Only The Strongest Women Become Marketing Manager

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The Female Manager Guide To Getting The Best From Your Team

Author : Richard Parkes Cordock
Publisher : Enterprise Leaders Worldwide Ltd
ISBN 13 :
Total Pages : 124 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Female Manager Guide To Getting The Best From Your Team by : Richard Parkes Cordock

Download or read book The Female Manager Guide To Getting The Best From Your Team written by Richard Parkes Cordock and published by Enterprise Leaders Worldwide Ltd. This book was released on with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a Female Manager in business in the UK, US, Canada, ANZ or another English speaking region? Are you looking for fresh new ways to drive CHANGE, and improve the PERFORMANCE and RESULTS of your team and overall company? If so, The Female Manager Guide to Getting the Best From Your Team’ is a must read for you. Just as a female racing drivers job is to win races and a female footballers job is to win matches, a female managers job is to get the best from your team and deliver results. Male or female, your goal as a manager is the same… to deliver results through people. But regardless of gender, leading a team of people and getting the best from them is not easy. You need to give yourself every advantage possible in order to deliver the results expected of you. Enter Enterprise LEADER, a ‘low-cost’, ready made team development program which female managers -- like you -- are using to improve team performance and financial and operational results (i.e. more sales, more customers, more profits, more cash, better service, better quality, better results… faster, quicker, easier and with less resources). In this short yet practical ‘how to’ guide, you’ll learn about Enterprise LEADER... what it is, why it works, how to use it and the practical steps you need to take to get the best from your own team. If you are a female manager in the world of business and lead a team of people, the ideas, tools and strategies outlined in this book will help you get your team(s) tuned in to your business, performing at a higher level, and achieving greater results than you ever thought possible. Download and read today!

Why Marketing to Women Doesn't Work

Author : J. Darroch
Publisher : Springer
ISBN 13 : 1137358173
Total Pages : 250 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Why Marketing to Women Doesn't Work by : J. Darroch

Download or read book Why Marketing to Women Doesn't Work written by J. Darroch and published by Springer. This book was released on 2014-07-05 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.

Ask a Manager

Author : Alison Green
Publisher : Ballantine Books
ISBN 13 : 0399181822
Total Pages : 306 pages
Book Rating : 4.3/5 (991 download)

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Book Synopsis Ask a Manager by : Alison Green

Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together

Brandsplaining

Author : Jane Cunningham
Publisher : Penguin UK
ISBN 13 : 0241456010
Total Pages : 240 pages
Book Rating : 4.2/5 (414 download)

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Book Synopsis Brandsplaining by : Jane Cunningham

Download or read book Brandsplaining written by Jane Cunningham and published by Penguin UK. This book was released on 2021-02-18 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut ________________ Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us. They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free. ________________ 'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain 'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' Dr Aarathi Prasad, author of Like A Virgin 'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast

Business

Author : 布卢姆斯伯里出版公司
Publisher : 中信出版社
ISBN 13 : 9787800736599
Total Pages : 2176 pages
Book Rating : 4.7/5 (365 download)

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Book Synopsis Business by : 布卢姆斯伯里出版公司

Download or read book Business written by 布卢姆斯伯里出版公司 and published by 中信出版社. This book was released on 2003 with total page 2176 pages. Available in PDF, EPUB and Kindle. Book excerpt: 责任者取自版权页。

Women Rainmakers' Best Marketing Tips

Author : Theda C. Snyder
Publisher : American Bar Association
ISBN 13 :
Total Pages : 160 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Women Rainmakers' Best Marketing Tips by : Theda C. Snyder

Download or read book Women Rainmakers' Best Marketing Tips written by Theda C. Snyder and published by American Bar Association. This book was released on 2003 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains over 100 creative tips and strategies to market your practice.

Marketing to Women

Author : Marti Barletta
Publisher : Dearborn Trade Publishing
ISBN 13 : 9780793159635
Total Pages : 290 pages
Book Rating : 4.1/5 (596 download)

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Book Synopsis Marketing to Women by : Marti Barletta

Download or read book Marketing to Women written by Marti Barletta and published by Dearborn Trade Publishing. This book was released on 2003 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market in the world - women. She provides a detailed field guide for creating and executing a complete marketing plan that targets women.

Kicking Off

Author : Sarah Shephard
Publisher : Bloomsbury Publishing
ISBN 13 : 1472913841
Total Pages : 305 pages
Book Rating : 4.4/5 (729 download)

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Book Synopsis Kicking Off by : Sarah Shephard

Download or read book Kicking Off written by Sarah Shephard and published by Bloomsbury Publishing. This book was released on 2016-03-10 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: There's a battle being fought. It's raging on the sports fields, in the newsrooms and behind the scenes at every major broadcaster. Women in sport are fighting for equality with more vigour than ever, but are they breaking down the barriers that stand in their way? Sarah Shephard looks behind the headlines to see whether progress is really being made and tells the stories that can no longer be ignored. It's time for women to switch their focus from the battlefield to the sports field, once and for all. This candid and revealing book asks the questions at the forefront of the debate about women in sport: · Why do the most successful female athletes earn less than their male counterparts? · Why do so few elite sportswomen have the profile their talent deserves? · Why are girls still growing up believing that sport is 'for boys'? With contributions from women involved in sport at the highest level, including Chrissie Wellington, Maggie Alphonsi, Kelly Smith and Nicole Cooke, who reveal their personal experiences of being at the top of their game.

Female Well-Being

Author : Carolyn Fluehr-Lobban
Publisher : Zed Books Ltd.
ISBN 13 : 1848136676
Total Pages : 251 pages
Book Rating : 4.8/5 (481 download)

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Book Synopsis Female Well-Being by : Carolyn Fluehr-Lobban

Download or read book Female Well-Being written by Carolyn Fluehr-Lobban and published by Zed Books Ltd.. This book was released on 2013-07-04 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: This global survey starts from the assumption that the significant transformations in women's lives deserve to be fully documented and interpreted. Janet Mancini Billson and Carlyn Fluehr-Lobban tackle the complexities of social change by using data from countries in every world region to illustrate the most critical challenges that women faced during the last century - challenges that are also likely to shape the 21st century. Global knowledge and feminism dovetailed in the 20th century, fed by international air travel, telecommunications, the internet, and a growing awareness that solving female oppression would improve the lot of all humankind. The authors therefore adopt a strong international, comparative, cross-cultural, and feminist framework that uncovers the fundamental processes that promote, sustain, or degrade the female condition. At the heart of Female Well-Being are case studies written by country teams of scholars, educators, and policy analysts, in Canada, The United States, Colombia, Iceland, the United Kingdom, Croatia, Japan, Bangladesh, Thailand, South Africa, and Sudan. Female well-being is measured by analysing trends in infant mortality, maternal mortality, literacy, life expectancy, education, work, income, family structure, and political power. These trends are contextualised in the light of the century's major events, legislative initiatives, social policies, and leadership, to illustrate the processes that enhance, sustain, or detract from the female condition. This book will be a critical resource for academics, development experts and policy analysts.

The Only Woman in the Room

Author : Annette Merritt Cummings
Publisher : WestBow Press
ISBN 13 : 1512775045
Total Pages : 136 pages
Book Rating : 4.5/5 (127 download)

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Book Synopsis The Only Woman in the Room by : Annette Merritt Cummings

Download or read book The Only Woman in the Room written by Annette Merritt Cummings and published by WestBow Press. This book was released on 2017-04-13 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Only Woman in the Room, Quotes and Wisdom for a Fearless Life. Former advertising and public relations executive, Annette Merritt Cummings, has written a memoir about a career where she was often the only woman and only black person in the room. This book features quotes, wisdom and inspirational hymns and poems she collected over the years that motivated and encouraged her throughout her 30 year career from the bottom to the top; from unwed mother to a senior executive and diversity consultant. During the course of her career she was featured in magazine and newspaper articles, facilitated executive briefings, gave speeches, and conducted diversity training sessions for national organizations and Fortune 500 corporations.

Women and Work

Author : Liz Sperling
Publisher : Routledge
ISBN 13 : 1351739514
Total Pages : 197 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Women and Work by : Liz Sperling

Download or read book Women and Work written by Liz Sperling and published by Routledge. This book was released on 2018-02-05 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title was first published in 2000: The 1990s have been heralded as the 'age of women' based on the facts that, globally, more women are benefiting from formal education and are in paid employment in greater numbers than ever. As such, the possibility that an age of post-feminism has been reached, in which battles for women’s basic rights have largely been won, is implied. This book, based on research across academic disciplines, challenges such claims. Using women and work as the basis analysis, the authors consider whether such things as flexible working, equal opportunities initiatives and even contemporary conceptions of citizenship are universally beneficial to women. The book presents research ranging from issues of immigrant sex-workers in Japan to the implementation of EU equality policies and raises the ironic question that, as the global economy increasingly depends on women, could a growing but uneasy alliance be developing between capitalism and feminism?

Stand Up and Shout Out

Author : Joan Steidinger
Publisher : Rowman & Littlefield
ISBN 13 : 1538125986
Total Pages : 233 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Stand Up and Shout Out by : Joan Steidinger

Download or read book Stand Up and Shout Out written by Joan Steidinger and published by Rowman & Littlefield. This book was released on 2020-03-11 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, women have greater opportunities to participate in sport than ever before, particularly due to the passage of Title IX in 1972. Yet, despite all this growth, women still struggle to hold leadership positions, become coaches of both girls and boys teams, receive equal pay, and get even adequate coverage in the media. In Stand Up and Shout Out: Women's Fight for Equality in Sports, Joan Steidinger explores the three crucial areas in sport that remain huge concerns for women: leadership, money, and media. Steidinger looks at the number of ways in which women experience vast inequalities by examining topics such as the politics of sport, sexual assault, the #MeToo movement, pay equity, women in coaching positions, and the experiences of women of color and LGBTQ athletes. Interviews with leading authorities in the field and prominent female athletes are interwoven throughout to add both expert and personal perspectives to the conversation. Stand Up and Shout Out does more than justinform readers about these important issues; its purpose is to create enlightened discussions around the unequal treatment of women and present readers with “action steps” so we can all become active contributors toward improving this situation. This is an ideal time to fight for women’s equality in sport, as it draws attention to the growing need for advocacy for girls and women around the world in all areas of life.

Women in Management Worldwide

Author : Ronald J. Burke
Publisher : Taylor & Francis
ISBN 13 : 1134775482
Total Pages : 391 pages
Book Rating : 4.1/5 (347 download)

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Book Synopsis Women in Management Worldwide by : Ronald J. Burke

Download or read book Women in Management Worldwide written by Ronald J. Burke and published by Taylor & Francis. This book was released on 2016-08-12 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizations today are facing unprecedented challenges, including an ageing workforce, potential talent shortages, an increasingly competitive international environment and the need to utilize the talents of the best qualified people, regardless of gender. More women than men, in many cases, are graduating from universities and gaining the requisite experience to qualify for advancement to higher levels of management. In this expanded and revised third edition, Professors Burke and Richardsen, together with a list of international contributors, address women’s progression in the workforce and into the upper echelons of management. They cover a range of professions and a geographically dispersed territory, thereby advancing the understanding of women in management within a traditional context, and making a substantial contribution to the literature for both an academic and practitioner audience. The broader regional perspective offers a comprehensive overview of the challenges and opportunities facing women in the workplace, and promotes the ongoing analysis of the interface between women's career aspirations and societal and organizational norms, assumptions and values. Following the same format as the previous edition, the country by country analysis allows for the data between countries and regions to be compared, for the differences to be addressed and a more holistic picture of the situation in a given country to be assessed. Women in Management Worldwide will appeal to researchers, policy-makers in a range of countries interested in workforce issues, talent management and gender equality, as well as consultants working with international organizations on HRM and organizational effectiveness challenges.

Guide to Common Syllabus for IBPS & SBI Specialist Officer Scale I Exam for IT, AFO, HR/ Personal & Marketing Officers

Author : Disha Experts
Publisher : Disha Publications
ISBN 13 : 9362254042
Total Pages : 462 pages
Book Rating : 4.3/5 (622 download)

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Book Synopsis Guide to Common Syllabus for IBPS & SBI Specialist Officer Scale I Exam for IT, AFO, HR/ Personal & Marketing Officers by : Disha Experts

Download or read book Guide to Common Syllabus for IBPS & SBI Specialist Officer Scale I Exam for IT, AFO, HR/ Personal & Marketing Officers written by Disha Experts and published by Disha Publications. This book was released on with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: The First edition of the Common Syllabus Guide provides the complete study material for IBPS/ SBI Specialist Officer Exams in 3 sections - English Language, Quantitative Aptitude including DI & Reasoning # The book provides well illustrated theory with exhaustive fully solved examples for learning. # This is followed with an exhaustive collection of solved questions in the form of Exercise. # The book incorporates fully solved 2018 to 2023 IBPS & SBI Specialist Officer Scale I Prelim Question papers incorporated chapter-wise.

Gender Lens Investing

Author : Joseph Quinlan
Publisher : John Wiley & Sons
ISBN 13 : 1119182883
Total Pages : 187 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Gender Lens Investing by : Joseph Quinlan

Download or read book Gender Lens Investing written by Joseph Quinlan and published by John Wiley & Sons. This book was released on 2016-10-14 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Delve into gender lens investing and the reality of the female economy Women today are an unparalleled force in the global economy—as successful entrepreneurs, corporate executives and family breadwinners. Yet gender-based violence, the absence of women's legal rights and the persistent wage gap stubbornly remain. This paradox creates an unprecedented and underexplored opportunity for investors. Gender Lens Investing, co-authored by Jackie VanderBrug, Managing Director and Joseph Quinlan, Managing Director and Chief Market Strategist, of U.S. Trust, Bank of America Private Wealth Management, is the first book of its kind to examine, in-depth the advantages of integrating gender into investment analysis. While other books speak to growing numbers and influence of women, Gender Lens Investing moves from economic trends to financial strategy. Learn why gender is material to economic prosperity and investment performance Explore ways to use a gender lens to assess products, companies and sectors. Delve into the forces of positive social change supported by a gender perspective on investment choices Examine profitable and gratifying gender lens investment strategies Women are one of the world's greatest underutilized assets, and applying a gender lens allows you to identify companies that recognize this, or uncover the risks of companies that neglect it. A gender lens adds value across the investment community, but the impact reaches far beyond the bounds of portfolios to the economy and society as a whole. Gender Lens Investing provides expert perspective and real-world practical insight for investors looking to drive returns and impact.

New and Stronger Remedies are Needed to Reduce Gender-based Wage Discrimination

Author :
Publisher :
ISBN 13 :
Total Pages : 26 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis New and Stronger Remedies are Needed to Reduce Gender-based Wage Discrimination by :

Download or read book New and Stronger Remedies are Needed to Reduce Gender-based Wage Discrimination written by and published by . This book was released on 2000 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Management, 3rd Edition

Author : Kumar Arun & Meenakshi N.
Publisher : Vikas Publishing House
ISBN 13 : 9325982404
Total Pages : 690 pages
Book Rating : 4.3/5 (259 download)

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Book Synopsis Marketing Management, 3rd Edition by : Kumar Arun & Meenakshi N.

Download or read book Marketing Management, 3rd Edition written by Kumar Arun & Meenakshi N. and published by Vikas Publishing House. This book was released on with total page 690 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's socially networked and highly competitive world, it is imperative that marketers are always truthful because customers eventually find out if they have been misled. This can lead to their angst with the company going viral, thereby destroying the company's reputation. Marketing Management advocates 'marketing based on absolute truth'. Also brand image is sensitive to market sentiments. Brands can be in danger: one wrong product or one shoddy campaign can destroy a brand built over years. Companies must align everything that they do with the core spirit of their brands. Further, when everything seems to go digital, it is important that marketers keep in mind that customers are primarily interested in their products/services. The book advocates that superior products and services will always be central to marketing. Key Features Best Practices • Researched, implemented, and result-driven practices taken from leading companies across diverse industries throughout the world • Marketers can adopt these practices to elevate individual and organizational performance Corporate Insights • Examples of marketing concepts being implemented by well-known Indian companies and brands • Latest moves of companies and brands as they cope with competition and environment Case Studies • A brief case study after each chapter, focusing on specific issues dealt within the chapter Specialized Questions • Questions meant to make students ponder upon various aspects of marketing and challenge the existing paradigms