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Online Marketing Mindshift
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Book Synopsis Online Marketing Mindshift by : Tim Priebe
Download or read book Online Marketing Mindshift written by Tim Priebe and published by Lulu.com. This book was released on 2016-03-24 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Frustrated by your online marketing efforts? If you're like many others, you've felt frustrated because you hear everywhere that your website, social media, email newsletters, blogging, and other online marketing platforms can be effective, but they?re not working well for you. You may need an online marketing mindshift!This book contains 5 concepts for success that will likely shift your approach to online marketing.
Book Synopsis Engage!, Revised and Updated by : Brian Solis
Download or read book Engage!, Revised and Updated written by Brian Solis and published by John Wiley & Sons. This book was released on 2011-02-25 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?
Download or read book Mindshift written by Barbara Oakley, PhD and published by Penguin. This book was released on 2017-04-18 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mindshift reveals how we can overcome stereotypes and preconceived ideas about what is possible for us to learn and become. At a time when we are constantly being asked to retrain and reinvent ourselves to adapt to new technologies and changing industries, this book shows us how we can uncover and develop talents we didn’t realize we had—no matter what our age or background. We’re often told to “follow our passions.” But in Mindshift, Dr. Barbara Oakley shows us how we can broaden our passions. Drawing on the latest neuroscientific insights, Dr. Oakley shepherds us past simplistic ideas of “aptitude” and “ability,” which provide only a snapshot of who we are now—with little consideration about how we can change. Even seemingly “bad” traits, such as a poor memory, come with hidden advantages—like increased creativity. Profiling people from around the world who have overcome learning limitations of all kinds, Dr. Oakley shows us how we can turn perceived weaknesses, such as impostor syndrome and advancing age, into strengths. People may feel like they’re at a disadvantage if they pursue a new field later in life; yet those who change careers can be fertile cross-pollinators: They bring valuable insights from one discipline to another. Dr. Oakley teaches us strategies for learning that are backed by neuroscience so that we can realize the joy and benefits of a learning lifestyle. Mindshift takes us deep inside the world of how people change and grow. Our biggest stumbling blocks can be our own preconceptions, but with the right mental insights, we can tap into hidden potential and create new opportunities.
Book Synopsis The Mobile Mind Shift by : Ted Schadler
Download or read book The Mobile Mind Shift written by Ted Schadler and published by Greenleaf Book Group. This book was released on 2014-06-24 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile has reprogrammed your customers’ brains. Your customers now turn to their smartphones for everything. What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you’re there for them, they’ll love you; if you’re not, you’ll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you? Based on 200 interviews with entrepreneurs and major companies across the globe, The Mobile Mind Shift is the first book to explain how you can exploit mobile moments. You’ll learn how to: • Find your customer’s most powerful mobile moments with a mobile moment audit. • Master the IDEA Cycle, the business discipline for exploiting mobile. Align your business and technology teams in four steps: Identify, Design, Engineer, Analyze. • Manufacture mobile moments as Krispy Kreme does — it sends a push notification when hot doughnuts are ready near you. Result: 500,000 app downloads, followed by a double-digit increase in same-store sales. • Turn one-time product sales into ongoing services and engagement, as the Nest thermostat does. And master new business models, as Philips and Uber do. Find ways to charge more and create indelible customer loyalty. • Transform your technology into systems of engagement. Engineer your business and technology systems to meet the ever-expanding demands of mobile. It’s how Dish Network not only increased the efficiency of its installers but also created new on-the-spot upsell opportunities. Mobile is rapidly shifting your customers into a new way of thinking. You’ll need your own mobile mind shift to respond.
Book Synopsis X: The Experience When Business Meets Design by : Brian Solis
Download or read book X: The Experience When Business Meets Design written by Brian Solis and published by John Wiley & Sons. This book was released on 2015-10-13 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you re not around? In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands become victim to whatever people feel and share. In his new book X: The Experience When Business Meets Design bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. In X, he shares why the future of business is experiential and how to create and cultivate meaningful experiences. This isn’t your ordinary business book. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, was done using the principles shared within. Brian shares more than the importance of experience. You’ll learn how to design a desired, meaningful and uniform experience in every moment of truth in a fun way including: How our own experience gets in the way of designing for people not like us Why empathy and new perspective unlock creativity and innovation The importance of User Experience (UX) in real life and in executive thinking The humanity of Human-Centered Design in all you do The art of Hollywood storytelling from marketing to product design to packaging Apple’s holistic approach to experience architecture The value of different journey and experience mapping approaches The future of business lies in experience architecture and you are the architect. Business, meet design. X
Book Synopsis The MARA Mindshift Guide by : Michael Lamothe
Download or read book The MARA Mindshift Guide written by Michael Lamothe and published by . This book was released on 2020-11-02 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: The biggest risk in stock trading is not looking inwards at the "man in the mirror." When Michael Lamothe first started trading, he made every mistake in the book. He initially thought the issue was in his trading style or not having enough experience, but he soon realized that it had everything to do with mindset. By implementing a new methodology infusing trading process with trading beliefs, Mike became a consistently profitable trader. He quit his day job and founded Mara Wealth, a coaching service to help part-time and full-time traders reach trading success. Mike has been called one of the Top Trading Mindset Coaches in the US. He created the MARA Mindshift Workbook, combining his 20-year trading expertise with simple, easy-to-follow beliefs exercises to help you manage your mindset and gain clarity about your trading beliefs. In this workbook, you will learn the top 5 ways to manage your mindset and find success in your trading. You will: 1. Gain awareness of your beliefs. 2. Achieve clarity on your trading goals. 3. Identify which beliefs are helping you achieve your goals and which are holding you back. 4. Remove the beliefs that aren't serving you. 5. Install beliefs that do serve you. "My sincerest hope is that you become better prepared, have far greater success, and have an easier time achieving it all than I did. I believe that giving your full effort to the exercises in this workbook will help you get there." - Michael Lamothe Praise for the MARA Mindshift Guide: " I went through the workbook, and it's solid. This should help people improve their trading and mindset." -Rizwan Memon- Founder & President of Riz International. "This is Fantastic! Easy to understand and applicable to anyone. I think even people who aren't trading should read this. I love the exercises, and the way the book also takes you alongside Bob as a real-world example. Well done!" -Austin Silver, Co-Owner, Head of Trading & Education at ASFX "I really liked the workbook questions. Kept me engaged and wanting to progress to the next one." -Akil Stokes, Co-Founder of Tier One Trading "I wouldn't change a thing! Very very very well done." -Adam Sarhan, CEO 50 Park
Book Synopsis Internet Business Manifesto by : Rich Schefren
Download or read book Internet Business Manifesto written by Rich Schefren and published by Strategic Profits. This book was released on 2009-02-05 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the biggest reason internet business owners struggle and fail... and why it's not too late for you to start and grow a successful business online.... in Rich Schefren's GroundBreaking Book - THE INTERNET BUSINESS MANIFESTO.Find Out How You Can Use These Simple Strategies From "The Coach to the Gurus" To Make More Money Online... With Less Work...Get the "Internet Business Manifesto" today and discover...* The #1 reason why most Internet business owners struggle... and why you don't have to...* The secrets to making it big online (this may surprise you)...* How to build a real business around what you are already doing...* How to build a business so well... it makes competing with you "undesirable."* Why HUNDREDS of THOUSANDS of people just like you have proclaimed "The Internet Business Manifesto" one of best books ever written on Business.
Book Synopsis Money Trouble by : Deborah McNaughton
Download or read book Money Trouble written by Deborah McNaughton and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do you do if you can't pay your bills? What if you are in risk of losing your home, your car, or the lifestyle to which you are accustomed?Money Trouble provides the answers to your difficult financial troubles. Based on biblical principles, authors Deborah McNaughton and Melinda Weinstein will help you find the hope you are seeking as you dig your way out of a financial hole. With sound advice from experienced financial experts, you will learn to pick up the pieces and return to a life without financial troubles.Money Trouble will help you: Identify devastating financial situations and take steps to avoid them.Recognize your bad spending habits and overcome them.Prioritize bill paying.Take steps to avoid foreclosure, eviction and repossession.Restore your savings and rebuild your credit.
Download or read book Mindshift written by Brian Solis and published by John Wiley & Sons. This book was released on 2024-10-10 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: National Bestseller! Rethink Your Mindset to Reshape the Future Every company needs leaders who can spot and seize on opportunities at a moment’s notice. Every organization needs leaders who can rally teams together around new opportunities. Those who can see important, emerging trends foresee the coming disruption and harness those forces, translate them into actionable insights and motivation to fuel their company’s march into the future rather than ignoring or running or hiding from opportunities. In Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future, technologist, strategist, keynote speaker, and award-winning author Brian Solis, Head of Global Innovation at ServiceNow, draws on his experience of leading initiatives that drive innovation and business transformation to deliver the empowering message that this is the time to change the world for the better. And that change starts with you. In this book, you’ll discover why legacy leadership continues to miss the mark and fail to adequately account for change and innovation, causing people to miss the winds of opportunity or threats of disruption until it’s too late. Let this inspire, not frustrate you. Within these pages, you’ll gain access to the tools, insights, and lessons you need to become an unstoppable leader, regardless of your roles. You’ll learn how to: Adapt for a post-industrial, AI-first world Find direction in uncertainty Spot and prioritize emerging trends Develop, spark, and embrace innovative ideas that create new value Learn to thrive in this new and shifting future Mindshift explains how you can make the mental shift to see past industrial-era business-as-usual mindsets, to become the visionary and voice for a future that doesn’t yet exist. Embracing a mindshift opens your potential to new possibilities, breaking the shackles of the status quo, and unlocking alternative, more meaningful destinies. Mindshift is perfect for anyone who knows a better future is possible, and who wants to make an impact, to reshape the modern business landscape, and develop the skills they need to thrive in a perpetual state of uncertainty. Mindshift is a can’t-miss resource for managers, executives, entrepreneurs, and anyone who cares about the future, their destiny, and the role they want to play in shaping tomorrow.
Book Synopsis EMarketing Strategies for the Complex Sale by : Ardath Albee
Download or read book EMarketing Strategies for the Complex Sale written by Ardath Albee and published by McGraw Hill Professional. This book was released on 2010 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the complex sale to succeed, marketing managers need authentic and value-based ways to engage the prospect. This book reveals proven methods for using relevant information to establish expertise, reach customers, and stand apart from the competition at every stage of the complex sale.
Download or read book Join Or Die written by Patrick Gilbert and published by . This book was released on 2020-11-16 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Machine learning and automation are disrupting every industry-Advertising is no exception. The modern digital advertising landscape is dominated by the likes of Facebook and Google Ads, and the traditional optimization levers that PPC managers grew accustomed to are being stripped away and replaced by automated solutions. Google AdWords, as we once knew it, no longer exists. We have officially entered the age of automation, and there's no turning back. In Join or Die, Patrick Gilbert shares how he transformed AdVenture Media into a modern, automation-driven advertising powerhouse. From the failures and mistakes that nearly lost the agency multiple clients and millions in revenue, to the exaltation of successful breakthroughs, Join Or Die is brutally transparent, honest and best of all, practical. Gilbert's writing is replete with specific strategies you'll be able to implement in your own campaigns right away. Gilbert also elucidates how the technology that powers the most profitable campaigns actually works, arming his readers with the knowledge to apply automation and machine learning successfully across the entire spectrum of digital advertising channels. If you follow Gilbert's automation playbook, you'll realize the machine isn't your enemy, but a friend in need of your guidance. But the machine waits for no one. Join, or die.
Book Synopsis The Coddling of the American Mind by : Greg Lukianoff
Download or read book The Coddling of the American Mind written by Greg Lukianoff and published by Penguin. This book was released on 2018-09-04 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Something is going wrong on many college campuses in the last few years. Rates of anxiety, depression, and suicide are rising. Speakers are shouted down. Students and professors say they are walking on eggshells and afraid to speak honestly. How did this happen? First Amendment expert Greg Lukianoff and social psychologist Jonathan Haidt show how the new problems on campus have their origins in three terrible ideas that have become increasingly woven into American childhood and education: what doesn’t kill you makes you weaker; always trust your feelings; and life is a battle between good people and evil people. These three Great Untruths are incompatible with basic psychological principles, as well as ancient wisdom from many cultures. They interfere with healthy development. Anyone who embraces these untruths—and the resulting culture of safetyism—is less likely to become an autonomous adult able to navigate the bumpy road of life. Lukianoff and Haidt investigate the many social trends that have intersected to produce these untruths. They situate the conflicts on campus in the context of America’s rapidly rising political polarization, including a rise in hate crimes and off-campus provocation. They explore changes in childhood including the rise of fearful parenting, the decline of unsupervised play, and the new world of social media that has engulfed teenagers in the last decade. This is a book for anyone who is confused by what is happening on college campuses today, or has children, or is concerned about the growing inability of Americans to live, work, and cooperate across party lines.
Book Synopsis Disrupting the Status Quo of Senior Living by : Jill Vitale-Aussem
Download or read book Disrupting the Status Quo of Senior Living written by Jill Vitale-Aussem and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: With 10,000 baby boomers turning 65 each day, the need for senior living is growing at a steep rate, and the aging services field has been hard at work preparing for these new customers. Current practices aim to bring the kind of comfort and amenities enjoyed at hotels and resorts to the settings we create for older adults to live in. But what if these efforts are misdirected? Interweaving research on aging, ideas from influential thinkers in the aging services field, and the author's own experiences managing and operating senior living communities, Disrupting the Status Quo of Senior Living: A Mindshift challenges readers to question long-accepted practices, examine their own biases, and work toward creating vibrant cultures of possibility and growth for elders. Shining a light on her own professional field, Jill Vitale-Aussem exposes the errors of current thinking and demonstrates how a shift in perspective can effect real cultural transformation. Her book delves into society's inherent biases about growing older--where ageism, paternalism, and ableism abound--and provokes readers to examine how a youth-obsessed culture unconsciously impacts even the most well-meaning senior living policies, practices, and organizations. Deconstructing the popular hospitality model, for example, Vitale-Aussem explains how it can actually undermine feelings of purpose and independence. In its place, she proposes better ways to create opportunities for older people to exercise choice, autonomy, and self-efficacy. Filled with empowering stories of elders who find purpose and belonging within their senior residences, Disrupting the Status Quo of Senior Living builds on AARP's disrupt aging work and demonstrates that to truly transform senior living, we must dig deeper and create communities that promote the potential and value of the people who live and work in these settings.
Book Synopsis Learning How to Learn by : Barbara Oakley, PhD
Download or read book Learning How to Learn written by Barbara Oakley, PhD and published by Penguin. This book was released on 2018-08-07 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: A surprisingly simple way for students to master any subject--based on one of the world's most popular online courses and the bestselling book A Mind for Numbers A Mind for Numbers and its wildly popular online companion course "Learning How to Learn" have empowered more than two million learners of all ages from around the world to master subjects that they once struggled with. Fans often wish they'd discovered these learning strategies earlier and ask how they can help their kids master these skills as well. Now in this new book for kids and teens, the authors reveal how to make the most of time spent studying. We all have the tools to learn what might not seem to come naturally to us at first--the secret is to understand how the brain works so we can unlock its power. This book explains: Why sometimes letting your mind wander is an important part of the learning process How to avoid "rut think" in order to think outside the box Why having a poor memory can be a good thing The value of metaphors in developing understanding A simple, yet powerful, way to stop procrastinating Filled with illustrations, application questions, and exercises, this book makes learning easy and fun.
Book Synopsis The Genius of Jesus by : Erwin Raphael McManus
Download or read book The Genius of Jesus written by Erwin Raphael McManus and published by Convergent Books. This book was released on 2021-09-14 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: A groundbreaking manifesto decoding the phenomenon of genius through the life of Jesus of Nazareth, revealing the untapped potential within every human being—from the bestselling author of The Artisan Soul, The Last Arrow, and The Way of the Warrior. “IF ALL GENIUS IS TOUCHED BY MADNESS, THEN IT IS ALSO TOUCHED BY THE DIVINE.” In every realm of our existence—art, science, technology, mathematics—we are captivated by stories of genius. Geniuses violate the status quo, destabilize conventional ways of thinking, and ultimately disrupt history by making us see the world differently. Genius is that rare expression of human capacity that seems to touch the divine. Jesus of Nazareth is undeniably one of the most influential figures ever to have walked the face of the earth. Yet his life as a work of genius has yet to be excavated and explored. In The Genius of Jesus, Erwin Raphael McManus examines the person of Jesus not simply through the lens of his divinity, but as a man who radically changed the possibility of what it means to be human. Drawing on the phenomenon of genius and the phenomenon of Jesus, McManus leads us to see this momentous figure in a new and life-altering way. Genius always leaves clues, and The Genius of Jesus follows those clues so that you can discover your own personal genius. McManus dives into the nuances of Jesus’s words and actions, showing how they can not only inspire us but revolutionize how we think about power, empathy, meaning, beauty, and truth. This work is for anyone who seeks to transform their life from the mundane to the transcendent—for anyone who longs to awaken the genius within. The Genius of Jesus is a thought-provoking exploration of the most controversial and influential figure who ever lived, and a guide for you to discover how his genius can live in you.
Book Synopsis WTF?: What's the Future of Business? by : Brian Solis
Download or read book WTF?: What's the Future of Business? written by Brian Solis and published by John Wiley & Sons. This book was released on 2013-03-11 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In today’s rapidly changing digital environment, Darwinism is alive and well. What’s the Future of Business doesn't just explore trends and theories; it introduces a dynamic, actionable path to transformation." —Evan Greene, CMO, The Recording Academy, Producers of the GRAMMY Awards Rethink your business model to incorporate the power of "user" experiences What’s the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus "user" experiences in relation to products, services, mobile, social media, and commerce, among others. This book explains why experience is everything and how the future of business will come down to shared experiences. Aligns the tenets of user experience with the concepts of innovative leadership to improve business performance and engagement and to motivate readers to rethink business models and customer and employee relationships Motivates readers to rethink business models, products and services, marketing, and customer and employee relationships with desired experiences in mind Brian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media, and is the author of Engage! and The End of Business as Usual! Discover how user experience design affects your business, and how you can harness its power for meaningful revenue growth
Download or read book Shift Your Mind written by Brian Levenson and published by . This book was released on 2020-10-06 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Greatness isn't just about what you do. It's about when you do it. Elite performers don't rely on talent alone. Rather, they harness the power of shifting between complimentary mindsets--one for preparing effectively and one for delivering when it counts. In Shift Your Mind, you'll learn nine key mental shifts to elevate your preparation and your performance like an elite performer. You'll understand the importance of each of these shifts and when to make them: - humility and arrogance - work and play - perfectionism and adaptability - analysis and instinct - experimenting and trusting process - discomfort and comfort - future and present - fear and fearlessness - selfishness and selflessness Drawing on years of experience working with top athletes and corporate leaders, Brian Levenson outlines his simple but powerful framework used by the world's highest achievers. Each chapter includes exercises to reinforce core concepts and explore the power of the shift using skills like visualization, mindfulness, and self-talk. An energizing read filled with entertaining stories and tips that really work, Brian Levenson's Shift Your Mind is a game-changer for executives, competitive athletes, and any performer seeking to win on the most challenging field of all: the mind.
