Optimizing Seo And Paid Search Fundamentals

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Optimizing SEO and paid search fundamentals

Author : Julian Delphiki
Publisher : Julian Delphiki
ISBN 13 :
Total Pages : 128 pages
Book Rating : 4.6/5 (474 download)

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Book Synopsis Optimizing SEO and paid search fundamentals by : Julian Delphiki

Download or read book Optimizing SEO and paid search fundamentals written by Julian Delphiki and published by Julian Delphiki. This book was released on 2020-05-20 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Optimizing SEO and Paid Search Fundamentals: Create Your Search Strategy, Optimize SEO, and Launch Your Paid Campaigns" is a comprehensive guide that delves into the world of search engine optimization (SEO) and paid search. This book offers valuable insights and practical strategies to help businesses and marketers improve their online visibility, drive targeted traffic, and maximize their return on investment (ROI). The book begins by providing a clear understanding of SEO fundamentals, explaining how search engines work, and the importance of optimizing websites to rank higher in search results. It covers essential aspects such as keyword research, on-page optimization, website structure, and technical SEO. Readers will learn how to develop a comprehensive SEO strategy that aligns with their business goals and effectively improves their website's visibility and organic traffic. Moving forward, the book dives into the realm of paid search, often referred to as search engine marketing (SEM) or pay-per-click (PPC) advertising. It walks readers through the process of setting up paid campaigns on popular advertising platforms like Google Ads, Bing Ads, and social media platforms. Readers will gain insights into keyword selection, ad copy creation, bid management, and campaign optimization techniques. The book emphasizes the importance of aligning SEO and paid search strategies to create a cohesive and impactful online presence. It explores how to leverage SEO data and insights to inform paid search campaigns, ensuring the targeting of relevant keywords and optimization of ad performance. By integrating these two disciplines, readers will learn how to maximize their visibility in search engine results pages (SERPs) and effectively reach their target audience. Furthermore, the book covers the importance of analytics and tracking in measuring the success of SEO and paid search efforts. It explains how to set up and interpret data from tools like Google Analytics, Google Search Console, and ad platform analytics. Readers will discover how to extract valuable insights to optimize their strategies, make data-driven decisions, and continuously refine their campaigns for better results. Throughout the book, the authors provide practical examples, case studies, and actionable tips, offering readers a step-by-step approach to implementing successful SEO and paid search strategies. Whether beginners or experienced marketers, readers will gain the knowledge and skills needed to develop a robust search strategy, improve their organic rankings, drive targeted traffic, and achieve their business objectives. "Optimizing SEO and Paid Search Fundamentals: Create Your Search Strategy, Optimize SEO, and Launch Your Paid Campaigns" is an essential resource for marketers, entrepreneurs, and anyone looking to enhance their digital marketing efforts. By mastering the principles and techniques outlined in this book, readers will be equipped with the tools to effectively navigate the complex world of SEO and paid search and achieve sustainable online success.

Search Engine Optimization All-in-One For Dummies

Author : Bruce Clay
Publisher : John Wiley & Sons
ISBN 13 : 0470495383
Total Pages : 771 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Search Engine Optimization All-in-One For Dummies by : Bruce Clay

Download or read book Search Engine Optimization All-in-One For Dummies written by Bruce Clay and published by John Wiley & Sons. This book was released on 2009-04-20 with total page 771 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you have a business, you want your Web site to show up quickly when people search for what you’re selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. And it includes a $25 credit on Google AdWords, to get you off to a good start! Ten handy minibooks cover how search engines work, keyword strategy, competitive positioning, SEO Web design, content creation, linking, optimizing the foundations, analyzing results, international SEO, and search marketing. You’ll even learn some geeky things like HTML, JavaScript, and CSS, or how to match metatags and keywords to page content. Book I explores how search engines work and which ones offer the best exposure Learn to develop a keyword strategy and be competitive with Books II and III Book IV helps you design an SEO-friendly site, while in Book V you learn to create content that lures your audience Tips in Book VI show how to line up relevant links for a better search showing Book VII shows how to get more from your server and content management system Discover how to measure your site’s success in Book VIII Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America Use SEO and Book X tips to build your brand With all this information and a Google AdWords gift card worth $25, Search Engine Optimization All-in-One For Dummies has what you need to make your site a hit with search engines.

Search Engine Optimization

Author : Jennifer Grappone
Publisher : John Wiley & Sons
ISBN 13 : 0470382112
Total Pages : 386 pages
Book Rating : 4.4/5 (73 download)

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Book Synopsis Search Engine Optimization by : Jennifer Grappone

Download or read book Search Engine Optimization written by Jennifer Grappone and published by John Wiley & Sons. This book was released on 2008-06-02 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.

Search Engine Optimization (SEO) Secrets

Author : Danny Dover
Publisher : John Wiley & Sons
ISBN 13 : 0470554185
Total Pages : 458 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Search Engine Optimization (SEO) Secrets by : Danny Dover

Download or read book Search Engine Optimization (SEO) Secrets written by Danny Dover and published by John Wiley & Sons. This book was released on 2011-03-29 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants. You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire. Coverage includes: Understanding Search Engine Optimization Relearning How You See the Web Picking the Right SEO Tools Finding SEO Problems Solving SEO Problems SEO Best Practices The SEO Consulting Process Comprehensive Site Audit (Informational Website) Comprehensive Site Audit (E-Commerce Website) Understanding the SEO Industry Search Engine Verticals Optimizing for Alternative Search Engines Setting Up a Testing Platform SEO Resources Attending SEO Conferences

Digital Dynamo

Author : B. Vincent
Publisher : RWG Publishing
ISBN 13 :
Total Pages : 93 pages
Book Rating : 4./5 ( download)

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Book Synopsis Digital Dynamo by : B. Vincent

Download or read book Digital Dynamo written by B. Vincent and published by RWG Publishing. This book was released on 2024-01-18 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Digital Dynamo: Mastering Online Marketing for Ultimate Success" is a comprehensive guide delving into the intricate world of digital marketing strategies. Through a series of meticulously crafted chapters, this book navigates the landscape of online marketing, equipping readers with the tools, insights, and strategies necessary to thrive in the ever-evolving digital sphere. From unraveling the nuances of audience insights and leveraging social media analytics to crafting engaging content and embracing cutting-edge tools, each chapter unfolds a new facet of digital marketing mastery. Readers embark on a transformative journey, learning to create a personalized roadmap tailored to their brand's goals, all while integrating multichannel approaches for maximum impact. This book goes beyond theoretical frameworks, emphasizing actionable steps grounded in real-world applications. It empowers marketers to measure progress, iterate strategies, and celebrate successes while embracing failures as stepping stones towards growth. With a focus on continuous evaluation and a data-driven mindset, "Digital Dynamo" serves as a beacon for those seeking to optimize campaigns, amplify brand engagement, and stay ahead in a competitive digital landscape. "Digital Dynamo" is more than a guide; it's a companion for marketers, entrepreneurs, and anyone seeking to navigate the intricate maze of online marketing successfully. Whether aiming to refine existing strategies or embark on a transformative marketing journey, this book offers a comprehensive blueprint for mastering online marketing and achieving unparalleled success in the digital realm.

eCommerce 360: Start your Online Business, Create your eCommerce and Sell on Marketplaces

Author : Julian Delphiki
Publisher : Julian Delphiki
ISBN 13 :
Total Pages : 99 pages
Book Rating : 4.6/5 (381 download)

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Book Synopsis eCommerce 360: Start your Online Business, Create your eCommerce and Sell on Marketplaces by : Julian Delphiki

Download or read book eCommerce 360: Start your Online Business, Create your eCommerce and Sell on Marketplaces written by Julian Delphiki and published by Julian Delphiki. This book was released on 2020-04-19 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: "eCommerce 360: Start Your Online Business, Create Your eCommerce, and Sell on Marketplaces" is a comprehensive guidebook that equips aspiring entrepreneurs and business owners with the essential knowledge and strategies to establish a successful online business, create their own eCommerce platform, and effectively sell products on various marketplaces. The book also provides valuable insights into the Chinese market and the key considerations for selling in China. The book begins by emphasizing the fundamental steps required to start an online business. Readers are introduced to the various aspects of eCommerce, including choosing the right products, conducting market research, building a solid brand identity, and understanding the target audience. Through practical advice and examples, readers gain a clear understanding of the essentials necessary to lay a strong foundation for their online business. The authors then delve into the intricacies of creating an eCommerce platform. From setting up a user-friendly website to optimizing the customer experience and implementing secure payment gateways, the book guides readers through the technical and operational aspects of establishing an effective online store. Emphasis is placed on creating an intuitive navigation structure, optimizing product listings, and utilizing persuasive copywriting to maximize sales. Furthermore, the book explores the potential of selling products on various marketplaces. It provides a comprehensive overview of popular online marketplaces such as Amazon, eBay, and Alibaba, detailing the benefits and challenges associated with each platform. Readers learn how to navigate the marketplace landscape, optimize product listings, and leverage the unique features of each platform to expand their reach and drive sales. A significant aspect of this book is its focus on selling in the Chinese market. Recognizing the enormous potential of the Chinese eCommerce landscape, the authors provide valuable insights and strategies specifically tailored to this market. Readers gain an understanding of the major Chinese marketplaces, such as Tmall and JD.com, and learn how to navigate the complexities of cross-border eCommerce, including regulatory requirements, logistics, and cultural considerations. The book offers practical guidance on adapting marketing strategies, tailoring products to the Chinese market, and effectively reaching Chinese consumers. Throughout "eCommerce 360," the authors emphasize the importance of effective marketing and sales strategies. From leveraging search engine optimization (SEO) and social media marketing to utilizing influencer collaborations and customer reviews, readers gain insights into the various channels and tactics available to drive traffic and boost sales for their online business. "eCommerce 360: Start Your Online Business, Create Your eCommerce, and Sell on Marketplaces" serves as a comprehensive guide for individuals seeking to venture into the world of eCommerce. By combining practical advice on starting an online business, creating an eCommerce platform, and selling on marketplaces with insights into the Chinese market, this book equips entrepreneurs with the knowledge and strategies necessary to establish a thriving online business, reach a global audience, and capitalize on the opportunities of the ever-expanding eCommerce industry.

Web Analytics & Big Data: Improve your e-Commerce metrics, online insights to sell more and explore the Big Data world

Author : Julian Delphiki
Publisher : Julian Delphiki
ISBN 13 :
Total Pages : 71 pages
Book Rating : 4.6/5 (429 download)

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Book Synopsis Web Analytics & Big Data: Improve your e-Commerce metrics, online insights to sell more and explore the Big Data world by : Julian Delphiki

Download or read book Web Analytics & Big Data: Improve your e-Commerce metrics, online insights to sell more and explore the Big Data world written by Julian Delphiki and published by Julian Delphiki. This book was released on 2020-05-03 with total page 71 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Web Analytics & Big Data: Improve Your e-Commerce Metrics, Online Insights to Sell More, and Explore the Big Data World" is a comprehensive guide that empowers e-commerce professionals and business owners to harness the power of web analytics and big data for success in the digital realm. The book offers a deep dive into the world of online data, providing insights on improving metrics, leveraging online insights, and utilizing tools such as Google Analytics. Additionally, it serves as an introduction to the vast potential of big data and its applications. The book equips readers with the knowledge and skills necessary to optimize their e-commerce performance by leveraging web analytics. It demystifies the intricacies of tracking online data, understanding user behavior, and analyzing website performance. By leveraging tools like Google Analytics, readers gain a comprehensive understanding of their online presence, enabling them to make informed decisions, enhance user experiences, and ultimately drive higher sales and conversions. Furthermore, the book explores the realm of big data and its significance in the digital age. It introduces readers to the potential of big data analytics in extracting meaningful insights from large volumes of information. By highlighting the importance of data-driven decision-making, the book encourages readers to explore the opportunities and challenges presented by big data and leverage it to gain a competitive edge. Through practical examples, case studies, and step-by-step instructions, "Web Analytics & Big Data" provides a roadmap for readers to improve their e-commerce metrics and tap into the vast potential of online data. It encourages them to adopt a data-driven mindset, enabling them to unlock new opportunities, enhance customer experiences, and drive business growth. Whether you are an e-commerce professional, business owner, or someone interested in the world of online data and big data analytics, this book equips you with the necessary tools and insights to succeed in the digital landscape. By leveraging web analytics and embracing the potential of big data, you can make informed decisions, optimize your online performance, and explore new avenues for growth and success.

Digital transformation in an ever-changing world

Author : Julian Delphiki
Publisher : Julian Delphiki
ISBN 13 :
Total Pages : 88 pages
Book Rating : 4.6/5 (474 download)

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Book Synopsis Digital transformation in an ever-changing world by : Julian Delphiki

Download or read book Digital transformation in an ever-changing world written by Julian Delphiki and published by Julian Delphiki. This book was released on 2020-05-20 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Digital Transformation in an Ever-Changing World: Digital Transformation Guidelines and How to Create a Digital Marketing Strategy" is a comprehensive book that explores the realm of digital transformation and provides practical guidance on developing an effective digital marketing strategy. In this rapidly evolving digital landscape, the book equips businesses and individuals with the knowledge and tools to navigate the challenges and harness the opportunities presented by digital transformation. The book begins by demystifying the concept of digital transformation, explaining its significance and impact on various industries. It delves into the fundamental principles of digital transformation, emphasizing the need for businesses to embrace technological advancements, adapt to changing consumer behaviors, and optimize their operations for the digital age. Drawing on real-world examples and case studies, the book offers practical guidelines for implementing digital transformation initiatives. It explores key areas such as organizational culture, leadership, and change management, providing insights into how to foster a digital-first mindset and drive innovation within the organization. Readers will learn how to assess their current digital maturity, identify gaps, and develop a roadmap for successful transformation. Furthermore, the book delves into the intricacies of creating a robust digital marketing strategy. It covers essential aspects such as target audience identification, market research, brand positioning, and messaging. Readers will gain insights into leveraging various digital channels, including social media, search engine optimization (SEO), content marketing, email marketing, and more. The authors emphasize the importance of integrating different marketing channels and leveraging data-driven insights to optimize campaign performance and achieve tangible business results. The book also highlights the role of technology in digital marketing and transformation. It explores emerging trends such as artificial intelligence (AI), machine learning (ML), automation, and data analytics, discussing how these technologies can enhance marketing efforts and drive better customer experiences. Readers will gain a comprehensive understanding of how to select and implement the right digital tools and platforms to support their digital marketing strategy. Throughout the book, the authors provide practical frameworks, checklists, and step-by-step guidance, enabling readers to apply the concepts and principles to their own digital transformation and marketing initiatives. They emphasize the need for agility, continuous learning, and adaptability in the face of an ever-changing digital landscape. "Digital Transformation in an Ever-Changing World: Digital Transformation Guidelines and How to Create a Digital Marketing Strategy" is an invaluable resource for business leaders, marketers, and individuals seeking to thrive in the digital era. By embracing the principles and strategies outlined in this book, readers will be equipped to navigate the complexities of digital transformation, create impactful digital marketing strategies, and drive sustainable growth in an ever-evolving digital world.

Folkhorror Volume I

Author : Julian Delphiki
Publisher : Julian Delphiki
ISBN 13 :
Total Pages : 106 pages
Book Rating : 4.8/5 (382 download)

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Book Synopsis Folkhorror Volume I by : Julian Delphiki

Download or read book Folkhorror Volume I written by Julian Delphiki and published by Julian Delphiki. This book was released on 2022-06-26 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Folkhorror: Chilling Folklore Tales - Real Horror is History" is a captivating anthology that delves into the eerie, terrifying, and mysterious aspects of our past. This collection of eight stories takes readers on a chilling journey through time, unearthing the dark secrets, supernatural occurrences, and haunting folklore that have shaped human history. Each tale in this book offers a unique perspective on the hidden horrors lurking within our collective past. From ancient civilizations to modern times, the stories explore different cultures and historical periods, unveiling the chilling folklore that intertwines with real events. Drawing inspiration from legends, myths, and accounts passed down through generations, the narratives shed light on the disturbing and unexplained aspects of our world. From witch trials in colonial America to haunted battlefields, from ancient burial sites to cursed artifacts, "Folkhorror: Chilling Folklore Tales - Real Horror is History" weaves together captivating narratives that bridge the gap between fact and fiction. Through these stories, readers gain a deeper understanding of how history and the supernatural intersect, highlighting the indelible impact that legends and folklore have had on shaping our world. Drawing on meticulous research and a masterful blend of suspense and historical accuracy, this book explores the unexplored corners of our collective nightmares. It offers a chilling reminder that the true horrors that haunt us are often rooted in the tales and events that have shaped our past. "Folkhorror: Chilling Folklore Tales - Real Horror is History" is an invitation to delve into the unsettling shadows of our history and confront the terrifying truths that lie within. Folkhorror is a collection of eight stories narrating the real horror, fear and mysteries behind our History. Eight impactful, binge-reading tales to spark your curiosity... and fears. Each story is unique and will keep you awake just in time to begin your nightmare. You will find that the classic is true: reality is more horrifying that fiction.

A Modern Hero

Author : Julian Delphiki
Publisher : Julian Delphiki
ISBN 13 :
Total Pages : 140 pages
Book Rating : 4.8/5 (438 download)

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Book Synopsis A Modern Hero by : Julian Delphiki

Download or read book A Modern Hero written by Julian Delphiki and published by Julian Delphiki. This book was released on 2022-08-04 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A Modern Hero: Rethinking the Role of Heroism through Films and Video Games" is a thought-provoking book that delves into the concept of heroism in the contemporary media landscape, particularly focusing on the influence of films and video games. This summary highlights the key themes explored in the book and discusses notable examples from popular culture, such as "The Lord of the Rings" film series and the "Metal Gear Solid" video game franchise. In this engaging work, the author challenges traditional notions of heroism and examines how modern media platforms have reshaped our understanding of heroic figures. The book argues that films and video games offer a fertile ground for reimagining heroism, presenting a more nuanced and complex portrayal of hero characters. Drawing upon the epic fantasy world of "The Lord of the Rings" films, the book analyzes the character of Frodo Baggins, who exemplifies a different kind of hero. Rather than relying solely on physical strength and bravery, Frodo embodies moral courage, resilience, and the ability to withstand immense challenges. By exploring Frodo's journey and the conflicts he faces, the author emphasizes the importance of internal struggles, personal growth, and sacrifice as essential components of heroism. Similarly, the book examines the acclaimed video game series "Metal Gear Solid," known for its intricate narratives and multifaceted characters. The protagonist, Solid Snake, represents a departure from traditional hero archetypes. He is burdened with moral ambiguity and confronted with complex choices that blur the line between right and wrong. The book explores how video games, as an interactive medium, allow players to experience the complexities of heroism firsthand, as they navigate moral dilemmas and grapple with the consequences of their actions. Throughout "A Modern Hero," the author challenges readers to reconsider their preconceived notions of heroism and to recognize the evolving nature of the concept in contemporary media. By analyzing films like "The Lord of the Rings" and video games like "Metal Gear Solid," the book demonstrates how these narratives prompt us to explore deeper layers of heroism beyond traditional tropes, inviting us to reflect on the complexities of morality, personal growth, and the power of human resilience. "A Modern Hero: Rethinking the Role of Heroism through Films and Video Games" provides an insightful exploration of how films and video games have redefined our understanding of heroism. By analyzing examples from popular culture, such as "The Lord of the Rings" films and the "Metal Gear Solid" games, the book encourages readers to contemplate the multifaceted nature of hero characters and to embrace a more nuanced and inclusive perspective on heroism in the modern age.

Social Media Business: Define your social strategy, start selling on social media and expand your business in China

Author : Julian Delphiki
Publisher : Julian Delphiki
ISBN 13 :
Total Pages : 96 pages
Book Rating : 4.6/5 (428 download)

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Book Synopsis Social Media Business: Define your social strategy, start selling on social media and expand your business in China by : Julian Delphiki

Download or read book Social Media Business: Define your social strategy, start selling on social media and expand your business in China written by Julian Delphiki and published by Julian Delphiki. This book was released on 2020-05-05 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Social Media Business: Define Your Social Strategy, Start Selling on Social Media, and Expand Your Business in China" is an informative and practical guidebook that equips entrepreneurs and business owners with the knowledge and strategies to leverage social media platforms for effective branding, sales, and expansion into the Chinese market. In an era where social media has become a dominant force in shaping consumer behavior and driving business growth, this book provides a comprehensive roadmap for developing a successful social media business. It begins by emphasizing the importance of defining a solid social strategy that aligns with the goals and values of the business. Readers are guided through the process of identifying their target audience, choosing the right social media platforms, and crafting a compelling brand story that resonates with potential customers. The book delves into the intricacies of leveraging social media platforms for selling products and services. It covers essential topics such as building an engaging social media presence, creating high-quality content, utilizing effective advertising and targeting techniques, and optimizing conversion rates. Through practical tips and real-world examples, readers learn how to navigate different social media platforms and leverage their unique features to maximize sales and grow their customer base. One of the standout features of this book is its focus on expanding businesses into the Chinese market. Recognizing the immense potential and challenges of entering the Chinese digital landscape, the authors provide valuable insights and strategies specifically tailored to this market. From understanding Chinese social media platforms such as WeChat and Weibo to navigating cultural nuances and consumer preferences, readers gain a deep understanding of the Chinese market and how to effectively position their business for success. "Social Media Business" also highlights the concept of social selling, which involves using social media platforms to directly sell products and engage with customers. The authors delve into the nuances of social selling, including building trust, establishing credibility, and fostering customer relationships through social media channels. They provide practical advice on leveraging influencer marketing, customer reviews, and user-generated content to boost sales and create a loyal customer base. By combining comprehensive guidance on social media strategy, effective social selling techniques, and insights into the Chinese market, "Social Media Business: Define Your Social Strategy, Start Selling on Social Media, and Expand Your Business in China" serves as a valuable resource for entrepreneurs and business owners seeking to establish a strong online brand, drive sales through social media platforms, and expand their business into one of the world's largest consumer market.

Tales of Horror and History

Author : Julian Delphiki
Publisher : Julian Delphiki
ISBN 13 :
Total Pages : 66 pages
Book Rating : 4.5/5 (871 download)

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Book Synopsis Tales of Horror and History by : Julian Delphiki

Download or read book Tales of Horror and History written by Julian Delphiki and published by Julian Delphiki. This book was released on 2020-12-27 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Tales of Horror and History: Dark Stories of Crimes, Legends, and Creatures That Lurk in the Dark Based on Real-Life Histories" is a mesmerizing compilation of chilling narratives that intertwine the realms of history, crime, folklore, and the supernatural. This captivating book presents a collection of stories that delve into the shadowy depths of human existence, exploring the terrifying events, legends, and creatures that haunt our past. Within these pages, readers will encounter a tapestry of tales, each drawing inspiration from real historical events and combining them with elements of horror and the paranormal. From ancient civilizations to recent times, the stories traverse different eras and regions, shedding light on the dark underbelly of humanity's past. From haunted castles to deranged serial killers, from mythical monsters to occult rituals, "Tales of Horror and History" offers an enticing blend of dark legends and documented accounts. It delves into the twisted minds of notorious criminals and examines the cultural significance of legends passed down through generations. The stories blur the boundaries between history and myth, offering a fresh perspective on the terrifying forces that have shaped our collective consciousness. With meticulous research and a knack for storytelling, "Tales of Horror and History" captivates readers with its spine-tingling narratives. It serves as a haunting reminder that the darkest corners of human history often hide tales of crime, mystery, and the supernatural. This book is an invitation to explore the shadows of our past, unearthing the macabre secrets that continue to lurk in the dark recesses of our shared history. Whether you are a fan of history, folklore, or the horror genre, "Tales of Horror and History: Dark Stories of Crimes, Legends, and Creatures That Lurk in the Dark Based on Real-Life Histories" will both thrill and intrigue, leaving readers with a lingering sense of unease and a newfound appreciation for the hidden depths of our collective human experience.

Content marketing and online video marketing

Author : Julian Delphiki
Publisher : Julian Delphiki
ISBN 13 :
Total Pages : 92 pages
Book Rating : 4.6/5 (472 download)

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Book Synopsis Content marketing and online video marketing by : Julian Delphiki

Download or read book Content marketing and online video marketing written by Julian Delphiki and published by Julian Delphiki. This book was released on 2020-05-20 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Content Marketing and Online Video Marketing: Master Your Content Strategy and Develop Your Online Video Marketing" is a comprehensive guide that explores the powerful combination of content marketing and online video marketing. In this book, readers are taken on a journey to understand the importance of creating engaging content and leveraging the immense potential of video in the digital landscape. The book begins by providing a solid foundation in content marketing, explaining its principles, and outlining effective strategies for developing valuable and relevant content. It delves into the process of identifying target audiences, conducting market research, and crafting compelling messages that resonate with viewers. Through practical examples and case studies, readers learn how to optimize their content for various platforms and distribution channels. Moving forward, the book shifts its focus to online video marketing, recognizing its growing significance in capturing audience attention and driving brand success. It covers the essentials of video production, including pre-production planning, scriptwriting, shooting techniques, and editing tips. The authors also emphasize the importance of storytelling and visual aesthetics to create memorable and impactful videos. The book not only highlights the creation process but also provides guidance on effectively distributing and promoting video content. It explores various platforms, such as YouTube, social media channels, and video-sharing websites, explaining how to optimize content for each platform and maximize visibility and engagement. Additionally, the book touches upon the power of analytics and measurement tools in evaluating the success of content marketing and video marketing efforts. It provides insights into tracking metrics, understanding audience behavior, and making data-driven decisions to continuously refine and improve content strategies. Throughout the book, the author share valuable advice and practical tips from their own experiences, as well as industry experts, offering readers actionable steps to implement in their own content and video marketing campaigns. By the end, readers will have a comprehensive understanding of how to develop a robust content strategy, harness the potential of online video marketing, and effectively engage and convert their target audience. "Content Marketing and Online Video Marketing: Master Your Content Strategy and Develop Your Online Video Marketing" is an indispensable resource for marketers, entrepreneurs, and anyone looking to enhance their digital presence and achieve meaningful results through the convergence of content and video marketing.

Ad Tech & Programmatic: Master the online media tech and programmatic media explained

Author : Julian Delphiki
Publisher : Julian Delphiki
ISBN 13 :
Total Pages : 90 pages
Book Rating : 4.6/5 (432 download)

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Book Synopsis Ad Tech & Programmatic: Master the online media tech and programmatic media explained by : Julian Delphiki

Download or read book Ad Tech & Programmatic: Master the online media tech and programmatic media explained written by Julian Delphiki and published by Julian Delphiki. This book was released on 2020-05-05 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide that covers all the technologies involved in the non-stopping online media ecosystem. From DMP (Data Management Platforms) to Ad Exchanges, the book describes the role of each advertising technology and their importance. Regardless that you are investing a small amount in online media or you are working a related department this guide will help you to open a little black box in advertising: the ad tech. Without overwhelming tech language, the Ad Tech & Programmatic book, explains plain and simple some concepts that are understandably-hard for a regular non-tech manager. The book will also provide an explanation on how the programmatic media channel works. Display advertising changed dramatically in the last years involving new tech, metrics and also more fraud in the environment. The guide covers all these issues directly and gives the whole picture in programmatic media and the role in the online marketing strategy. "Ad Tech & Programmatic: Mastering the Online Media Tech and Programmatic Media Explained" is a comprehensive guide that delves into the intricacies of the online advertising ecosystem and its evolution. In this insightful summary, we explore the key concepts and technologies behind ad tech, programmatic media, and online marketing platforms. The world of digital advertising has witnessed a paradigm shift in recent years, transitioning from traditional ad buying methods to programmatic advertising. To navigate this rapidly evolving landscape, it is essential to understand the fundamental principles and technologies that underpin online media tech and programmatic advertising. The book begins by demystifying ad tech, shedding light on the tools and systems that enable the delivery of targeted ads to specific audiences. It explores the role of ad exchanges, demand-side platforms (DSPs), supply-side platforms (SSPs), and data management platforms (DMPs) in facilitating the buying and selling of online advertising inventory. The core focus then shifts to programmatic media, which represents the automated buying and selling of digital advertising in real-time auctions. The book offers a comprehensive explanation of the programmatic ecosystem, discussing ad exchanges, real-time bidding (RTB), and the use of algorithms and artificial intelligence (AI) to optimize ad placements. Moreover, the book emphasizes the importance of data in programmatic advertising. It explains how audience data, such as demographics, browsing behavior, and contextual information, is leveraged to deliver highly targeted and personalized ads. The integration of data management platforms (DMPs) and customer relationship management (CRM) systems is explored as a means to enhance audience segmentation and campaign effectiveness. Furthermore, the book provides insights into online marketing platforms, which play a crucial role in the online advertising ecosystem. It examines the various platforms, including social media advertising, search engine marketing, display advertising, and video advertising. Each platform is dissected, highlighting its unique features, targeting options, and measurement metrics. Throughout the book, the reader gains a deep understanding of the evolution of online advertising and the emergence of programmatic media. The narrative emphasizes the importance of staying abreast of industry trends, technological advancements, and best practices to succeed in the digital marketing landscape. "Ad Tech & Programmatic: Mastering the Online Media Tech and Programmatic Media Explained" is an invaluable resource for marketers, advertisers, and anyone interested in comprehending the complexities of online advertising. It equips readers with the knowledge and insights needed to navigate the dynamic world of ad tech, programmatic media, and online marketing platforms, empowering them to make informed decisions and drive successful online advertising campaigns.

Essentials of Marketing

Author : Paul Baines
Publisher : Oxford University Press, USA
ISBN 13 : 0199646503
Total Pages : 438 pages
Book Rating : 4.1/5 (996 download)

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Book Synopsis Essentials of Marketing by : Paul Baines

Download or read book Essentials of Marketing written by Paul Baines and published by Oxford University Press, USA. This book was released on 2013 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on the outstanding success of Baines, Fill and Page's bestselling textbook, 'Essentials of Marketing' has arrived. This is the must have textbook for students looking to excel in their studies and careers.

Absolute Essentials of Digital Marketing

Author : Alan Charlesworth
Publisher : Routledge
ISBN 13 : 1000209121
Total Pages : 100 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Absolute Essentials of Digital Marketing by : Alan Charlesworth

Download or read book Absolute Essentials of Digital Marketing written by Alan Charlesworth and published by Routledge. This book was released on 2020-09-24 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: This short form textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing. The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy. Presented in nine chapters to suit delivery periods at both undergraduate and postgraduate levels, this book can be used either as a core text that gives tutors a sound platform on which to structure a module on digital marketing or as supporting text where digital marketing is an element of a module with a broader scope, such as strategic marketing. Pedagogical features include an essential summary paragraph at the start of each chapter, focused references and further reading. There is also online teaching and learning support for both in-class and digital delivery, including suggested case studies, chapter questions and other activities.

Digital Marketing Essentials

Author : Cybellium
Publisher : Cybellium
ISBN 13 : 1836797001
Total Pages : 229 pages
Book Rating : 4.8/5 (367 download)

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Book Synopsis Digital Marketing Essentials by : Cybellium

Download or read book Digital Marketing Essentials written by Cybellium and published by Cybellium . This book was released on with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com