader through 29 assignments to help you create and present your business plan, from learning how to create a competitive business strategy through to forecasting sales volume and value. It will help you to validate your business idea, brand your business, research and segment your market, and raise finance; all through one persuasive plan. With new additional material covering the 7 Ps of Marketing, a section of Planning for Growth and a range of new and updated case studies of real life entrepreneurs, this classic text is an invaluable guide to all aspects of business planning. Online supporting resources for this book include supporting lecture slides, personal development and lifetime learning appendix, test questions and answers and a bonus chapters on business communication, business gurus and mergers and acquisitions.

Inside Real Innovation

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Publisher : World Scientific
ISBN 13 : 9814327999
Total Pages : 247 pages
Book Rating : 4.8/5 (143 download)

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Book Synopsis Inside Real Innovation by : Eugene Fitzgerald

Download or read book Inside Real Innovation written by Eugene Fitzgerald and published by World Scientific. This book was released on 2011 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This breakthrough book gives a ground-floor view of the innovation process, showing how fundamental innovators really work. Then, it connects that knowledge to the bigger picture, explaining why the "innovation system" in the United States is failing to work as it once did, and what all parties can do to build a better system for the future." -- Page 4 of cover.

INNOVATE!

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Publisher : Penguin UK
ISBN 13 : 818475258X
Total Pages : 168 pages
Book Rating : 4.1/5 (847 download)

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Book Synopsis INNOVATE! by : Rekha Shetty

Download or read book INNOVATE! written by Rekha Shetty and published by Penguin UK. This book was released on 2010-04-30 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘Practise the steps outlined in Innovate! for 90 days and become an innovation star.’ Constant and consistent innovation is the only sure-fire way to profitability; but many organizations are limited by the lack of an innovation culture. Innovate! 90 Days to Transform Your Business is the answer to this problem; allowing you to build a culture of innovation which embraces everyone from the doorman to the chairman. A daily implementation schedule; Innovate! will give you step-by-step ideas for yourself; your team; your department; and your organization. Start today and see the difference you can make. This 90-day plan will help you: · Create a climate which empowers everyone in the company to achieve their full potential · Launch an initiative which will invigorate the whole organization. · Build young; proactive commando teams; or innovation spirals; trained to think outside the box. · Inspire team leaders to transform their departments; and the organization; through their youthful; proactive ideas. · Develop a daily plan to institutionalize innovation and establish long-term culture change. A practical; do-it-yourself toolkit; Innovate! should be required reading for everyone in your organization. Be inspired–innovate! Read Rekha Shetty's blog here: http://innovation90days.blogspot.com/

Bullseyes and Blunders

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Publisher : BSP Books
ISBN 13 : 9388305450
Total Pages : 441 pages
Book Rating : 4.3/5 (883 download)

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Book Synopsis Bullseyes and Blunders by : Subba Rao Changanti

Download or read book Bullseyes and Blunders written by Subba Rao Changanti and published by BSP Books . This book was released on with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing is a first-of-its-kind of a book. The book is an invaluable resource for the practitioners as well as the students of pharmaceutical marketing. The case studies presented in the book offer many experiential insights into how some of the world’s renowned pharmaceutical marketers built, launched, defended and managed their brands and steered them clear of competition. The Bullseyes in the book present a snapshot of these winning brands. Studying the Blunders or failures or flops too is significant for the practitioners and students of marketing alike. Because these provide the much-needed insights into the essential, Don’ts while building and managing their brands. Bullseyes and Blunders provides a more practical understanding of various topics that are highly relevant for the Pharma brand managers and marketing managers. These are market opportunity analysis, product positioning, product launches, life cycle management, building and defending a disease-franchise among others.Contents: 1. The Pharmaceutical Market 2. The Pharmaceutical Product 3. Therapeutic Leadership 4. Product Launch Strategy 5. Life Cycle Management 6. Pharmaceutical Marketing Practices: Good and Bad 7. Disease Branding 8. Blue Ocean Strategy 9. The Pricing Strategies 10. Pharma and Social Media

The Changing Face of Innovation

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Author :
Publisher : World Scientific
ISBN 13 : 9814291595
Total Pages : 217 pages
Book Rating : 4.8/5 (142 download)

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Book Synopsis The Changing Face of Innovation by : Seeram Ramakrishna

Download or read book The Changing Face of Innovation written by Seeram Ramakrishna and published by World Scientific. This book was released on 2012 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a brief overview of the recent trends in innovations. Early inventions/innovations that began in Asia (i.e., compass, paper, gunpowder and printing) spread to the Atlantic (Europe and USA) by land and sea routes. However, with population growth, economic expansion, availability of skilled researchers and lower cost of research in Asia Pacific, there has been a shift in innovation activities in this region. There has been a discernable trend of innovation (R&D) in countries like Japan, Korea, China, India and Singapore. This book attempts to create awareness of this trend and hopes to motivate business leaders and policy makers to take advantage of this shifting trend, as well as to encourage more global collaboration in innovations to face societal challenges in the 21st century.

A Century of Innovation

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Author :
Publisher : 3m Company
ISBN 13 :
Total Pages : 246 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis A Century of Innovation by : 3M Company

Download or read book A Century of Innovation written by 3M Company and published by 3m Company. This book was released on 2002 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: A compilation of 3M voices, memories, facts and experiences from the company's first 100 years.