Only the Strongest Women Become Copywriters

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Publisher :
ISBN 13 : 9781660675128
Total Pages : 122 pages
Book Rating : 4.6/5 (751 download)

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Book Synopsis Only the Strongest Women Become Copywriters by : Copy Writer Publishing

Download or read book Only the Strongest Women Become Copywriters written by Copy Writer Publishing and published by . This book was released on 2020-01-14 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Motivational copy writer Gift a 120 pages Notebook featuring copy writer in a Matte-finish cover. Perfect gift for Your favorite copy writer parents, grandparents, kids, girls, youth and teens as a copy writer journal gift. 120 pages 6""x9"" White-color paper Matte Finish Cover for a elegant look and feel Are you a copy writer ? Are you looking for a gift for your parents or relatives that works as a copy writer ? Then you need to buy this gift for your sister, Auntie and celebrate their birthday. Great copy writer gift for graduation . Are you looking for a copy writer Gift ? copy writer journal ? copy writer Notebook ? Then click on our brand and check the hundreds more custom options and top designs in our shop!

Only Strongest Women Become Copywriters

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Publisher :
ISBN 13 : 9781651476154
Total Pages : 122 pages
Book Rating : 4.4/5 (761 download)

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Book Synopsis Only Strongest Women Become Copywriters by : Strongest Women Publishing

Download or read book Only Strongest Women Become Copywriters written by Strongest Women Publishing and published by . This book was released on 2019-12-26 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looking for a great gift idea for a friend, wife, mom or colleague ? Need a new Journal Notebook in your life ? This Unique and Funny Journal Notebook is sure to please and make the perfect Christmas or birthday present for women or Mother's Day. 120 6" x 9" Lined Pages are provided for you to put your thoughts, hopes, experiences, likes, and dislikes. With a glossy, full-color soft cover, this lined notebook is as practical as it is cool. And is the ideal size for lined journals for women to write in and makes an excellent birthday journal notebook gift. It could also be used as a diary to record all your creative self-expression such as poetry, short stories or self-help affirmations. This Lined Journal Notebook is perfect for: Birthday Gift Christmas Gift Mother's Day Gift Co-worker/Boss Gift Valentine's Day Gift Journals & Planners Creative Writing Notebook Gifts for Mom, Grandma, Cousins, Sister Retirement Gift Teacher Gift Mom Daughter Journal Etc Features: 120 Pages Perfect Size at 6" by 9" Matte softcover White Paper high quality

Notebook Only the Strongest Women Become Copywriter Job Title Luxury Cover Lined Journal

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Publisher :
ISBN 13 :
Total Pages : 120 pages
Book Rating : 4.7/5 (232 download)

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Book Synopsis Notebook Only the Strongest Women Become Copywriter Job Title Luxury Cover Lined Journal by : Yisroel Barajas

Download or read book Notebook Only the Strongest Women Become Copywriter Job Title Luxury Cover Lined Journal written by Yisroel Barajas and published by . This book was released on 2021-03-17 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Notebook Only The Strongest Women Become Copywriter Job Title Luxury Cover Lined Journal. This Notebook Only The Strongest Women Become Copywriter Job Title Luxury Cover Lined Journal has a beautiful sturdy cover, perfect bound, for a beautiful look and feel. This Notebook Only The Strongest Women Become Copywriter Job Title Luxury Cover Lined Journal for grade one, grade three student, women, men, kindergarten, grade two, boys, girls, baby . Great Notebook for anyone interested in horoscope, astrology, happy occasions, zodiac signs.

Only the Strongest Women Become Copywriters Daily Hourly Planner Notebook / Journal 6x9 120 Pages Motivational Quote for Women

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Publisher :
ISBN 13 :
Total Pages : 120 pages
Book Rating : 4.6/5 (212 download)

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Book Synopsis Only the Strongest Women Become Copywriters Daily Hourly Planner Notebook / Journal 6x9 120 Pages Motivational Quote for Women by : pedro terry santa lopez

Download or read book Only the Strongest Women Become Copywriters Daily Hourly Planner Notebook / Journal 6x9 120 Pages Motivational Quote for Women written by pedro terry santa lopez and published by . This book was released on 2020-03-04 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Only the Strongest Women Become Chiropractors Copywriters Daily Planner great gift for woman journal / notebook features: 120 pages 6 x 9 inch size - big enough for your writing and small enough to take with you Chronicle the blissful chaos of pregnancy and parenting with this one-of-a-kind family journal. Together with your partner, record your journey your baby transformation . Create a relationship time capsule about your pre-baby romance. smooth white-color paper, perfect for ink, gel pens, pencils or colored pencils a matte-finish cover for an elegant, professional look and feel This journal can be used for writing, jotting down your brilliant ideas, recording your accomplishments, and more. Use it as a diary or gratitude journal, a travel journal or to record your food intake or progress toward your goals. The simple lined pages allow you to use it however you wish. Journals to Write In offers a wide variety of journals, so keep one by your bedside as a dream journal, one in your car to record mileage and expenses, one by your computer for login names and passwords, and one in your purse or backpack to jot down random thoughts and inspirations throughout the day. Paper journals never need to be charged and no batteries are required! You only need your thoughts and dreams and something to write with. These journals also make wonderful gifts, so put a smile on someone's face today! Let's your creativity shine everywhere you go. Perfect both professionals women and students, graduate school or business school. Write down design notes, ideas, memories, and goals. Blueprint. Product Features: 6x9 inch 120 pages High-quality and nice design cover High-quality papers

Breakthrough Advertising

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Publisher :
ISBN 13 : 9780998503509
Total Pages : pages
Book Rating : 4.5/5 (35 download)

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Book Synopsis Breakthrough Advertising by : Eugene Schwartz

Download or read book Breakthrough Advertising written by Eugene Schwartz and published by . This book was released on 2017-04-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Only the Strongest Women Become Authors

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Publisher :
ISBN 13 : 9781654671693
Total Pages : 120 pages
Book Rating : 4.6/5 (716 download)

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Book Synopsis Only the Strongest Women Become Authors by : Fancy Birthday Gifts

Download or read book Only the Strongest Women Become Authors written by Fancy Birthday Gifts and published by . This book was released on 2020-01-02 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Only The Strongest Women Become Authors: Are you an Author? Are you looking for a gift for your friends or relatives that works as Author? This is a great gift For Your Mother Or Wife, Sister, And All Your Relatives, Also Great Gift For The Valentine Day's And Mothe's Day's. 7 Reasons To Buy This: 1. 1. DISCONNECTING IS GOOD FOR THE BRAIN. 2. YOU CAN USE IT FOR EVERYTHING. 3. HANDWRITING TOPS TYPING. 4. YOUR MEMORY IS UNRELIABLE. 5. WRITING CAN BE GOOD FOR MENTAL HEALTH. 6. YOU NEVER KNOW WHEN INSPIRATION WILL STRIKE. 7. AND A NOTEBOOK WILL NEVER RUN OUT OF BATTERIES. Features: · Birthday Gifts · Valentine Day · Mother's Day · 120 PAGES · Great Design

Copywriting Made Simple

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Publisher : ABC Business Communications Ltd
ISBN 13 : 1838054510
Total Pages : 305 pages
Book Rating : 4.8/5 (38 download)

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Book Synopsis Copywriting Made Simple by : Tom Albrighton

Download or read book Copywriting Made Simple written by Tom Albrighton and published by ABC Business Communications Ltd. This book was released on 2020-06-06 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas and techniques will work in the real world. And with dozens of useful illustrations and diagrams, Copywriting Made Simple shows you the ideas that other books just talk about. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media and print. Copywriting Made Simple is the perfect introduction to copywriting today. No wonder it hit the #1 spot in Marketing & Sales at Amazon UK, Canada and Australia, and is featured on the BA Advertising course at the University for the Creative Arts. What you’ll learn… Understand the product and its benefits • Pinpoint how the product helps people. • Turn features into benefits and seek out USPs. • Identify tangible and intangible benefits. Get to know your reader • Uncover your reader’s inner fears and desires. • Use empathy to get inside the reader’s feelings. • Decide how your copy will change how they think, feel or act. • Capture your aims in the brief. Engage the reader in your message • Talk to the reader and make your copy more like a conversation. • Use the same words that the reader uses. • Bring the product to life with rich, sensory language. • Make your copy active, positive and specific. Craft compelling copy • Learn eight proven formulas for enticing headlines. • Choose a rock-solid structure. • Create powerful calls to action. Use 20 proven strategies for creative copy • Show the product in a new light. • Use humour, wordplay, metaphors and contrasts. • Turn weakness into strength. Make persuasion and psychology work for you • Learn the six proven principles of persuasion. • Overcome the reader’s objections. • Exploit cognitive biases to nudge the reader into action. What industry experts say… 'Where was this book when I started copywriting? A must for every newbie copywriter (and a few old copy dogs too).' Kate Toon, Co-host of the Hot Copy Podcast 'Impressively thorough without ever losing its rhythm. Deserves to be mentioned in the same breath as the copywriting classics.' Ryan Wallman, author of Delusions of Brandeur ‘Tom’s put a lifetime of learning into this book.’ Dave Trott, Creative legend, agency founder and author of Creative Mischief, One and One Make Three and Predatory Thinking ‘From insights gleaned from NLP and psychology to real-world examples of great, effective copy - this is educational, entertaining and energetic. Prepare to dig deep, enjoy and see your results skyrocket!’ Katherine Wildman, Host, The Writing Desk ‘Tom has written the best all-round introduction to copywriting available today.’ Leif Kendall, Director of ProCopywriters, copywriter and author of Brilliant Freelancer ‘I didn’t think you could teach copywriting. Turns out, @tomcopy can. What a terrific book.’ Doug Kessler, Creative Director & Co-founder of Velocity

How to Write Copy That Sells

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Publisher : Morgan James Publishing
ISBN 13 : 1630475025
Total Pages : 186 pages
Book Rating : 4.6/5 (34 download)

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Book Synopsis How to Write Copy That Sells by : Ray Edwards

Download or read book How to Write Copy That Sells written by Ray Edwards and published by Morgan James Publishing. This book was released on 2016-02-16 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing

Only the Strongest Women Become Writers

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Publisher :
ISBN 13 :
Total Pages : 110 pages
Book Rating : 4.6/5 (12 download)

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Book Synopsis Only the Strongest Women Become Writers by : Quality All

Download or read book Only the Strongest Women Become Writers written by Quality All and published by . This book was released on 2020-02-06 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: This diary has a comfortable and ideal size to wear anywhere you write, keep a diary and take notes. Beautiful cover and high quality. It is a perfect gift for birthdays, name days, mother's day, women's day, Valentine's Day, anniversaries, Easter, Christmas, promotion at work, etc. Specifications: Cover finish: matte Dimensions: 15.24 x 22.86 cm (6 x 9 inches) Interior: white paper,blank,lined Pages: 110

Hypnotic Writing

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Publisher : John Wiley & Sons
ISBN 13 : 0470009799
Total Pages : 295 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Hypnotic Writing by : Joe Vitale

Download or read book Hypnotic Writing written by Joe Vitale and published by John Wiley & Sons. This book was released on 2006-12-22 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along." -David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see." -Blair Warren, author of The Forbidden Keys to Persuasion

Only the Strongest Women Become Authors

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Publisher :
ISBN 13 :
Total Pages : 121 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis Only the Strongest Women Become Authors by : Chamly Bookz

Download or read book Only the Strongest Women Become Authors written by Chamly Bookz and published by . This book was released on 2020-09-27 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you thinking of a thoughtful gift for her? This notebook is a unique gift with an inspirational cover. It is budget friendly as well. This notebook makes a thoughtful gift for her. Notebook Features: *Perfect Size Journal - Notebook for Girls and Women of All Ages: 8.5 x 11 Inches *High Quality Lined Numbered Cream Pages Inside *120 Pages With Lots of Space to Write in All Your Thoughts and Ideas *Great to Write Down All Your To-do-Lists or Just to Take Notes at School or at Home *Great Inspirational Journal - Notebook for Women to Practice Your Creative Writing *Beautiful and Trendy High Quality Cover Design in Elegant Glossy Finish *Perfect for Inspirational Gifts for Teenage Girls *Perfect for Inspirational Gifts for Women and Girls *Great for Nice Birthday Gifts for Teenage Girls and Girls of All Ages *Great for Birthday Gifts for Women *Great for Christmas Gifts for Women and Girls of All Ages *Great for Any Occasion Gifts for Women and Teenage Girls *Great Beautiful Motivational Journal - Notebook for Women to Take Notes *Lots of Space to Write In and Beautiful and Powerful Motivational Quotes *Great for Graduation Gifts for Her *Great Journal - Notebook for School, for College or for the Office *Great to Practice Your Journaling Every Day and to be Inspired *Great if You are Looking for Affordable and Beautiful Gift Ideas for Teenage Girls *Great if You are Looking for Nice Affordable Notebooks and Journals for Women With a Nice and Beautiful Design Get yours Now!

The Middle Finger Project

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Publisher : Penguin
ISBN 13 : 0525540334
Total Pages : 306 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis The Middle Finger Project by : Ash Ambirge

Download or read book The Middle Finger Project written by Ash Ambirge and published by Penguin. This book was released on 2020-02-11 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fresh, funny, and fearless, The Middle Finger Project is a point-by-point primer on how to get unstuck, slay imposter syndrome, trust in your own worth and ability, and become a strong, capable, wonderful, weird, brilliant, ballsy, unfuckwithable YOU. "Don't worry, this isn't a book about God, nor is it a book about Ryan Gosling (second in command). But it is a book about authority and becoming your own." --Ash Ambirge After a string of dead-end jobs and a death in the family, Ash Ambirge was down to her last $26 and sleeping in a Kmart parking lot when she faced the truth: No one was coming to her rescue. It was up to her to appoint herself. That night led to what eventually became a six-figure freelance career as a sought-after marketing and copywriting consultant, all while sipping coffee from her front porch in Costa Rica. She then launched The Middle Finger Project, a blog and online course hub, which has provided tens of thousands of young "women who disobey" with the tools and mindset to give everyone else's expectations the finger and get on your own path to happiness, wealth, independence, and adventure. In her first book, Ash draws on her unconventional personal story to offer a fun, bracing, and occasionally potty-mouthed manifesto for the transformative power of radical self-reliance. Employing the signature wit and wordsmithing she's used to build an avid following, she offers paradigm-shifting advice along the lines of: • The best feeling in the world is knowing who you are and what you're capable of doing. • Life circumstances are not life sentences. If a Scranton girl who grew up in a trailer park can make it, so can you. • What you believe about yourself will either murder your chances or save your life. So why not believe something good? • You don't need a high-ranking job title to be authorized to contribute. You just need to contribute. • Be your own authority. Authority only works as long as you trust that someone smarter than you is making the rules. • The way you become a force is by being the most radically real version of yourself that you can be. • You only have 12 fucks a day to give, so use them wisely.

Scientific Advertising

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Publisher : Positive Club
ISBN 13 :
Total Pages : 128 pages
Book Rating : 4./5 ( download)

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Book Synopsis Scientific Advertising by : Claude C. Hopkins

Download or read book Scientific Advertising written by Claude C. Hopkins and published by Positive Club. This book was released on 2002-01-01 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." said Ogilvy of that book. It is a must read for any marketer, advertiser, business person. Especially now that text based advertising has become once again so important. Think Adwords, Tweets, Facebook Updates… Advertising 101…

Madison Avenue and the Color Line

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Publisher : University of Pennsylvania Press
ISBN 13 : 0812203852
Total Pages : 330 pages
Book Rating : 4.8/5 (122 download)

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Book Synopsis Madison Avenue and the Color Line by : Jason Chambers

Download or read book Madison Avenue and the Color Line written by Jason Chambers and published by University of Pennsylvania Press. This book was released on 2011-08-24 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. As the first comprehensive examination of African American participation in the industry, Madison Avenue and the Color Line breaks new ground by examining the history of black advertising employees and agency owners. For much of the twentieth century, even as advertisers chased African American consumer dollars, the doors to most advertising agencies were firmly closed to African American professionals. Over time, black participation in the industry resulted from the combined efforts of black media, civil rights groups, black consumers, government organizations, and black advertising and marketing professionals working outside white agencies. Blacks positioned themselves for jobs within the advertising industry, especially as experts on the black consumer market, and then used their status to alter stereotypical perceptions of black consumers. By doing so, they became part of the broader effort to build an African American professional and entrepreneurial class and to challenge the negative portrayals of blacks in American culture. Using an extensive review of advertising trade journals, government documents, and organizational papers, as well as personal interviews and the advertisements themselves, Jason Chambers weaves individual biographies together with broader events in U.S. history to tell how blacks struggled to bring equality to the advertising industry.

The Copywriter's Handbook

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Author :
Publisher : Holt Paperbacks
ISBN 13 : 1250238005
Total Pages : 432 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis The Copywriter's Handbook by : Robert W. Bly

Download or read book The Copywriter's Handbook written by Robert W. Bly and published by Holt Paperbacks. This book was released on 2020-04-07 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.

Hey, Whipple, Squeeze This

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119164036
Total Pages : 400 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Hey, Whipple, Squeeze This by : Luke Sullivan

Download or read book Hey, Whipple, Squeeze This written by Luke Sullivan and published by John Wiley & Sons. This book was released on 2016-01-19 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.

The Boron Letters

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Publisher :
ISBN 13 : 9781484825983
Total Pages : 146 pages
Book Rating : 4.8/5 (259 download)

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Book Synopsis The Boron Letters by : Gary Halbert

Download or read book The Boron Letters written by Gary Halbert and published by . This book was released on 2013-06-11 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: A series of letters by history's greatest copywriter Gary C. Halbert, explaining insider tactics and sage wisdom to his youngest son Bond.Once only available as part of a paid monthly premium, The Boron Letters are unique in the marketing universe and now they are a bona fide cult classic among direct response marketers and copywriters around the world.The letters inside are written from a father to a son, in a loving way that goes far beyond a mere sales book or fancy "boardroom" advertising advice...It's more than a Master's Degree in selling & persuasion...it's hands-down the best SPECIFIC and ACTIONABLE training on how to convince people to buy your products or services than I have ever read. The Boron Letters contain knowledge well beyond selling. The letters also explain how to navigate life's hurdles.This marketing classic is personal and easily digestible. Plus... immediately after reading the first chapters, you can go out and make money and a real, noticeable difference in your marketplace. There are very few successful direct response marketers (online or off) who don't owe something to Gary Halbert...and for many of them, The Boron Letters is the crown jewel in their collection.Copywriters and marketers read and re-read The Boron Letters over and over again for a reason.These strategies, secrets and tips are going to be relevant 5, 10, even 100 years from now because they deal honestly with the part of human psychology which never changes, how to convince and convert folks into buyers.Bottom line? Read the first chapter. Get into the flow of Gary's mind. Then read the second. I dare you to NOT finish the entire darn thing. After you put a few of the lessons into practice, you too will find yourself reading The Boron Letters again and again like so many of today's top marketers.If you don't already have your copy get it now. I promise you won't regret it. My best,Lawton Chiles